Journal of Consumer Behaviour最新文献_第10页

The dynamic nature of brand authenticity for a new brand: Creating and maintaining perceptions through iconic, indexical, and existential cues 新品牌的品牌真实性的动态性质：通过标志性、索引性和存在性线索创建和维持认知

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-01-19 DOI: 10.1002/cb.2303

Soyoung Joo, Amélie Guèvremont

{"title":"The dynamic nature of brand authenticity for a new brand: Creating and maintaining perceptions through iconic, indexical, and existential cues","authors":"Soyoung Joo, Amélie Guèvremont","doi":"10.1002/cb.2303","DOIUrl":"10.1002/cb.2303","url":null,"abstract":"Although brand authenticity has been studied across multiple domains, the development and maintenance of brand authenticity in new brands has never been explored. This study provides the first evidence of the evolving nature of brand authenticity (i.e., the creation and maintenance phases) through the interplay of iconic (impression-based brand characteristics), indexical (evidence-based brand characteristics), and existential (self-referential brand characteristics) cues for a new brand. Sixteen season ticket holders for a new sports team brand were interviewed two times each (during and after the team's inaugural season). The analysis shows the interplay of authenticity cues in the development and maintenance of authenticity perceptions, such that indexical and existential cues replace iconic cues as the consumer-brand relationship evolves. The results reveal the critical roles of existential cues in creating a self-relevant relationship with consumers as well as the underlying dimensions (i.e., virtuousness, proximity, and transparency) and outcomes (e.g., brand attitude and emotional brand attachment) of authenticity for a new brand. This study provides evidence that new brands can benefit from authenticity perceptions and offers insights into the underlying process in terms of antecedents and outcomes, contributing to authenticity and branding literature.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139515089","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A world of counterfeits: Knowledge to decide 假货横行的世界：知识决定一切

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-01-17 DOI: 10.1002/cb.2304

Cristina Marín-Palacios, Maria Botey-Fullat, Juan Antonio Márquez

{"title":"A world of counterfeits: Knowledge to decide","authors":"Cristina Marín-Palacios, Maria Botey-Fullat, Juan Antonio Márquez","doi":"10.1002/cb.2304","DOIUrl":"10.1002/cb.2304","url":null,"abstract":"Counterfeiting has become a major social problem because of the consequences for consumers, businesses and governments. The objective is to describe the current state of counterfeiting research, define the main thematic areas, identify gaps and highlight key findings. A bibliometric analysis of the growing number of publications addressing the counterfeiting problem in the existing literature is conducted. The articles are taken from a search of the Scopus database. After excluding some scientific-technological subareas, 1984 papers are analyzed, to which 23 outstanding papers were added at a later stage. In more recent years, most of the articles focus on the development of technologies. Four conceptual areas have been identified: technological development, social behavior, economic aspects and legal aspects. The latter two are the least studied. Also identified in the social area are two topics of interest that have been little addressed, namely, the effect of prior purchase experience and the development of theories describing consumer behavior towards counterfeits. The value derived from this research is the identification of new lines of research with the economic and legal area, it would be of interest to initiate a research program that studies what proportion of counterfeits are sanctioned, to which interest group the sanction is directed and if the sanction is proportional to the damage caused to society and the company. In addition, with regard to the study of counterfeit consumer behaviour, its development can provide information to guide the definition of public awareness strategies and help to adapt companies' marketing campaigns.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139515149","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Cross-media synergies between TV news media and social media in charitable crowdfunding 电视新闻媒体与社交媒体在慈善众筹中的跨媒体协同作用

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-01-05 DOI: 10.1002/cb.2302

Yashar Dehdashti, Aidin Namin, Seth C. Ketron

引用次数: 0

Instilling label confidence in the minds of consumers: The role of sustainability skepticism 向消费者灌输标签信心：可持续性怀疑论的作用

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-01-03 DOI: 10.1002/cb.2300

Yoon-Na Cho, Christine Ye, Yuna Kim

引用次数: 0

Social class and conspicuous brand logo in gift choice 礼品选择中的社会阶层和显性品牌标识

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-01-02 DOI: 10.1002/cb.2301

Jaehoon Lee, Todd C. Haderlie, Anthony D. Miyazaki, Yuri Lee

引用次数: 0

Consumer behavior in the metaverse 元宇宙中的消费者行为

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2023-12-28 DOI: 10.1002/cb.2298

