Journal of International Marketing最新文献_第9页

The Antecedents and Consequences of Local Product-Ethnicity Perception—A Study of an Asian Advanced Emerging Market 本土产品民族认知的前因后果——以亚洲先进新兴市场为例

IF 5.8 2区管理学

Journal of International Marketing Pub Date : 2021-03-26 DOI: 10.1177/1069031X211009215

C. Fong, Hsing-Hua Stella Chang, Hui-Wen Wang

{"title":"The Antecedents and Consequences of Local Product-Ethnicity Perception—A Study of an Asian Advanced Emerging Market","authors":"C. Fong, Hsing-Hua Stella Chang, Hui-Wen Wang","doi":"10.1177/1069031X211009215","DOIUrl":"https://doi.org/10.1177/1069031X211009215","url":null,"abstract":"Although local product ethnicity (local PE) can serve as a key factor in explaining home country biases in local product superiority, this construct has been ignored since it was introduced. To address this limitation, this article proposes a four-phase research model (identifying consumer characteristics, constructing product category schema, categorizing local PE, and evaluating local vs. foreign products) to examine the antecedents and consequences of local PE in an Asian advanced emerging market, which is argued to be a more appropriate context (e.g., more evenly distributed local PE and nonlocal PE categories and coexistence of local and Western product superiority) than developed countries or less-developed emerging markets for this study. Regarding antecedents, the authors identify factors related to consumers’ experiences, information searching, and cognitive bases that can affect their construction of structured knowledge (schemas) about local products within particular categories. Specifically, local embeddedness of product categories is introduced to capture consumer knowledge about strong connotations stereotypically linking the local country to particular categories. As for consequences, the authors compare consumer evaluations of local versus developed-country products/services between local PE and nonlocal PE categories. Four surveys were conducted to empirically examine the model of local PE. The results support the hypotheses.","PeriodicalId":48081,"journal":{"name":"Journal of International Marketing","volume":null,"pages":null},"PeriodicalIF":5.8,"publicationDate":"2021-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1069031X211009215","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41386646","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Is Ambidextrous Innovation Strategy Beneficial to International Joint Venture Performance? Evidence from China 双灵巧创新战略对跨国合资企业绩效有利吗?来自中国的证据

IF 5.8 2区管理学

Journal of International Marketing Pub Date : 2021-03-12 DOI: 10.1177/1069031X211006075

J. Jin, K. Zhou

{"title":"Is Ambidextrous Innovation Strategy Beneficial to International Joint Venture Performance? Evidence from China","authors":"J. Jin, K. Zhou","doi":"10.1177/1069031X211006075","DOIUrl":"https://doi.org/10.1177/1069031X211006075","url":null,"abstract":"While the strategic marketing literature promotes ambidexterity as a critical innovation strategy that can enhance firm performance, its value in the international marketing context remains underexplored. Combining the ambidexterity and international marketing literatures, this study investigates how ambidexterity affects performance of the international joint ventures (IJVs) and how parent control asymmetry and cultural distance moderate the effects. Using polynomial analysis, this study simultaneously considers both the balance and intensity elements of ambidexterity and examines their effects on IJV performance in China. The authors argue that ambidexterity balance has a U-shaped effect on IJV performance, whereas ambidexterity intensity exerts an inverted U-shaped effect; such effects are further moderated by the unique features of IJVs—that is, parent control asymmetry and cultural distance. With a data set that combines survey and archival data on IJVs in China, the authors find strong empirical evidence for the hypotheses. These findings offer important advances to innovation research on IJVs.","PeriodicalId":48081,"journal":{"name":"Journal of International Marketing","volume":null,"pages":null},"PeriodicalIF":5.8,"publicationDate":"2021-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1069031X211006075","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47540738","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 8

Digital Consumer Engagement: National Cultural Differences and Cultural Tightness 数字消费者参与:国家文化差异和文化紧密性

IF 5.8 2区管理学

Journal of International Marketing Pub Date : 2021-03-10 DOI: 10.1177/1069031X211005729

Frauke Mattison Thompson, K. Brouthers

引用次数: 15

Research Constituents, Intellectual Structure, and Collaboration Patterns in Journal of International Marketing: An Analytical Retrospective 《国际行销杂志》的研究成分、知识结构与合作模式:分析回顾

IF 5.8 2区管理学

Journal of International Marketing Pub Date : 2021-03-04 DOI: 10.1177/1069031X211004234

