Journal of Consumer Behaviour最新文献_第2页

When Shelf Assortment Reduction of Products Influences Consumers' Perception of Price: The Mediating Role of Social Inference 货架分类减少对消费者价格感知的影响：社会推理的中介作用

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2025-02-23 DOI: 10.1002/cb.2476

Evandro Luiz Lopes, Valter Afonso Vieira, Eliane Herrero

{"title":"When Shelf Assortment Reduction of Products Influences Consumers' Perception of Price: The Mediating Role of Social Inference","authors":"Evandro Luiz Lopes, Valter Afonso Vieira, Eliane Herrero","doi":"10.1002/cb.2476","DOIUrl":"https://doi.org/10.1002/cb.2476","url":null,"abstract":"<div>\u0000 \u0000 <p>Shelf assortment refers to the short-term unavailability of any item of a retailer's goods. Retailers make major efforts to minimize the number of products that are reduced in the shelf and/or are not available to buy. Drawing on Social Identity Theory and Self-Determination Theory, the authors conducted three experiments manipulating a full assortment (0% of items missing) with an assortment where 40% of the facings is empty—dual condition. We hypothesize a mediated-moderated framework that out-of-stock boosts social inference (mediator, in Study 2), which in turn affects consumers' perception of quality, price, and purchase intention, depending on the levels of locus of causality, ranging from external versus internal (moderator, in Study 3). Experiment 1 uses 98 individuals and food and beverage products (the stimulus with 0% out of stock, vs. stimulus with 40% out of stock.). Experiment 2 has 108 consumers deciding about the quantity using candy (with vs. without stock). Experiment 3 uses 181 consumers in a field store study deciding about cold showers (Saturdays with the presentation of products with 0% missing vs. with 40% missing). All these products are not consumer's primary target at that time, reflecting a non-target product. First, the findings suggest that high levels of shelf assortment of non-target products have effects on consumers' perception of low price and service quality. Second, locus of causality moderates the main effect of shelf assortment. When there is an internal (vs. external) locus of causality, the purchase intention is higher. Third, social inference fully mediates the relationship between it and purchase intention.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1441-1461"},"PeriodicalIF":4.4,"publicationDate":"2025-02-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074772","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Package Says More Than a Thousand Words: The Effect of Eco-Labelling and Package Material on Consumer's Purchase Intentions 包装胜于千言万语：生态标签与包装材料对消费者购买意愿的影响

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2025-02-20 DOI: 10.1002/cb.2473

Virpi Ollitervo, Jenni Sipilä, Harri Terho

{"title":"The Package Says More Than a Thousand Words: The Effect of Eco-Labelling and Package Material on Consumer's Purchase Intentions","authors":"Virpi Ollitervo, Jenni Sipilä, Harri Terho","doi":"10.1002/cb.2473","DOIUrl":"https://doi.org/10.1002/cb.2473","url":null,"abstract":"<div>\u0000 \u0000 <p>This study investigates the influence of two prominent visual packaging cues, eco-labels, and packaging material, on consumers' green purchase intentions in the context of gift-giving, which represents a more complex decision compared to routine consumption. We derive a novel theoretical framework based on signaling theory and cue utilization theory and test our hypotheses with three experiments. The findings reveal that eco-labels and packaging material do not have an interactive effect on purchase intentions. However, an eco-label can indirectly drive purchase intentions through the perceived environmental friendliness of the product (Studies 1, 2, 3). Furthermore, an environmentally friendly packaging material can indirectly affect purchase intentions through both perceived attractiveness of packaging (Studies 1, 2, 3) and perceived environmental friendliness of the product (Studies 1 and 3). The research extends the existing literature at the intersection of green consumption and packaging design by providing novel evidence of the theoretical mechanisms, through which visual packaging cues influence purchase intentions. Furthermore, the study makes a contribution by studying the effects in the previously overlooked context of gift-giving. The implications of the findings are discussed in relation to green marketing and the prevention of greenwashing. Thus, this study provides valuable insights for academics, companies, and regulators interested in fostering green consumption.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1421-1440"},"PeriodicalIF":4.4,"publicationDate":"2025-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074528","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Fostering Love for Innovative Sustainable Brands: A Multi-Study, Multi-Method Approach 培养对创新可持续品牌的热爱：一个多研究、多方法的方法

