Journal of Consumer Behaviour最新文献_第4页

Changing Nature of Consumer Values Toward Negative Word of Mouth: Voice and Risk Avoidance as Moderators

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-11-11 DOI: 10.1002/cb.2429

Ali Wako, Johra Kayeser Fatima, Raechel Johns

{"title":"Changing Nature of Consumer Values Toward Negative Word of Mouth: Voice and Risk Avoidance as Moderators","authors":"Ali Wako, Johra Kayeser Fatima, Raechel Johns","doi":"10.1002/cb.2429","DOIUrl":"https://doi.org/10.1002/cb.2429","url":null,"abstract":"<div>\u0000 \u0000 <p>Given the increasing role of word of mouth (WOM), and primarily the impact of negative WOM on the decision-making of today's retail consumers, it is essential to understand the changing nature of consumer values (monetary, functional, emotional and social), emotion and attitude toward negative WOM. The current study's data were collected using two online surveys in 2015 and 2019, with 290 participants in Study 1 and 201 in Study 2. The intention behind using two different time points over a 4-year span was to capture the differences in consumers' views over the two periods. The study's findings suggested that social and emotional values remained unchanged; however, monetary and functional values changed over time. Interestingly, attitudes altered toward complaining, although the relationships between taking external action and negative WOM were unchanged in both studies. Consumers raising their voice and consumers' risk-taking attributes were found to be significant moderators in Study 1 but not in Study 2. The findings provide useful insights into the negative WOM literature and have implications for marketing practitioners, as highlighted in the paper's conclusion.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 1","pages":"455-469"},"PeriodicalIF":4.4,"publicationDate":"2024-11-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143114154","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Imbalanced Value Perception Enhances Secondhand Luxury Purchase: Evidence From Chinese Consumers

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-11-10 DOI: 10.1002/cb.2422

Chun-Chieh Wang, Jie Chen, Wenjian Fan

{"title":"Imbalanced Value Perception Enhances Secondhand Luxury Purchase: Evidence From Chinese Consumers","authors":"Chun-Chieh Wang, Jie Chen, Wenjian Fan","doi":"10.1002/cb.2422","DOIUrl":"https://doi.org/10.1002/cb.2422","url":null,"abstract":"<div>\u0000 \u0000 <p>The secondhand luxury market has experienced significant growth in the past few years. Unlike the well-known knowledge on consumers' luxury consumption, the motivations for purchasing secondhand luxury items remain underexplored. To address this gap, the present study examines how and when Chinese consumers' perceived values affect their purchase intention of secondhand luxury products. We propose that the imbalanced luxury value perception is superior to the balanced one in boosting customer purchase. This hypothesis received convergent support from two studies adopting different methodologies. Specifically, Study 1 was a lab experiment that verified that the imbalance value perception, that is, either a salient financial or symbolic value of a secondhand luxury product, can increase consumers' purchase intention. However, when the two values are highlighted, purchase intention decreases instead. Furthermore, Study 2 adopted a questionnaire survey to test the moderating effects of product risks. Specifically, when the level of product quality (fit) risk is high, a financial-focused (symbolic-focused) imbalanced value perception is most effective in improving consumers' purchase intention. This study contributes to the literature on luxury value and risk perception and benefits the marketing practice of secondhand luxury.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 1","pages":"405-419"},"PeriodicalIF":4.4,"publicationDate":"2024-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143114016","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analyzing User Reviews on Digital Detox Apps: A Text Mining and Sentiment Analysis Approach

