Journal of Consumer Behaviour最新文献

{"title":"Correction to “Sustainability factors affecting caregivers' toy preferences: An evaluation of e-commerce best sellers in Turkey”","authors":"","doi":"10.1002/cb.2398","DOIUrl":"https://doi.org/10.1002/cb.2398","url":null,"abstract":"<p>Halli, S., Kaya, C., & Arslanli, K. Y. (2024). Sustainability factors affecting caregivers' toy preferences: An evaluation of e-commerce best sellers in Turkey. <i>Journal of Consumer Behaviour</i>, <i>23</i>(3), 1114-1129. https://doi.org/10.1002/cb.2265</p><p>Correction to “Table 13”</p><p>In table 13 of the “ANALYTIC HIERARCHY PROCESS” section, the “ratios in the table.” were incorrect. They should have read: “like below table with yellow”\u0000 </p><p>Correction to “Table 14”</p><p>In table 14 of the “ANALYTIC HIERARCHY PROCESS” section, the numbers of “the weights of the criteria” in the table were incorrect. They should have read: “like below”</p><p>Durability(0.079)was 0.070</p><p>Looks/Eye pleasing(0.033)was 0.032</p><p>Updating/Growth(0.284)was 0.144</p><p>Educational/Challenging(0.291)was 0.295</p><p>Fun Factor(0.136)was 0.288</p><p>Recommendation(0.079)was 0.076</p><p>Prices(0.079)was 0.076</p><p>In table 14 of the “ANALYTIC HIERARCHY PROCESS” section, the numbers of “the Composite Priority” in the table were incorrect. They should have read: “like below”</p><p>Animal Drill Set(0.1596)was 0.1587</p><p>Magnetic Animals(0.1620)was 0.1641</p><p>Bamboo Sticks(0.1920)was 0.1912</p><p>Waldorf Rainbow(0.1506)was 0.1495</p><p>Magical Magnet(0.1794)was 0.1797</p><p>Line Up(0.1572)was 0.1579</p><p>Correction to “Figure 3”</p><p>Correction to “DATA ANALYSIS AND RESULTS”</p><p>In paragraph 2 of the “DISCUSSION AND CONCLUSION” section, the text “The consistency rate of the decision matrix was found to be 9.1%, showing a consistent pattern.” was incorrect. This should have read: “The consistency rate of the decision matrix was found to be 7.2%, showing a consistent pattern.”</p><p>Correction to “DISCUSSION AND CONCLUSION”</p><p>In paragraph 2 of the “DISCUSSION AND CONCLUSION” section, the text “The first step of the AHP, the result of 28 pairwise comparisons of 8 criteria and the ranking of them (Table 14), showed the following rank and weight: educational (0.295), updating (0.288), fun factor (0.144), recommendation (0.076), prices (0.076), durability (0.070), looks (0.032), and second-hand potential (0.020).” was incorrect.</p><p>This should have read: “The first step of the AHP, the result of 28 pairwise comparisons of 8 criteria and the ranking of them (Table 14), showed the following rank and weight: educational (0.291), updating (0.284), fun factor (0.136), recommendation (0.079), prices (0.079), durability (0.079), looks (0.033), and second-hand potential (0.020).”</p><p>Correction to “DISCUSSION AND CONCLUSION”</p><p>In paragraph 3 of the “DISCUSSION AND CONCLUSION” section, the text “Moreover, we observed that the price criterion ranked fifth among the priorities (within the eight criteria), with a share of approximately 7.6% in the whole.” was incorrect.</p><p>This should have read: “Moreover, we observed that the price criterion ranked fifth among the priorities (within the eight criteria), with a share of approximately 7.9%","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1585-1587"},"PeriodicalIF":4.4,"publicationDate":"2025-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2398","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074613","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Luxury in the Circular Economy","authors":"George Christodoulides, Richard Gyrd-Jones, Carolyn Strong","doi":"10.1002/cb.2488","DOIUrl":"https://doi.org/10.1002/cb.2488","url":null,"abstract":"","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1582-1584"},"PeriodicalIF":4.4,"publicationDate":"2025-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074612","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Engagement in Influencer Marketing: A Systematic Review of Key Drivers, Behaviors, and Future Research Directions","authors":"Tareq Aldlimi,&nbsp;Constantinos-Vasilios Priporas,&nbsp;Shing-Wang Chang","doi":"10.1002/cb.2485","DOIUrl":"https://doi.org/10.1002/cb.2485","url":null,"abstract":"<div>\u0000 \u0000 <p>Influencer marketing research is rapidly evolving, with growing interest in the dynamics between social media influencers and their followers. Engagement, defined as the active interaction between followers and influencers, remains a fragmented area of study, despite valuable insights from recent research. This systematic literature review synthesizes findings from 43 scholarly articles retrieved from the Web of Science database, focusing explicitly on engagement with SMIs. Using the Antecedents, Decisions, Outcomes (ADO) framework, the review categorizes factors influencing engagement into source, content, and audience-related dimensions and integrates them into a comprehensive framework. This framework clarifies how these factors drive various engagement behaviors, such as likes, comments, and shares, and explores conceptualizations of engagement across cognitive, emotional, and behavioral dimensions. By consolidating existing knowledge, identifying gaps, and proposing future research directions, this review enhances theoretical understanding and offers actionable insights for practitioners aiming to increase engagement with social media influencers.