{"title":"Antecedents and Consequences of Viewers' Engagement Toward Vlogging","authors":"Shanta Banik, Arunangshu Giri, Satakshi Chatterjee","doi":"10.1002/cb.2467","DOIUrl":"https://doi.org/10.1002/cb.2467","url":null,"abstract":"<div>\u0000 \u0000 <p>Vlogging is increasingly popular for sharing personalized experiences, yet research on audience engagement and behavior is limited. This study, guided by the elaboration likelihood model (ELM), examines the impact of information quality and source credibility on viewer engagement and their behaviors in food (Study 1) and travel vlogs (Study 2). Data are collected from 424 food and 442 travel vlog viewers in India using structured surveys and snowball sampling. Results indicate that information quality and source credibility significantly influence viewer engagement, which affects their social networking and patronage behaviors, with no notable role of gender in these relationships. This research contributes valuable insights to vlogging, highlighting how audience engagement drives behavior and creates value.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1249-1274"},"PeriodicalIF":4.4,"publicationDate":"2025-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074592","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
R. V. ShabbirHusain, Renuka Kamath, Janakiraman Moorthy
{"title":"Navigating the Sustainability–Luxury Paradox: Bibliometric Insights and Research Directions","authors":"R. V. ShabbirHusain, Renuka Kamath, Janakiraman Moorthy","doi":"10.1002/cb.2469","DOIUrl":"https://doi.org/10.1002/cb.2469","url":null,"abstract":"<div>\u0000 \u0000 <p>Sustainable luxury integrates environmentally conscious practices with high standards in luxury offerings, propelling the growth of this market. But how navigable is this paradoxical alliance between luxury and sustainability? Accordingly, research in this domain has also taken a fillip. The present study provides a comprehensive understanding of the field's current state and offers future directions through a bibliometric analysis. We employ bibliographic coupling, citation analysis, keyword analysis, and cluster analysis using Biblioshiny and VOSviewer to map the intellectual structure of sustainable luxury by analysing 301 articles (1986–2004). We present insights into sustainable luxury literature, including authors, highly cited papers, popular journals, regional publication trends, and keyword analysis. The cluster analysis reveals five key research clusters: sustainability in luxury and fashion, sustainable practices in luxury hospitality, the sharing economy, corporate social responsibility (CSR) and ethical considerations in the luxury sector, and luxury sustainability strategies and consumer roles in conspicuous luxury consumption. It highlights that consumer perceptions of durability, CSR, and cultural identities shape sustainable luxury consumption. It emphasises the need to reconsider traditional economic dynamics due to the rise of second-hand luxury and the sharing economy. Based on our synthesis, we propose research questions for future exploration by employing the Theory, Context, Characteristics, and Methods framework and incorporating inputs from expert practitioners in the sustainable luxury domain.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1222-1248"},"PeriodicalIF":4.4,"publicationDate":"2025-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Waseem Irshad, Erhua Zhou, Hafiz Muhammad Wasif Rasheed, Muhammad Usman Mumtaz, Rashid Khurshid
{"title":"Does Augmented Reality Apps Trigger Loyalty Toward the Brand? A Myth or Reality: The Case of UK and UAE Consumers","authors":"Waseem Irshad, Erhua Zhou, Hafiz Muhammad Wasif Rasheed, Muhammad Usman Mumtaz, Rashid Khurshid","doi":"10.1002/cb.2458","DOIUrl":"https://doi.org/10.1002/cb.2458","url":null,"abstract":"<div>\u0000 \u0000 <p>With the growing integration of digital innovations in retail, a critical challenge persists: how can augmented reality (AR) applications be utilized to entice the intended target markets to engage and remain loyal? To this end, this study aims to bridge this gap by analyzing the effects of AR-based apps on consumers' brand loyalty in the beauty goods sector with specific reference to the UK and the UAE. Using the S-O-R framework as the theoretical framework of the research, the study examines the influence of experiential values such as playfulness and aesthetics in brand loyalty mediated by customer satisfaction. The results from a questionnaire completed by 550 female AR Mobile App users were examined by testing nine hypotheses. Emphasizing the research findings, it can be further determined that while evaluating the experiential value, there appears to be a significant emphasis on brand loyalty. However, aesthetic value has had minimal influence on consumers within the UAE. Also, AR psychological engagement could have been higher and interacted with satisfaction and brand loyalty in the two regions. Thus, this research extends the understanding of AR research by examining the implications for consumer behavior in the region and providing practical recommendations for managers who want to use AR apps to improve brand loyalty.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1154-1178"},"PeriodicalIF":4.4,"publicationDate":"2025-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074180","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Daniel K. Maduku, Nripendra P. Rana, Mercy Mpinganjira, Philile Thusi
