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An investigation of the impact of Black male and female actors on US movies’ box-office across countries 黑人男女演员对美国电影票房影响的调查
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2022-10-07 DOI: 10.1007/s11002-022-09647-2
Verdiana Giannetti, Jieke Chen
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引用次数: 0
Reaching for rigor and relevance: better marketing research for a better world 追求严谨性和相关性:为更美好的世界做更好的营销研究
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2022-09-23 DOI: 10.1007/s11002-022-09648-1
Shilpa Madan, G. Johar, Jonah A. Berger, Pierre Chandon, Rajesh Chandy, Rebecca W. Hamilton, Peggy J. Liu, John G. Lynch, Nina Mazar, Vikas Mittal, C. Moorman, D. Soman, M. Viswanathan, Vivian Xie, Sonia S. Kim, Eric Park, Sherri Xue
{"title":"Reaching for rigor and relevance: better marketing research for a better world","authors":"Shilpa Madan, G. Johar, Jonah A. Berger, Pierre Chandon, Rajesh Chandy, Rebecca W. Hamilton, Peggy J. Liu, John G. Lynch, Nina Mazar, Vikas Mittal, C. Moorman, D. Soman, M. Viswanathan, Vivian Xie, Sonia S. Kim, Eric Park, Sherri Xue","doi":"10.1007/s11002-022-09648-1","DOIUrl":"https://doi.org/10.1007/s11002-022-09648-1","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"34 1","pages":"1-12"},"PeriodicalIF":3.6,"publicationDate":"2022-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44957765","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Meaningless procedures can be meaningful for information security: consumer use of single and multiple cues in information security inferences 无意义程序对信息安全可能有意义：消费者在信息安全推断中使用单一和多个线索
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2022-09-15 DOI: 10.1007/s11002-022-09649-0
Y. Park, P. Herr, Byung Cho Kim
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引用次数: 1
Introducing Marketing Letters’ data policy 介绍Marketing Letters的数据政策
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2022-08-25 DOI: 10.1007/s11002-022-09644-5
A. Labroo, Natalie Mizik, R. Winer
{"title":"Introducing Marketing Letters’ data policy","authors":"A. Labroo, Natalie Mizik, R. Winer","doi":"10.1007/s11002-022-09644-5","DOIUrl":"https://doi.org/10.1007/s11002-022-09644-5","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"33 1","pages":"361 - 364"},"PeriodicalIF":3.6,"publicationDate":"2022-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49544156","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Ad expenditures and perceived quality: a replication and extension 广告支出和感知质量:复制和延伸
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2022-08-24 DOI: 10.1007/s11002-022-09646-3
Koushyar Rajavi, D. Lehmann, Kevin Lane Keller, A. Golmohammadi
{"title":"Ad expenditures and perceived quality: a replication and extension","authors":"Koushyar Rajavi, D. Lehmann, Kevin Lane Keller, A. Golmohammadi","doi":"10.1007/s11002-022-09646-3","DOIUrl":"https://doi.org/10.1007/s11002-022-09646-3","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"34 1","pages":"161-169"},"PeriodicalIF":3.6,"publicationDate":"2022-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42212054","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The role of presentation order in consumer choice: the abrupt disparity effect 呈现顺序在消费者选择中的作用:突发性差异效应
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2022-08-20 DOI: 10.1007/s11002-022-09643-6
Kivilcim Dogerlioglu-Demir, Cenk Koçaş, Nilsah Cavdar Aksoy
{"title":"The role of presentation order in consumer choice: the abrupt disparity effect","authors":"Kivilcim Dogerlioglu-Demir, Cenk Koçaş, Nilsah Cavdar Aksoy","doi":"10.1007/s11002-022-09643-6","DOIUrl":"https://doi.org/10.1007/s11002-022-09643-6","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"34 1","pages":"251 - 268"},"PeriodicalIF":3.6,"publicationDate":"2022-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49166881","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Cultural differences in giving experiential (vs. material) gifts 赠送体验（与物质）礼物的文化差异
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2022-08-15 DOI: 10.1007/s11002-022-09645-4
Minji Suh, Hyewon Cho
{"title":"Cultural differences in giving experiential (vs. material) gifts","authors":"Minji Suh, Hyewon Cho","doi":"10.1007/s11002-022-09645-4","DOIUrl":"https://doi.org/10.1007/s11002-022-09645-4","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"34 1","pages":"223 - 236"},"PeriodicalIF":3.6,"publicationDate":"2022-08-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49345997","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Strategic use of just-below numbers in packaged-foods calorie information 在包装食品的卡路里信息中策略性地使用略低于数字
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2022-08-15 DOI: 10.1007/s11002-022-09642-7
R. Schindler, Mathew S. Isaac, R. Wang
{"title":"Strategic use of just-below numbers in packaged-foods calorie information","authors":"R. Schindler, Mathew S. Isaac, R. Wang","doi":"10.1007/s11002-022-09642-7","DOIUrl":"https://doi.org/10.1007/s11002-022-09642-7","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"34 1","pages":"237 - 250"},"PeriodicalIF":3.6,"publicationDate":"2022-08-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48165986","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing 加密营销：不可替代代币（NFT）如何挑战传统营销
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2022-07-29 DOI: 10.1007/s11002-022-09639-2
R. Hofstetter, E. De Bellis, Leif Brandes, Melanie Clegg, Cait Lamberton, D. Reibstein, Felicia Rohlfsen, Bernd H. Schmitt, J. Z. Zhang
{"title":"Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing","authors":"R. Hofstetter, E. De Bellis, Leif Brandes, Melanie Clegg, Cait Lamberton, D. Reibstein, Felicia Rohlfsen, Bernd H. Schmitt, J. Z. Zhang","doi":"10.1007/s11002-022-09639-2","DOIUrl":"https://doi.org/10.1007/s11002-022-09639-2","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"33 1","pages":"705-711"},"PeriodicalIF":3.6,"publicationDate":"2022-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42940310","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 36
Correction to: Marketing insights from text analysis 更正:来自文本分析的营销见解
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2022-07-07 DOI: 10.1007/s11002-022-09640-9
Jonah A. Berger, Grant Packard, Reihane Boghrati, Ming Hsu, Ashlee Humphreys, A. Luangrath, Sarah G. Moore, G. Nave, Christopher Y. Olivola, Matthew D. Rocklage
{"title":"Correction to: Marketing insights from text analysis","authors":"Jonah A. Berger, Grant Packard, Reihane Boghrati, Ming Hsu, Ashlee Humphreys, A. Luangrath, Sarah G. Moore, G. Nave, Christopher Y. Olivola, Matthew D. Rocklage","doi":"10.1007/s11002-022-09640-9","DOIUrl":"https://doi.org/10.1007/s11002-022-09640-9","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"33 1","pages":"379 - 379"},"PeriodicalIF":3.6,"publicationDate":"2022-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48789215","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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