Journal of Consumer Behaviour最新文献_第3页

Investigating the Customer Journey in Second-Hand Fashion Platforms: Implications for Luxury Brand Management

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-11-30 DOI: 10.1002/cb.2442

Gabriele Murtas, Giuseppe Pedeliento

{"title":"Investigating the Customer Journey in Second-Hand Fashion Platforms: Implications for Luxury Brand Management","authors":"Gabriele Murtas, Giuseppe Pedeliento","doi":"10.1002/cb.2442","DOIUrl":"https://doi.org/10.1002/cb.2442","url":null,"abstract":"<p>Consumers' increasing environmental concerns are prompting a shift in fashion consumption, fueling the remarkable growth of the second-hand market. Over the last decade, this trend has spurred the emergence of a plethora of online platforms dedicated to the resale of pre-loved fashion items. As consumers can easily access luxury garments at affordable prices through second-hand platforms, the rapid expansion of these indirect channels holds the potential to further redefine how consumers experience and access luxury, significantly contributing to its democratization. While scholarly interest in second-hand luxury has recently surged, current research has overlooked the experience consumers live when purchasing from such channels. Our research aims to fill this gap by delving into the customers' journey within these marketplaces, unraveling their experiences, perceptions, and decision-making processes when purchasing second-hand luxury. Twenty-four in-depth interviews with established luxury consumers who have recently purchased second-hand luxury items through these platforms were conducted. The customer experience and journey framework was applied as a theoretical lens to make sense of such interactions. The findings reveal that consumers are drawn by the perceived endless availability of luxury items and the opportunity to compare different listings. Still, concerns over brand dilution, counterfeiting, and the absence of a sought-after luxury experience pose significant challenges during the customer journey. This research contributes to the emerging field of second-hand luxury by shedding light on the intricacies of the customer experience within these platforms. The article concludes with managerial insights aimed at assisting luxury brand managers in developing strategies and tactics in a market environment where second-hand platforms are gaining momentum.</p>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 2","pages":"655-672"},"PeriodicalIF":4.4,"publicationDate":"2024-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2442","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143633079","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Mini-Me Fashion Sharenting: Drivers, Consequences, and the Role of Market Mavens

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-11-28 DOI: 10.1002/cb.2439

Van-Ha Luong, Aikaterini Manthiou, Huaming Liu, Ellie Hickman, Phil Klaus

引用次数: 0

Mapping the Theory of Consumption Values: A Systematic Review Using the TCCM Approach

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-11-28 DOI: 10.1002/cb.2434

Chandni Sharma, Shiksha Kushwah

{"title":"Mapping the Theory of Consumption Values: A Systematic Review Using the TCCM Approach","authors":"Chandni Sharma, Shiksha Kushwah","doi":"10.1002/cb.2434","DOIUrl":"https://doi.org/10.1002/cb.2434","url":null,"abstract":"<div>\u0000 \u0000 <p>The theory of consumption values (TCV) explains consumer behavior by examining the underlying values that drive consumption choices. TCV is prominent across various disciplines, including marketing, information systems, psychology, business, and management. This study systematically reviews articles that have applied TCV, making several key contributions: (1) it presents a synthesis of existing literature on TCV by including studies from 1991 to 2024, providing a comprehensive and updated perspective on the field's evolution; (2) it employs the Theory–Contexts–Characteristics–Methods (TCCM) framework to explore major theories, contexts (industrial and geographical), characteristics (antecedents, mediators, moderators, and outcomes), and methods (research methodologies and data analysis techniques); (3) it also incorporates bibliometric techniques, such as cluster analysis and bibliographic coupling, to visualize the cumulative advancements in TCV research and reveal the intellectual structure, key themes, and influential works; and (4) it systematically categorizes and summarizes consumption values and their measures according to product and service contexts examined over the past three decades. Hence, the findings of the study offer several implications for marketers and academics, suggesting avenues for future research and new applications of TCV.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 2","pages":"562-610"},"PeriodicalIF":4.4,"publicationDate":"2024-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143633115","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Using Augmented Reality to Strengthen Consumer/Brand Relationships: The Case of Luxury Brands

