Journal of Consumer Behaviour最新文献_第8页

Why Female Virtual Conversational Agents Exhibit Greater Social Presence: Insights From the Stereotype Content Model 为什么女性虚拟会话代理表现出更大的社会存在感：来自刻板印象内容模型的见解

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2025-02-10 DOI: 10.1002/cb.2475

Kristina Nickel, Caroline Meyer

{"title":"Why Female Virtual Conversational Agents Exhibit Greater Social Presence: Insights From the Stereotype Content Model","authors":"Kristina Nickel, Caroline Meyer","doi":"10.1002/cb.2475","DOIUrl":"https://doi.org/10.1002/cb.2475","url":null,"abstract":"<p>In recent years, companies have increasingly adopted virtual conversational agents (VCAs) to interact with their consumers. A significant number of these agents are assigned to a specific gender, typically female, thereby reinforcing gender-related stereotypes. This work employs the stereotype content model (SCM), especially focusing on the two subdimensions sociability and morality, to investigate how the VCA's gender impacts social presence in two studies (Study 1: avatars; Study 2: chatbots). Both studies show an indirect effect of the VCA's gender (female) on social presence through sociability, but not through morality. Contrary to expectations, the indirect effect through sociability is significant for both male and female consumers. The findings indicate that the indirect effect is robust across different product categories (i.e., finance, fashion, holiday trip, and toothbrush) and types of VCAs (i.e., visual and verbal). This research demonstrates how established stereotype theories (i.e., SCM) can serve as a valuable framework for exploring human-machine communication. Moreover, the results provide a fundamental basis for addressing and reducing the persistence of gender stereotypes, initiating a more extensive discussion about the ethical considerations related to interactions between humans and technology.</p>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1358-1372"},"PeriodicalIF":4.4,"publicationDate":"2025-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2475","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074371","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Rise of the Machines: Customer Preference for Service Robots Across Different Settings 机器的崛起：不同环境下服务机器人的客户偏好

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2025-02-06 DOI: 10.1002/cb.2463

Jutong Wen, Michael Breazeale, Joel E. Collier

引用次数: 0

How Can Religion Shape Pro-Environmental Behavior in a Materialistic World? Contrasting Idealism With Realism Religious Epics 宗教如何在物质世界中塑造亲环境行为？理想主义与现实主义宗教史诗之比较

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2025-02-05 DOI: 10.1002/cb.2464

Manish Das, Weng Marc Lim, Subhrajit Paul, Abhirupa Roy, Sonal Purohit

{"title":"How Can Religion Shape Pro-Environmental Behavior in a Materialistic World? Contrasting Idealism With Realism Religious Epics","authors":"Manish Das, Weng Marc Lim, Subhrajit Paul, Abhirupa Roy, Sonal Purohit","doi":"10.1002/cb.2464","DOIUrl":"https://doi.org/10.1002/cb.2464","url":null,"abstract":"<p>Despite extensive research on the influence of religion on pro-environmental behavior, little attention has been paid to the role of religious epics—that is, narratives that embody the core beliefs and moral values of religious traditions—as a mechanism for promoting such behavior. Using Hinduism as a case, this research seeks to bridge this gap by contrasting the orientations of idealism in the Ramayana with realism in the Mahabharata, offering a better understanding of how these distinct orientations in religious epics can shape pro-environmental behavior. Utilizing belief congruence theory as a theoretical framework, this four-study research examines altruism as a mediator and materialism as a moderator in understanding the role of religious epics in shaping pro-environmental behavior. The findings suggest that the idealistic orientation of the Ramayana fosters stronger pro-environmental behavior through heightened altruistic values, whereas the realistic orientation of the Mahabharata shows a less pronounced effect, which is further attenuated by materialism. These insights not only contribute to the theoretical discourse on consumer behavior, ethics, religion, and sustainability, but also offer practical implications for leveraging religious epics in fostering pro-environmental behavior in a materialistic world.</p>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1300-1326"},"PeriodicalIF":4.4,"publicationDate":"2025-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2464","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074422","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How Come They Know? The Effects of Social Comparison on Value Consciousness and Price Mavenism 他们是怎么知道的？社会比较对价值意识和价格马克思主义的影响

