Journal of Consumer Behaviour最新文献_第9页

All we crave is pleasure! The motivation behind millennial men's clothing store choices when purchasing semi-formal/smart workwear for themselves 我们渴望的只是快乐！千禧一代男士为自己购买半正式/智能工作服时选择服装店的动机

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-02-13 DOI: 10.1002/cb.2306

Lizette Diedericks, Alet C. Erasmus, Suné Donoghue

{"title":"All we crave is pleasure! The motivation behind millennial men's clothing store choices when purchasing semi-formal/smart workwear for themselves","authors":"Lizette Diedericks, Alet C. Erasmus, Suné Donoghue","doi":"10.1002/cb.2306","DOIUrl":"10.1002/cb.2306","url":null,"abstract":"Multi-method research was conducted in South Africa to explore the personal values that shape millennial men's clothing retail store choices when purchasing semi-formal/smart workwear for themselves. The qualitative phase comprised in-depth, personal interviews with 25 participants, implementing soft laddering to elicit the preferred attributes and desired consequences that drive clothing retail store choices. These ‘easier to communicate’ properties formed the crux of the phase 2 measuring instrument. The online quantitative questionnaire, an interactive version of the established Association Pattern Technique (APT), was completed by 408 millennial men as part of the means-end chain (MEC) procedure. The stepwise process produced a series of hierarchical value maps (HVMs), disclosing two prominent underlying personal values that drive millennial men's clothing store choices. ‘Pleasure’ emerged as the most prominent personal value, signalling millennials' high regard for enjoyable shopping experiences. The importance of a sense of ‘security’ should also be noted. Accordingly, the underlying forces that drive this financially lucrative cohort's clothing retail store choices extend beyond the marketing principles taught in business schools. Retailers will, therefore, have to delve deeper to understand their target markets' needs to prosper in a highly competitive marketplace.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2306","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139841199","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

3D versus 2D: Effects of the number of dimensions of product images on perceptions of product size 3D 与 2D：产品图像的维数对产品尺寸感知的影响

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-02-13 DOI: 10.1002/cb.2312

Soonho Kwon, Takanori Suda, Takuya Nomura

{"title":"3D versus 2D: Effects of the number of dimensions of product images on perceptions of product size","authors":"Soonho Kwon, Takanori Suda, Takuya Nomura","doi":"10.1002/cb.2312","DOIUrl":"10.1002/cb.2312","url":null,"abstract":"When shopping online, it is difficult to estimate size from visual cues in the form of product images. While package shape and color have been discussed as factors influencing perceptions of product size, this research focuses on the influence of visual cues, such as the number of dimensions of the product image (i.e., two-dimensional image vs. three-dimensional image) on perceptions of product size. This study involved three surveys whose results revealed that three-dimensional product images are perceived as larger products than two-dimensional product images. Moreover, three-dimensional product images positively influenced perceived product weight, suggesting a downstream effect from perceived weight on willingness to pay (WTP, Study 3). The results of this study contribute to a better understanding of how consumers perceive product size from product images in online retailing. Specifically, the results of this study extend our understanding of the mechanisms behind product size perception by including the influential factor of product image dimensionality in size perception bias. In addition, these findings have practical implications. In recent years, food packaging has become smaller, but consumers may react negatively to smaller packages, even when the volume of the contents remains unchanged. For these practical concerns, it may be possible to mitigate the negative effects of downsizing by presenting product images in a three-dimensional format.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2312","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139780767","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

All we crave is pleasure! The motivation behind millennial men's clothing store choices when purchasing semi‐formal/smart workwear for themselves 我们渴望的只是快乐！千禧一代男士为自己购买半正式/智能工作服时选择服装店的动机

IF 4.3 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-02-13 DOI: 10.1002/cb.2306

Lizette Diedericks, Alet C. Erasmus, Suné Donoghue

{"title":"All we crave is pleasure! The motivation behind millennial men's clothing store choices when purchasing semi‐formal/smart workwear for themselves","authors":"Lizette Diedericks, Alet C. Erasmus, Suné Donoghue","doi":"10.1002/cb.2306","DOIUrl":"https://doi.org/10.1002/cb.2306","url":null,"abstract":"Multi‐method research was conducted in South Africa to explore the personal values that shape millennial men's clothing retail store choices when purchasing semi‐formal/smart workwear for themselves. The qualitative phase comprised in‐depth, personal interviews with 25 participants, implementing soft laddering to elicit the preferred attributes and desired consequences that drive clothing retail store choices. These ‘easier to communicate’ properties formed the crux of the phase 2 measuring instrument. The online quantitative questionnaire, an interactive version of the established Association Pattern Technique (APT), was completed by 408 millennial men as part of the means‐end chain (MEC) procedure. The stepwise process produced a series of hierarchical value maps (HVMs), disclosing two prominent underlying personal values that drive millennial men's clothing store choices. ‘Pleasure’ emerged as the most prominent personal value, signalling millennials' high regard for enjoyable shopping experiences. The importance of a sense of ‘security’ should also be noted. Accordingly, the underlying forces that drive this financially lucrative cohort's clothing retail store choices extend beyond the marketing principles taught in business schools. Retailers will, therefore, have to delve deeper to understand their target markets' needs to prosper in a highly competitive marketplace.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2024-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139781272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

