发布求助
文献互助 智能选刊 最新文献

Marketing Letters最新文献

筛选
英文 中文
The evolving field of consumer research through the lens of its top journals 从顶级期刊透视不断发展的消费者研究领域
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2024-05-29 DOI: 10.1007/s11002-024-09731-9
Evan Weingarten, On Amir, Andrea C. Morales
{"title":"The evolving field of consumer research through the lens of its top journals","authors":"Evan Weingarten, On Amir, Andrea C. Morales","doi":"10.1007/s11002-024-09731-9","DOIUrl":"https://doi.org/10.1007/s11002-024-09731-9","url":null,"abstract":"<p>Building on Simonson et al.’s (2001) review of consumer research, we examine the current state of the field through the methods, topics, and author network of papers from <i>Journal of Consumer Research</i> (<i>JCR</i>), <i>Journal of Marketing Research</i> (<i>JMR</i>), and <i>Journal of Consumer Psychology</i> (<i>JCP</i>)<i>.</i> Our investigation yields four main findings. First, most papers follow recent methodological trends (e.g., Hayes’ PROCESS Macro), regardless of journal or topic. However, <i>JCR</i> has more CCT papers and <i>JCP</i> has published more reviews. Second, there has been a substantial increase in the number of studies and participants per study over time. Third, <i>JMR</i> and <i>JCR</i> have more samples outside of students and Mechanical Turk relative to <i>JCP</i>. Fourth, <i>JCP</i> has a larger share of first-time authors relative to <i>JCR</i> and <i>JMR</i>, but junior authors appear more at <i>JCR</i>. Finally, we review how the field has changed relative to the predictions of Simonson et al. (2001).</p>","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"26 1","pages":""},"PeriodicalIF":3.6,"publicationDate":"2024-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141166130","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Step back in time! A construal level perspective on advertisements using brand longevity cues 时光倒流从构思层面透视使用品牌寿命线索的广告
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2024-05-07 DOI: 10.1007/s11002-024-09730-w
Mohamed Didi Alaoui, Fabien Pecot, Altaf Merchant, Mathieu Kacha
{"title":"Step back in time! A construal level perspective on advertisements using brand longevity cues","authors":"Mohamed Didi Alaoui, Fabien Pecot, Altaf Merchant, Mathieu Kacha","doi":"10.1007/s11002-024-09730-w","DOIUrl":"https://doi.org/10.1007/s11002-024-09730-w","url":null,"abstract":"<p>Using construal level theory, this research investigates how brand longevity can be framed effectively in advertising. We theorize that brand longevity should be displayed concretely rather than abstractly, because a concrete frame enhances perceived brand adaptability, which in turn positively affects attitudes towards advertising (<i>Aad</i>) and the brand (<i>Ab</i>). Four experiments using textual and visual manipulations of the construal frame provide support for this rationale. Theoretically, our research shows that in the case of brand longevity, concrete rather than abstract frame offers better performances in terms of attitude toward the advertisement and the brand.</p>","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"21 1","pages":""},"PeriodicalIF":3.6,"publicationDate":"2024-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140883105","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Math anxiety effects on consumer purchase decisions: the role of framing 数学焦虑对消费者购买决策的影响：框架的作用
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2024-05-02 DOI: 10.1007/s11002-024-09732-8
Peter Andersen, Fei L. Weisstein, Kent B. Monroe
{"title":"Math anxiety effects on consumer purchase decisions: the role of framing","authors":"Peter Andersen, Fei L. Weisstein, Kent B. Monroe","doi":"10.1007/s11002-024-09732-8","DOIUrl":"https://doi.org/10.1007/s11002-024-09732-8","url":null,"abstract":"<p>Mathematics anxiety, an emotional state resulting in negative responses to math problems and numerical information, has been extensively studied in educational psychology. Research on the impact of math anxiety on consumer purchase decisions, however, is still in its nascent stages. This paper examines the interaction between math anxiety and different promotion framing formats on consumers’ perceived savings, price acceptability, and purchase decisions. Across two studies, we demonstrate that consumers with varying levels of math anxiety respond differently to various promotion frames: a gain versus a reduced loss and a single discount versus multiple discounts. We further show that consumers with insufficient math ability may experience negative affect and heighten math anxiety, particularly when faced with numerical and arithmetic tasks commonly encountered while shopping.</p>","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"21 1","pages":""},"PeriodicalIF":3.6,"publicationDate":"2024-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140883053","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The impact of brand equity on profit premium in an equilibrium framework 均衡框架下品牌资产对利润溢价的影响
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2024-04-22 DOI: 10.1007/s11002-024-09727-5
Zsolt Sándor, Attila Szőcs, Matthijs R. Wildenbeest