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2025-02-05 DOI: 10.1002/cb.2466

Kishore Gopalakrishna Pillai, Shweta Jha, Piyush Sharma, Ratula Chakraborty, Paul Dobson

{"title":"How Come They Know? The Effects of Social Comparison on Value Consciousness and Price Mavenism","authors":"Kishore Gopalakrishna Pillai, Shweta Jha, Piyush Sharma, Ratula Chakraborty, Paul Dobson","doi":"10.1002/cb.2466","DOIUrl":"https://doi.org/10.1002/cb.2466","url":null,"abstract":"<div>\u0000 \u0000 <p>Social interactions and the exchange of interpersonal information are important to consumers' shopping experiences. Social interactions can trigger social comparisons that can influence consumer's value and price perceptions. This research investigates the effects of social comparison orientation (SCO) on consumers' value consciousness (VC) and price mavenism (PM). It also examines the moderating role of general self-efficacy (GSE) and identification. We employed a mixed-method approach and investigated the conceptual framework using a survey (<i>N</i> = 229) and an experimental (<i>N</i> = 516) method. The findings revealed the positive effects of SCO on VC and PM. GSE negatively moderates the impact of SCO on VC. Further, when identification with the social referent is high (vs. low) and assimilation (vs. contrast) effect is observed then upward (vs. downward) comparison leads to greater levels of VC and PM. The paper concludes with implications for marketing value-focused brands and retailers.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1327-1339"},"PeriodicalIF":4.4,"publicationDate":"2025-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074423","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Consumer Behavior's Evolution, Emergence, and Future in the AI Age Through the Lens of MR, VR, XR, Metaverse, and Robotics 从MR、VR、XR、Metaverse和Robotics的角度看人工智能时代消费者行为的演变、出现和未来

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2025-02-04 DOI: 10.1002/cb.2468

George Spais, Varsha Jain

{"title":"Consumer Behavior's Evolution, Emergence, and Future in the AI Age Through the Lens of MR, VR, XR, Metaverse, and Robotics","authors":"George Spais, Varsha Jain","doi":"10.1002/cb.2468","DOIUrl":"https://doi.org/10.1002/cb.2468","url":null,"abstract":"<div>\u0000 \u0000 <p>A critical discussion of the evolution of consumer behavior, ethical consideration, and encouraging the new future directions in the AI era, we highlight the ten main ideas regarding the evolution, emergence, and future of consumer behavior in the AI Age through the lens of immersive technologies and their significance in the changing landscape of consumer behavior research. In light of the significant gaps in understanding how immersive technologies influence consumer behavior, the urgent need for in-depth knowledge in this area in the AI era is emphasized. Analytically, (1) the literature findings based on critical studies, (2) the connection of several thought-provoking specific and nuanced research questions, comprehensive theories, frameworks, and contextual examples and suggestions of new frameworks or adaptations for each immersive technology, and (3) the overview of the new research directions, thrusts, and methodological approaches per study area within consumer behavior literature related to metaverse, automation, and robotics serve as a crucial foundation for our objectives and expected contributions of our article. The organization of these ideas logically allows us to see a clear progression from the transformative impact of AI and immersive technologies on consumer behavior to the need for interdisciplinary research and a focus on corporate responsibility in the digital age.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1275-1299"},"PeriodicalIF":4.4,"publicationDate":"2025-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074593","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Antecedents and Consequences of Viewers' Engagement Toward Vlogging 观众参与视频日志的前因和后果

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2025-02-04 DOI: 10.1002/cb.2467

Shanta Banik, Arunangshu Giri, Satakshi Chatterjee

引用次数: 0

Navigating the Sustainability–Luxury Paradox: Bibliometric Insights and Research Directions 导航可持续性-奢侈品悖论：文献计量学见解和研究方向