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-10-31 DOI: 10.1002/cb.2424

Nazar Fatima Khan, Mohammed Naved Khan

{"title":"Analyzing User Reviews on Digital Detox Apps: A Text Mining and Sentiment Analysis Approach","authors":"Nazar Fatima Khan, Mohammed Naved Khan","doi":"10.1002/cb.2424","DOIUrl":"https://doi.org/10.1002/cb.2424","url":null,"abstract":"<div>\u0000 \u0000 <p>Due to the growing concerns around problematic smartphone use and its negative impact, there is a rising interest in digital detox. While many digital detox apps have been developed in recent years, there is still limited understanding of the long-term effectiveness of digital detox applications and the attitude of people towards these apps. This study fills this gap by identifying the topics that people post in their reviews on the Google Play Store about digital detox apps and the emotion-based sentiment of those reviews. A total of 3500 reviews of 25 digital detox apps were collected from the Google Play Store using a scraping tool called “Parsehub.” Data was analyzed using R studio. Sentiment analysis results suggest that positive sentiments dominated the data frame. “Trust” and “anticipation” were the two most expressed emotions in the reviews. Regression analysis confirmed that sentiment scores could explain the ratings of the apps. Through LDA topic modeling four major topics of the reviews were identified and are discussed in detail in the later section of the research paper. The findings of this study may help app developers and marketers improve digital detox apps so that people can learn and practice mindful smartphone use with the help of these apps. This study fills a gap in digital detox research by adopting a new methodological approach and procedure since it combines text mining, sentiment analysis (NRC Lexicon using Syuzhet package), regression analysis, and LDA topic modeling. To the best of our knowledge, this is the first study which uses this research approach in the context of digital detox apps.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 1","pages":"392-404"},"PeriodicalIF":4.4,"publicationDate":"2024-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143121505","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Online Impulse Buying: A Systematic Review of 25 Years of Research Using Meta Regression

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-10-30 DOI: 10.1002/cb.2418

T. S. Anoop, Zillur Rahman

{"title":"Online Impulse Buying: A Systematic Review of 25 Years of Research Using Meta Regression","authors":"T. S. Anoop, Zillur Rahman","doi":"10.1002/cb.2418","DOIUrl":"https://doi.org/10.1002/cb.2418","url":null,"abstract":"<div>\u0000 \u0000 <p>In the dynamic realm of online commerce, the phenomenon of Online Impulse Buying (OIB) has become a focal point of extensive research. Despite the multitude of studies exploring antecedents, mediators, and moderating factors, inconsistencies in findings have hindered generalization. To bridge this gap, we conducted a comprehensive meta-analysis, synthesizing data from 84 empirical results across 75 research articles up to December 2023. Encompassing a cumulative sample size of 139,545 participants and 341 effects, our analysis aimed to evaluate the strength and significance of associations with OIB. Results revealed substantial influences on OIB, with Situational stimuli (ESr = 0.477), Marketing stimuli (ESr = 0.433), Customer related factors (ESr = 0.388), and Platform related factors (ESr = 0.362) emerging as key contributors. The heightened impact of situational and marketing stimuli reflects the evolving landscape of OIB. Additionally, we explored six potential moderators—culture, sample type, sampling method, online commerce type, and data collection technique—uncovering statistically significant effects on some aggregated correlations. By shedding light on the changing dynamics of OIB, our findings provide valuable insights for both researchers and practitioners navigating the intricate landscape of online impulse buying. Finally, we outline future research directions to guide ongoing exploration in this rapidly evolving field.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 1","pages":"363-391"},"PeriodicalIF":4.4,"publicationDate":"2024-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143121280","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Mask Wearing Fosters Relaxation and Store Engagement in an Offline-Retail Context

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-10-30 DOI: 10.1002/cb.2416

Lu Yang, Lingyi Tang, Yunhui Huang

{"title":"Mask Wearing Fosters Relaxation and Store Engagement in an Offline-Retail Context","authors":"Lu Yang, Lingyi Tang, Yunhui Huang","doi":"10.1002/cb.2416","DOIUrl":"https://doi.org/10.1002/cb.2416","url":null,"abstract":"<div>\u0000 \u0000 <p>Wearing a mask or face covering can serve not only as a health defense measure or a requirement for certain activities and rituals, but can also influence consumer purchasing behavior. This research examines whether, how, and when mask wearing fosters store engagement (e.g., higher intention to try on, longer staying time, and higher repeat patronage intention). Building on social observation and social monitoring theory, we conducted five studies and found that mask wearing leads consumers to perceive they are being observed/evaluated less and therefore to feel more relaxed; this feeling in turn leads to greater store engagement, especially for those who are high in self-monitoring. Studies 1–3 indicate that consumers who wear (vs. not wear) masks generate higher engagement across different shopping contexts, demonstrate the proposed mechanism through serial mediation while ruling out alternative explanations, and show that being observed/evaluated less has a unique effect beyond perceived invulnerability to viruses on feelings of relaxation. Study 4 demonstrates the moderating role of self-monitoring, such that this effect diminishes when consumers are low in self-monitoring. Finally, Study 5 generalizes the mask-wearing effect using a different facial covering situation. Both theoretical and practical implications are discussed.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 1","pages":"347-362"},"PeriodicalIF":4.4,"publicationDate":"2024-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143121281","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Psychological Ownership of Avatars in the Metaverse: Its Key Antecedents and Outcomes

