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Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out 作为隐性推荐的定向广告：战略性误定位和个人数据选择退出
IF 5 2区 管理学
Marketing Science Pub Date : 2024-08-02 DOI: 10.1287/mksc.2023.0117
Z. Eddie Ning, Jiwoong Shin, Jungju Yu
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引用次数: 0
Endogenous Costs, Market Competition, and Disclosure 内生成本、市场竞争和信息披露
IF 5 2区 管理学
Marketing Science Pub Date : 2024-07-29 DOI: 10.1287/mksc.2022.0346
Xi Li
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引用次数: 0
Focus on Authors 关注作家
IF 5 2区 管理学
Marketing Science Pub Date : 2024-07-25 DOI: 10.1287/mksc.2024.focusonaus.v43.n4
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引用次数: 0
Product Safety and Liability with Deceptive Advertising and Moral Hazard 产品安全和责任与欺骗性广告和道德风险
IF 5 2区 管理学
Marketing Science Pub Date : 2024-07-25 DOI: 10.1287/mksc.2023.0173
Xu Guan, Huan Cao, Krista J. Li, Yucheng Ding
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引用次数: 0
Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games 数字内容消费行为动态建模：基于注意力的神经点过程方法在电子游戏中的应用
IF 5 2区 管理学
Marketing Science Pub Date : 2024-07-18 DOI: 10.1287/mksc.2020.0180
Junming Yin, Yue (Katherine) Feng, Yong Liu
{"title":"Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games","authors":"Junming Yin, Yue (Katherine) Feng, Yong Liu","doi":"10.1287/mksc.2020.0180","DOIUrl":"https://doi.org/10.1287/mksc.2020.0180","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"39 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141742540","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Asymmetric Impact of Matching Technology on Influencer Marketing: Implications for Platform Revenue 匹配技术对影响者营销的不对称影响：对平台收入的影响
IF 5 2区 管理学
Marketing Science Pub Date : 2024-07-17 DOI: 10.1287/mksc.2023.0211
Jessie Liu, Yi Liu
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引用次数: 0
Consumption Responses to an Unpopular Policy: Evidence from a Short-Lived Soda Tax 消费对不受欢迎政策的反应：短期苏打水税的证据
IF 5 2区 管理学
Marketing Science Pub Date : 2024-07-05 DOI: 10.1287/mksc.2022.0230
Andrew T. Ching, Daniel Goetz
{"title":"Consumption Responses to an Unpopular Policy: Evidence from a Short-Lived Soda Tax","authors":"Andrew T. Ching, Daniel Goetz","doi":"10.1287/mksc.2022.0230","DOIUrl":"https://doi.org/10.1287/mksc.2022.0230","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"36 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141569350","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Endogenous Inequality in Decentralized Two-Sided Markets 分散的双面市场中的内生不平等
IF 5 2区 管理学
Marketing Science Pub Date : 2024-07-02 DOI: 10.1287/mksc.2022.0236
Dmitri Kuksov
{"title":"Endogenous Inequality in Decentralized Two-Sided Markets","authors":"Dmitri Kuksov","doi":"10.1287/mksc.2022.0236","DOIUrl":"https://doi.org/10.1287/mksc.2022.0236","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"61 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141529906","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Competitive Model Selection in Algorithmic Targeting 算法定位中的竞争性模型选择
IF 5 2区 管理学
Marketing Science Pub Date : 2024-06-25 DOI: 10.1287/mksc.2023.0175
Ganesh Iyer, T. Tony Ke
{"title":"Competitive Model Selection in Algorithmic Targeting","authors":"Ganesh Iyer, T. Tony Ke","doi":"10.1287/mksc.2023.0175","DOIUrl":"https://doi.org/10.1287/mksc.2023.0175","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"11 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141509225","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Influencers: The Power of Comments 影响力：评论的力量
IF 5 2区 管理学
Marketing Science Pub Date : 2024-06-25 DOI: 10.1287/mksc.2022.0186
Cristina Nistor, Matthew Selove
{"title":"Influencers: The Power of Comments","authors":"Cristina Nistor, Matthew Selove","doi":"10.1287/mksc.2022.0186","DOIUrl":"https://doi.org/10.1287/mksc.2022.0186","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"146 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141529907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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