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2025-02-20 DOI: 10.1002/cb.2472

Syed Muhammad Fazal-e-Hasan, Mohd Adil, Hormoz Ahmadi, Muhammad Abid, Mohd Sadiq, Gary Mortimer, Alireza Amrollahi

{"title":"Fostering Love for Innovative Sustainable Brands: A Multi-Study, Multi-Method Approach","authors":"Syed Muhammad Fazal-e-Hasan, Mohd Adil, Hormoz Ahmadi, Muhammad Abid, Mohd Sadiq, Gary Mortimer, Alireza Amrollahi","doi":"10.1002/cb.2472","DOIUrl":"https://doi.org/10.1002/cb.2472","url":null,"abstract":"<p>While much research has examined cognitive evaluations of sustainable brands in offline contexts, there is limited exploration of consumers' emotional responses to such brands online. This study introduces a model of brand love for innovative, sustainable brands, based on two rigorously designed studies: experiments and a survey with configurational analysis. Our findings reveal significant causal effects of perceived brand innovativeness and brand knowledge on brand love and consumers' repurchase intentions. Additionally, fuzzy set qualitative comparative analysis (fsQCA) identifies two distinct consumer categories—rational and impulsive—based on their repurchase behavior of sustainable brands. For business owners and sustainability advocates, fostering brand love is crucial for engaging consumers online. By integrating emotional appeal with a commitment to sustainability, brands can enhance consumer engagement, encourage repeat purchases, and contribute to a more sustainable online shopping environment.</p>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1405-1420"},"PeriodicalIF":4.4,"publicationDate":"2025-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2472","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074527","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Robot–Human Paradox: A Meta-Analysis of Customer Service by Robots Versus Humans on Customer Experience 机器人-人类悖论：机器人与人类在客户体验上的客户服务的元分析

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2025-02-18 DOI: 10.1002/cb.2470

Fernando de Oliveira Santini, Weng Marc Lim, Claudio Hoffmann Sampaio, Tareq Rasul, Wagner Junior Ladeira, Park Thaichon, Debdutta Choudhury

{"title":"The Robot–Human Paradox: A Meta-Analysis of Customer Service by Robots Versus Humans on Customer Experience","authors":"Fernando de Oliveira Santini, Weng Marc Lim, Claudio Hoffmann Sampaio, Tareq Rasul, Wagner Junior Ladeira, Park Thaichon, Debdutta Choudhury","doi":"10.1002/cb.2470","DOIUrl":"https://doi.org/10.1002/cb.2470","url":null,"abstract":"<p>The integration of robots in customer service has attracted considerable interest from both academia and industry. While some studies highlight positive impacts on customer experience, others report neutral or negative outcomes. This meta-analysis synthesises findings from 25 articles comprising 62 independent studies, 147 effect sizes, and a cumulative sample of 19,668 participants. The results indicate that robot-provided services generally reduce customers' positive emotion and intention compared to human-provided services. However, upon closer scrutiny, we found that robots outperform humans in contexts involving embarrassment (vs. non-embarrassment) and in services with a utilitarian (vs. hedonic) orientation. Fur, robot use is more effective in low (vs. high) complexity service settings. Furthermore, humanoid robots with visual output capabilities are more effective than non-humanoid or text-based robots. Moreover, the negative effects of robots (vs. humans) on customers' satisfaction and intention are less pronounced in product-oriented industries or sectors like electronics and retail than in service-oriented ones like healthcare and hospitality. These findings underscore the conditions under which robots are suitable for customer service, thereby providing valuable insights for strategically optimizing their deployment to improve customer experience.</p>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1392-1404"},"PeriodicalIF":4.4,"publicationDate":"2025-02-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2470","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074295","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

