前沿:估计重大事件对消费模式的长期影响:来自COVID-19的证据

IF 4 2区管理学 Q2 BUSINESS

Marketing Science Pub Date : 2023-06-29 DOI:10.1287/mksc.2023.1443

Shin Oblander, D. McCarthy

引用次数: 3

摘要

本研究提出了一种新的因果推理方法，并利用该方法估计了COVID-19大流行对12个消费类别购买行为的长期影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19

This study proposes a novel causal inference method and uses it estimate the long-term impact of the COVID-19 pandemic on purchasing behavior in 12 consumption categories.

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来源期刊

Marketing Science BUSINESS-

CiteScore

8.60

自引率

10.00%

发文量

期刊介绍： Marketing Science is a publication of the Institute for Operations Research and the Management Sciences (INFORMS) publication (SSCI indexed). We invite authors to submit for peer review their best marketing-oriented research. We accept many types of manuscripts. Please consider us as an author-friendly outlet for your research. We are THE premier journal focusing on empirical and theoretical quantitative research in marketing. Marketing Science promises to provide constructive, fair, and timely reviews with the goal of identifying the best submissions for publication. Topics covered in Marketing Science include the following: -Advertising- Buyer Behavior- Channels- Competitive Strategy- Forecasting- Marketing Research- New Product Development- Pricing and Promotions- Sales Force Management- Segmentation- Services Marketing- Targetability.