Journal of Consumer Behaviour最新文献_第5页

Impulse buying in the digital age: An exploration using systematic literature review approach 数字时代的冲动性购买：利用系统文献综述法进行探索

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-05-23 DOI: 10.1002/cb.2360

Kawaljeet Kaur, Tejinder Sharma

引用次数: 0

Purchase spillovers from the metaverse to the real world: The roles of social presence, trialability, and customer experience 从虚拟世界到现实世界的购买溢出效应：社交存在、试用性和客户体验的作用

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-05-14 DOI: 10.1002/cb.2353

Shafayet Mansoor, Syed Mahmudur Rahman, Jana Lay-Hwa Bowden

{"title":"Purchase spillovers from the metaverse to the real world: The roles of social presence, trialability, and customer experience","authors":"Shafayet Mansoor, Syed Mahmudur Rahman, Jana Lay-Hwa Bowden","doi":"10.1002/cb.2353","DOIUrl":"10.1002/cb.2353","url":null,"abstract":"The promise of the metaverse as a collective, virtual, and shared social space is revolutionizing digital retail. This study provides groundbreaking insights into customer experience in immersive metaverse environments, as well as into how these experiences on metaverse platforms influence customers' real-world consumption behaviors. Drawing upon data from metaverse platform users in the US, this study identifies the specific antecedents of a positive customer experience on metaverse platforms, including the role of social presence and trialability. Further, it demonstrates the potential for purchase spillovers from the metaverse to traditional retail channels, extending the omnichannel retail literature. In addition, it examines how early-stage versus long-term users of the metaverse shape users' intentions to revisit metaverse platforms. Based on our results, we offer a comprehensive model of customers' metaverse behaviors, which may be used to predict and enhance customers' purchase intentions across channels. Our results also demonstrate that the metaverse is not merely a parallel digital retail channel but instead an influential extension of the customers' real-world consumption. From a managerial perspective, we offer metaverse operators and retail brand managers insights into how an engaging and immersive customer experience in the metaverse can be developed to support metaverse platform growth, and targeted brand strategies that translate into real-world gain for both the brand and the customer. The findings suggest that metaverse platforms must deliver customer experiences at a very high level to prevent stagnation in metaverse usage intentions; therefore, managers can confidently continue investing in relevant strategies to fuel metaverse platform growth.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-05-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2353","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140978782","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The pursuit of the ideal self: An investigation of the relationship of authenticity and ideal self-congruence 追求理想自我：真实性与理想自我一致性之间关系的调查

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-05-14 DOI: 10.1002/cb.2342

Adnan Zogaj, Philipp M. Mähner, Dieter K. Tscheulin

{"title":"The pursuit of the ideal self: An investigation of the relationship of authenticity and ideal self-congruence","authors":"Adnan Zogaj, Philipp M. Mähner, Dieter K. Tscheulin","doi":"10.1002/cb.2342","DOIUrl":"10.1002/cb.2342","url":null,"abstract":"Research suggests that authentic branding strategies should focus on consumers' actual self rather than their ideal self; that is, brands that match consumers' ideal self are perceived as too psychologically distant from their present self and, thus, as inauthentic. This study challenges this prevailing notion by proposing the novel perspective that ideal self-congruence is more influential than actual self-congruence in driving authenticity. Contrary to the view that brands matching consumers' ideal self are deemed inauthentic due to psychological distance, our research, encompassing four empirical studies, demonstrates that ideal self-congruence significantly enhances positive authentic pride while effectively reducing negative hubristic pride more than actual self-congruence. Furthermore, this study not only reveals that ideal self-congruence is more strongly associated with authentic pride than actual self-congruence but also reshapes the theoretical understanding of the role of self-congruence in the realm of authenticity. Our findings therefore contradict previously cited but hardly empirical arguments by demonstrating that ideally self-congruent brands positively affect perceived brand authenticity more than actually self-congruent brands. Thus, we recommend brands to focus authentic marketing strategies on consumers' ideal self to positively influence consumer behavior.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-05-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2342","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140979461","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Consumers' adoption intention to Metaverse applications: An exploration through fsQCA approach 消费者对 Metaverse 应用程序的采用意向：通过FSQCA方法进行探索

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-05-13 DOI: 10.1002/cb.2346

Jingbo Yuan, Sayed Kifayat Shah, Zhiqi Li

{"title":"Consumers' adoption intention to Metaverse applications: An exploration through fsQCA approach","authors":"Jingbo Yuan, Sayed Kifayat Shah, Zhiqi Li","doi":"10.1002/cb.2346","DOIUrl":"10.1002/cb.2346","url":null,"abstract":"Metaverse is an emergent technology that facilitates consumer interaction and participation in various activities within an integrated virtual environment. Considering the Metaverse's swift growth, comprehension of the perspectives and inclinations of its prospective users is critical. Considering configuration and complexity theories, this article examines the causal patterns of factors and fragmented perspectives concerning using Metaverse applications (M-apps). It does so by examining how functional (ease of use, privacy), social (interactivity, presence), and personality (locus of control, openness to experience) factors combine as causal configurations to describe consumer adoption (MTA). Hence, fuzzy-set qualitative comparative analysis is employed to empirically examine the proposed configurational model by analyzing a sample of 372 Chinese consumers of different M-Apps. The notable MTA was determined to be explained under four distinct solutions with varying configurations of function, social, and personality in various combinations. The findings of this paper's complexity analysis constitute a scholarly and practical contribution to consumer acceptance of M-apps, allowing for the customization of Metaverse functionality to meet every consumer's needs.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140984281","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploring consumer value in meal kit delivery: A mixed-method approach 探索餐包配送中的消费者价值：混合方法

