Journal of Consumer Behaviour最新文献_第2页

A New Walk in the Future of the Metaverse: Marketing Implications for Consumer Behavior

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-12-16 DOI: 10.1002/cb.2446

George Spais, Varsha Jain, Yogesh K. Dwivedi, Giampaolo Viglia, Jamie Carlson

引用次数: 0

From Stimulus to Response: Understanding the Causes and Outcomes of Consumer Activism

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-12-13 DOI: 10.1002/cb.2438

Sajith Narayanan, Guru Ashish Singh

{"title":"From Stimulus to Response: Understanding the Causes and Outcomes of Consumer Activism","authors":"Sajith Narayanan, Guru Ashish Singh","doi":"10.1002/cb.2438","DOIUrl":"https://doi.org/10.1002/cb.2438","url":null,"abstract":"<div>\u0000 \u0000 <p>Consumers are increasingly taking up activism to modify, or at the very least, penalize a company's contentious behavior. This paper presents a systematic literature review of 404 studies on consumer activism published between 1975 and 2023, applying the extended stimulus-organism-response-outcomes (S-O-R-Om) framework. It investigates the underlying causes and significant outcomes of consumer activism. The results reveal how various factors such as political conditions, human rights violations, environmental degradation, religion, and consumer disregard stimulate internal evaluations of perceptual, physical, emotional, and philosophical activities in people. These evaluations often prompt consumers to respond via boycotts, anti-brand activism, commodity activism, and even buycotts, all of which have varying consequences for different stakeholders. The findings suggest that consumer activism can serve as a powerful tool for societal change, shaping brand strategies and influencing business practices. These insights underscore the necessity for businesses to align their operations with the evolving values and expectations of their consumer base, emphasizing the critical role of ethics in consumer-brand relationships. This research contributes to the understanding of modern consumer behavior by providing the Consumer Activism framework, which is based on the S-O-R-Om framework. This comprehensive exploration provides valuable insights into the mechanisms driving consumer activism and its significant implications for brand management and consumer behavior research. The study also identifies key research gaps in existing literature and offers a detailed set of recommendations to guide future research on the evolving dynamics of consumer activism.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 2","pages":"820-845"},"PeriodicalIF":4.4,"publicationDate":"2024-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143632984","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Role of Augmented Reality Experiences in Consumers' Purchase Intention Toward New Products

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-12-11 DOI: 10.1002/cb.2435

Anupama Ambika, Varsha Jain, Russell Belk, Dharun Kasilingam, Rajneesh Krishna

{"title":"The Role of Augmented Reality Experiences in Consumers' Purchase Intention Toward New Products","authors":"Anupama Ambika, Varsha Jain, Russell Belk, Dharun Kasilingam, Rajneesh Krishna","doi":"10.1002/cb.2435","DOIUrl":"https://doi.org/10.1002/cb.2435","url":null,"abstract":"<div>\u0000 \u0000 <p>Augmented reality marketing (ARM) is rapidly emerging as a critical marketing channel to enhance consumer experiences. In the past, researchers have focused on ARM's varied antecedents, mechanisms, and outcomes. However, this study aims to deepen the knowledge by exploring how ARM experiences can drive unique outcomes. Based on the TEAV model of consumption experience, we followed a mixed methods approach, utilizing the data from 22 interview participants and 711 survey respondents, analyzed through PLS-SEM. The findings indicate that ARM facilitates cognitive, affective, and co-creation experiences, influencing the purchase intention toward new variants of familiar products. The study's insights establish the role of technology in enabling new experiences and influencing consumption behaviors. The findings expand the academic understanding of the unique outcomes of ARM experiences. Brands, retailers, and marketers can use this research to boost revenue and image by encouraging ARM-enabled experiences and purchases.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 2","pages":"799-819"},"PeriodicalIF":4.4,"publicationDate":"2024-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143632659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Personal Values and Sustainable Consumerism: Performance Trends, Intellectual Structure, and Future Research Fronts 个人价值观与可持续消费主义：表现趋势、知识结构和未来研究方向

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-12-10 DOI: 10.1002/cb.2436

Fateh Mohd Khan, S. M. Fatah Uddin, Mohammad Anas, Pradeep Kautish, Park Thaichon

{"title":"Personal Values and Sustainable Consumerism: Performance Trends, Intellectual Structure, and Future Research Fronts","authors":"Fateh Mohd Khan, S. M. Fatah Uddin, Mohammad Anas, Pradeep Kautish, Park Thaichon","doi":"10.1002/cb.2436","DOIUrl":"https://doi.org/10.1002/cb.2436","url":null,"abstract":"<div>\u0000 \u0000 <p>Extant literature suggests that personal values influence consumers' choice, intention, and preference for sustainable and environment-friendly products. By adopting a replicative and systematic-cum-quantitative approach, this bibliometric review attempts to map the existing literature, which jointly studies personal values and sustainable consumption. Choosing from the bibliometric toolbox, we employed a diverse set of analyses such as performance analysis, co-authorship analysis, cartographic analysis, thematic mapping, and thematic evolution on a refined dataset comprising 419 peer-reviewed journal articles from 187 journals. The findings of this synthesis point to six distinct topical clusters to orchestrate and present the intellectual structure, along with identifying top contributors and constituents in the domain. We also map the themes and chart the evolution using the Sankey diagram on Bibliometrix-R. In addition, a three-dimensional TMC framework is adopted to outline avenues for future research. Furthermore, we suggest implications for theory and practice and elucidate the limitations.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 2","pages":"734-770"},"PeriodicalIF":4.4,"publicationDate":"2024-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143632873","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Metaverse: A Liquid Consumer Utopia A Journey Into Gen Z's Usage Intention Behavior Using the TRAM Model