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-11-18 DOI: 10.1002/cb.2419

Vikas Arya, Deepa Sethi, Linda D. Hollebeek

{"title":"Using Augmented Reality to Strengthen Consumer/Brand Relationships: The Case of Luxury Brands","authors":"Vikas Arya, Deepa Sethi, Linda D. Hollebeek","doi":"10.1002/cb.2419","DOIUrl":"https://doi.org/10.1002/cb.2419","url":null,"abstract":"<div>\u0000 \u0000 <p>Though augmented reality (AR) is increasingly adopted in marketing, its capacity to foster consumers' engagement and attachment remain tenuous, exposing an important literature-based gap. Addressing this gap, we deploy social presence theory and luxury consumption theory to develop and test a model that proposes that consumers' engagement with AR-deploying luxury brands drives the development of their perceived brand warmth, social value, and brand competence, in turn impacting their brand attachment. To explore these issues, we draw on survey data from a sample of 537 luxury apparel and automotive consumers. The results using structural equation modelling (SEM) show that first, luxury consumers who exhibit high engagement with the AR-deploying brand perceive higher levels of brand warmth, -competence, and social value, in turn raising their attachment to the AR-deploying luxury brand. Overall, the findings highlight AR's strategic capacity to engage consumers and raise the brand's perceived brand warmth, competence, and social value, in turn boosting individuals' attachment to the AR-deploying brand.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 2","pages":"545-561"},"PeriodicalIF":4.4,"publicationDate":"2024-11-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143633080","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploring the Dark Side of AI and Its Influence on Consumer Emotion 探索人工智能的阴暗面及其对消费者情感的影响

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-11-14 DOI: 10.1002/cb.2431

Shikha Bhardwaj, Varsha Jain, Diptiranjan Mahapatra, Rahul Sindhwani

{"title":"Exploring the Dark Side of AI and Its Influence on Consumer Emotion","authors":"Shikha Bhardwaj, Varsha Jain, Diptiranjan Mahapatra, Rahul Sindhwani","doi":"10.1002/cb.2431","DOIUrl":"https://doi.org/10.1002/cb.2431","url":null,"abstract":"<div>\u0000 \u0000 <p>Despite the pervasiveness of Artificial intelligence (AI) and its widespread adoption in the marketplace, its impact on consumer emotions has remained understudied. To fill the gap, our study examines the impact of AI on consumer emotions in the service industry by identifying and mitigating its dark sides. We identified 12 dark side categories using a systematic literature review and probed using a modified total interpretive structural modelling (TISM) approach and MICMAC analysis. Therefore, we follow an exploratory qualitative approach based on in-depth personal interviews with users of short-term technology-based platform Airbnb in the hospitality sector. The findings reveal six significant issues impacting consumer perception and responses toward AI-enabled services, that is, authenticity, affective challenges, deployment problems, ethical dilemmas, discrimination in service, and adoption barriers. Our study advances the ongoing debate around AI and human entrapment. The present investigation contributes to the AI literature with a structured framework for understanding the dark side of AI on consumer emotions and the strategies to reduce those effects. The findings have significant practical implications for the hospitality industry, enabling it to prepare for a human-centric approach to designing and applying AI, ethical concerns with privacy issues, and cultural expectations of the consumer. Finally, we lay out an agenda for exciting AI-dark side-related future research.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 2","pages":"529-544"},"PeriodicalIF":4.4,"publicationDate":"2024-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143632802","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Blockchain in Luxury Resale: The Impact of Blockchain Technology Through Regulatory Focus and Uncertainty Reduction Theories