Jaspreet Kaur, Emmanuel Mogaji, Manisha Paliwal, Suchita Jha, Shailja Agarwal, Stephen Alaba Mogaji

{"title":"Consumer behavior in the metaverse","authors":"Jaspreet Kaur, Emmanuel Mogaji, Manisha Paliwal, Suchita Jha, Shailja Agarwal, Stephen Alaba Mogaji","doi":"10.1002/cb.2298","DOIUrl":"10.1002/cb.2298","url":null,"abstract":"The rising interest in the marketing potential of the metaverse and its influence on consumer behavior is undeniable. Experts in the field have identified gaps in understanding consumer behavior in the metaverse and have highlighted the need of further research in the domain. This study addresses this void by focusing on Gen Z and their interactions within the metaverse. Gathering qualitative data through semi-structured interviews with 63 participants, the study employs a deductive thematic analysis, using the Engel-Kollat-Blackwell (EKB) model as its theoretical framework. The findings align with the stages of the EKB model– awareness, information search, engagement, and post-engagement evaluation. We find that despite facing initial challenges, participants display eagerness to access the metaverse and actively seek engagement opportunities, even encouraging others to join. This research provides empirical insights into challenges and opportunities that exist for consumers and brands within the metaverse. Further, it also enhances our understanding of immersive time in the metaverse and elucidates consumer engagement with digital technologies. Finally, the study also offers practical implications for managers, tech developers, and policymakers looking to enhance consumer interest and involvement in the metaverse.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2298","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139063164","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Millennials' brand legitimacy judgements amid a global crisis: A deeply rooted affair 千禧一代在全球危机中对品牌合法性的判断：根深蒂固的问题

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2023-12-25 DOI: 10.1002/cb.2297

Khanyisa Brenda Nkuna, Alet C. Erasmus, Johan Olivier

{"title":"Millennials' brand legitimacy judgements amid a global crisis: A deeply rooted affair","authors":"Khanyisa Brenda Nkuna, Alet C. Erasmus, Johan Olivier","doi":"10.1002/cb.2297","DOIUrl":"10.1002/cb.2297","url":null,"abstract":"Many established clothing brands did not survive the global COVID-19 pandemic, while some unexpectedly departed from countries such as South Africa which is a gateway for clothing imports in Africa. This raised questions about consumers' legitimacy perceptions of clothing brands, hence brands' worthiness of support during trying times. This study subsequently investigated Millennials' beliefs about clothing brands' appropriateness (pragmatic legitimacy); ethical worthiness, and potential to support self-worth (cognitive legitimacy), arguing that this cohort, based on considerable market size and particular interest in clothing, significantly influences brands' survival in the marketplace. Uniquely integrating the Classical Delphi Technique, a focus group discussion and Means-End-Chain (MEC) analysis in a 3-phase mixed method endeavour (involving N = 53; N = 10 and N = 350 participants respectively), the study identified Millennials' preferred clothing brand attributes and the related consequences associated with brands worthy of support. Using MEC's series of hierarchical value maps, findings were translated in terms of the underlying predominant values that direct Millennials' brand choices. ‘Hedonism’ and ‘security’ subsequently emerged as the predominant personal values—per Schwartz's (1994) value continuum—that drive Millennials' brand legitimacy inferences, suggesting pertinent approaches in retail to satisfy consumers' needs. Recommendations for future research include a differentiation of gender differences, and other demographic segments to facilitate market segmentation, and a follow-up quantitative study. Implications for retail and business strategy are presented.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2297","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139056588","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The impact of digital household budgets on online purchase decision-making processes 数字家庭预算对网购决策过程的影响

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2023-12-18 DOI: 10.1002/cb.2299

