Marketing Letters最新文献_第9页

Signal effect of a targeted travel subsidy on consumer behavior during the coronavirus disease 2019 pandemic. 2019 年冠状病毒疾病大流行期间，定向旅游补贴对消费者行为的信号效应。

IF 3.6 3区管理学

Marketing Letters Pub Date : 2022-12-29 DOI: 10.1007/s11002-022-09663-2

Takumi Tagashira

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引用次数: 0

The impact of commodity taxation on product variety: a multi-category investigation 商品税对产品品种的影响:一项多类别调查

IF 3.6 3区管理学

Marketing Letters Pub Date : 2022-12-28 DOI: 10.1007/s11002-022-09660-5

Sungtak Hong, Kanishka Misra

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引用次数: 0

Can power predict consumers’ preferences for aesthetic products? The moderating role of locus of control 权力能预测消费者对美学产品的偏好吗?控制点的调节作用

IF 3.6 3区管理学

Marketing Letters Pub Date : 2022-12-21 DOI: 10.1007/s11002-022-09661-4

Mengmeng Xu, Hongyan Jiang, H. Tan

引用次数: 0

The adoption and disadoption of electric vehicles by innovators 创新者对电动汽车的采用和不采用

IF 3.6 3区管理学

Marketing Letters Pub Date : 2022-12-10 DOI: 10.1007/s11002-022-09659-y

Madhavan Parthasarathy, Walfried M. Lassar

引用次数: 0

Sentiment deviations in responses to movie trailers across social media platforms 社交媒体平台上对电影预告片的反应存在情绪偏差