{"title":"The impact of brand equity on profit premium in an equilibrium framework","authors":"Zsolt Sándor, Attila Szőcs, Matthijs R. Wildenbeest","doi":"10.1007/s11002-024-09727-5","DOIUrl":"https://doi.org/10.1007/s11002-024-09727-5","url":null,"abstract":"<p>Recent research extends the estimation and analysis of structural demand and supply models to consider the concepts of brand equity and brand value and their role in product investment decisions. In this paper, we analyze data from the Dutch market for new cars to show that differences in brand equity may also entail significant differences in marginal costs. Next, we illustrate that ignoring the role of brand equity in marginal costs, as the existing literature has, ignores the possibility that investments in brand equity may actually reduce the marginal profits for the offering. This can change investment incentives and produce different market structures.</p>","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"242 1","pages":""},"PeriodicalIF":3.6,"publicationDate":"2024-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140637013","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
When and why consumers prefer human-free behavior tracking products 消费者何时以及为何偏爱无人工行为跟踪产品
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2024-04-16 DOI: 10.1007/s11002-024-09726-6
Roshni Raveendhran, Nathanael J. Fast
{"title":"When and why consumers prefer human-free behavior tracking products","authors":"Roshni Raveendhran, Nathanael J. Fast","doi":"10.1007/s11002-024-09726-6","DOIUrl":"https://doi.org/10.1007/s11002-024-09726-6","url":null,"abstract":"<p>Despite disliking behavior tracking for marketing, consumers actively adopt technological behavior tracking products. Our research examines the psychological factors driving this adoption and the conditions under which it occurs. We theorize that consumers prefer technological (versus human-based) tracking, because human-free tracking reduces concerns about negative judgment. However, we propose that this preference is weakened, and even reversed, when immediate judgment concerns are less salient than the need for feedback from relevant humans such as when consumers pursue performance (versus personal) goals. Across four preregistered studies (<i>n</i> = 2,601), we found that consumers generally prefer technological (versus human) tracking due to lower negative judgment concerns (Studies 1 and 2A). Consumers’ gender, goal satisfaction, and self-efficacy influenced this effect (Study 2B). However, preference for technological tracking was reversed when consumers pursued performance goals (e.g., training for a public dance competition) versus personal goals (e.g., training to lose weight) (Study 3).</p>","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"7 1","pages":""},"PeriodicalIF":3.6,"publicationDate":"2024-04-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140571961","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Filtering a beauty justification: the effect of filtered selfies on preferences for hedonic versus utilitarian products 过滤美丽理由：过滤后的自拍照对享乐型与功利型产品偏好的影响
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2024-04-15 DOI: 10.1007/s11002-024-09728-4
Rui Chen, Ting Xu, Yanghan Guo
{"title":"Filtering a beauty justification: the effect of filtered selfies on preferences for hedonic versus utilitarian products","authors":"Rui Chen, Ting Xu, Yanghan Guo","doi":"10.1007/s11002-024-09728-4","DOIUrl":"https://doi.org/10.1007/s11002-024-09728-4","url":null,"abstract":"<p>Filtered selfies are prevalent on social media and are considered an effective way to project an ideal self. Built-in editing by beauty filters allows the user to easily obtain an enhanced self-image in a second, and such auto-editing filters are employed across a multitude of contexts. In the present research, we explore the effect of filtered selfies on product preference. Four studies with various real filtered selfie manipulations and an ancillary study reveal that filtered selfies promote a preference for hedonic over utilitarian products through self-worth, and this justification effect is attenuated among individuals exhibiting high levels of lay rationalism and when beauty-editing cues are salient. The studies ruled out alternative explanations of emotions and visceral state. The findings indicate the justification effect of filtered selfies for hedonic versus utilitarian products, which contributes to the literature on selfies, hedonic consumption, and practical suggestions for marketing.</p>","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"4 1","pages":""},"PeriodicalIF":3.6,"publicationDate":"2024-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140571958","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Turing test of online reviews: Can we tell the difference between human-written and GPT-4-written online reviews? 在线评论的图灵测试：我们能区分人工撰写的在线评论和 GPT-4 撰写的在线评论吗？
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2024-04-12 DOI: 10.1007/s11002-024-09729-3
Balázs Kovács
{"title":"The Turing test of online reviews: Can we tell the difference between human-written and GPT-4-written online reviews?","authors":"Balázs Kovács","doi":"10.1007/s11002-024-09729-3","DOIUrl":"https://doi.org/10.1007/s11002-024-09729-3","url":null,"abstract":"<p>Online reviews serve as a guide for consumer choice. With advancements in large language models (LLMs) and generative AI, the fast and inexpensive creation of human-like text may threaten the feedback function of online reviews if neither readers nor platforms can differentiate between human-written and AI-generated content. In two experiments, we found that humans cannot recognize AI-written reviews. Even with monetary incentives for accuracy, both Type I and Type II errors were common: human reviews were often mistaken for AI-generated reviews, and even more frequently, AI-generated reviews were mistaken for human reviews. This held true across various ratings, emotional tones, review lengths, and participants’ genders, education levels, and AI expertise. Younger participants were somewhat better at distinguishing between human and AI reviews. An additional study revealed that current AI detectors were also fooled by AI-generated reviews. We discuss the implications of our findings on trust erosion, manipulation, regulation, consumer behavior, AI detection, market structure, innovation, and review platforms.