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1541-1566"},"PeriodicalIF":4.4,"publicationDate":"2025-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074610","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Enhancing Upward Extension Effectiveness: The Roles of Brand Architecture and Need for Uniqueness","authors":"Zan Mo,&nbsp;Mengyin Li,&nbsp;Yue He,&nbsp;Chao Yu,&nbsp;Huijian Fu","doi":"10.1002/cb.2486","DOIUrl":"https://doi.org/10.1002/cb.2486","url":null,"abstract":"<div>\u0000 \u0000 <p>While brand architecture is recognized as a significant strategy for line extension, its impact on the consumer response to upward extensions remains underexplored. Based on uniqueness theory, this study examines if consumers' need for uniqueness (NFU) moderates the impact of brand architecture on their purchase intention towards upward extensions and explores the underlying psychological mechanisms. Three scenario-based experiments were conducted, and the data were analyzed using ANOVA and bootstrapping analyses. The results from Study 1 (<i>n</i> = 232) and Study 2 (<i>n</i> = 249) reveal that consumers with higher NFU express stronger purchase intention for upward extensions with a sub-brand (vs. a direct brand) architecture, whereas those with lower NFU express no difference in their purchase intention for upward extensions with different architectures. Furthermore, Study 3 (<i>n</i> = 193) demonstrates that the interaction between brand architecture and NFU affects consumers' purchase intention through mediation by signaling effectiveness and perceived novelty. Based on these findings, theoretical and managerial implications are discussed.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1567-1581"},"PeriodicalIF":4.4,"publicationDate":"2025-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074611","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Virtual Store: A New Shopping Channel That Generates Value and Well-Being for Gen Z Customers","authors":"Cindy Lombart,&nbsp;Olga Untilov,&nbsp;Florence Charton-Vachet,&nbsp;Didier Louis","doi":"10.1002/cb.2480","DOIUrl":"https://doi.org/10.1002/cb.2480","url":null,"abstract":"<p>The increasing adoption of virtual reality in the retail sector has spurred academics and professionals alike to understand shopping experiences in virtual stores. Unlike existing studies that used this technology only as a research tool, this research considers the virtual store as a full-fledged shopping channel with multichannel or omnichannel logic. An experiment involving 193 respondents showed that the virtual store generates value and well-being for Gen Z customers, where value is positively or negatively determined by perceived ease of use, empowerment felt, perceived cognitive effort made, and perceived lack of privacy. The influence of these antecedents on the perceived value is more or less important, depending on the shopper's presence in the virtual store (through an avatar with full body versus hands only). Although the full-body avatar (<i>n</i> = 96) provides ease of use (when moving around the virtual store and selecting products), it diminishes the experience because it is perceived as less privacy compliant. In contrast, an avatar with hands only (<i>n</i> = 97) increases the empowerment felt during the shopping experience, even if customers believe that it demands more cognitive effort to apprehend the virtual store's operations.</p>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1522-1540"},"PeriodicalIF":4.4,"publicationDate":"2025-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2480","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074241","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Sonic Frequencies and Food Perception: How High- and Low-Frequency Sonic Logos Shape Expectations of Satiability and Goal Alignment","authors":"Monin Techawachirakul,&nbsp;Abhishek Pathak,&nbsp;Kosuke Motoki,&nbsp;Gemma Anne Calvert","doi":"10.1002/cb.2477","DOIUrl":"https://doi.org/10.1002/cb.2477","url":null,"abstract":"<div>\u0000 \u0000 <p>Overconsumption is a leading factor behind the rising incidence of obesity worldwide. As consumers struggle to understand the true caloric and nutritional value of the foods they consume in an increasingly cluttered marketplace, food manufacturers are being tasked with finding more effective ways of communicating nutritional facts. We thus examined the impact of sonic logos (sogos) on the perception of food satiability and purchase intention. Study 1 demonstrates that consumers perceive foods that are presented with high-frequency (vs. low-frequency) sogos as lighter (vs. heavier) and subsequently less (vs. more) filling (while ruling out the role of hunger and time since the last food intake). Study 2 reveals that when consumers regard health (vs. satiety) as important, high (vs. low) frequency sogos induce higher purchase intention due to the perceived congruency between the sogo frequency and consumption goal. Our findings add to the literature on food and multisensory marketing by demonstrating that low-frequency sogos can connote food satiability through the underlying mechanism of the shared semantic meaning of heaviness between a low-frequency sound and satiable foods. These insights can assist brands in strategically designing their sound signatures to promote food satiability.