Journal of Consumer Behaviour最新文献_第8页

When and why do artifact emojis lead to backfire effects on consumer response? 神器表情符号何时以及为何会对消费者反应产生反作用？

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-03-12 DOI: 10.1002/cb.2323

Claire Heeryung Kim, Lura Forcum, Michael Giebelhausen

引用次数: 0

Stigma in marketing and consumer research: A literature review and research agenda 营销和消费者研究中的污名化问题：文献综述与研究议程

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-03-09 DOI: 10.1002/cb.2321

Rodolfo Rodrigues Rocha, Andres Rodriguez Veloso

{"title":"Stigma in marketing and consumer research: A literature review and research agenda","authors":"Rodolfo Rodrigues Rocha, Andres Rodriguez Veloso","doi":"10.1002/cb.2321","DOIUrl":"10.1002/cb.2321","url":null,"abstract":"Stigma is a discrediting attribute that emerges in social interactions, playing different roles in different contexts. Several fields (e.g., sociology and psychology) have dedicated special attention to this phenomenon as it significantly impacts people's lives. Although there is some interest in the idiosyncrasies of stigma in marketing and consumer behavior, the literature investigating such a concept is still fragmented. This systematic literature review addresses the stigma concept in marketing and consumer behavior studies by analyzing 82 articles directly approaching stigma in empirical studies. As to the contributions of our study: (1) it synthesizes the literature on stigma in marketing and consumer research, presenting the state-of-the-art in this domain; (2) our two-step thematic analyses combine a descriptive assessment of our sample by using consolidated models from socio-psychology and an examination of the articles from the perspective of the dynamic nature of stigma in the marketplace and the processes of stigmatization and destigmatization; (3) it put forward a future research agenda suggesting research avenues worth exploring by marketing and consumer behavior researchers to advance knowledge on marketplace stigma. We found that stigma is a topic that fits in a wide range of theories, contexts, and methods in marketing and consumer behavior literature.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140076759","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How consumers' economic and psychological vulnerabilities impact their consumption regulation during crisis 消费者的经济和心理脆弱性如何影响他们在危机期间的消费调节

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-03-07 DOI: 10.1002/cb.2318

Elif Karaosmanoglu, Mehmet Okan, Didem Gamze Işıksal, Nesenur Altinigne, Ozge Demir, Elif İdemen

{"title":"How consumers' economic and psychological vulnerabilities impact their consumption regulation during crisis","authors":"Elif Karaosmanoglu, Mehmet Okan, Didem Gamze Işıksal, Nesenur Altinigne, Ozge Demir, Elif İdemen","doi":"10.1002/cb.2318","DOIUrl":"10.1002/cb.2318","url":null,"abstract":"This paper focuses on the economic and psychological vulnerabilities that are intensified due to the effects of the COVID-19 pandemic on individuals' health, education and living standards. The deteriorating mental and financial conditions of individuals, called psychological and economic vulnerability, have made an impact on consumers' consumption patterns and habits. This study has proposed that when consumer vulnerabilities increase, consumers will be more likely to express prosocial behaviours and assume higher social capital change that may influence their consumption regulations. The findings are based on a panel survey of 786 individuals via CATI in two waves of data collection in Türkiye (Wave I: 20 July–10 August 2020; Wave II: 20 November–10 December 2020). In Wave I, it is found that when individuals face economic and psychological vulnerability, their tendency to show prosocial behaviour is negatively affected. In Wave II, when the COVID-19 cases peaked, while economic vulnerability still leads to lower prosocial behaviour, psychological vulnerability gets reversed and results in higher prosocial behaviour. Interestingly, in both waves, when consumers perceive positive social capital change due to increased prosocial behaviour, they are less likely to show consumption regulation.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140075105","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Social-oriented versus task-oriented streamer interaction styles on live streaming e-commerce: Empirical research in China 流媒体电商直播中社交导向与任务导向的流媒体互动方式：中国的实证研究

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-02-28 DOI: 10.1002/cb.2320

Depeng Zhang, Lihong Fu, Jiaxin Ma, Chunfeng Chen

{"title":"Social-oriented versus task-oriented streamer interaction styles on live streaming e-commerce: Empirical research in China","authors":"Depeng Zhang, Lihong Fu, Jiaxin Ma, Chunfeng Chen","doi":"10.1002/cb.2320","DOIUrl":"https://doi.org/10.1002/cb.2320","url":null,"abstract":"Live streaming commerce has seen significant growth in recent years. While the interaction style of streamers with consumers is crucial in influencing engagement behaviour, there is limited understanding of how a streamer's interaction style affects consumer engagement. This study, based on epistemic vigilance mechanisms, explores the effect of streamers' interaction styles (social-oriented versus task-oriented) on consumer engagement. It also investigates the mediating role of epistemic vigilance and the moderating role of consumer expertise. The study's findings, derived from three experiments, are as follows. First, social-oriented interaction styles, compared with task-oriented styles, are more likely to boost consumer engagement. Second, task-oriented interaction styles lead to increased consumer epistemic vigilance, which subsequently decreases their engagement. Third, social-oriented interaction styles enhance engagement intentions among consumers with high expertise compared to those with low expertise. These insights will provide live streaming commerce managers with a better understanding of consumers' psychological activities, enabling them to effectively design streamers' interaction strategies for marketing activities.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141608119","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Effects of finance knowledge influencer qualities on investment willingness and the moderation of followers' risk tolerance 金融知识影响者素质对投资意愿的影响以及对追随者风险承受能力的调节作用

