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The trivial-task motivation effect: highlighting completion of an initial trivial task increases motivation for the main task 琐碎任务激励效应:强调完成最初的琐碎任务会增加完成主要任务的动机
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2023-07-17 DOI: 10.1007/s11002-023-09692-5
Yangjie Gu, Elaine Chan, Aradhna Krishna
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引用次数: 0
A Conceptual replication of the differential price framing effect in the field 差异价格框架效应在该领域的概念复制
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2023-07-12 DOI: 10.1007/s11002-023-09690-7
Sören Köcher, Markus Husemann-Kopetzky, M. Schirmbeck, Melina Hess, Fabian Gmeindl, Samuel Hess
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引用次数: 0
The overlapping effect: impact of product display on price–quality judgments 重叠效应:产品陈列对价格质量判断的影响
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2023-06-30 DOI: 10.1007/s11002-023-09684-5
Lu Meng, Tianhui Fu, Shen Duan, Yijie Wang, Yushi Jiang
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引用次数: 0
Sexually explicit advertisements boost consumer recycling due to moral cleansing goal activation 由于道德净化目标的激活，色情广告促进了消费者的回收
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2023-06-29 DOI: 10.1007/s11002-023-09689-0
Matthew D. Meng, J. Gamlin
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引用次数: 0
The role of product acquisition mode in self- and social-signals of status 产品获取模式在自我和社会地位信号中的作用
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2023-06-26 DOI: 10.1007/s11002-023-09688-1
Y. Guo, Cait Lamberton, Kelly Goldsmith
{"title":"The role of product acquisition mode in self- and social-signals of status","authors":"Y. Guo, Cait Lamberton, Kelly Goldsmith","doi":"10.1007/s11002-023-09688-1","DOIUrl":"https://doi.org/10.1007/s11002-023-09688-1","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":" ","pages":""},"PeriodicalIF":3.6,"publicationDate":"2023-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45042104","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
You ain’t foolin’ me! Imposter judgments in luxury status signaling 你没有愚弄我！奢侈品地位信号中的强制判决
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2023-06-19 DOI: 10.1007/s11002-023-09687-2
Jared Wong, Glen H. Brodowsky, F. Ho
{"title":"You ain’t foolin’ me! Imposter judgments in luxury status signaling","authors":"Jared Wong, Glen H. Brodowsky, F. Ho","doi":"10.1007/s11002-023-09687-2","DOIUrl":"https://doi.org/10.1007/s11002-023-09687-2","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":" ","pages":""},"PeriodicalIF":3.6,"publicationDate":"2023-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49231991","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The differential impact of uncertainty on the evaluation of material and experiential purchases 不确定性对材料采购和体验采购评估的差异影响
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2023-06-14 DOI: 10.1007/s11002-023-09686-3
Iñigo Gallo, Chadwick J. Miller, Nasir Haghighi, Thomas Gilovich
{"title":"The differential impact of uncertainty on the evaluation of material and experiential purchases","authors":"Iñigo Gallo, Chadwick J. Miller, Nasir Haghighi, Thomas Gilovich","doi":"10.1007/s11002-023-09686-3","DOIUrl":"https://doi.org/10.1007/s11002-023-09686-3","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":" ","pages":""},"PeriodicalIF":3.6,"publicationDate":"2023-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42812329","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Great expectations: argument order expectations shape the efficacy of order effects in one-sided advertisements 大期望:论点秩序期望塑造了单面广告秩序效应的有效性
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2023-06-13 DOI: 10.1007/s11002-023-09683-6
J. Clarkson, Alan D. J. Cooke, Nathanael S. Martin
{"title":"Great expectations: argument order expectations shape the efficacy of order effects in one-sided advertisements","authors":"J. Clarkson, Alan D. J. Cooke, Nathanael S. Martin","doi":"10.1007/s11002-023-09683-6","DOIUrl":"https://doi.org/10.1007/s11002-023-09683-6","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"34 1","pages":"383 - 395"},"PeriodicalIF":3.6,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49039615","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Market expansion and the scope of mass customization 市场扩张和大规模定制的范围
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2023-06-10 DOI: 10.1007/s11002-023-09675-6
P. Jost
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引用次数: 0
Embracing the spotlight (effect): how attention received online influences consumers’ offline spotlight biases 接受聚光灯(效应):线上受到的关注如何影响消费者对线下聚光灯的偏好
IF 3.6 3区 管理学
Marketing Letters Pub Date : 2023-06-08 DOI: 10.1007/s11002-023-09685-4
Matthew J. Hall
{"title":"Embracing the spotlight (effect): how attention received online influences consumers’ offline spotlight biases","authors":"Matthew J. Hall","doi":"10.1007/s11002-023-09685-4","DOIUrl":"https://doi.org/10.1007/s11002-023-09685-4","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":" ","pages":""},"PeriodicalIF":3.6,"publicationDate":"2023-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45938402","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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