From Body Positivity and Beyond: Investigating Affective Aesthetic Atmospheres of Influencers 从身体的积极和超越：调查影响者的情感审美氛围

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2025-02-17 DOI: 10.1002/cb.2474

Kelley Cours Anderson, Karen Anne Wallach, Pia A. Albinsson, Ryann Tracy

引用次数: 0

Why Female Virtual Conversational Agents Exhibit Greater Social Presence: Insights From the Stereotype Content Model 为什么女性虚拟会话代理表现出更大的社会存在感：来自刻板印象内容模型的见解

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2025-02-10 DOI: 10.1002/cb.2475

Kristina Nickel, Caroline Meyer

{"title":"Why Female Virtual Conversational Agents Exhibit Greater Social Presence: Insights From the Stereotype Content Model","authors":"Kristina Nickel, Caroline Meyer","doi":"10.1002/cb.2475","DOIUrl":"https://doi.org/10.1002/cb.2475","url":null,"abstract":"<p>In recent years, companies have increasingly adopted virtual conversational agents (VCAs) to interact with their consumers. A significant number of these agents are assigned to a specific gender, typically female, thereby reinforcing gender-related stereotypes. This work employs the stereotype content model (SCM), especially focusing on the two subdimensions sociability and morality, to investigate how the VCA's gender impacts social presence in two studies (Study 1: avatars; Study 2: chatbots). Both studies show an indirect effect of the VCA's gender (female) on social presence through sociability, but not through morality. Contrary to expectations, the indirect effect through sociability is significant for both male and female consumers. The findings indicate that the indirect effect is robust across different product categories (i.e., finance, fashion, holiday trip, and toothbrush) and types of VCAs (i.e., visual and verbal). This research demonstrates how established stereotype theories (i.e., SCM) can serve as a valuable framework for exploring human-machine communication. Moreover, the results provide a fundamental basis for addressing and reducing the persistence of gender stereotypes, initiating a more extensive discussion about the ethical considerations related to interactions between humans and technology.</p>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1358-1372"},"PeriodicalIF":4.4,"publicationDate":"2025-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2475","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074371","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Rise of the Machines: Customer Preference for Service Robots Across Different Settings 机器的崛起：不同环境下服务机器人的客户偏好

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2025-02-06 DOI: 10.1002/cb.2463

Jutong Wen, Michael Breazeale, Joel E. Collier

引用次数: 0

How Can Religion Shape Pro-Environmental Behavior in a Materialistic World? Contrasting Idealism With Realism Religious Epics 宗教如何在物质世界中塑造亲环境行为？理想主义与现实主义宗教史诗之比较

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2025-02-05 DOI: 10.1002/cb.2464

Manish Das, Weng Marc Lim, Subhrajit Paul, Abhirupa Roy, Sonal Purohit

{"title":"How Can Religion Shape Pro-Environmental Behavior in a Materialistic World? Contrasting Idealism With Realism Religious Epics","authors":"Manish Das, Weng Marc Lim, Subhrajit Paul, Abhirupa Roy, Sonal Purohit","doi":"10.1002/cb.2464","DOIUrl":"https://doi.org/10.1002/cb.2464","url":null,"abstract":"<p>Despite extensive research on the influence of religion on pro-environmental behavior, little attention has been paid to the role of religious epics—that is, narratives that embody the core beliefs and moral values of religious traditions—as a mechanism for promoting such behavior. Using Hinduism as a case, this research seeks to bridge this gap by contrasting the orientations of idealism in the Ramayana with realism in the Mahabharata, offering a better understanding of how these distinct orientations in religious epics can shape pro-environmental behavior. Utilizing belief congruence theory as a theoretical framework, this four-study research examines altruism as a mediator and materialism as a moderator in understanding the role of religious epics in shaping pro-environmental behavior. The findings suggest that the idealistic orientation of the Ramayana fosters stronger pro-environmental behavior through heightened altruistic values, whereas the realistic orientation of the Mahabharata shows a less pronounced effect, which is further attenuated by materialism. These insights not only contribute to the theoretical discourse on consumer behavior, ethics, religion, and sustainability, but also offer practical implications for leveraging religious epics in fostering pro-environmental behavior in a materialistic world.</p>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1300-1326"},"PeriodicalIF":4.4,"publicationDate":"2025-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2464","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074422","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How Come They Know? The Effects of Social Comparison on Value Consciousness and Price Mavenism 他们是怎么知道的？社会比较对价值意识和价格马克思主义的影响

