Marketing Science

Marketing Science is a publication of the Institute for Operations Research and the Management Sciences (INFORMS) publication (SSCI indexed). We invite authors to submit for peer review their best marketing-oriented research. We accept many types of manuscripts. Please consider us as an author-friendly outlet for your research. We are THE premier journal focusing on empirical and theoretical quantitative research in marketing. Marketing Science promises to provide constructive, fair, and timely reviews with the goal of identifying the best submissions for publication. Topics covered in Marketing Science include the following: -Advertising- Buyer Behavior- Channels- Competitive Strategy- Forecasting- Marketing Research- New Product Development- Pricing and Promotions- Sales Force Management- Segmentation- Services Marketing- Targetability.

Marketing Science是运筹学与管理科学研究所的出版物，被最新的JCR社科类SSCI收录，中科院SCI期刊分区（2023年12月最新升级版）：2区，WOS分区等级：2区。 Marketing Science涵盖的主题包括以下内容：广告--购买者行为--渠道--竞争策略--预测--营销研究--新产品开发--定价与促销--销售队伍管理--细分--服务营销--目标性。