3D versus 2D: Effects of the number of dimensions of product images on perceptions of product size 3D 与 2D：产品图像的维数对产品尺寸感知的影响

IF 4.3 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-02-13 DOI: 10.1002/cb.2312

Soonho Kwon, Takanori Suda, Takuya Nomura

{"title":"3D versus 2D: Effects of the number of dimensions of product images on perceptions of product size","authors":"Soonho Kwon, Takanori Suda, Takuya Nomura","doi":"10.1002/cb.2312","DOIUrl":"https://doi.org/10.1002/cb.2312","url":null,"abstract":"When shopping online, it is difficult to estimate size from visual cues in the form of product images. While package shape and color have been discussed as factors influencing perceptions of product size, this research focuses on the influence of visual cues, such as the number of dimensions of the product image (i.e., two‐dimensional image vs. three‐dimensional image) on perceptions of product size. This study involved three surveys whose results revealed that three‐dimensional product images are perceived as larger products than two‐dimensional product images. Moreover, three‐dimensional product images positively influenced perceived product weight, suggesting a downstream effect from perceived weight on willingness to pay (WTP, Study 3). The results of this study contribute to a better understanding of how consumers perceive product size from product images in online retailing. Specifically, the results of this study extend our understanding of the mechanisms behind product size perception by including the influential factor of product image dimensionality in size perception bias. In addition, these findings have practical implications. In recent years, food packaging has become smaller, but consumers may react negatively to smaller packages, even when the volume of the contents remains unchanged. For these practical concerns, it may be possible to mitigate the negative effects of downsizing by presenting product images in a three‐dimensional format.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2024-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139840755","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Guest editorial overview: ‘Mapping the future of consumer behaviour using disruptive technologies’ 特约编辑综述：利用颠覆性技术描绘消费者行为的未来

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-02-11 DOI: 10.1002/cb.2309

Abhishek Behl, Achint Nigam, Demetris Vrontis

引用次数: 0

Donors' self- and other-oriented motives for selecting charitable causes 捐赠者选择慈善事业的自我动机和他人动机

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-02-11 DOI: 10.1002/cb.2313

Aakash K. Thottam, Cassandra M. Chapman, Peter Popkowski Leszczyc

{"title":"Donors' self- and other-oriented motives for selecting charitable causes","authors":"Aakash K. Thottam, Cassandra M. Chapman, Peter Popkowski Leszczyc","doi":"10.1002/cb.2313","DOIUrl":"10.1002/cb.2313","url":null,"abstract":"Millions of charities compete for charitable donations, yet the underlying factors influencing individuals' preferences for specific causes remain relatively poorly understood. Building upon the ongoing scholarly debate about whether charitable behaviors are more altruistically or egoistically motivated, this study employs a self and other orientation framework to explore the preferences captured in a community survey (N = 987) to identify the various motivations relevant to donors' decision-making processes. Our study contributes significantly to our understanding of charitable cause selection. First, it uncovers diverse motives directly endorsed by donors, offering insight into the multifaceted factors influencing preferences. Second, it unveils distinctive constellations of motives related to self and other orientations, shedding light on the underlying drivers of charitable actions. Third, it delineates the impact of various identity motives on charitable preferences. Specifically, we find that self-oriented motives are associated with preferences for environmental and research causes, while other-oriented motives exhibit a strong link with preferences for housing and development causes. Additionally, a combination of self and other motives shapes preferences for health, social services, emergency, and international causes. This complex interplay highlights that prosocial behavior is susceptible to a plurality of motives and cannot be solely understood through a binary distinction of altruism versus egoism. The study also contributes to the broader understanding of the psychology of charitable giving and has implications for fundraising design in a competitive market.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2313","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139760850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The power of influence: How social media influencers are shaping consumer decision making in the digital age 影响力的力量：社交媒体影响者如何在数字时代影响消费者决策

IF 4.3 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-02-06 DOI: 10.1002/cb.2308

