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CEO inside-debt compensation and strategic emphasis CEO内部债务补偿及战略重点
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2023-03-06 DOI: 10.1007/s11002-023-09673-8
N. Shankar, Bill Francis
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引用次数: 1
Role of music tempo in choosing from large and small choice sets: insights from functional magnetic resonance imaging (fMRI) 音乐节奏在选择大小选择集中的作用:功能性磁共振成像(fMRI)的见解
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2023-02-28 DOI: 10.1007/s11002-023-09672-9
Kaijun Zhang, Hongkun Liu, Jun Ye
{"title":"Role of music tempo in choosing from large and small choice sets: insights from functional magnetic resonance imaging (fMRI)","authors":"Kaijun Zhang, Hongkun Liu, Jun Ye","doi":"10.1007/s11002-023-09672-9","DOIUrl":"https://doi.org/10.1007/s11002-023-09672-9","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":" ","pages":"1-20"},"PeriodicalIF":3.6,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45415732","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Oversensitivity in Gift-Giving Phenomenon 送礼现象中的过度敏感
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2023-02-15 DOI: 10.1007/s11002-023-09670-x
Julian Givi, Yumei Mu
{"title":"The Oversensitivity in Gift-Giving Phenomenon","authors":"Julian Givi, Yumei Mu","doi":"10.1007/s11002-023-09670-x","DOIUrl":"https://doi.org/10.1007/s11002-023-09670-x","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"1 1","pages":"1-13"},"PeriodicalIF":3.6,"publicationDate":"2023-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47732882","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Consumer misestimations of small recurring changes vs. a single large lump sum. 消费者对经常性小额变化与一次性大额变化的错误估计。
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2023-02-08 DOI: 10.1007/s11002-023-09669-4
Kunter Gunasti, Haipeng Allan Chen
{"title":"Consumer misestimations of small recurring changes vs. a single large lump sum.","authors":"Kunter Gunasti, Haipeng Allan Chen","doi":"10.1007/s11002-023-09669-4","DOIUrl":"10.1007/s11002-023-09669-4","url":null,"abstract":"<p><p>Various decision contexts require the calculation of smaller recurring changes accumulated over time and their comparison to larger one-time changes (e.g., $100 periodic increase in monthly rent every year vs. a $1000 increase in rent at the end of 5 years). In both hypothetical and incentivized studies, we demonstrate an inaccuracy of estimations involving total cumulations of smaller recurring changes and single lump sums. We document this effect when individuals process increasing or decreasing changes in gains or losses (e.g., raises in wages or rent, discounts in membership fees). Importantly, these biases occur even when the changes are provided to the consumers as clear absolute dollar values as opposed to complex percentages. We discuss the theoretical contributions of our study as well as its implications for consumers, managers, and policy makers.</p>","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":" ","pages":"1-13"},"PeriodicalIF":3.6,"publicationDate":"2023-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9906595/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"9275269","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Social media sentiment polarization and its impact on product adoption 社交媒体情绪两极分化及其对产品采用的影响
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2023-02-07 DOI: 10.1007/s11002-023-09664-9
P. Zhao, Zhenfeng Ma, Tripat Gill, C. Ranaweera
{"title":"Social media sentiment polarization and its impact on product adoption","authors":"P. Zhao, Zhenfeng Ma, Tripat Gill, C. Ranaweera","doi":"10.1007/s11002-023-09664-9","DOIUrl":"https://doi.org/10.1007/s11002-023-09664-9","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"34 1","pages":"497-512"},"PeriodicalIF":3.6,"publicationDate":"2023-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45937533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Movie fit uncertainty and interplay between traditional advertising and social media marketing 电影契合度的不确定性以及传统广告和社交媒体营销之间的相互作用
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2023-01-31 DOI: 10.1007/s11002-023-09666-7
Yinan Yu, Liangfei Qiu, Hailiang Chen, Benjamin Yen
{"title":"Movie fit uncertainty and interplay between traditional advertising and social media marketing","authors":"Yinan Yu, Liangfei Qiu, Hailiang Chen, Benjamin Yen","doi":"10.1007/s11002-023-09666-7","DOIUrl":"https://doi.org/10.1007/s11002-023-09666-7","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"1 1","pages":"1-20"},"PeriodicalIF":3.6,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45226560","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
How expressing one’s likes and dislikes affects enjoyment: a replication 表达一个人的好恶如何影响享受:复制
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2023-01-17 DOI: 10.1007/s11002-023-09667-6
Julia Sophia Wittich, Jan R. Landwehr, D. Wentzel
{"title":"How expressing one’s likes and dislikes affects enjoyment: a replication","authors":"Julia Sophia Wittich, Jan R. Landwehr, D. Wentzel","doi":"10.1007/s11002-023-09667-6","DOIUrl":"https://doi.org/10.1007/s11002-023-09667-6","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"34 1","pages":"343-349"},"PeriodicalIF":3.6,"publicationDate":"2023-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45837396","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Vulnerable consumers: marketing research needs to pay more attention to the brain health of consumers. 弱势消费者:营销研究需要更多地关注消费者的大脑健康。
