{"title":"The evolving field of consumer research through the lens of its top journals","authors":"Evan Weingarten, On Amir, Andrea C. Morales","doi":"10.1007/s11002-024-09731-9","DOIUrl":null,"url":null,"abstract":"<p>Building on Simonson et al.’s (2001) review of consumer research, we examine the current state of the field through the methods, topics, and author network of papers from <i>Journal of Consumer Research</i> (<i>JCR</i>), <i>Journal of Marketing Research</i> (<i>JMR</i>), and <i>Journal of Consumer Psychology</i> (<i>JCP</i>)<i>.</i> Our investigation yields four main findings. First, most papers follow recent methodological trends (e.g., Hayes’ PROCESS Macro), regardless of journal or topic. However, <i>JCR</i> has more CCT papers and <i>JCP</i> has published more reviews. Second, there has been a substantial increase in the number of studies and participants per study over time. Third, <i>JMR</i> and <i>JCR</i> have more samples outside of students and Mechanical Turk relative to <i>JCP</i>. Fourth, <i>JCP</i> has a larger share of first-time authors relative to <i>JCR</i> and <i>JMR</i>, but junior authors appear more at <i>JCR</i>. Finally, we review how the field has changed relative to the predictions of Simonson et al. (2001).</p>","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"26 1","pages":""},"PeriodicalIF":2.5000,"publicationDate":"2024-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Marketing Letters","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1007/s11002-024-09731-9","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Building on Simonson et al.’s (2001) review of consumer research, we examine the current state of the field through the methods, topics, and author network of papers from Journal of Consumer Research (JCR), Journal of Marketing Research (JMR), and Journal of Consumer Psychology (JCP). Our investigation yields four main findings. First, most papers follow recent methodological trends (e.g., Hayes’ PROCESS Macro), regardless of journal or topic. However, JCR has more CCT papers and JCP has published more reviews. Second, there has been a substantial increase in the number of studies and participants per study over time. Third, JMR and JCR have more samples outside of students and Mechanical Turk relative to JCP. Fourth, JCP has a larger share of first-time authors relative to JCR and JMR, but junior authors appear more at JCR. Finally, we review how the field has changed relative to the predictions of Simonson et al. (2001).
期刊介绍：
Marketing Letters: A Journal of Research in Marketing publishes high-quality, shorter paper (under 5,000 words including abstract, main text and references, which is equivalent to 20 total pages, double-spaced with 12 point Times New Roman font) on marketing, the emphasis being on immediacy and current interest. The journal offers a medium for the truly rapid publication of research results.
The focus of Marketing Letters is on empirical findings, methodological papers, and theoretical and conceptual insights across areas of research in marketing.
Marketing Letters is required reading for anyone working in marketing science, consumer research, methodology, and marketing strategy and management.
The key subject areas and topics covered in Marketing Letters are: choice models, consumer behavior, consumer research, management science, market research, sales and advertising, marketing management, marketing research, marketing science, psychology, and statistics.
Officially cited as: Mark Lett
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