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-05-08 DOI: 10.1002/cb.2352

Joohyung Park, Hongxiao Yu, Kawon Kim

{"title":"Exploring consumer value in meal kit delivery: A mixed-method approach","authors":"Joohyung Park, Hongxiao Yu, Kawon Kim","doi":"10.1002/cb.2352","DOIUrl":"10.1002/cb.2352","url":null,"abstract":"This study aims to investigate various types of values consumers experience within the meal kit delivery context, their influences on satisfaction and word-of-mouth (WOM), and the moderating effects of demographics between consumer values and satisfaction with a mixed-method approach. The qualitative study employed a critical incident technique that analyzed consumers' online reviews, resulting in 285 critical incidents. The analysis revealed five themes of consumer value unique to the meal kit usage, including excellence, convenience, monetary value, epistemic value, and self-esteem. The quantitative study from an online survey of 300 consumers used a structural equation modeling, which provided support for the influences of the five consumer values on satisfaction, subsequently enhancing consumers' WOM behavior. Besides, the multi-group analysis revealed that the impacts of consumer values on satisfaction depended on their marital status and household income. This study contributes to the consumer behavior literature in three areas. First, it expands the consumer value literature by identifying multiple dimensions of consumption values unique to meal kit delivery that gained popularity during the COVID-19 pandemic. Second, this study contributes to the consumer satisfaction and loyalty literature by demonstrating the impacts of different dimensions of values on consumer responses. Lastly, it expands our knowledge of consumer demographic characteristics that change the dynamics between consumer values and satisfaction. The findings provide valuable insights into the fast-growing meal kit industry and allow the service providers to better align their products/service attributes with the values consumers appreciate.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2352","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140939968","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

On the curvilinear effect of suspicion on consumer judgement suspension: The role of uncertainty towards the brand and product imagery 怀疑对消费者判断悬置的曲线效应：对品牌和产品形象的不确定性的作用

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-05-08 DOI: 10.1002/cb.2350

Artemis Panigyraki, Athanasios Polyportis, Nikolaos Kyriakopoulos

引用次数: 0

The grey side of influencer marketing: Content, contexts, and consequences 影响者营销的灰色地带：内容、背景和后果

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-05-08 DOI: 10.1002/cb.2349

Anand Jhawar, Sanjeev Varshney, Prashant Kumar

引用次数: 0

Love it or hate it? Deconstructing consumers' attitudes towards AI enabled voice shopping 爱它还是恨它？解构消费者对人工智能语音购物的态度

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-05-07 DOI: 10.1002/cb.2347

Sana Zehra Kamoonpuri, Anita Sengar

{"title":"Love it or hate it? Deconstructing consumers' attitudes towards AI enabled voice shopping","authors":"Sana Zehra Kamoonpuri, Anita Sengar","doi":"10.1002/cb.2347","DOIUrl":"10.1002/cb.2347","url":null,"abstract":"The conversational, social and intelligent capabilities of Artificial Intelligence (AI) enabled voice assistants (VAs) to assist humans have grown. However, their use still remains limited for complex tasks such as shopping. While some studies find that consumers are willing to use them, others report negative reactions that lead to rejection, especially for complex activities. This study aims to bridge the gap between the dichotomous streams of literature by investigating the overall attitude towards the use of AI VAs for a multi-step task that is, shopping. We first identify 27 attitudinal criteria through a comprehensive literature review in light of the Uncanny Valley Theory and the Self Determination Theory. The criteria are organized using the cognitive, affective and conative framework of attitude, and ranked using the Fuzzy Analytical Hierarchy Process. Sensitivity analysis is done to affirm the robustness of the framework. Findings reveal that the behavioral intentions to use (conative criteria) are the strongest, followed by feelings evoked during use (affective criteria), followed by beliefs people hold regarding AI VAs (cognitive criteria). Intention to use AI voice assistants during all stages of the purchase journey takes precedence over negative feelings such as loss of control, unfulfillment and vulnerability. This study reconciles the existing stream of literature on conversational AI and provides managerial implications based on the dimensions of attitude.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140939959","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Social media influencers and immersive technologies for dynamic consumer behavior 社交媒体影响者和沉浸式技术促进动态消费行为

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-05-06 DOI: 10.1002/cb.2348

George Spais, Varsha Jain, John Ford

引用次数: 0

How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy 生成式人工智能正在（将会）如何改变消费者行为：预测对研究、实践和政策的潜在影响和意义

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-05-02 DOI: 10.1002/cb.2345

Emmanuel Mogaji, Varsha Jain

引用次数: 0