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2025-02-03 DOI: 10.1002/cb.2469

R. V. ShabbirHusain, Renuka Kamath, Janakiraman Moorthy

{"title":"Navigating the Sustainability–Luxury Paradox: Bibliometric Insights and Research Directions","authors":"R. V. ShabbirHusain, Renuka Kamath, Janakiraman Moorthy","doi":"10.1002/cb.2469","DOIUrl":"https://doi.org/10.1002/cb.2469","url":null,"abstract":"<div>\u0000 \u0000 <p>Sustainable luxury integrates environmentally conscious practices with high standards in luxury offerings, propelling the growth of this market. But how navigable is this paradoxical alliance between luxury and sustainability? Accordingly, research in this domain has also taken a fillip. The present study provides a comprehensive understanding of the field's current state and offers future directions through a bibliometric analysis. We employ bibliographic coupling, citation analysis, keyword analysis, and cluster analysis using Biblioshiny and VOSviewer to map the intellectual structure of sustainable luxury by analysing 301 articles (1986–2004). We present insights into sustainable luxury literature, including authors, highly cited papers, popular journals, regional publication trends, and keyword analysis. The cluster analysis reveals five key research clusters: sustainability in luxury and fashion, sustainable practices in luxury hospitality, the sharing economy, corporate social responsibility (CSR) and ethical considerations in the luxury sector, and luxury sustainability strategies and consumer roles in conspicuous luxury consumption. It highlights that consumer perceptions of durability, CSR, and cultural identities shape sustainable luxury consumption. It emphasises the need to reconsider traditional economic dynamics due to the rise of second-hand luxury and the sharing economy. Based on our synthesis, we propose research questions for future exploration by employing the Theory, Context, Characteristics, and Methods framework and incorporating inputs from expert practitioners in the sustainable luxury domain.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1222-1248"},"PeriodicalIF":4.4,"publicationDate":"2025-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Does Augmented Reality Apps Trigger Loyalty Toward the Brand? A Myth or Reality: The Case of UK and UAE Consumers 增强现实应用能激发品牌忠诚度吗？神话还是现实：英国和阿联酋消费者的案例

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2025-02-03 DOI: 10.1002/cb.2458

Waseem Irshad, Erhua Zhou, Hafiz Muhammad Wasif Rasheed, Muhammad Usman Mumtaz, Rashid Khurshid

{"title":"Does Augmented Reality Apps Trigger Loyalty Toward the Brand? A Myth or Reality: The Case of UK and UAE Consumers","authors":"Waseem Irshad, Erhua Zhou, Hafiz Muhammad Wasif Rasheed, Muhammad Usman Mumtaz, Rashid Khurshid","doi":"10.1002/cb.2458","DOIUrl":"https://doi.org/10.1002/cb.2458","url":null,"abstract":"<div>\u0000 \u0000 <p>With the growing integration of digital innovations in retail, a critical challenge persists: how can augmented reality (AR) applications be utilized to entice the intended target markets to engage and remain loyal? To this end, this study aims to bridge this gap by analyzing the effects of AR-based apps on consumers' brand loyalty in the beauty goods sector with specific reference to the UK and the UAE. Using the S-O-R framework as the theoretical framework of the research, the study examines the influence of experiential values such as playfulness and aesthetics in brand loyalty mediated by customer satisfaction. The results from a questionnaire completed by 550 female AR Mobile App users were examined by testing nine hypotheses. Emphasizing the research findings, it can be further determined that while evaluating the experiential value, there appears to be a significant emphasis on brand loyalty. However, aesthetic value has had minimal influence on consumers within the UAE. Also, AR psychological engagement could have been higher and interacted with satisfaction and brand loyalty in the two regions. Thus, this research extends the understanding of AR research by examining the implications for consumer behavior in the region and providing practical recommendations for managers who want to use AR apps to improve brand loyalty.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1154-1178"},"PeriodicalIF":4.4,"publicationDate":"2025-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074180","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploring the ‘Dark Side’ of AI-Powered Digital Assistants: A Moderated Mediation Model of Antecedents and Outcomes of Perceived Creepiness 探索人工智能数字助理的“阴暗面”：感知恐怖的前因和结果的调节中介模型

