Journal of Consumer Behaviour最新文献_第5页

The Impact of Power Distance Belief on Blind Box Consumption 权力距离信念对盲盒消费的影响

IF 5.2 3区管理学

Journal of Consumer Behaviour Pub Date : 2026-03-19 Epub Date: 2025-12-14 DOI: 10.1002/cb.70089

Hao He, Huiying Zhang, Xiang Zou, Qin Zhang

引用次数: 0

Visually Rough Appears Healthier: The Effect of Visual Roughness in Package Design on Consumers' Food and Beverage Purchase Intention 视觉粗糙显得更健康：包装设计中视觉粗糙对消费者食品饮料购买意愿的影响

IF 5.2 3区管理学

Journal of Consumer Behaviour Pub Date : 2026-03-19 Epub Date: 2025-12-25 DOI: 10.1002/cb.70094

Guangming Li, Xiaoqian Li, Xin Wang

{"title":"Visually Rough Appears Healthier: The Effect of Visual Roughness in Package Design on Consumers' Food and Beverage Purchase Intention","authors":"Guangming Li, Xiaoqian Li, Xin Wang","doi":"10.1002/cb.70094","DOIUrl":"https://doi.org/10.1002/cb.70094","url":null,"abstract":"<div>\u0000 \u0000 <p>The visual roughness of packaging is widely adopted as a design strategy to promote healthy food and beverages. However, empirical evidence on its impact on consumers' health perceptions shows marked inconsistencies. Based on associative learning theory, this study examines consumer lay beliefs about the visual roughness of packaging and how and when it impacts consumer purchase intention through four studies. The findings reveal that visually rough (vs. smooth) packaging significantly enhances consumers' purchase intention, with perceived naturalness and perceived healthiness functioning as serial mediators. Moreover, the effect is moderated by the presence (vs. absence) of an organic label on the packaging and the processing levels (unprocessed vs. processed vs. ultra-processed) of food and beverage products. Specifically, when an organic label is present or the product is unprocessed, the serial mediating effects of perceived naturalness and perceived healthiness on purchase intention become non-significant. Notably, for ultra-processed products, visually smooth packaging increases consumers' purchase intention. These findings contribute substantially to the literature on visual marketing and consumer health perceptions. Furthermore, this study provides practical guidance for food and beverage enterprises regarding package design.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"25 2","pages":"727-743"},"PeriodicalIF":5.2,"publicationDate":"2026-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147568976","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploring the Profile of Online Gamblers: Key Factors and the Role of Smartphone Addiction in Long-Term Gambling Engagement 探索在线赌徒的概况：智能手机成瘾在长期赌博参与中的关键因素和作用

IF 5.2 3区管理学

Journal of Consumer Behaviour Pub Date : 2026-03-19 Epub Date: 2025-11-29 DOI: 10.1002/cb.70079

Hazal Dilan Erdem, Alberto Urueña, Juan Herrero

{"title":"Exploring the Profile of Online Gamblers: Key Factors and the Role of Smartphone Addiction in Long-Term Gambling Engagement","authors":"Hazal Dilan Erdem, Alberto Urueña, Juan Herrero","doi":"10.1002/cb.70079","DOIUrl":"https://doi.org/10.1002/cb.70079","url":null,"abstract":"<p>The rapid expansion of online gambling has significantly impacted the gambling industry. However, concerns have arisen regarding how psychosocial factors and excessive smartphone use influence user behavior on online gambling platforms, which has highlighted the need for broader and long-term studies. More nationally representative studies are needed to understand the motivations of consumers who transition from traditional gambling to online gambling. This paper presents two studies conducted through a nationally representative Spanish sample. The first study aimed to identify factors that differentiate online gamblers from non-gamblers, like personality traits, psychological aspects (social support, smartphone addiction, depression), contextual influences (social neighborhood disorder), and demographics. The second study investigated the excessive and continuous use of smartphones on online gambling platforms over time. The results from the first study showed that online gamblers were less extraverted, more neurotic, had less social support, and exhibited higher smartphone addiction. These gamblers were likely to be male, younger, highly educated, and from socially disordered neighborhoods. The results of the second study showed that individuals who avoided online gambling services over five time panels were less likely to be smartphone addicts. While both genders exhibited similar gambling patterns, males showed less propensity for smartphone addiction. However, the relationship between online gambling and smartphone addiction remained consistent across genders. These findings index the critical role of tangled dynamics of technology consumption and gambling, providing insights for targeted prevention and intervention strategies.</p>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"25 2","pages":"502-516"},"PeriodicalIF":5.2,"publicationDate":"2026-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.70079","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147570015","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Impacts of the Information Cocoon Effect on Customer Emotional, Cognitive, and Behavioral Engagement in Short Video Marketing 短视频营销中信息茧效应对顾客情感、认知和行为参与的影响

