Journal of International Marketing

As the globalization of markets continues at a rapid pace, business practitioners and educators alike face the challenge of staying current with the developments. Marketing managers require a source of new information and insights on international business events. International marketing educators require a forum for disseminating their thoughts and research findings. Journal of International Marketing(JIM) is an international, peer-reviewed journal dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing management are published each quarter.

随着市场全球化的快速发展，商业从业者和教育工作者都面临着跟上发展步伐的挑战。 营销经理需要有关国际商业活动的新信息和见解来源。 国际营销教育者需要一个论坛来传播他们的思想和研究成果。 Journal of International Marketing 是一本经过同行评审的国际期刊，致力于推进国际营销实践、研究和理论。 每季度都会发布涉及国际营销管理各个方面的贡献。