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2025-02-03 DOI: 10.1002/cb.2462

Daniel K. Maduku, Nripendra P. Rana, Mercy Mpinganjira, Philile Thusi

{"title":"Exploring the ‘Dark Side’ of AI-Powered Digital Assistants: A Moderated Mediation Model of Antecedents and Outcomes of Perceived Creepiness","authors":"Daniel K. Maduku, Nripendra P. Rana, Mercy Mpinganjira, Philile Thusi","doi":"10.1002/cb.2462","DOIUrl":"https://doi.org/10.1002/cb.2462","url":null,"abstract":"<p>Artificial intelligence-powered digital assistants (DAs) offer benefits, but their downsides can hinder user adoption and limit market potential. Although research exists on users' experiences with DAs, less is known about how user characteristics influence perceptions of a ‘dark side’—perceived creepiness. This study explores how perceived creepiness, user characteristics (uncertainty avoidance), and anxieties triggered by DAs (privacy concerns and technology anxiety) relate to distrust and disengagement from DAs. Based on the stressor-strain-outcome and person-environment fit models, a research model was proposed and tested using survey data from 509 DA users analysed with Amos version 29 software. The results reveal that privacy concerns, uncertainty avoidance, and technology anxiety positively influence perceived creepiness and distrust of DAs, leading to disengagement. Moreover, uncertainty avoidance moderates these relationships, with users higher in uncertainty avoidance experiencing a stronger link between privacy concerns/technology anxiety and perceived creepiness. Importantly, the study shows indirect effects mediated by perceived creepiness, with uncertainty avoidance further moderating these indirect relationships. These findings contribute to literature by highlighting the interplay between user characteristics, DA-induced anxieties, perceived creepiness, and user disengagement with DAs.</p>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1194-1221"},"PeriodicalIF":4.4,"publicationDate":"2025-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2462","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074179","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Paradox of Enjoyment in Luxury Consumption: Exploring Young Women's Expected and Actual Enjoyment of Luxury Goods 奢侈品消费中的享受悖论：探讨年轻女性对奢侈品的期待与实际享受

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2025-02-03 DOI: 10.1002/cb.2461

Wiktor Razmus, Sonja Grabner-Kräuter

{"title":"The Paradox of Enjoyment in Luxury Consumption: Exploring Young Women's Expected and Actual Enjoyment of Luxury Goods","authors":"Wiktor Razmus, Sonja Grabner-Kräuter","doi":"10.1002/cb.2461","DOIUrl":"https://doi.org/10.1002/cb.2461","url":null,"abstract":"<div>\u0000 \u0000 <p>Does luxury consumption bring enjoyment, as various media messages, especially advertisements, suggest? This research investigates the anticipated and experienced enjoyment associated with the use of luxury goods. We propose that anticipated and actual use of luxury goods have different effects on enjoyment, which we refer to as the <i>paradox of enjoyment in luxury consumption</i>. In the first study, the majority of women (74.8%) believed that using a luxury handbag (vs. an ordinary handbag) would contribute to a higher level of enjoyment/happiness. Our second study showed that imagined use of a luxury handbag led to greater enjoyment than imagined use of an ordinary handbag. Conversely, the results of the third study showed that the actual use of a luxury handbag reduced enjoyment, driven by an increase in feelings of inauthenticity. The results of the fourth study confirmed this mechanism using a different luxury brand. Furthermore, we found that the actual use of a luxury handbag increased enjoyment, but only among individuals with high levels of brand engagement in self-concept. Overall, the results show that young women's expected enjoyment of using a luxury product does not consistently match their actual emotional experience.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1179-1193"},"PeriodicalIF":4.4,"publicationDate":"2025-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074181","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0