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-12-10 DOI: 10.1002/cb.2443

Dina H. Bassiouni, Hakim Meshreki

{"title":"The Metaverse: A Liquid Consumer Utopia A Journey Into Gen Z's Usage Intention Behavior Using the TRAM Model","authors":"Dina H. Bassiouni, Hakim Meshreki","doi":"10.1002/cb.2443","DOIUrl":"https://doi.org/10.1002/cb.2443","url":null,"abstract":"<div>\u0000 \u0000 <p>A utopian analytical lens is adopted in this research to explore metaverse usage intentions through an adaptation of the Technology Acceptance Model (TAM) and the Technology Readiness Index (TRI), within the TRAM framework. While most metaverse research has been qualitative and exploratory, this study employs a quantitative approach to unravel the terrain between the affective and cognitive scaffoldings influencing metaverse adoption within a developing country among one segment of its early adopters: Gen Z. By focusing on a region often overlooked in scholarly discourse, the research aims to broaden the applicability and relevance of the TRAM model. Findings reveal that for the metaverse to achieve widespread acceptance, it must offer an immersive and enjoyable experience. Optimism and perceived enjoyment emerge as crucial predictors of usage intention, while skepticism significantly diminishes enjoyment, presenting a barrier to adoption. This study underscores the critical interplay between TAM and TRI in understanding the metaverse acceptance, offering insights into the cognitive (utility) and affective (individual traits) dynamics that will shape the trajectory of this era's transformative technology.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 2","pages":"771-784"},"PeriodicalIF":4.4,"publicationDate":"2024-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143632874","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Novel Colors in Packaging: Boosting Consumers Learning Through Greater Expectation Violation

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-12-10 DOI: 10.1002/cb.2444

Xin Lin, Shuhan Ji, Mengying Liu, Jianping Huang

{"title":"Novel Colors in Packaging: Boosting Consumers Learning Through Greater Expectation Violation","authors":"Xin Lin, Shuhan Ji, Mengying Liu, Jianping Huang","doi":"10.1002/cb.2444","DOIUrl":"https://doi.org/10.1002/cb.2444","url":null,"abstract":"<div>\u0000 \u0000 <p>Companies often change product packaging colors to drive innovation and boost sales. However, these changes may violate expectations, resulting in inconsistent associations between new colors and original labels. It remains unclear whether consumers can learn these new associations. This study delved into the effect of expectation violation on consumer learning of color–label (flavor/brand) associations by varying the degree of violation between colors (adjacent and complementary) and labels. To assess associative strength, we compared learning effects under strong (color–flavor) and weak (color–brand) associations. Experiment 1 demonstrated higher accuracy in the visual search for packaging with complementary colors after learning. It was supported in Experiment 2. Between experiments, weaker associations showed greater improvement in response times (RTs). Our results suggest greater expectation violation in packaging color enhances associate learning. However, entrenched strong associations may impede the formation of new ones. These findings advance expectation violation theories and guide companies in using packaging color changes to innovate. Taking complements violating expectations can facilitate consumer learning.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 2","pages":"785-798"},"PeriodicalIF":4.4,"publicationDate":"2024-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143632875","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

To be Green Is to Live Forever: The Impact of Environmental Information Types on Green Consumption Behavior

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-12-07 DOI: 10.1002/cb.2441

Huiying Zhang, Zhihua Ding, Wenbin Sun, Xin Jiang, Zhaoping Duan

{"title":"To be Green Is to Live Forever: The Impact of Environmental Information Types on Green Consumption Behavior","authors":"Huiying Zhang, Zhihua Ding, Wenbin Sun, Xin Jiang, Zhaoping Duan","doi":"10.1002/cb.2441","DOIUrl":"https://doi.org/10.1002/cb.2441","url":null,"abstract":"<div>\u0000 \u0000 <p>Environmental problems threaten human health and safety. Promoting green consumption has become a vital measure for alleviating environmental problems. How to promote the consumption of green products has also become an important issue for businesses. This paper argues that displaying damaged environmental information to consumers can stimulate their defense mechanism and promote green consumption behaviur. According to terror management theory (TMT), humans have a fundamental desire to live forever. This innate desire motivates people to take action against the threats of death. However, previous studies have reached mixed conclusions about how the threats of death affect pro-environmental behavior. Through three online between-subject experiments with Chinese consumers (<i>N</i> = 856), this research illustrates that compared with undamaged environmental information, showing damaged environmental information significantly motivates participants' green consumption behavior, and this effect is mediated by green consumption values. Additionally, when participants were reminded of their heroes, they consumed significantly more green products under the damaged environmental information condition. However, no effect was observed in the group with no hero reminders. The results of this research extend the application of the TMT and mortality salience in green consumption and provide practical suggestions for green product strategies and green policies.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 2","pages":"717-733"},"PeriodicalIF":4.4,"publicationDate":"2024-12-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143632761","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploring Avatar Selves in the Metaverse: Consumer Co-Creation of Experiences

