影响因子:
2.5
ISSN:
print: 0923-0645
on-line: 1573-059X
研究领域:
BUSINESS
自引率:
5.60%
Gold OA文章占比:
28.00%
原创研究文献占比:
98.11%
SCI收录类型:
Social Science Citation Index (SSCI) || Scopus (CiteScore)
期刊介绍英文:
Marketing Letters: A Journal of Research in Marketing publishes high-quality, shorter paper (under 5,000 words including abstract, main text and references, which is equivalent to 20 total pages, double-spaced with 12 point Times New Roman font) on marketing, the emphasis being on immediacy and current interest. The journal offers a medium for the truly rapid publication of research results. The focus of Marketing Letters is on empirical findings, methodological papers, and theoretical and conceptual insights across areas of research in marketing. Marketing Letters is required reading for anyone working in marketing science, consumer research, methodology, and marketing strategy and management. The key subject areas and topics covered in Marketing Letters are: choice models, consumer behavior, consumer research, management science, market research, sales and advertising, marketing management, marketing research, marketing science, psychology, and statistics. Officially cited as: Mark Lett
CiteScore:
CiteScoreSJRSNIPCiteScore排名
5.92.0111.334
学科
排名
百分位
大类:Economics, Econometrics and Finance
小类:Economics and Econometrics
131 / 716
81%
大类:Business, Management and Accounting
小类:Business and International Management
116 / 443
73%
大类:Business, Management and Accounting
小类:Marketing
72 / 210
65%
发文信息
中科院SCI期刊分区
大类 小类 TOP期刊 综述期刊
3区 管理学
4区 商业:管理 BUSINESS
WOS期刊分区
学科分类
Q3BUSINESS
历年影响因子
2021年3.4260
2022年3.6000
2023年2.5000
历年发表
2012年65
2013年54
2014年66
2015年58
2016年13
2017年33
2018年31
2019年35
2020年41
2021年52
2022年51
投稿信息
出版周期:
4 issues per year
出版国家(地区):
Netherlands
初审时长:
12 days
出版商:
Springer Nature

Marketing Letters - 最新文献

Impacts of generative AI on user contributions: evidence from a coding Q &A platform

Pub Date : 2024-09-18 DOI: 10.1007/s11002-024-09747-1 Xinyu Li, Keongtae Kim

Advancing the science of marketing

Pub Date : 2024-09-13 DOI: 10.1007/s11002-024-09745-3 Greg M. Allenby

Myopic marketing management and stock performance in the short term: the moderating role of asset turnover

Pub Date : 2024-09-11 DOI: 10.1007/s11002-024-09744-4 Evelini Lauri Morri Garcia, Valter Afonso Vieira, Pravin Nath
查看全部
免责声明:
本页显示期刊或杂志信息,仅供参考学习,不是任何期刊杂志官网,不涉及出版事务,特此申明。如需出版一切事务需要用户自己向出版商联系核实。若本页展示内容有任何问题,请联系我们,邮箱:info@booksci.cn,我们会认真核实处理。
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信