影响因子:
2.5
ISSN:
print: 0923-0645
on-line: 1573-059X
研究领域:
BUSINESS-
自引率:
5.60%
Gold OA文章占比:
28.00%
原创研究文献占比:
98.11%
SCI收录类型:
Social Science Citation Index (SSCI) || Scopus (CiteScore)
期刊介绍英文:
Marketing Letters: A Journal of Research in Marketing publishes high-quality, shorter paper (under 5,000 words including abstract, main text and references, which is equivalent to 20 total pages, double-spaced with 12 point Times New Roman font) on marketing, the emphasis being on immediacy and current interest. The journal offers a medium for the truly rapid publication of research results. The focus of Marketing Letters is on empirical findings, methodological papers, and theoretical and conceptual insights across areas of research in marketing. Marketing Letters is required reading for anyone working in marketing science, consumer research, methodology, and marketing strategy and management. The key subject areas and topics covered in Marketing Letters are: choice models, consumer behavior, consumer research, management science, market research, sales and advertising, marketing management, marketing research, marketing science, psychology, and statistics. Officially cited as: Mark Lett
CiteScore:
CiteScoreSJRSNIPCiteScore排名
5.92.0111.334
学科
排名
百分位
大类:Economics, Econometrics and Finance
小类:Economics and Econometrics
131 / 716
81%
大类:Business, Management and Accounting
小类:Business and International Management
116 / 443
73%
大类:Business, Management and Accounting
小类:Marketing
72 / 210
65%
发文信息
中科院SCI期刊分区
大类 小类 TOP期刊 综述期刊
3区 管理学
4区 商业:管理 BUSINESS
WOS期刊分区
学科分类
Q3BUSINESS
历年影响因子
2021年3.4260
2022年3.6000
2023年2.5000
历年发表
2012年65
2013年54
2014年66
2015年58
2016年13
2017年33
2018年31
2019年35
2020年41
2021年52
2022年51
投稿信息
出版周期:
4 issues per year
出版国家(地区):
Netherlands
初审时长:
12 days
出版商:
Springer Nature

Marketing Letters - 最新文献

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Pub Date : 2024-09-13 DOI: 10.1007/s11002-024-09745-3 Greg M. Allenby

Myopic marketing management and stock performance in the short term: the moderating role of asset turnover

Pub Date : 2024-09-11 DOI: 10.1007/s11002-024-09744-4 Evelini Lauri Morri Garcia, Valter Afonso Vieira, Pravin Nath
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