Florian Skwara, Luca Wienert

{"title":"The impact of digital household budgets on online purchase decision-making processes","authors":"Florian Skwara, Luca Wienert","doi":"10.1002/cb.2299","DOIUrl":"10.1002/cb.2299","url":null,"abstract":"Recent literature found positive effects of digital household budget feedback when used over longer timespans. This current study, in turn, investigates whether digital budget feedback also influences consumer behavior in single online purchase decisions. The related research question states: Do transparent technology-mediated household budgets influence consumers' willingness to pay and payment pain in single, individual online purchase decision processes? The underlying study used a quantitative-, mixed-design approach and simulated online purchases for one hedonic and one utilitarian product. Three hundred fourteen study subjects were assigned to either a control group or one of three treatment groups manipulated with specific budget statuses to examine differences in consumer reactions. Critical measures of willingness to pay and payment pain have been taken to analyze potential significant effects. Results found significant differences in consumer willingness to pay and payment pain between and within groups concerning both products. The study could, however, not confirm differences to occur between utilitarian and hedonic purchases. The findings extend existing literature by demonstrating that consumers adjust their online spending based on individual household budget feedback. Consumers that wish to align spending with their current budget status might thus rely on app-mediated budget updates. At the same time, marketers could offer individualized pricing offers to consumers based on situational budget status information.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2299","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138825906","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Gamification in financial service apps to enhance customer experience and engagement 金融服务应用程序中的游戏化，以增强客户体验和参与度

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2023-12-17 DOI: 10.1002/cb.2294

Ali Raza, Sana Rehmat, Muhammad Ishtiaq Ishaq, Narjes Haj-Salem, Qurat-ul-ain Talpur

{"title":"Gamification in financial service apps to enhance customer experience and engagement","authors":"Ali Raza, Sana Rehmat, Muhammad Ishtiaq Ishaq, Narjes Haj-Salem, Qurat-ul-ain Talpur","doi":"10.1002/cb.2294","DOIUrl":"10.1002/cb.2294","url":null,"abstract":"The purpose of this research is twofold: (1) to examine the impact of gamification on user experiences, customer engagement, and purchase intentions in the financial industry and (2) to examine how immediate rewards vs. delayed rewards prompt different consumer behaviors in Pakistan's mobile banking (m-banking) industry. The data for study 1 was collected from 340 m-banking customers using a structured, survey-based questionnaire, while study 2 collected data from 161 customers using an experimental-based study. The structural equation modeling results show that gamification elements are positively related to user experiences and customer engagement, and customer engagement mediates the relationship between gamification and purchase intentions. Moreover, the results of the experimental-based study show that immediate rewards more strongly influence user experiences, customer engagement, and purchase intentions. For theoretical implications, this study extends the scant literature on gamification in the m-banking industry. For managerial implications, this research highlights the essential elements of gamification to increase customer engagement and purchase intentions in the m-banking sector.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138716495","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high- and low-involvement products 在虚拟影响者的背景下重新审视阐述可能性模型：高参与度产品与低参与度产品的比较

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2023-12-11 DOI: 10.1002/cb.2290

Sungjun (Steven) Park, Xiao Wei, Heejung Lee

{"title":"Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high- and low-involvement products","authors":"Sungjun (Steven) Park, Xiao Wei, Heejung Lee","doi":"10.1002/cb.2290","DOIUrl":"10.1002/cb.2290","url":null,"abstract":"While existing research on the elaboration likelihood model (ELM) has primarily focused on human influencers, the literature on virtual influencers (also known as digital humans or AI influencers) remains limited. To address this research gap, this study investigates the factors influencing consumer attitudes toward ads promoted by virtual influencers. Extending the ELM framework, we examine perceived expertise and attractiveness as antecedents, and explore consumer online-to-offline dynamics as consequences. Using a multigroup structural equation model, the study compares high- and low-involvement product ads by analyzing questionnaires (n = 406). A novelty lies in our findings that, contrary to existing ELM research, perceived attractiveness significantly influences attitudes toward the ads across both high- and low-involvement levels. We attribute this result to a shift of consumer attention towards virtual influencers, driven by their attention-grabbing aesthetic appeals. Our study extends the ELM framework and contributes to the literature on digital marketing, advertising, and human-computer interaction.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138629465","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0