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-10-27 DOI: 10.1002/cb.2417

Jinsu Park, Hye-Young Kim

引用次数: 0

The effect of the product categories diversity recommended on cross-buying in electronic commerce platforms: The moderating role of user navigation heterogeneity

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-10-25 DOI: 10.1002/cb.2393

Xiaosong Dong, Baofeng Li, Kai Xie, Xing Zhao, Ruyi Xiao

{"title":"The effect of the product categories diversity recommended on cross-buying in electronic commerce platforms: The moderating role of user navigation heterogeneity","authors":"Xiaosong Dong, Baofeng Li, Kai Xie, Xing Zhao, Ruyi Xiao","doi":"10.1002/cb.2393","DOIUrl":"https://doi.org/10.1002/cb.2393","url":null,"abstract":"<p>E-commerce platforms encourage consumers' cross-buying behavior to boost user traffic and trading volume. However, balancing the precision and richness of recommended information with the mechanisms influencing consumer cross-buying remains unclear, which also poses challenges to the specific operation of these platforms. Therefore, this study leverages extensive online behavioral data from an e-commerce platform, encompassing detailed records of 26,034 consumers. By employing unsupervised machine learning algorithms to distinguish the heterogeneity of consumer browsing, we apply clickstream data to explore the mechanisms of the impact of information diversity, specifically the breadth and depth of recommended product categories, on cross-buying. This study reveals that the effect of diverse recommendations on online decision-making undergoes marginal variations due to alterations in both the breadth and depth of these recommendations. Specifically, the depth and breadth of recommended product categories exhibit an inverted U-shaped relationship with cross-buying, initially promoting, and subsequently suppressing it. Additionally, consumers with different browsing behavior characteristics respond differently to recommendation diversity. Confused visitors and hedonic visitors positively moderate the depth of information and negatively moderate the breadth of recommendations with the inverted U-shaped effect on cross-buying. Search-oriented visitors positively adjust the inverted U-shaped relationship between the depth of information and the breadth of recommendations on consumer cross-buying. This study enriches research on cross-buying in the domain of recommendations on e-commerce platforms from the perspective of information diversity, providing valuable insights for optimizing recommendation strategies, promoting cross-buying behavior, and enhancing consumer loyalty.</p>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 1","pages":"304-331"},"PeriodicalIF":4.4,"publicationDate":"2024-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143119128","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Personal Beauty Values: Development and Validation of a Multidimensional Measurement Scale

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-10-24 DOI: 10.1002/cb.2421

Fumiko Kano Glückstad, Hiromi Kobayashi, Daniel Seddig, Eldad Davidov, Rie Nakamura

{"title":"Personal Beauty Values: Development and Validation of a Multidimensional Measurement Scale","authors":"Fumiko Kano Glückstad, Hiromi Kobayashi, Daniel Seddig, Eldad Davidov, Rie Nakamura","doi":"10.1002/cb.2421","DOIUrl":"https://doi.org/10.1002/cb.2421","url":null,"abstract":"<p>Due to the explosive growth of social media technology worldwide, consumers are exposed to abundant stimuli across cultures that affect their internalization of societal ideal of beauty and the formation of self-concept. In response to this, the beauty industry is facing challenges to personalize their offerings to an array of diverse consumers who are seeking brands that resonate with their values and foster a true emotional bond. Consumers' personal value with respect to beauty is an important antecedent of the internalization of societal ideal of beauty, which eventually control their appearance-conscious emotions and behaviors, thereby play an important role for understanding the psychological mechanisms that underlie diverse beautification procedures. However, a systematic scale to measure personal beauty values of consumers across cultures has yet to be established. In this article, we attempt to bridge this gap by developing, measuring, and validating a new Personal Beauty Values Scale through a series of studies using independent samples from the United States (<i>n</i> = 348, <i>n</i> = 1039), the United Kingdom (<i>n</i> = 401, <i>n</i> = 396), Japan (<i>n</i> = 1011), and Denmark (<i>n</i> = 981). Subsequently, we investigate influences of personal beauty values on one of the critical beautification procedures invasive to the human body, that is, cosmetic surgery. Specifically, the nomological validation using the U.S. sample (<i>n</i> = 1039) demonstrated that the distinct characteristics of the five personal beauty values dimensions differently affected appearance-conscious emotions such as shame and hubristic pride, thereby unveiling the psychological mechanism behind consideration of cosmetic surgery.</p>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 1","pages":"282-303"},"PeriodicalIF":4.4,"publicationDate":"2024-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2421","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143118986","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploring Consumer Participation in Brand Metaverse Communities, Focusing on the Metaverse Features—Fantasy Experiences and Self-Expansion

