Envy and revenge buying behavior after the COVID‐19 pandemic: The moderating role of added purchasing power

IF 4.4 3区管理学 Q2 BUSINESS

Journal of Consumer Behaviour Pub Date : 2024-09-05 DOI:10.1002/cb.2392

Zaid Mohammad Obeidat, Hamzah Al‐Mawali, Rami Aldweeri

引用次数: 0

Abstract

This study develops and tests for the first time a conceptual model that examines the drivers and facilitating factors affecting revenge buying behavior. This research investigates the influence of materialism on revenge buying intentions in addition to the mediating role of envy in explaining revenge buying intentions. This study also examines the moderating role of added purchasing power in moderating the relationship between revenge buying intention and revenge buying behavior. Based on a sample of 617 Jordanian consumers, the findings support the mediating role of envy in the relationship between materialism, need frustration and revenge buying intention. Moreover, the influence of revenge buying intention on revenge buying was also stronger when added purchasing power was perceived to be high.

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COVID-19大流行后的嫉妒和报复性购买行为：附加购买力的调节作用

本研究首次建立并检验了一个概念模型，该模型研究了影响报复性购买行为的驱动因素和促进因素。除了嫉妒在解释报复性购买意向中的中介作用外，本研究还调查了物质主义对报复性购买意向的影响。本研究还探讨了附加购买力在调节报复性购买意愿和报复性购买行为之间关系中的调节作用。基于 617 名约旦消费者的样本，研究结果支持了嫉妒在物质主义、需求挫败感和报复性购买意向之间的中介作用。此外，当认为附加购买力高时，报复性购买意向对报复性购买的影响也更大。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Consumer Behaviour BUSINESS-

CiteScore

7.30

自引率

11.60%

发文量

期刊介绍： The Journal of Consumer Behaviour aims to promote the understanding of consumer behaviour, consumer research and consumption through the publication of double-blind peer-reviewed, top quality theoretical and empirical research. An international academic journal with a foundation in the social sciences, the JCB has a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research.