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-11-11 DOI: 10.1002/cb.2433

Ishtehar Sharif Swazan, Song-yi Youn

{"title":"Blockchain in Luxury Resale: The Impact of Blockchain Technology Through Regulatory Focus and Uncertainty Reduction Theories","authors":"Ishtehar Sharif Swazan, Song-yi Youn","doi":"10.1002/cb.2433","DOIUrl":"https://doi.org/10.1002/cb.2433","url":null,"abstract":"<div>\u0000 \u0000 <p>The exponential growth of the online luxury resale market has spurred a notable shift toward a circular economy, reflecting the increasing consumer preference for pre-owned luxury items. Nevertheless, this growth presents challenges related to product authenticity and seller credibility. In response to these concerns, blockchain technology (BT) emerges as a promising solution, leveraging a decentralized ledger to enhance transparency and reduce information asymmetry. This allows for the traceability of pre-owned luxury goods, addressing issues of provenance and authenticity in the online resale space. By incorporating regulatory focus theory into the uncertainty reduction theory, this study examines how approach and avoidance motivations impact evaluations of BT-enabled platforms to effectively mitigate consumer uncertainties and influence trust. The collected data (N= 511) was analyzed through partial least squares structural equation modeling (PLS-SEM; study 1), and a complementary qualitative study (study 2) was additionally conducted. Results reveal that distinct motivations coexist, each following separate pathways to build consumer trust. Findings indicate that an approach orientation mindset highly values the reliability of BT-enabled information, while an avoidance orientation focuses on risk mitigation and expresses heightened uncertainty in online transactions. Consequently, BT is found to be instrumental in reducing consumer concerns about purchasing pre-owned luxury products. The study contributes to the existing literature by shedding light on the psychological dynamics influencing consumer trust in BT-enabled platforms, has implications for luxury retailers contemplating BT integration, and offers insights into consumer behavior that can inform strategies to enhance perceived trust in online luxury resale.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 1","pages":"512-526"},"PeriodicalIF":4.4,"publicationDate":"2024-11-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143114397","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

When Gain/Loss Framing Exerts Its Effects and How: Examining the Roles of Risk Perceptions, Anticipated Regret, and Anxiety

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-11-11 DOI: 10.1002/cb.2432

Jarim Kim

{"title":"When Gain/Loss Framing Exerts Its Effects and How: Examining the Roles of Risk Perceptions, Anticipated Regret, and Anxiety","authors":"Jarim Kim","doi":"10.1002/cb.2432","DOIUrl":"https://doi.org/10.1002/cb.2432","url":null,"abstract":"<div>\u0000 \u0000 <p>Over the past 30 years, gain/loss framing has received substantial scholarly attention from advertising researchers. Nevertheless, its effects are not yet fully understood, and further research is required to clarify mixed findings reported in previous studies. In response to this gap in the literature, this study examined the mechanisms through which risk perceptions affect gain/loss framing effects, using two experiments involving different levels of risks. Experiment 1, which involves low risk, showed that gain framing was more effective for consumers with stronger risk perceptions. However, this advantage disappeared when consumers' risk perceptions were weak. In Experiment 2, which involves high risk, loss framing was more effective for consumers with weaker risk perceptions; however, these effects disappeared when consumers' risk perceptions were very strong. The study also revealed that anticipated regret mediates the interaction effects of framing and risk perceptions on attitudes and intentions. The findings of this study suggest that risk perceptions may help explain the inconsistent results reported in previous research.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 1","pages":"499-511"},"PeriodicalIF":4.4,"publicationDate":"2024-11-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143114152","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Smart Shopping Carts in Food Retailing: Innovative Technology and Shopping Experience in Stationary Retail

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-11-11 DOI: 10.1002/cb.2426

Carsten D. Schultz, Patrick Zacheus

{"title":"Smart Shopping Carts in Food Retailing: Innovative Technology and Shopping Experience in Stationary Retail","authors":"Carsten D. Schultz, Patrick Zacheus","doi":"10.1002/cb.2426","DOIUrl":"https://doi.org/10.1002/cb.2426","url":null,"abstract":"<p>In the development of the Internet of Things, smart shopping carts present a digital innovation that can realize cost-cutting potential and improve the shopping experience. The impact of smart shopping carts on customers' shopping experience is analyzed in stationary grocery retailing. We explore first whether customers are willing to use these technological innovations, specifically smart shopping carts. Second, the effect of smart shopping carts on customers' shopping experiences is evaluated. For this, we employed a mixed method approach combining a survey study and an interview follow-up study. A purposive sampling recruited 291 stationary grocery shoppers. A variance-based structural equation analysis tests the research model for the adoption of smart shopping carts and their relevance to customers' shopping experience. Next, 22 interviews were conducted with grocery shoppers following an intervention approach. Customers are willing to use smart shopping carts when shopping for groceries in stationary retailing. Customers focus on the ease of use and usefulness of the shopping carts, whereas privacy risk and temporary enjoyment are less relevant. However, our empirical results show that affective, social (employee), and physical components predominantly shape the shopping experience compared with the technical component of smart shopping carts. Smart shopping carts similarly affect the cognitive component and the social (customer) component. In contrast to other digital retail innovations, customers seem to value utility of smart shopping carts above else. Stationary retailers can, thus, focus their introduction of smart shopping carts on countering technology anxiety and highlighting customer benefits of shopping comfort and reduced checkout times.</p>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 1","pages":"436-454"},"PeriodicalIF":4.4,"publicationDate":"2024-11-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2426","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143114153","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Emotion as Cause, Effect, Mediator, and Moderator in Marketing: An Integrative Review and Future Research Directions

