EXPRESS: Dealing with Common Method Variance in International Marketing Research

IF 4.9 2区管理学 Q1 BUSINESS

Journal of International Marketing Pub Date : 2021-02-08 DOI:10.1177/0022242921995871

H. Baumgartner, Bert Weijters

引用次数: 0

Abstract

Common method variance (CMV) is an important concern in international marketing research because presumed substantive relationships may actually be due to shared method variance. Since method effec...

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EXPRESS：处理国际营销研究中的常用方法差异

共同方法方差（CMV）是国际营销研究中的一个重要问题，因为假定的实质性关系实际上可能是由于共同方法方差引起的。由于方法有效。。。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of International Marketing BUSINESS-

CiteScore

8.70

自引率

17.20%

发文量

期刊介绍： As the globalization of markets continues at a rapid pace, business practitioners and educators alike face the challenge of staying current with the developments. Marketing managers require a source of new information and insights on international business events. International marketing educators require a forum for disseminating their thoughts and research findings. Journal of International Marketing(JIM) is an international, peer-reviewed journal dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing management are published each quarter.