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-10-23 DOI: 10.1002/cb.2420

Namhee Yoon, Dooyoung Choi, Ha Kyung Lee

{"title":"Exploring Consumer Participation in Brand Metaverse Communities, Focusing on the Metaverse Features—Fantasy Experiences and Self-Expansion","authors":"Namhee Yoon, Dooyoung Choi, Ha Kyung Lee","doi":"10.1002/cb.2420","DOIUrl":"https://doi.org/10.1002/cb.2420","url":null,"abstract":"<div>\u0000 \u0000 <p>In light of brands entering the metaverse, understanding consumer behavior in these virtual spaces becomes crucial. This study aims to explore how consumers' intentions to engage in building brand communities within the metaverse are influenced by their fantasy experiences in the brands' virtual stores where consumers are immersed in sensory-rich, imaginative digital environments. By applying self-expansion theory to brand–consumer relationships and the concept of temporarily expanding the boundary of the self through consumer metaverse experiences, this research examines the mediating role of self-expansion in the relationship between fantasy experiences and brand community intentions. A total of 196 responses were collected among Zepeto users through consumer panels. Data were analyzed using AMOS 23.0 for confirmatory factor analysis and the Process macro in SPSS 23.0 for mediation and moderation analysis. Findings reveal direct positive effects of fantasy experiences on consumers' intentions to participate in metaverse brand communities. Users deeply engaged in the metaverse's fantasy experience could expand the sense of self, fostering active contributions to brand community activities. The study also investigates the influences of prior experiential activities in the metaverse, showing that prior engagement enhances the effects of fantasy experiences on self-expansion. Among users with prior metaverse experiential activities, fantasy experiences exert more significant influences on self-expansion, driving higher intentions to participate in brand communities.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 1","pages":"267-281"},"PeriodicalIF":4.4,"publicationDate":"2024-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143118708","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Omni-channel customer segmentation: A personalized customer journey perspective 全渠道客户细分：个性化客户旅程视角

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-10-15 DOI: 10.1002/cb.2401

Anh Thi Van Nguyen, Robert McClelland, Nguyen Hoang Thuan

{"title":"Omni-channel customer segmentation: A personalized customer journey perspective","authors":"Anh Thi Van Nguyen, Robert McClelland, Nguyen Hoang Thuan","doi":"10.1002/cb.2401","DOIUrl":"https://doi.org/10.1002/cb.2401","url":null,"abstract":"<p>As switching behaviors become more prevalent in omni-channel retailing, businesses face the challenge of crafting customer journeys that are not only seamless and integrated but also personalized. Personalization at the customer journey level requires a deep understanding of varied customer needs and behaviors. This research segments and profiles omni-channel customers based on their perceptions, values, channel choices, and switching behaviors. We employed a mixed-method approach, including 23 in-depth interviews, four focus groups, and an online survey of 345 omni-channel customers from electronic goods retailers. Our study identifies four distinct segments–digital switchers, webroomers, showroomers, and offline switchers–each requiring different experiences during their shopping journey. Theoretically, it confirms that customers with varying experience needs interact differently with channels, making the customer journey dynamic and individualistic in an omni-channel context. Practically, our research suggests segment-specific features for different channels, enabling managers and retailers to optimize and personalize omni-channel shopping experiences.</p>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"23 6","pages":"3253-3275"},"PeriodicalIF":4.4,"publicationDate":"2024-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2401","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142642284","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0