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2023-01-01 DOI: 10.1007/s11002-022-09654-3
Andrija Javor, Monika Koller, Nick Lee, Hans Breiter
{"title":"Vulnerable consumers: marketing research needs to pay more attention to the brain health of consumers.","authors":"Andrija Javor,&nbsp;Monika Koller,&nbsp;Nick Lee,&nbsp;Hans Breiter","doi":"10.1007/s11002-022-09654-3","DOIUrl":"https://doi.org/10.1007/s11002-022-09654-3","url":null,"abstract":"<p><p>We propose here that marketing research should increase consideration of the brain health of consumers, and argue that it would help both extend our current knowledge of vulnerable and other marginalised groups, as well as extend generalizability and external validity of marketing research in general. We show that such a focus would help enrich methodology, especially around causal inference, as well as impact on our understanding of a number of key emerging themes in marketing research. We particularly focus on the consumer behaviour around digitalisation, as well as compulsive buying behaviour. Further, we show that increasing consideration of consumer brain health will further efforts towards inclusivity of marketing, and help continue progress towards marketing research as a force for good.</p>","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"34 2","pages":"337-342"},"PeriodicalIF":3.6,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9630803/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"9493246","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
The creative touch: the influence of haptics on creativity. 创造性触觉:触觉对创造力的影响。
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2023-01-01 DOI: 10.1007/s11002-022-09628-5
Claire Heeryung Kim, Kelly B Herd, H Shanker Krishnan
{"title":"The creative touch: the influence of haptics on creativity.","authors":"Claire Heeryung Kim,&nbsp;Kelly B Herd,&nbsp;H Shanker Krishnan","doi":"10.1007/s11002-022-09628-5","DOIUrl":"https://doi.org/10.1007/s11002-022-09628-5","url":null,"abstract":"<p><p>An increasing number of firms rely on consumers to develop new ideas for the marketplace. While many firms rely on online crowdsourcing communities, some have created facilities that encourage in-person ideation through which consumers can interact with product design materials. This research proposes that active touch engenders a positive effect on new product creativity and highlights the importance of touch during idea generation. We further suggest that interacting with an object via active touch increases positive mood, which enhances creative performance. Results from two studies provide support for these hypotheses. Study 1 demonstrates the positive effect of active touch on new product creativity. Study 2 replicates this effect in a different product development context and provides evidence that a positive mood mediates the active touch-creativity relationship.</p><p><strong>Supplementary information: </strong>The online version contains supplementary material available at 10.1007/s11002-022-09628-5.</p>","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"34 1","pages":"113-124"},"PeriodicalIF":3.6,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9106984/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"9135035","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products. 传染性疾病线索对消费者拟人化产品偏好的不利影响。
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2023-01-01 DOI: 10.1007/s11002-022-09614-x
Ying Ding, Sunxu Xu
{"title":"Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products.","authors":"Ying Ding,&nbsp;Sunxu Xu","doi":"10.1007/s11002-022-09614-x","DOIUrl":"https://doi.org/10.1007/s11002-022-09614-x","url":null,"abstract":"<p><p>Despite the extensive use of anthropomorphism strategy in marketing practices, little research attention has been given to the environmental factors that influence consumer preference for anthropomorphic products. This research examines when and why contagious disease cues can influence consumer preference for anthropomorphic products. The results from four empirical experiments consistently show that when exposed to contagious disease cues, consumers exhibit a lower preference for anthropomorphic products (Study 1), which is mediated by social withdrawal (Study 2). Furthermore, our findings demonstrate that this detrimental effect would be attenuated for products in digital (vs. physical) format (Study 3), or in regions with low (vs. high) local severity of the contagious disease (Study 4). These findings contribute to the literature on contagious diseases and anthropomorphism and offer important managerial implications.</p><p><strong>Supplementary information: </strong>The online version contains supplementary material available at 10.1007/s11002-022-09614-x.</p>","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"34 1","pages":"139-153"},"PeriodicalIF":3.6,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8761840/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"9487917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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