Journal of Consumer Behaviour最新文献_第10页

Motivations for Second-Hand Goods Shopping: A Comparison of Charity Shoppers and Non-Charity Shoppers 二手商品购买动机：慈善购物者与非慈善购物者的比较

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-12-28 DOI: 10.1002/cb.2449

Paul Chad, Sebastian Isbanner

{"title":"Motivations for Second-Hand Goods Shopping: A Comparison of Charity Shoppers and Non-Charity Shoppers","authors":"Paul Chad, Sebastian Isbanner","doi":"10.1002/cb.2449","DOIUrl":"https://doi.org/10.1002/cb.2449","url":null,"abstract":"<div>\u0000 \u0000 <p>The second-hand marketplace involves the redistribution of existing goods and is a form of collaborative consumption. Despite its significance, research into consumer behaviour in the second-hand shopping space is limited, particularly within specific settings. Charity/thrift stores are a significant redistribution network for second-hand goods and have historically provided shoppers with a readily accessible avenue for purchasing second-hand goods. These stores, however, now face growing competition from an ever-increasing number of non-charity sources. Little is known regarding motivations to shop in charity stores relative to shopping via non-charity sources of second-hand goods. This study, therefore, explores the motivations of second-hand goods shoppers via an Australia-wide survey using a sample of 543 respondents. Responding to calls from various scholars in the field, the research contributes by providing more granular insight into the current motivations of second-hand goods shoppers by comparing the motivations of charity versus non-charity shoppers. Within an Australian setting, the research confirms the applicability of the Guiot and Roux framework of motivations for shopping second-hand goods. The work is also the first known comparison of motivations of charity shoppers versus non-charity second-hand goods shoppers. Overall, charity shoppers have stronger motivations for second-hand shopping than non-charity shoppers. The key motivations identified for both groups were bargains, quality and value (‘economic’ motivations). Critical motivations such as sustainability were less important in comparison to economic motivations. The new knowledge can assist charity managers to develop more targeted marketing programmes to better compete against increasing alternate second-hand goods platforms.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 2","pages":"936-961"},"PeriodicalIF":4.4,"publicationDate":"2024-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143633046","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Multi-Technological Solutions for In-Store Smart Retailing 店内智能零售的多技术解决方案

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-12-23 DOI: 10.1002/cb.2447

Xinxin Qiu, Sanjit K. Roy, Gaganpreet Singh, Richard L. Gruner

{"title":"Multi-Technological Solutions for In-Store Smart Retailing","authors":"Xinxin Qiu, Sanjit K. Roy, Gaganpreet Singh, Richard L. Gruner","doi":"10.1002/cb.2447","DOIUrl":"https://doi.org/10.1002/cb.2447","url":null,"abstract":"<div>\u0000 \u0000 <p>Smart in-store technologies are flourishing in retail, encompassing innovations such as smart carts, in-store mobile applications, and self-checkouts. Despite their growing coexistence, configuring these technologies throughout the consumer in-store shopping journey remains underexplored. To address this issue, this study investigates effective multi-technological solutions that benefit consumers and retailers in grocery store settings from a configurational perspective, focusing on service convenience, shopping value, and retail store image. In Study 1, we developed and tested a research model relating consumer-oriented benefits (i.e., service convenience and shopping value) and retailer-oriented benefits (i.e., retail store image) using partial least squares structural equation modelling (PLS-SEM). In Study 2, fuzzy set qualitative comparative analysis (fsQCA) was used to examine the technology configurations that drive these benefits. Several effective multi-technological solutions were identified. Results show that smart shopping carts play a central role in driving several benefits, as does their combination with self-checkouts. Also, the absence of a touchscreen kiosk is identified as a core condition in an ideal shopping experience facilitated by smart shopping carts. The findings offer novel and actionable insights into effective configurational strategies for in-store technologies in smart retailing practices.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 2","pages":"919-935"},"PeriodicalIF":4.4,"publicationDate":"2024-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143632855","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Influence of Consumer's Lay Rationalism on Electronic Entrepreneur-Related Word of Mouth 消费者理性主义对电子企业口碑的影响

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-12-20 DOI: 10.1002/cb.2450

Bing Yuan

引用次数: 0

Enhancing Trust and Empathy in Marketing: Strategic AI and Human Influencer Selection for Optimized Content Persuasion 增强营销中的信任和同理心：优化内容说服的战略性人工智能和人类影响者选择

