前沿：广告禁令对零售商销售额的影响：自然实验的启示

IF 4 2区管理学 Q2 BUSINESS

Marketing Science Pub Date : 2024-06-04 DOI:10.1287/mksc.2023.0019

Sebastian Gabel, Dominik Molitor, Martin Spann

引用次数: 0

摘要

营销科学》，印刷版前。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment

Marketing Science, Ahead of Print.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Marketing Science BUSINESS-

CiteScore

8.60

自引率

10.00%

发文量

期刊介绍： Marketing Science is a publication of the Institute for Operations Research and the Management Sciences (INFORMS) publication (SSCI indexed). We invite authors to submit for peer review their best marketing-oriented research. We accept many types of manuscripts. Please consider us as an author-friendly outlet for your research. We are THE premier journal focusing on empirical and theoretical quantitative research in marketing. Marketing Science promises to provide constructive, fair, and timely reviews with the goal of identifying the best submissions for publication. Topics covered in Marketing Science include the following: -Advertising- Buyer Behavior- Channels- Competitive Strategy- Forecasting- Marketing Research- New Product Development- Pricing and Promotions- Sales Force Management- Segmentation- Services Marketing- Targetability.