消费者忠诚度计划和零售价格:来自汽油市场的证据

IF 4 2区管理学 Q2 BUSINESS

Marketing Science Pub Date : 2023-07-01 DOI:10.1287/mksc.2022.1416

Federico Rossi, Pradeep K. Chintagunta

引用次数: 0

摘要

我们研究了通过忠诚计划促进销售的零售商的定价策略。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets

We study the pricing strategy of retailers that promote their sales with a loyalty program.

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来源期刊

Marketing Science BUSINESS-

CiteScore

8.60

自引率

10.00%

发文量

期刊介绍： Marketing Science is a publication of the Institute for Operations Research and the Management Sciences (INFORMS) publication (SSCI indexed). We invite authors to submit for peer review their best marketing-oriented research. We accept many types of manuscripts. Please consider us as an author-friendly outlet for your research. We are THE premier journal focusing on empirical and theoretical quantitative research in marketing. Marketing Science promises to provide constructive, fair, and timely reviews with the goal of identifying the best submissions for publication. Topics covered in Marketing Science include the following: -Advertising- Buyer Behavior- Channels- Competitive Strategy- Forecasting- Marketing Research- New Product Development- Pricing and Promotions- Sales Force Management- Segmentation- Services Marketing- Targetability.