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-12-05 DOI: 10.1002/cb.2440

Amrita Chakraborty, Varsha Jain, Russell Belk

引用次数: 0

Consumer Adoption of Internet of Things

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-12-04 DOI: 10.1002/cb.2427

Wagner Junior Ladeira, Weng Marc Lim, Fernando de Oliveira Santini, Tareq Rasul, Bernardo Frantz, Jean Carlos de Oliveira Rosa, Mohd Azhar

{"title":"Consumer Adoption of Internet of Things","authors":"Wagner Junior Ladeira, Weng Marc Lim, Fernando de Oliveira Santini, Tareq Rasul, Bernardo Frantz, Jean Carlos de Oliveira Rosa, Mohd Azhar","doi":"10.1002/cb.2427","DOIUrl":"https://doi.org/10.1002/cb.2427","url":null,"abstract":"<p>The Internet of Things (IoT), a pivotal technology in enhancing user connectivity, faces a paradox: its widespread potential yet limited consumer adoption. This study addresses this dichotomy by synthesizing a large-scale meta-analytic structural equation modeling (MASEM) and hierarchical linear meta-analysis (HiLMA) of 2736 effect sizes from 52,629 respondents across 138 studies. We propose an integrated and heterogeneous model, underpinned by appraisal theory and the technology acceptance model (TAM), to explain the dynamics of IoT adoption among consumers across heterogeneous settings. Our findings reveal that consumers' primary appraisals of IoT, influenced significantly by hedonic motivation and social influence, are instrumental in forming perceptions of IoT's ease of use and usefulness. These perceptions subsequently guide consumers in navigating the complexities of IoT, such as privacy, risk, and trust issues. These layered appraisals inform consumers' attitudes and intentions toward IoT adoption, wherein its efficacy is heightened in contexts involving critical services versus non-critical ones, in Eastern versus Western regions, within healthcare rather than fashion sectors, and among more experienced and younger demographics, particularly students over the general public. The study also underscores the distinct impact of branded IoT devices over unbranded ones, delineating a heterogeneous understanding of IoT adoption. Therefore, the interpretation of heterogeneities in the combination of effect sizes from extant studies is a seminal attempt to address the IoT paradox by demonstrating which factors explain the variations in the relationship between attitude and intention toward IoT from the consumer's perspective.</p>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 2","pages":"673-693"},"PeriodicalIF":4.4,"publicationDate":"2024-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2427","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143632541","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Role of Objective Financial Situation and Psychological Outlook in the Relationship Between Personal Life Shocks and Financial Well-Being

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-11-30 DOI: 10.1002/cb.2437

Jordan Bell, Jesse Jurgenson, Dee Warmath

{"title":"The Role of Objective Financial Situation and Psychological Outlook in the Relationship Between Personal Life Shocks and Financial Well-Being","authors":"Jordan Bell, Jesse Jurgenson, Dee Warmath","doi":"10.1002/cb.2437","DOIUrl":"https://doi.org/10.1002/cb.2437","url":null,"abstract":"<p>Existing research examines the relationship between personal life shocks and financial well-being primarily through the lens of objective markers of the individual's financial situation (e.g., liquidity). Little attention has been paid to the relative roles of these objective markers and more intuitive or affect-based factors in how an individual makes sense of their financial situation post-shock. Using longitudinal data from 1745 Australian adults, we take a dual-process perspective to examine the roles of objective financial situation and psychological outlook as explanations for the association between the experience of a personal life shock and change in the current and future dimensions of financial well-being. We found that the experience of a personal life shock (i.e., job loss, health emergency, occurrence of any personal shock) is associated with a decrease in present and future financial well-being. Objective financial situation significantly mediated the association for present and future financial well-being, while psychological outlook significantly mediated the association only for future financial well-being. These findings suggest that an individual relies primarily on analytical, deliberative thought, especially when making sense of their situation, for their sense of current money management stress. For expected future financial security, they are more likely to use dual-process thought, although analytical, deliberative thought plays a larger role than intuitive, affect-based thought. These results suggest that the typical individual relies on relevant information (i.e., objective facts) in assessing their financial well-being, an inherently subjective assessment. However, more intuitive considerations (i.e., psychological outlook) play a role when the individual attempts to anticipate their future state.</p>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 2","pages":"632-654"},"PeriodicalIF":4.4,"publicationDate":"2024-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2437","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143633078","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0