Naveen Donthu, Satish Kumar, Nitesh Pandey, Weng Marc Lim

{"title":"Research Constituents, Intellectual Structure, and Collaboration Patterns in Journal of International Marketing: An Analytical Retrospective","authors":"Naveen Donthu, Satish Kumar, Nitesh Pandey, Weng Marc Lim","doi":"10.1177/1069031X211004234","DOIUrl":"https://doi.org/10.1177/1069031X211004234","url":null,"abstract":"This study presents a retrospective on Journal of International Marketing using bibliometrics. The study finds that the journal’s run has been characterized by continuous growth in publications and citations, with a dominant contribution base of authors from the United States. Authors have consistently shown a strong preference for quantitative research, with a decline in preference for qualitative research and a negligible increase in preference for mixed-methods research in recent years. The major themes in the journal include global branding, internationalization, cross-cultural marketing, and international relationship marketing. An exploration of the factors affecting article citations reveals that article attributes such as the conceptual method, empirical method, article length, title length, article age, and number of keywords play significant roles in increasing the number of citations. Authors affiliated with nonacademic institutions also have a significant and positive influence on total citations. The article concludes with directions for further research.","PeriodicalId":48081,"journal":{"name":"Journal of International Marketing","volume":null,"pages":null},"PeriodicalIF":5.8,"publicationDate":"2021-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1069031X211004234","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45640133","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 68

Choices and Consequences: Recommendations for an Improved Understanding of Cultural Distance in International Marketing Research 选择与后果：在国际营销研究中增进对文化距离理解的建议

IF 5.8 2区管理学

Journal of International Marketing Pub Date : 2021-02-25 DOI: 10.1177/1069031X211002193

D. Griffith, T. Dean, Jessica J. Hoppner

{"title":"Choices and Consequences: Recommendations for an Improved Understanding of Cultural Distance in International Marketing Research","authors":"D. Griffith, T. Dean, Jessica J. Hoppner","doi":"10.1177/1069031X211002193","DOIUrl":"https://doi.org/10.1177/1069031X211002193","url":null,"abstract":"Cultural distance is an important element in the study of international marketing phenomena. However, scholars have voiced significant concerns with its use. Although reviews of cultural distance have been conducted, no research has yet directly addressed how the choices that scholars make in relation to the conceptualization and operationalization of cultural distance influence our understanding of its role in international marketing phenomena. In this work, the authors review concerns pertaining to cultural distance and use them as a foundation to systematically analyze 83 articles referencing cultural distance in the international marketing literature to understand the choices that have been made. They find significant heterogeneity in conceptualization and operationalization of cultural distance. Then, they examine the empirical consequences of this choice heterogeneity within a single data set of 148 suppliers to a European original equipment manufacturer. The findings demonstrate that differences in conceptualizations and operationalizations significantly influence the observed effects of cultural distance and, thus, the understanding of its role in international marketing phenomena. Last, the authors put forth a series of recommendations aimed to enhance the discipline’s ability to build a strong foundation of knowledge of cultural distance’s role in international marketing phenomena.","PeriodicalId":48081,"journal":{"name":"Journal of International Marketing","volume":null,"pages":null},"PeriodicalIF":5.8,"publicationDate":"2021-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1069031X211002193","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41312997","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 15

EXPRESS: Dealing with Common Method Variance in International Marketing Research EXPRESS：处理国际营销研究中的常用方法差异

IF 5.8 2区管理学

Journal of International Marketing Pub Date : 2021-02-08 DOI: 10.1177/0022242921995871

H. Baumgartner, Bert Weijters

引用次数: 0

EXPRESS: National Culture and the Cyclical Behavior of R&D Expenditure 快讯民族文化与研发支出的周期性行为

IF 5.8 2区管理学

Journal of International Marketing Pub Date : 2021-01-29 DOI: 10.1177/1069031x21994106

Jung Seek Kim

{"title":"EXPRESS: National Culture and the Cyclical Behavior of R&D Expenditure","authors":"Jung Seek Kim","doi":"10.1177/1069031x21994106","DOIUrl":"https://doi.org/10.1177/1069031x21994106","url":null,"abstract":"<p>This article examines the cyclical behavior of business (firm-financed) R&D expenditure at the national level, using a panel of 64 countries spanning about 4 decades. R&D is considerably more volatile than GDP and tends to be procyclical. We adopt the Hofstede framework to investigate systematically cross-national heterogeneity in comovement and volatility of R&D. Similar to prior studies, a higher R&D intensity (R&D expenditure / GDP) is associated with more uncertainty accepting, long-term oriented, and indulgent countries. Notably, R&D behaves less procyclically in more uncertainty accepting, individualistic, long-term oriented, and indulgent countries, and it is less volatile in more masculine, individualistic, long-term oriented, and indulgent countries. That is, a culture with a higher propensity to invest in R&D tends to follow business cycles less closely (i.e., lower comovement) and have more persistent spending over time (i.e., lower volatility). Furthermore, higher comovement or volatility of R&D indeed harms national productivity and innovativeness. Therefore, this research broadens our understanding of the role national culture plays by demonstrating (1) that it affects considerably the cyclical behavior of R&D and (2) that this cyclical behavior is another conduit through which culture influences economic performance.</p>","PeriodicalId":48081,"journal":{"name":"Journal of International Marketing","volume":null,"pages":null},"PeriodicalIF":5.8,"publicationDate":"2021-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141779822","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Internationalizing the Coopetition Construct: Quadratic Effects on Financial Performance Under Different Degrees of Export Intensity and an Export Geographical Scope 合作结构国际化：不同出口强度和出口地理范围下财务绩效的二次效应