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2025-02-05 DOI: 10.1002/cb.2466

Kishore Gopalakrishna Pillai, Shweta Jha, Piyush Sharma, Ratula Chakraborty, Paul Dobson

{"title":"How Come They Know? The Effects of Social Comparison on Value Consciousness and Price Mavenism","authors":"Kishore Gopalakrishna Pillai, Shweta Jha, Piyush Sharma, Ratula Chakraborty, Paul Dobson","doi":"10.1002/cb.2466","DOIUrl":"https://doi.org/10.1002/cb.2466","url":null,"abstract":"<div>\u0000 \u0000 <p>Social interactions and the exchange of interpersonal information are important to consumers' shopping experiences. Social interactions can trigger social comparisons that can influence consumer's value and price perceptions. This research investigates the effects of social comparison orientation (SCO) on consumers' value consciousness (VC) and price mavenism (PM). It also examines the moderating role of general self-efficacy (GSE) and identification. We employed a mixed-method approach and investigated the conceptual framework using a survey (<i>N</i> = 229) and an experimental (<i>N</i> = 516) method. The findings revealed the positive effects of SCO on VC and PM. GSE negatively moderates the impact of SCO on VC. Further, when identification with the social referent is high (vs. low) and assimilation (vs. contrast) effect is observed then upward (vs. downward) comparison leads to greater levels of VC and PM. The paper concludes with implications for marketing value-focused brands and retailers.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1327-1339"},"PeriodicalIF":4.4,"publicationDate":"2025-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074423","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Consumer Behavior's Evolution, Emergence, and Future in the AI Age Through the Lens of MR, VR, XR, Metaverse, and Robotics 从MR、VR、XR、Metaverse和Robotics的角度看人工智能时代消费者行为的演变、出现和未来

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2025-02-04 DOI: 10.1002/cb.2468

George Spais, Varsha Jain

{"title":"Consumer Behavior's Evolution, Emergence, and Future in the AI Age Through the Lens of MR, VR, XR, Metaverse, and Robotics","authors":"George Spais, Varsha Jain","doi":"10.1002/cb.2468","DOIUrl":"https://doi.org/10.1002/cb.2468","url":null,"abstract":"<div>\u0000 \u0000 <p>A critical discussion of the evolution of consumer behavior, ethical consideration, and encouraging the new future directions in the AI era, we highlight the ten main ideas regarding the evolution, emergence, and future of consumer behavior in the AI Age through the lens of immersive technologies and their significance in the changing landscape of consumer behavior research. In light of the significant gaps in understanding how immersive technologies influence consumer behavior, the urgent need for in-depth knowledge in this area in the AI era is emphasized. Analytically, (1) the literature findings based on critical studies, (2) the connection of several thought-provoking specific and nuanced research questions, comprehensive theories, frameworks, and contextual examples and suggestions of new frameworks or adaptations for each immersive technology, and (3) the overview of the new research directions, thrusts, and methodological approaches per study area within consumer behavior literature related to metaverse, automation, and robotics serve as a crucial foundation for our objectives and expected contributions of our article. The organization of these ideas logically allows us to see a clear progression from the transformative impact of AI and immersive technologies on consumer behavior to the need for interdisciplinary research and a focus on corporate responsibility in the digital age.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1275-1299"},"PeriodicalIF":4.4,"publicationDate":"2025-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074593","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0