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-12-20 DOI: 10.1002/cb.2423

Yueyan Zhang, Jiaji Zhu, Haibo Chen, Yushi Jiang

{"title":"Enhancing Trust and Empathy in Marketing: Strategic AI and Human Influencer Selection for Optimized Content Persuasion","authors":"Yueyan Zhang, Jiaji Zhu, Haibo Chen, Yushi Jiang","doi":"10.1002/cb.2423","DOIUrl":"https://doi.org/10.1002/cb.2423","url":null,"abstract":"<div>\u0000 \u0000 <p>Compared to human influencers, AI influencers offer advantages such as low cost, high efficiency, and fairer handling of objective tasks. However, they are believed to have shortcomings in perception and empathy abilities. How can companies select the more appropriate promoter between AI influencers and human influencers based on their marketing content? How can enterprises design more persuasive marketing content according to the type of influencer? Three behavioral experiments were conducted in this paper. The results indicate that when AI influencers post marketing content with functional advertising appeal, they can significantly enhance people's perceived trust. When human influencers share marketing content with experiential advertising appeal, they can significantly improve people's perceived empathy. Consumers with lower levels of knowledge are more susceptible to the matching effect of influencer type and advertising appeal type on the persuasive effect of marketing content than those with higher levels of knowledge. The conclusions of this study assist enterprises in scientifically matching influencer types with advertising appeals. By choosing influencers based on the nature of the marketing content or designing suitable marketing content based on the influencer type, companies can maximize marketing effectiveness. This refined marketing strategy not only improves the persuasive effect of the marketing content but also strengthens the brand's market competitiveness.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 2","pages":"866-885"},"PeriodicalIF":4.4,"publicationDate":"2024-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143632882","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Driving Consumer Engagement for Circular Luxury Products: Two Large Field Studies on the Role of Regulatory Mode Language 推动消费者对循环奢侈品的参与：关于监管模式语言作用的两大领域研究

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-12-20 DOI: 10.1002/cb.2448

Emma Joenpolvi, Gary Mortimer, Frank Mathmann

{"title":"Driving Consumer Engagement for Circular Luxury Products: Two Large Field Studies on the Role of Regulatory Mode Language","authors":"Emma Joenpolvi, Gary Mortimer, Frank Mathmann","doi":"10.1002/cb.2448","DOIUrl":"https://doi.org/10.1002/cb.2448","url":null,"abstract":"<div>\u0000 \u0000 <p>This research investigates the effect of language on the marketing of circular luxury products. Circular economy principles are becoming important for luxury brands as consumers demand more circular and sustainable alternatives to traditional products. However, luxury literature is divergent on whether communicating circular economy principles with luxury products leads to positive or negative consumer outcomes. This is due to the perceived incompatibility of sustainability and luxury. This research investigates the influence of language used with circular luxury products in sales descriptions of second-hand circular luxury products (Study 1) and language effects of sustainability communication on social media (Study 2) to establish impact on consumer engagement. Our analysis of combined <i>N</i> = 921,939 observations demonstrates that product descriptions and social media posts communicating circular principles lead to decreased consumer engagement. This is a major problem for the marketing of circular luxury products. However, this effect can be overcome by using predominant locomotion, progress-focused language that creates a regulatory fit with circular luxury products, increasing consumer engagement. Theoretically this study shows the importance of predominant locomotion language in the marketing of circular luxury products. Luxury marketers can utilise predominant locomotion language in their brand communication to increase consumer engagement with these products.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 2","pages":"886-905"},"PeriodicalIF":4.4,"publicationDate":"2024-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143632880","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Sample Gifts (In)consistent With the Focal Product: On the Effect of Gift Quantity in Consumer Evaluation 样品礼品与重点产品（不）一致：礼品数量对消费者评价的影响

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-12-16 DOI: 10.1002/cb.2445

Feisi Yao, Long Chen

引用次数: 0

A New Walk in the Future of the Metaverse: Marketing Implications for Consumer Behavior 未来虚拟世界的新征程：消费者行为的营销含义

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-12-16 DOI: 10.1002/cb.2446

George Spais, Varsha Jain, Yogesh K. Dwivedi, Giampaolo Viglia, Jamie Carlson

引用次数: 0

From Stimulus to Response: Understanding the Causes and Outcomes of Consumer Activism 从刺激到回应：理解消费者行动主义的原因和结果

