EXPRESS：处理国际营销研究中的常用方法差异

IF 4.9 2区管理学 Q1 BUSINESS

Journal of International Marketing Pub Date : 2021-02-08 DOI:10.1177/0022242921995871

H. Baumgartner, Bert Weijters

引用次数: 0

摘要

共同方法方差（CMV）是国际营销研究中的一个重要问题，因为假定的实质性关系实际上可能是由于共同方法方差引起的。由于方法有效。。。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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EXPRESS: Dealing with Common Method Variance in International Marketing Research

Common method variance (CMV) is an important concern in international marketing research because presumed substantive relationships may actually be due to shared method variance. Since method effec...

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来源期刊

Journal of International Marketing BUSINESS-

CiteScore

8.70

自引率

17.20%

发文量

期刊介绍： As the globalization of markets continues at a rapid pace, business practitioners and educators alike face the challenge of staying current with the developments. Marketing managers require a source of new information and insights on international business events. International marketing educators require a forum for disseminating their thoughts and research findings. Journal of International Marketing(JIM) is an international, peer-reviewed journal dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing management are published each quarter.