S. Mrisha, Xixiang Sun

{"title":"The power of influence: How social media influencers are shaping consumer decision making in the digital age","authors":"S. Mrisha, Xixiang Sun","doi":"10.1002/cb.2308","DOIUrl":"https://doi.org/10.1002/cb.2308","url":null,"abstract":"The prevalence of social media influencer (SMI) marketing has compelled businesses to adjust to the changing landscape of the digital age. This adjustment is driven by the substantial influence that social media influencers (SMIs) wield over consumer decision‐making; however, prior research often treated SMI strategy, content, and credibility as separate elements, leaving a knowledge gap on how these elements intersect and collectively influence SMI and consumer behavior. This study aimed to bridge this research gap by synthesizing existing literature on SMIs and consumer decision making, with a focus on SMI strategy, content, and credibility. It employed a systematic literature review with a hybrid domain‐based approach, integrating the strengths of various review types while addressing their limitations. This study employed a constructivist qualitative methodology with a reflexive thematic analysis approach. It focused on synthesizing and analyzing literature from EBSCO databases on social media influencer marketing and consumer behavior, following carefully designed inclusion and exclusion criteria. The findings revealed that SMI Strategy, SMI Content, and SMI Credibility are interconnected components of SMI marketing, and even subtle modifications to these elements can significantly influence consumer decision‐making. This study provides a holistic understanding of SMI marketing, emphasizing the interplay of SMI strategy, content, and credibility in shaping consumer choices. It offers valuable insights for businesses navigating the dynamic landscape of SMI marketing increasing their comprehension of the phenomenon.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2024-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139801874","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The power of influence: How social media influencers are shaping consumer decision making in the digital age 影响力的力量：社交媒体影响者如何在数字时代影响消费者决策

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-02-06 DOI: 10.1002/cb.2308

Samuel Hudson Mrisha, Sun Xixiang

{"title":"The power of influence: How social media influencers are shaping consumer decision making in the digital age","authors":"Samuel Hudson Mrisha, Sun Xixiang","doi":"10.1002/cb.2308","DOIUrl":"10.1002/cb.2308","url":null,"abstract":"The prevalence of social media influencer (SMI) marketing has compelled businesses to adjust to the changing landscape of the digital age. This adjustment is driven by the substantial influence that social media influencers (SMIs) wield over consumer decision-making; however, prior research often treated SMI strategy, content, and credibility as separate elements, leaving a knowledge gap on how these elements intersect and collectively influence SMI and consumer behavior. This study aimed to bridge this research gap by synthesizing existing literature on SMIs and consumer decision making, with a focus on SMI strategy, content, and credibility. It employed a systematic literature review with a hybrid domain-based approach, integrating the strengths of various review types while addressing their limitations. This study employed a constructivist qualitative methodology with a reflexive thematic analysis approach. It focused on synthesizing and analyzing literature from EBSCO databases on social media influencer marketing and consumer behavior, following carefully designed inclusion and exclusion criteria. The findings revealed that SMI Strategy, SMI Content, and SMI Credibility are interconnected components of SMI marketing, and even subtle modifications to these elements can significantly influence consumer decision-making. This study provides a holistic understanding of SMI marketing, emphasizing the interplay of SMI strategy, content, and credibility in shaping consumer choices. It offers valuable insights for businesses navigating the dynamic landscape of SMI marketing increasing their comprehension of the phenomenon.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139861537","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Influencing optimistic bias: Moderating roles of perceived severity and proximity 影响乐观偏差：感知的严重性和距离的调节作用

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-02-05 DOI: 10.1002/cb.2307

Hyuksoo Kim, YoungAh Lee

引用次数: 0

Individuals' materialism and brand rituals and traditions as drivers of luxury brand love on social media 个人的物质主义和品牌仪式与传统是社交媒体上奢侈品品牌喜爱的驱动因素

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-01-28 DOI: 10.1002/cb.2305

Sonia Cruz-Ros, Maria-Jose Miquel-Romero, Rachel W. Y. Yee

{"title":"Individuals' materialism and brand rituals and traditions as drivers of luxury brand love on social media","authors":"Sonia Cruz-Ros, Maria-Jose Miquel-Romero, Rachel W. Y. Yee","doi":"10.1002/cb.2305","DOIUrl":"10.1002/cb.2305","url":null,"abstract":"Luxury brands have engaged in social media use, becoming exposed to a wider market but confronting the exclusivity and uniqueness linked to these brands. This paper explores the role of a personality trait and a brand characteristic in brand love by social media users in the luxury fashion industry. Specifically, the individual's materialism (measured by the relevance given to luxury premium prices and fashionability), the essence of the brand perceived through its rituals and traditions, and their influence on self–brand integration are considered. An empirical study is carried out on 432 social media users, and two different research methodologies are conducted: Partial Least Squares Structural Equation Modelling (PLS-SEM) and fuzzy-set Qualitative Comparative Analysis (fsQCA). Findings from both methodologies support the relevance of the variables analysed with regard to brand love. However, fsQCA offers a new perspective by identifying that for loving the brand, materialistic individuals also have to value the brand's rituals and traditions; and that personality traits can contribute to brand love, the resultant outcome of the relevance given to a luxury premium price, or to its aesthetic and fashionability, but not to both aspects at the same time; finally, self–brand integration is not necessary for brand love but is sufficient. From these results, managerial implications are suggested in order to favour brand love, as it exerts a strong influence on purchase intention.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2305","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139582191","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0