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-12-13 DOI: 10.1002/cb.2438

Sajith Narayanan, Guru Ashish Singh

{"title":"From Stimulus to Response: Understanding the Causes and Outcomes of Consumer Activism","authors":"Sajith Narayanan, Guru Ashish Singh","doi":"10.1002/cb.2438","DOIUrl":"https://doi.org/10.1002/cb.2438","url":null,"abstract":"<div>\u0000 \u0000 <p>Consumers are increasingly taking up activism to modify, or at the very least, penalize a company's contentious behavior. This paper presents a systematic literature review of 404 studies on consumer activism published between 1975 and 2023, applying the extended stimulus-organism-response-outcomes (S-O-R-Om) framework. It investigates the underlying causes and significant outcomes of consumer activism. The results reveal how various factors such as political conditions, human rights violations, environmental degradation, religion, and consumer disregard stimulate internal evaluations of perceptual, physical, emotional, and philosophical activities in people. These evaluations often prompt consumers to respond via boycotts, anti-brand activism, commodity activism, and even buycotts, all of which have varying consequences for different stakeholders. The findings suggest that consumer activism can serve as a powerful tool for societal change, shaping brand strategies and influencing business practices. These insights underscore the necessity for businesses to align their operations with the evolving values and expectations of their consumer base, emphasizing the critical role of ethics in consumer-brand relationships. This research contributes to the understanding of modern consumer behavior by providing the Consumer Activism framework, which is based on the S-O-R-Om framework. This comprehensive exploration provides valuable insights into the mechanisms driving consumer activism and its significant implications for brand management and consumer behavior research. The study also identifies key research gaps in existing literature and offers a detailed set of recommendations to guide future research on the evolving dynamics of consumer activism.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 2","pages":"820-845"},"PeriodicalIF":4.4,"publicationDate":"2024-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143632984","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Role of Augmented Reality Experiences in Consumers' Purchase Intention Toward New Products 增强现实体验在消费者新产品购买意愿中的作用

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-12-11 DOI: 10.1002/cb.2435

Anupama Ambika, Varsha Jain, Russell Belk, Dharun Kasilingam, Rajneesh Krishna

{"title":"The Role of Augmented Reality Experiences in Consumers' Purchase Intention Toward New Products","authors":"Anupama Ambika, Varsha Jain, Russell Belk, Dharun Kasilingam, Rajneesh Krishna","doi":"10.1002/cb.2435","DOIUrl":"https://doi.org/10.1002/cb.2435","url":null,"abstract":"<div>\u0000 \u0000 <p>Augmented reality marketing (ARM) is rapidly emerging as a critical marketing channel to enhance consumer experiences. In the past, researchers have focused on ARM's varied antecedents, mechanisms, and outcomes. However, this study aims to deepen the knowledge by exploring how ARM experiences can drive unique outcomes. Based on the TEAV model of consumption experience, we followed a mixed methods approach, utilizing the data from 22 interview participants and 711 survey respondents, analyzed through PLS-SEM. The findings indicate that ARM facilitates cognitive, affective, and co-creation experiences, influencing the purchase intention toward new variants of familiar products. The study's insights establish the role of technology in enabling new experiences and influencing consumption behaviors. The findings expand the academic understanding of the unique outcomes of ARM experiences. Brands, retailers, and marketers can use this research to boost revenue and image by encouraging ARM-enabled experiences and purchases.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 2","pages":"799-819"},"PeriodicalIF":4.4,"publicationDate":"2024-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143632659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Personal Values and Sustainable Consumerism: Performance Trends, Intellectual Structure, and Future Research Fronts 个人价值观与可持续消费主义：表现趋势、知识结构和未来研究方向

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-12-10 DOI: 10.1002/cb.2436

Fateh Mohd Khan, S. M. Fatah Uddin, Mohammad Anas, Pradeep Kautish, Park Thaichon

{"title":"Personal Values and Sustainable Consumerism: Performance Trends, Intellectual Structure, and Future Research Fronts","authors":"Fateh Mohd Khan, S. M. Fatah Uddin, Mohammad Anas, Pradeep Kautish, Park Thaichon","doi":"10.1002/cb.2436","DOIUrl":"https://doi.org/10.1002/cb.2436","url":null,"abstract":"<div>\u0000 \u0000 <p>Extant literature suggests that personal values influence consumers' choice, intention, and preference for sustainable and environment-friendly products. By adopting a replicative and systematic-cum-quantitative approach, this bibliometric review attempts to map the existing literature, which jointly studies personal values and sustainable consumption. Choosing from the bibliometric toolbox, we employed a diverse set of analyses such as performance analysis, co-authorship analysis, cartographic analysis, thematic mapping, and thematic evolution on a refined dataset comprising 419 peer-reviewed journal articles from 187 journals. The findings of this synthesis point to six distinct topical clusters to orchestrate and present the intellectual structure, along with identifying top contributors and constituents in the domain. We also map the themes and chart the evolution using the Sankey diagram on Bibliometrix-R. In addition, a three-dimensional TMC framework is adopted to outline avenues for future research. Furthermore, we suggest implications for theory and practice and elucidate the limitations.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 2","pages":"734-770"},"PeriodicalIF":4.4,"publicationDate":"2024-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143632873","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0