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Remembering less, or needing less? Age-related differences in the purchase funnel 记得更少，还是需要更少?与年龄相关的购买渠道差异
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2023-05-27 DOI: 10.1007/s11002-023-09681-8
P. Mecredy, Malcolm J. Wright, Pamela M. Feetham, P. Stern
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引用次数: 1
Where is the brand growth potential? An examination of buyer groups 品牌的增长潜力在哪里?对买方群体的审查
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2023-05-26 DOI: 10.1007/s11002-023-09682-7
G. Trinh, J. Dawes, Byron Sharp
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引用次数: 2
Are scientific practices improving in consumer research? A glass half-full and half-empty 消费者研究中的科学实践是否有所改进？半满半空的杯子
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2023-05-06 DOI: 10.1007/s11002-023-09679-2
Michel Tuan Pham
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引用次数: 0
Understanding effect sizes in consumer psychology 理解消费者心理中的效应大小
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2023-04-29 DOI: 10.1007/s11002-023-09680-9
Rodrigo S. Dias, Stephen A. Spiller, G. Fitzsimons
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引用次数: 0
Love is blind: the ironic effect of fans’ experience on taste perception 爱情是盲目的:粉丝体验对味觉的反讽效应
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2023-04-28 DOI: 10.1007/s11002-023-09678-3
Jennifer L. Stoner, Maria A. Rodas
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引用次数: 1
Need to evaluate as a predictor of creating and seeking online word of mouth 需要评估作为一个预测创造和寻求在线口碑
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2023-04-27 DOI: 10.1007/s11002-023-09676-5
Mengran Xu, R. W. Reczek, R. Petty
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引用次数: 2
Making brand activism successful: How advice-giving can boost support behavior and reap benefits for the brand 使品牌行动主义取得成功：提供建议如何促进支持行为并为品牌获益
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2023-04-20 DOI: 10.1007/s11002-023-09677-4
Carina Thürridl, Frauke Mattison Thompson
{"title":"Making brand activism successful: How advice-giving can boost support behavior and reap benefits for the brand","authors":"Carina Thürridl, Frauke Mattison Thompson","doi":"10.1007/s11002-023-09677-4","DOIUrl":"https://doi.org/10.1007/s11002-023-09677-4","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"1 1","pages":"1-12"},"PeriodicalIF":3.6,"publicationDate":"2023-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42692852","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Platform break-even market share 平台盈亏平衡市场份额
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2023-04-18 DOI: 10.1007/s11002-023-09674-7
Daniel G. Arce
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引用次数: 0
What reviews foretell about opening weekend box office revenue: the harbinger of failure effect in the movie industry 影评对首映周末票房收入的预测:电影业失败效应的先兆
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2023-04-13 DOI: 10.1007/s11002-023-09665-8
Pantelis Loupos, Yvette Peng, Sute Li, H. Hao
{"title":"What reviews foretell about opening weekend box office revenue: the harbinger of failure effect in the movie industry","authors":"Pantelis Loupos, Yvette Peng, Sute Li, H. Hao","doi":"10.1007/s11002-023-09665-8","DOIUrl":"https://doi.org/10.1007/s11002-023-09665-8","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"34 1","pages":"513-534"},"PeriodicalIF":3.6,"publicationDate":"2023-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42727127","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
National customer orientation: an empirical test across 112 countries 国家顾客导向:横跨112个国家的实证检验
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2023-03-16 DOI: 10.1007/s11002-023-09668-5
Ofer Mintz, Imran S. Currim, Rohit Deshpandé
{"title":"National customer orientation: an empirical test across 112 countries","authors":"Ofer Mintz, Imran S. Currim, Rohit Deshpandé","doi":"10.1007/s11002-023-09668-5","DOIUrl":"https://doi.org/10.1007/s11002-023-09668-5","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":" ","pages":"1-16"},"PeriodicalIF":3.6,"publicationDate":"2023-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45675533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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