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-11-11 DOI: 10.1002/cb.2430

Suchi Aeron, Zillur Rahman

{"title":"Emotion as Cause, Effect, Mediator, and Moderator in Marketing: An Integrative Review and Future Research Directions","authors":"Suchi Aeron, Zillur Rahman","doi":"10.1002/cb.2430","DOIUrl":"https://doi.org/10.1002/cb.2430","url":null,"abstract":"<div>\u0000 \u0000 <p>The study aims to synthesize four decades of research on emotions in marketing by delving into the specifics of who, where, how, what and when. Using quantitative and qualitative methods, 453 articles from top marketing journals were analysed. The study first presents a descriptive account of publication and citation metrics and theoretical underpinning, resolving contestation around emotion function as cause, effect, mediator and moderator. Secondly, using science mapping, along with performance and content analysis landscape of emotion research is unravelled by identifying eight clusters. These clusters placed on development timelines provide a bird's eye view and are presented on a three-level categorization: Theory, Characteristics and Context. Clusters 1 and 2 focus on theoretical underpinning of emotion interrelationship with cognition and construal. Clusters 3 and 4 emphasized unique characteristics of emotion as antecedents and outcomes to/of evaluations/behaviours. Clusters 5, 6, 7, and 8 emphasized distinct emotional settings—notably, cluster 5 accounts for emotion interaction across service encounters and elements of service interface. Cluster 6 emphasizes effectiveness, advantage and measurement of emotion in advertising. Cluster 7 highlights how emotions are profoundly shaped by and influence social interactions/behaviour, and Cluster 8 underscores emotion embedded in brands, products and life experiences. Finally, a diverse yet unified field of emotion research in marketing is advocated by reflecting on findings, identifying opportunities for cross-pollination, highlighting cluster-specific future research directions and developing an integrative framework. The framework, beyond decision-making, synthesizes distinct ways emotion arises and permeates marketplace and accounts for alternate lenses to emotion functioning, promoting newer research.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 1","pages":"470-498"},"PeriodicalIF":4.4,"publicationDate":"2024-11-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143114155","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Metaverse Metamorphosis: Fintech's Evolution Catalyzing New Era of Consumer Behavior

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-11-11 DOI: 10.1002/cb.2425

Antora Dutta, Saumya Singh

{"title":"Metaverse Metamorphosis: Fintech's Evolution Catalyzing New Era of Consumer Behavior","authors":"Antora Dutta, Saumya Singh","doi":"10.1002/cb.2425","DOIUrl":"https://doi.org/10.1002/cb.2425","url":null,"abstract":"<div>\u0000 \u0000 <p>All facets of society may enter the virtual world more quickly due to the rapid development of digital technology, which would blur the boundary between the real and the digital realms and encourage the creation of a Metaverse. In the upcoming decades, metaverse technology—which allows immersive experiences in virtual and real environments—will be the next revolutionary force in society. The Fintech industry has been one of the first to adopt it, and it is one of those that uses technology to resolve problems. The study begins by conceptualizing the Metaverse as being defined explicitly by the convergence of its essential components and its influence on the fintech sector. It further discusses how Metaverse could create value in consumer behaviour in three vicinities: social perception, user identity and advertising & consumer psychology. Finally, the study presents the various implications and future scope of this research by doing the thematic analysis to enhance our understanding of the Metaverse economy and how it influences consumer behaviour. This study provides an overview of the shift occurring in the marketplace and contemplates the various changes that it may bring, all through the perspective of consumer behaviour which can be used to create predictive models that recognize emerging trends in customer behaviour, market activities, and other aspects of the business.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 1","pages":"420-435"},"PeriodicalIF":4.4,"publicationDate":"2024-11-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143114396","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0