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1511-1521"},"PeriodicalIF":4.4,"publicationDate":"2025-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074606","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Systematic Literature Reviews: Reflections, Recommendations, and Robustness Check","authors":"Weng Marc Lim","doi":"10.1002/cb.2479","DOIUrl":"https://doi.org/10.1002/cb.2479","url":null,"abstract":"<p>Systematic literature reviews are often conducted to consolidate, evaluate, and innovate an area in the body of knowledge. However, the exponential growth of these reviews has not only expanded the literature but also elevated expectations. What once sufficed now seems inadequate, necessitating a critical reflection. Many “A” ranked journals, such as the <i>Journal of Consumer Behaviour</i>, are heading in the same direction. Hence, this article reflects on these developments and proposes recommendations grounded in the 3Es: expertise, experience, and exposure. These insights—synthesized in a <i>robustness check</i> along with a <i>standardized interview guide</i> for follow-up interviews with key stakeholders—will be useful to both emerging and established scholars in elevating the rigor and value of their systematic literature reviews.</p>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1498-1510"},"PeriodicalIF":4.4,"publicationDate":"2025-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2479","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074231","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Luxury in the Circular Economy: An Engagement Journey Perspective","authors":"Jonas Holmqvist,&nbsp;Charlène Berger,&nbsp;Arne De Keyser,&nbsp;Katrien Verleye","doi":"10.1002/cb.2460","DOIUrl":"https://doi.org/10.1002/cb.2460","url":null,"abstract":"<p>How to engage consumers with circular economy principles in the luxury industry? To answer this question, this paper focuses on the engagement journey of consumers embracing circular luxury. Drawing from a life story interview approach with consumers of second-hand luxury fashion, we identify three engagement journeys: (1) the price-sensitive journey, (2) the uniqueness journey, and (3) the sustainability journey—each characterized by specific motives (ranging from self-interest in the form of searching for lower prices to more altruistic motives concerning keeping products in use) and manifestations of engagement (ranging from nonbehavioral to behavioral engagement with circular luxury) in response to firm-controlled and non-firm-controlled touchpoints. The findings carry important implications for both companies and society as they show how a more ethical consumption behavior can be encouraged in the luxury industry.</p>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1486-1497"},"PeriodicalIF":4.4,"publicationDate":"2025-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2460","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074298","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Social Commerce Purchase Intention: The Salience of Consumer-To-Consumer Interactions","authors":"Johakim Katekele John,&nbsp;Xiaodong Qiu,&nbsp;Jerum William Kilumile,&nbsp;George Mofulu","doi":"10.1002/cb.2478","DOIUrl":"https://doi.org/10.1002/cb.2478","url":null,"abstract":"<div>\u0000 \u0000 <p>The influence of consumers on social commerce purchase intention is currently a subject of academic research. Consumers play a critical role in influencing the purchase intention of fellow consumers through interactions. However, the influence of organic consumer-to-consumer (C2C) interactions is under-researched. Therefore, this study investigates the influence of C2C interactions on social commerce purchase intentions while considering the mediating effect of C2C trust and consumers' intimacy. It focuses on organic C2C interactions, independent of sellers' intervention and control. The study employed a dual-method approach, that is, survey and experimental designs in Study 1 and Study 2, respectively. From the survey method, we identified possible correlations in the context and established causal effects from experimental design, resulting in robust findings and contributions. Findings from both designs reveal that C2C interactions significantly influence purchase intention. Moreover, C2C trust partially mediates this relationship, underscoring its essential role in enhancing consumer confidence in purchase intention. Conversely, consumers' intimacy does not mediate the relationship. The findings portray the importance of utilizing organic C2C interactions to boost business transactions in Social Commerce.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1473-1485"},"PeriodicalIF":4.4,"publicationDate":"2025-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Numbers Speak Louder When They Are Larger: The Impact of Font Size on the Persuasiveness of Numerical Stimuli in Advertising","authors":"Yunzhi Huang","doi":"10.1002/cb.2465","DOIUrl":"https://doi.org/10.1002/cb.2465","url":null,"abstract":"<div>\u0000 \u0000 <p>Numbers are pervasive in marketing communications. This research, encompassing four studies involving real behavior, demonstrates that increasing the font size of numerical information in advertisements enhances message strength perception, thereby increasing advertisement persuasiveness. This effect manifests through various outcomes, including heightened perceptions of price affordability, superior product performance, and efficacy, contingent on the specific numerical context. Moreover, the font size effect is attenuated when the advertisement inherently conveys a strong message. For instance, when numerical content is related to quality information, brand strength alone can indicate product quality, rendering the font size less influential, as consumers infer high quality from the strong brand itself. By uncovering the influence of font size on numerical stimuli in advertisements, this research provides valuable theoretical insights and practical implications for marketing strategy.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1462-1472"},"PeriodicalIF":4.4,"publicationDate":"2025-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074729","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}