为政策评估建立错误信息传播模型:一个解析框架

IF 2.5 3区 管理学 Q3 BUSINESS
Yiting Deng, Richard Staelin
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引用次数: 0

摘要

我们建立了一个评估不同方法限制错误信息传播效果的简明框架。我们利用这一框架和模拟研究来确定社交媒体平台上真实信息和虚假信息的演变,然后研究以下政策干预措施:(1)我们建议的方法,即让平台要求信息发送者也说明他们认为(可能不正确的)信息的真实性;(2)提供一些准确性提示,以增加能够准确识别虚假信息的潜在读者的数量;(3)让平台标记虚假信息;以及(4)让平台降级或降低虚假信息的排名。我们发现,当相当多的发送者能够正确识别信息的真实性时,市场就能根据我们建议的方法进行自我调节。如果情况并非如此,我们发现用其他任何一种方法来增强我们的方法,都能有效减少错误信息的传播。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

Modeling misinformation spread for policy evaluation: a parsimonious framework

Modeling misinformation spread for policy evaluation: a parsimonious framework

We develop a parsimonious framework for evaluating the efficacy of different approaches for limiting the spread of misinformation. We use this framework and simulation studies to determine the evolution of truthful and fake messages on social media platforms and then investigate the following policy interventions: (1) our suggested approach of having the platform require senders of messages to also state their perceived (possibly incorrect) veracity of the message, (2) provide some accuracy nudge to increase the number of potential readers who can accurately identify fake messages, (3) have the platform flag fake messages, and (4) have the platform demote or down-rank fake messages. We find that when a significant number of senders are able to correctly identify the veracity of the message, the market can self-regulate under our suggested approach. If this is not the case, we find that augmenting our approach with any of the other approaches is effective in reducing the spread of misinformation.

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来源期刊
Marketing Letters
Marketing Letters BUSINESS-
CiteScore
5.90
自引率
5.60%
发文量
51
期刊介绍: Marketing Letters: A Journal of Research in Marketing publishes high-quality, shorter paper (under 5,000 words including abstract, main text and references, which is equivalent to 20 total pages, double-spaced with 12 point Times New Roman font) on marketing, the emphasis being on immediacy and current interest. The journal offers a medium for the truly rapid publication of research results. The focus of Marketing Letters is on empirical findings, methodological papers, and theoretical and conceptual insights across areas of research in marketing. Marketing Letters is required reading for anyone working in marketing science, consumer research, methodology, and marketing strategy and management. The key subject areas and topics covered in Marketing Letters are: choice models, consumer behavior, consumer research, management science, market research, sales and advertising, marketing management, marketing research, marketing science, psychology, and statistics. Officially cited as: Mark Lett
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