</p>","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"17 1","pages":""},"PeriodicalIF":3.6,"publicationDate":"2024-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140603045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Modeling misinformation spread for policy evaluation: a parsimonious framework 为政策评估建立错误信息传播模型：一个解析框架
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2024-04-10 DOI: 10.1007/s11002-024-09724-8
Yiting Deng, Richard Staelin
{"title":"Modeling misinformation spread for policy evaluation: a parsimonious framework","authors":"Yiting Deng, Richard Staelin","doi":"10.1007/s11002-024-09724-8","DOIUrl":"https://doi.org/10.1007/s11002-024-09724-8","url":null,"abstract":"<p>We develop a parsimonious framework for evaluating the efficacy of different approaches for limiting the spread of misinformation. We use this framework and simulation studies to determine the evolution of truthful and fake messages on social media platforms and then investigate the following policy interventions: (1) our suggested approach of having the platform require senders of messages to also state their perceived (possibly incorrect) veracity of the message, (2) provide some accuracy nudge to increase the number of potential readers who can accurately identify fake messages, (3) have the platform flag fake messages, and (4) have the platform demote or down-rank fake messages. We find that when a significant number of senders are able to correctly identify the veracity of the message, the market can self-regulate under our suggested approach. If this is not the case, we find that augmenting our approach with any of the other approaches is effective in reducing the spread of misinformation.</p>","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"25 1","pages":""},"PeriodicalIF":3.6,"publicationDate":"2024-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140571957","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Product recall: a synthesis of multidisciplinary findings, and research directions 产品召回：多学科研究成果综述及研究方向
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2024-03-23 DOI: 10.1007/s11002-024-09721-x
Vivek Astvansh, Kersi Antia, Gerard Tellis
{"title":"Product recall: a synthesis of multidisciplinary findings, and research directions","authors":"Vivek Astvansh, Kersi Antia, Gerard Tellis","doi":"10.1007/s11002-024-09721-x","DOIUrl":"https://doi.org/10.1007/s11002-024-09721-x","url":null,"abstract":"<p>Since 1994, marketing academics have accumulated a wealth of empirical evidence on product recall. However, the findings have not been integrated into a framework that can summarize the evidence and elicit theoretically interesting and managerially relevant questions for future research. The authors address this shortcoming. Specifically, they create a framework that summarizes the causes, consequences, and strategies of product recall. Next, they use the framework to identify descriptive facts and empirical generalizations that pave the path for a meta-analysis. Lastly, the framework helps the authors suggest six questions—two each on causes, consequences, and strategies—that future research can consider answering.</p>","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"364 1","pages":""},"PeriodicalIF":3.6,"publicationDate":"2024-03-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140203423","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Handmade vs. machine-made: the effects of handmade gifts on social relationships 手工与机器制作：手工礼品对社会关系的影响
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2024-03-19 DOI: 10.1007/s11002-024-09722-w
Xiaoming Fan, Anqi Lai, Hean Tat Keh
{"title":"Handmade vs. machine-made: the effects of handmade gifts on social relationships","authors":"Xiaoming Fan, Anqi Lai, Hean Tat Keh","doi":"10.1007/s11002-024-09722-w","DOIUrl":"https://doi.org/10.1007/s11002-024-09722-w","url":null,"abstract":"<p>This paper examines the effects of handmade (vs. machine-made) gifts on social relationships. Across three studies, we find that handmade gifts promote social relationships. This effect can be explained by the perceived uniqueness of such gifts. Furthermore, these effects are moderated by social class (upper vs. lower). Specifically, membership in the upper class enhances the recipient’s perceived uniqueness of handmade gifts, which in turn enhances the recipient’s evaluation of social relationships. However, for members of the lower class, their perception of the uniqueness of handmade gifts becomes weaker, to the detriment of social relationships. These novel findings have both theoretical and practical significance for establishing harmonious interpersonal relationships and the consumption of handmade gifts.</p>","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"122 1","pages":""},"PeriodicalIF":3.6,"publicationDate":"2024-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140166164","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
首页 上一页 下一页 尾页
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：481959085
Book学术官方微信