{"title":"Exploring the ‘Dark Side’ of AI-Powered Digital Assistants: A Moderated Mediation Model of Antecedents and Outcomes of Perceived Creepiness","authors":"Daniel K. Maduku, Nripendra P. Rana, Mercy Mpinganjira, Philile Thusi","doi":"10.1002/cb.2462","DOIUrl":"https://doi.org/10.1002/cb.2462","url":null,"abstract":"<p>Artificial intelligence-powered digital assistants (DAs) offer benefits, but their downsides can hinder user adoption and limit market potential. Although research exists on users' experiences with DAs, less is known about how user characteristics influence perceptions of a ‘dark side’—perceived creepiness. This study explores how perceived creepiness, user characteristics (uncertainty avoidance), and anxieties triggered by DAs (privacy concerns and technology anxiety) relate to distrust and disengagement from DAs. Based on the stressor-strain-outcome and person-environment fit models, a research model was proposed and tested using survey data from 509 DA users analysed with Amos version 29 software. The results reveal that privacy concerns, uncertainty avoidance, and technology anxiety positively influence perceived creepiness and distrust of DAs, leading to disengagement. Moreover, uncertainty avoidance moderates these relationships, with users higher in uncertainty avoidance experiencing a stronger link between privacy concerns/technology anxiety and perceived creepiness. Importantly, the study shows indirect effects mediated by perceived creepiness, with uncertainty avoidance further moderating these indirect relationships. These findings contribute to literature by highlighting the interplay between user characteristics, DA-induced anxieties, perceived creepiness, and user disengagement with DAs.</p>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1194-1221"},"PeriodicalIF":4.4,"publicationDate":"2025-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2462","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074179","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Paradox of Enjoyment in Luxury Consumption: Exploring Young Women's Expected and Actual Enjoyment of Luxury Goods","authors":"Wiktor Razmus, Sonja Grabner-Kräuter","doi":"10.1002/cb.2461","DOIUrl":"https://doi.org/10.1002/cb.2461","url":null,"abstract":"<div>\u0000 \u0000 <p>Does luxury consumption bring enjoyment, as various media messages, especially advertisements, suggest? This research investigates the anticipated and experienced enjoyment associated with the use of luxury goods. We propose that anticipated and actual use of luxury goods have different effects on enjoyment, which we refer to as the <i>paradox of enjoyment in luxury consumption</i>. In the first study, the majority of women (74.8%) believed that using a luxury handbag (vs. an ordinary handbag) would contribute to a higher level of enjoyment/happiness. Our second study showed that imagined use of a luxury handbag led to greater enjoyment than imagined use of an ordinary handbag. Conversely, the results of the third study showed that the actual use of a luxury handbag reduced enjoyment, driven by an increase in feelings of inauthenticity. The results of the fourth study confirmed this mechanism using a different luxury brand. Furthermore, we found that the actual use of a luxury handbag increased enjoyment, but only among individuals with high levels of brand engagement in self-concept. Overall, the results show that young women's expected enjoyment of using a luxury product does not consistently match their actual emotional experience.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1179-1193"},"PeriodicalIF":4.4,"publicationDate":"2025-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074181","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Maximilian Schwing, Vanessa Reit, Sarah Selinka, Marc Kuhn, Lars Meyer-Waarden
{"title":"How Consumer Experience Shapes the Adoption of Autonomous Technologies: A Longitudinal Study With Shared Autonomous Vehicles","authors":"Maximilian Schwing, Vanessa Reit, Sarah Selinka, Marc Kuhn, Lars Meyer-Waarden","doi":"10.1002/cb.2471","DOIUrl":"https://doi.org/10.1002/cb.2471","url":null,"abstract":"<div>\u0000 \u0000 <p>Technological advancements are rapidly driving the automation and autonomy of emerging technologies, products, and services. Consequently, understanding the factors that influence their adoption is critical for successful implementation. Real-world consumer experiences can significantly reshape initial attitudes and influence the adoption process. This study investigates the determinants of adoption intention before and after first real-world experience with the technology of shared autonomous vehicles. Utilizing regulatory focus theory, we integrate constructs from technology acceptance, trust-risk and transformative consumer research. This approach allows us to assess the impact of perceived usefulness, technology trust, and subjective well-being on adoption intention. To examine individual temporal changes, we conduct a within-subject longitudinal study involving 148 users of an autonomous shuttle project and employ an evolution model approach for panel data. Our results reveal that perceived usefulness and technology trust remain stable antecedents, whereas the impact of subjective well-being diminishes with user experience. These results highlight the importance of stable technological performance and trust in facilitating the adoption of artificial intelligence-enabled technologies, suggesting that initial user experiences can significantly reshape subsequent usage intentions. Additionally, our study sheds light on the factors influencing these direct antecedents of intention to use.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1133-1153"},"PeriodicalIF":4.4,"publicationDate":"2025-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074769","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Thriving in Opposition: The Effect of Boycotting on Narcissists' Well-Being","authors":"Elizabeth Norman, Phil Klaus, Van-Ha Luong","doi":"10.1002/cb.2457","DOIUrl":"https://doi.org/10.1002/cb.2457","url":null,"abstract":"<div>\u0000 \u0000 <p>Consumer boycott is increasing, driven by value conflicts between individuals and brands. We hypothesize that narcissistic profiles affect the way that consumers experience the value conflicts implicit in a boycott, thereby affecting well-being post-boycott. We investigated well-being outcomes for different narcissistic profiles for liberal and conservative boycotts. We analyzed data from 395 liberal and conservative boycott participants in the United States, exploring how narcissistic traits influence well-being post-boycott. Results showed that boycotting enhances the well-being of grandiose narcissists but decreases the well-being of vulnerable narcissists in both contexts. Interestingly, in conservative boycotts, the need for approval mitigates the well-being decline for vulnerable narcissists, indicating that group validation may enhance their well-being. These findings underscore the significance of political alignment, narcissistic traits, and social endorsement in influencing boycott-related well-being outcomes. Our study advances anti-consumption literature by elucidating the psychological effects of consumer boycotts and the intricate interplay between narcissism and values on well-being.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1118-1132"},"PeriodicalIF":4.4,"publicationDate":"2025-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074394","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Shuai Zhong, Chunli Ji, Catherine Prentice, Jianchun Yang, Yuan Li