IF 5.2 3区管理学

Journal of Consumer Behaviour Pub Date : 2026-03-19 Epub Date: 2026-01-08 DOI: 10.1002/cb.70090

Zhipeng Zhang, Liyi Zhang

{"title":"The Impacts of the Information Cocoon Effect on Customer Emotional, Cognitive, and Behavioral Engagement in Short Video Marketing","authors":"Zhipeng Zhang, Liyi Zhang","doi":"10.1002/cb.70090","DOIUrl":"https://doi.org/10.1002/cb.70090","url":null,"abstract":"<div>\u0000 \u0000 <p>The information cocoon phenomenon, prevalent in social media, profoundly influences user experience, yet its impact on customer engagement remains debated. This study constructs a model based on 662,000 comments on 1128 short video advertisements to extract the information cocoon effect (ICE), and customers' emotional, cognitive, and behavioral engagement through data mining methods and large language models, aiming to investigate the influence of the ICE on customer engagement. Results reveal that the ICE positively affects customers' emotional and cognitive engagement but negatively affects their behavioral engagement, and the product category, influencer type, and release time play moderating roles to varying degrees on these impacts. Drawing upon variable extraction techniques, our study broadens the quantitative methodologies and the range of applications for the information cocoon concept, underscores its varied influences on customer engagement, enhances the theoretical comprehension of customer engagement, and concurrently offers practical recommendations for marketing professionals.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"25 2","pages":"857-872"},"PeriodicalIF":5.2,"publicationDate":"2026-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147563868","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Gamified Change: The Transformative Impact of Reflection, Empowerment, and Gamification Motivation 游戏化的改变：反思、授权和游戏化动机的变革影响

IF 5.2 3区管理学

Journal of Consumer Behaviour Pub Date : 2026-03-19 Epub Date: 2025-12-12 DOI: 10.1002/cb.70088

Afshin Tanouri, Ann-Marie Kennedy, Ekant Veer

{"title":"Gamified Change: The Transformative Impact of Reflection, Empowerment, and Gamification Motivation","authors":"Afshin Tanouri, Ann-Marie Kennedy, Ekant Veer","doi":"10.1002/cb.70088","DOIUrl":"https://doi.org/10.1002/cb.70088","url":null,"abstract":"<div>\u0000 \u0000 <p>The purpose of this research is to explore how gamification drives transformative change in consumers. Doing so, an empowerment construct is conceptualized and introduced to the concept of transformative gamification, and the efficacy of the concept is evaluated using empirical data. A mixed methodology is used in which a gamified mobile app focusing on interactive stories is co-designed and tested in a quasi-experimental study to evaluate the effectiveness of the app as a transformative gamified service in helping university students replace dysfunctional emotion regulation strategies with functional ones (as the target behavior). The findings indicate that storytelling, reflection, and empowerment are the three key drivers of change in consumers' behaviors in transformative gamification services. In addition, the results of this study led to the introduction of the <i>cycles of change</i> as a practical approach in driving behavior change in gamified services. The results have implications for consumer behavior through understanding the process of behavior change in gamified services as well as providing insight into how to design and implement such services to bring about transformative behavior change.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"25 2","pages":"618-635"},"PeriodicalIF":5.2,"publicationDate":"2026-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147565177","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Impact of Power Distance Belief on Blind Box Consumption 权力距离信念对盲盒消费的影响

IF 5.2 3区管理学

Journal of Consumer Behaviour Pub Date : 2026-03-19 Epub Date: 2025-12-14 DOI: 10.1002/cb.70089