IF 5.8 2区管理学

Journal of International Marketing Pub Date : 2021-01-04 DOI: 10.1177/1069031X20988260

James M. Crick, Dave Crick

{"title":"Internationalizing the Coopetition Construct: Quadratic Effects on Financial Performance Under Different Degrees of Export Intensity and an Export Geographical Scope","authors":"James M. Crick, Dave Crick","doi":"10.1177/1069031X20988260","DOIUrl":"https://doi.org/10.1177/1069031X20988260","url":null,"abstract":"Although coopetition (simultaneous cooperation and competition) is likely to enhance financial performance if effectively managed, earlier investigations have overlooked the complexities of this relationship. Most notably, understanding the impact of moderating factors can help unpack the complexity of the association between coopetition and performance. Therefore, grounded in resource-based theory and the relational view, this study focuses on the quadratic relationship between coopetition and financial performance under different degrees of export intensity and export geographical scope. Using survey responses from 101 wine producers in New Zealand, the empirical results show that coopetition has a nonlinear (inverted U-shaped) relationship with financial performance. Furthermore, export intensity and export geographical scope positively moderate this quadratic association. As such, for underresourced firms with overseas market potential, decision makers should consider the merits of combining the benefits of coopetition with those from an internationalized business model. This arrangement can help them navigate these potentially paradoxical forces, assuming they engage with trustworthy and complementary rivals in coopetition partnerships.","PeriodicalId":48081,"journal":{"name":"Journal of International Marketing","volume":null,"pages":null},"PeriodicalIF":5.8,"publicationDate":"2021-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1069031X20988260","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42342304","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 9

Prevention- Versus Promotion-Focus Regulatory Efforts on the Disease Incidence and Mortality of COVID-19: A Multinational Diffusion Study Using Functional Data Analysis 预防与促进对COVID-19发病率和死亡率的监管努力:一项使用功能数据分析的多国扩散研究

IF 5.8 2区管理学

Journal of International Marketing Pub Date : 2020-12-14 DOI: 10.1177/1069031X20966563

V. Kumar, A. Sood, Shaphali Gupta, Nitish Sood

{"title":"Prevention- Versus Promotion-Focus Regulatory Efforts on the Disease Incidence and Mortality of COVID-19: A Multinational Diffusion Study Using Functional Data Analysis","authors":"V. Kumar, A. Sood, Shaphali Gupta, Nitish Sood","doi":"10.1177/1069031X20966563","DOIUrl":"https://doi.org/10.1177/1069031X20966563","url":null,"abstract":"International marketing has rarely explored the diffusion patterns of the spread of a disease or analyzed the factors explaining the differences in the disease incidence patterns. The rapid diffusion of the novel coronavirus has engulfed the entire world in a very short time. Many countries experienced different levels of disease incidence and mortality despite implementing similar nonpharmaceutical interventions (NPIs). Drawing on the regulatory focus theory, the authors propose a framework to conceptualize and investigate the comparative efficacy of diverse NPIs that countries could adopt to prevent or curtail the diffusion of the disease incidence and mortality. They categorize these NPIs as prevention focused (containment and closures) or promotion focused (relief measures and public health infrastructure) and discuss the moderating factors that enhance or impede their effectiveness. Employing functional data analysis, the authors examine a comprehensive data set across 70 countries. They find that prevention-focused interventions inhibit disease incidence, while promotion-focused interventions enhance the nation’s ability to respond to medical emergencies and augment people’s ability to isolate themselves and slow the spread. The authors also generate insights on how a reallocation of resources between prevention- and promotion-focused efforts influence the evolution of disease incidence and mortality, with various countries falling in different clusters.","PeriodicalId":48081,"journal":{"name":"Journal of International Marketing","volume":null,"pages":null},"PeriodicalIF":5.8,"publicationDate":"2020-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1069031X20966563","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43720951","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 13

Not All Wrongdoers Are Equal in the Public Eye: A Moderated Mediation Model of Country Stereotypes, Condemning Emotions, and Retaliatory Intent in Corporate Crises 并非所有犯错者在公众眼中都是平等的：企业危机中国家刻板印象、谴责情绪和报复意图的适度调解模式

IF 5.8 2区管理学

Journal of International Marketing Pub Date : 2020-12-09 DOI: 10.1177/1069031X20983806

Camilla Barbarossa, Timo Mandler

引用次数: 5