{"title":"The Impact of Corporate Communication on Consumer Psychology and Product Choice","authors":"Shuai Zhong, Chunli Ji, Catherine Prentice, Jianchun Yang, Yuan Li","doi":"10.1002/cb.2459","DOIUrl":"https://doi.org/10.1002/cb.2459","url":null,"abstract":"<p>This research investigates the influence of corporate ability (CA) and social responsibility (CSR) on consumers' product choices through three experimental studies. In Experiment 1, using a real company as the experimental stimulus with 134 participants, we found that for utilitarian products, CA messages had a more substantial influence on purchase intention compared to CSR messages. Experiment 2, employing a fictitious company and products with 142 participants, uncovered significant mediation effects of product trust and product pleasure on the relationship between corporate messages (CA and CSR) and purchase intention for both utilitarian and hedonic products. Experiment 3, with 268 participants, substantiated that product involvement significantly moderates the influence of corporate messages (CA and CSR) on purchase intention for both utilitarian and hedonic products. The findings reveal that CA messages have stronger effects on the purchase of utilitarian products, whereas CSR messages are more effective for hedonic products. Trust significantly mediates the relationship between CA and the purchase of utilitarian products, while pleasure mediates the relationship between CSR and the purchase of hedonic products. Additionally, product involvement significantly moderates these effects. This study uniquely addresses the distinct impacts of CA and CSR on consumer choices, offering valuable insights for corporate communication strategies. The results provide practical implications for marketers, suggesting tailored communication strategies based on product type and consumer involvement.</p>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1101-1117"},"PeriodicalIF":4.4,"publicationDate":"2025-01-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2459","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074450","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Influence of Recycled Packaging for Food Products on Consumer Behavior","authors":"Can Trinh, Ping He, Lam An","doi":"10.1002/cb.2452","DOIUrl":"https://doi.org/10.1002/cb.2452","url":null,"abstract":"<div>\u0000 \u0000 <p>Extensive efforts by both government and private sectors to make the use of recycled packaging in food products more prevalent have not always been successful, partly due to a limited understanding of consumers' complex perceptions towards this practice. In this research, we explore whether recycled food product packaging enhances the appeal of food products, as well as the boundary condition and underlying mechanism of this effect. Using three experimental studies, we find that marketing efforts highlighting the use of recycled packaging can be beneficial, but only for utilitarian food products, not for hedonic ones. We also identify the warm-glow effect as a key mediating mechanism. This study uniquely contributes to the literature by not only examining the differential effects of recycled packaging but also identifying the warm-glow effect as a key mediating mechanism. Our findings contribute a more nuanced perspective to the literature on sustainable consumption and provide practical implications for enhancing the effectiveness of recycled food product packaging.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1086-1100"},"PeriodicalIF":4.4,"publicationDate":"2025-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074536","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Feeding Comfort: The Role of Humor in Online Food Complaints","authors":"Christine Armstrong, Alicia Kulczynski, Margurite Hook","doi":"10.1002/cb.2454","DOIUrl":"https://doi.org/10.1002/cb.2454","url":null,"abstract":"<div>\u0000 \u0000 <p>This research examines the impact of tone mirroring in organizational responses to food complaints on social media. Drawing on cognitive appraisal theory, two experiments explore how mirroring—matching the tone of the complaint, whether humorous or non-humorous—influences consumer emotions and intentions. The findings show that humorous responses to humorous complaints and non-humorous responses to non-humorous complaints significantly enhance psychological comfort among virtual observers (VPOs). This psychological comfort, in turn, increases purchase intentions and decreases the likelihood of negative word-of-mouth. However, in high-severity service failures, humorous mirroring is ineffective, as the severity of the service failure moderates the indirect effect of mirroring on consumer outcomes via psychological comfort. By highlighting mirroring—rather than humor alone—as a critical mechanism shaped by the severity of the service failure, this study extends our understanding of the role of humor in complaint management. The results offer both theoretical contributions and practical guidance for organizations managing food complaints on social media.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1061-1085"},"PeriodicalIF":4.4,"publicationDate":"2025-01-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074497","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}