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-02-26 DOI: 10.1002/cb.2319

Chi-Cheng Luan, Kuo-Liang Chen, Chi-Yu Ko, Po-Min Lin, The Anh Phan

{"title":"Effects of finance knowledge influencer qualities on investment willingness and the moderation of followers' risk tolerance","authors":"Chi-Cheng Luan, Kuo-Liang Chen, Chi-Yu Ko, Po-Min Lin, The Anh Phan","doi":"10.1002/cb.2319","DOIUrl":"10.1002/cb.2319","url":null,"abstract":"Fueled by the rise of social media, internet celebrities (or influencers) are a subgroup of public figures who have gained extreme public attention in recent years. In this study, we examined the qualities of finance knowledge influencers to elucidate the impact that investment discussions or tutorials posted by influencers have on followers' and audiences' investment willingness. We adopted attractiveness, expertise, and trustworthiness as the independent variables, followers' risk tolerance as the moderator, and followers' investment willingness as the dependent variable. For data collection, respondents were instructed to watch three different influencer videos and complete a questionnaire. A total of 327 valid questionnaires were collected and analyzed. The questionnaire survey results showed that influencers' attractiveness expertise, and trustworthiness positively affected followers' investment willingness. Furthermore, followers' risk tolerance negatively moderates the relationship between influencer attractiveness and investment willingness, but it positively moderates the relationship between influencer trustworthiness and investment willingness. The empirical findings of this study theoretically contribute to academics and have practical implications in the real world. We propose several suggestions for future research.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140007797","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Incentivized fake reviews: When cognitive reappraisal paves the way for an immoral journey 受激励的虚假评论：当认知再评价为不道德之旅铺平道路时

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-02-22 DOI: 10.1002/cb.2315

Aaminah Zaman Malik, Kiarash Sadeghi R, Audhesh Paswan, Fizza Kanwal

{"title":"Incentivized fake reviews: When cognitive reappraisal paves the way for an immoral journey","authors":"Aaminah Zaman Malik, Kiarash Sadeghi R, Audhesh Paswan, Fizza Kanwal","doi":"10.1002/cb.2315","DOIUrl":"10.1002/cb.2315","url":null,"abstract":"Recent studies explain how to detect fake reviews and their impacts on consumers and businesses. Despite the prevalence and significance of fake reviews, prior research has yet to fully explore the motivations and psychological mechanisms behind voluntary participation in writing fake reviews, especially in incentivized campaigns. This paper explains why consumers engage in the immoral act of writing fake reviews in return for free products. We investigate the interactive role of individuals' self-focused motivations and cognitive reappraisal ability in diminishing consumers' moral emotions of guilt, subsequently influencing their intention to write incentivized reviews. Built on three studies, the findings reveal that customers' self-focused motivations coupled with their ability to regulate emotions dissuade their feelings of guilt. Consequently, customers who experience downregulated emotions of guilt show a higher intention to write incentivized fake reviews. This study contributes to the existing literature by illustrating the driving factors toward writing incentivized fake reviews, especially by depicting the negative role of cognitive reappraisal. The study also has managerial implications indicating that such customer behavior can be avoided by fostering a sense of consideration toward others by making them aware about the impact of their actions.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139955412","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Emojis as heuristic cues: The multifaceted role of emojis in online service interactions 作为启发式线索的表情符号：表情符号在在线服务互动中的多重作用

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-02-20 DOI: 10.1002/cb.2310

Saleh Shuqair, Diego Costa Pinto, Márcia Maurer Herter, Anna Mattila

引用次数: 0

Sharing luxury consumption on social media platforms: Motive inferences and downstream consequences 在社交媒体平台上分享奢侈品消费：动机推断和下游后果

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-02-20 DOI: 10.1002/cb.2316

Yan Wang, Lin Liu, Bingjie Liu, Jiaying Dai

引用次数: 0

“How I think, Who I am”—Role of social media influencers (SMIs) as change agents "我怎么想，我是谁"--社交媒体影响者（SMI）作为变革推动者的作用

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-02-18 DOI: 10.1002/cb.2311

Justin Paul, Khyati Jagani, Neha Yadav

{"title":"“How I think, Who I am”—Role of social media influencers (SMIs) as change agents","authors":"Justin Paul, Khyati Jagani, Neha Yadav","doi":"10.1002/cb.2311","DOIUrl":"10.1002/cb.2311","url":null,"abstract":"Social media influencers (SMIs) have gained critical standing due to their capability to generate trust and alter behaviors. Trust in the influencer has further encouraged the followers to value the relationship equally and sometimes more than family and friends. In a mixed-method approach, the study investigates the role played by SMIs as change agents by generating trust. Partial least square structural equation modeling (PLS-SEM) was used to assess the measurement and structural models. Findings reveal that influencer characteristics—interactivity and informativeness—significantly impact the followers' social, physical, and emotional self-concept. Trust fully mediated the relationship between interactivity and emotional self-concept, and partially mediated the relationship between interactivity and social & physical self-concept. However, informativeness was not significant in building trust leading to self-concept. The findings imply that SMIs must engage in more consistent, meaningful, and real conversations with their followers to create an effective communication strategy. The current study based on the findings develops a conceptual model to demonstrate the impact of SMI characteristics on self-concept, by generating trust.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-02-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139955581","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Children and adolescent consumer behavior: Insights from the life course paradigm 儿童和青少年的消费行为：生命历程范式的启示

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-02-18 DOI: 10.1002/cb.2314

George P. Moschis, Anil Mathur

引用次数: 0