Research Constituents, Intellectual Structure, and Collaboration Patterns in Journal of International Marketing: An Analytical Retrospective

IF 4.9 2区管理学 Q1 BUSINESS

Journal of International Marketing Pub Date : 2021-03-04 DOI:10.1177/1069031X211004234

Naveen Donthu, Satish Kumar, Nitesh Pandey, Weng Marc Lim

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引用次数: 68

Abstract

This study presents a retrospective on Journal of International Marketing using bibliometrics. The study finds that the journal’s run has been characterized by continuous growth in publications and citations, with a dominant contribution base of authors from the United States. Authors have consistently shown a strong preference for quantitative research, with a decline in preference for qualitative research and a negligible increase in preference for mixed-methods research in recent years. The major themes in the journal include global branding, internationalization, cross-cultural marketing, and international relationship marketing. An exploration of the factors affecting article citations reveals that article attributes such as the conceptual method, empirical method, article length, title length, article age, and number of keywords play significant roles in increasing the number of citations. Authors affiliated with nonacademic institutions also have a significant and positive influence on total citations. The article concludes with directions for further research.

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《国际行销杂志》的研究成分、知识结构与合作模式:分析回顾

本研究采用文献计量学方法对《国际营销杂志》进行回顾。研究发现，该期刊的运行特点是出版物和引用量持续增长，美国作者的贡献占主导地位。近年来，作者一直表现出对定量研究的强烈偏好，对定性研究的偏好有所下降，对混合方法研究的偏好略有增加。杂志的主要主题包括全球品牌、国际化、跨文化营销和国际关系营销。通过对文章被引影响因素的探讨，可以发现，概念方法、实证方法、文章长度、标题长度、文章年龄、关键词数量等文章属性对被引次数的增加有显著作用。隶属于非学术机构的作者对总被引量也有显著的正向影响。文章最后提出了进一步研究的方向。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of International Marketing BUSINESS-

CiteScore

8.70

自引率

17.20%

发文量

期刊介绍： As the globalization of markets continues at a rapid pace, business practitioners and educators alike face the challenge of staying current with the developments. Marketing managers require a source of new information and insights on international business events. International marketing educators require a forum for disseminating their thoughts and research findings. Journal of International Marketing(JIM) is an international, peer-reviewed journal dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing management are published each quarter.