Hao He, Huiying Zhang, Xiang Zou, Qin Zhang

引用次数: 0

Mind the Gap—An Empirical Analysis of the Attitude-Behaviour Gap in Grocery Retailing 注意差距——杂货零售业态度-行为差距的实证分析

IF 5.2 3区管理学

Journal of Consumer Behaviour Pub Date : 2026-03-19 Epub Date: 2025-12-28 DOI: 10.1002/cb.70095

Kevin Ermecke, Niklas Mergner, Philipp Brüggemann, Rainer Olbrich

{"title":"Mind the Gap—An Empirical Analysis of the Attitude-Behaviour Gap in Grocery Retailing","authors":"Kevin Ermecke, Niklas Mergner, Philipp Brüggemann, Rainer Olbrich","doi":"10.1002/cb.70095","DOIUrl":"https://doi.org/10.1002/cb.70095","url":null,"abstract":"<p>The attitude-behaviour gap describes the mismatch between what consumers express in terms of preferences and how they actually behave when making purchase decisions. This gap is particularly relevant for organic food, where consumers often show strong positive attitudes but do not consistently buy organic products. This study examines how different factors influence consumer behaviour in the organic food market and whether these factors align with consumer attitudes. Using German household panel data from 2006 to 2022, covering around 11.1 million purchases, we analyse how price, assortment, promotions, brand preferences, and demographics affect actual organic purchasing compared to stated attitudes. A random intercept model with clustered standard errors is applied to capture household-level differences. The results show clear behavioural patterns that differ from expressed attitudes. Price sensitivity, limited assortment, and fewer promotions significantly reduce actual organic purchases, even among consumers with positive attitudes. Additionally, older consumers are more likely to buy organic, while younger consumers, despite showing more favourable attitudes, purchase less. Brand preferences also play different roles in driving attitudes versus real buying behaviour. These findings underline that consumer behaviour is not always guided by attitudes but is strongly influenced by situational and market-related factors. Understanding this gap is crucial for predicting purchasing decisions more accurately. The study provides detailed insights into when consumers follow their pro-organic attitudes and when external factors, such as price or availability, prevent them from doing so. This knowledge helps companies and policymakers design strategies that better align consumer behaviour with sustainability goals.</p>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"25 2","pages":"785-799"},"PeriodicalIF":5.2,"publicationDate":"2026-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.70095","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147569864","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Mind the Gap—An Empirical Analysis of the Attitude-Behaviour Gap in Grocery Retailing 注意差距——杂货零售业态度-行为差距的实证分析

IF 5.2 3区管理学

Journal of Consumer Behaviour Pub Date : 2026-03-19 Epub Date: 2025-12-28 DOI: 10.1002/cb.70095

Kevin Ermecke, Niklas Mergner, Philipp Brüggemann, Rainer Olbrich

{"title":"Mind the Gap—An Empirical Analysis of the Attitude-Behaviour Gap in Grocery Retailing","authors":"Kevin Ermecke, Niklas Mergner, Philipp Brüggemann, Rainer Olbrich","doi":"10.1002/cb.70095","DOIUrl":"https://doi.org/10.1002/cb.70095","url":null,"abstract":"<p>The attitude-behaviour gap describes the mismatch between what consumers express in terms of preferences and how they actually behave when making purchase decisions. This gap is particularly relevant for organic food, where consumers often show strong positive attitudes but do not consistently buy organic products. This study examines how different factors influence consumer behaviour in the organic food market and whether these factors align with consumer attitudes. Using German household panel data from 2006 to 2022, covering around 11.1 million purchases, we analyse how price, assortment, promotions, brand preferences, and demographics affect actual organic purchasing compared to stated attitudes. A random intercept model with clustered standard errors is applied to capture household-level differences. The results show clear behavioural patterns that differ from expressed attitudes. Price sensitivity, limited assortment, and fewer promotions significantly reduce actual organic purchases, even among consumers with positive attitudes. Additionally, older consumers are more likely to buy organic, while younger consumers, despite showing more favourable attitudes, purchase less. Brand preferences also play different roles in driving attitudes versus real buying behaviour. These findings underline that consumer behaviour is not always guided by attitudes but is strongly influenced by situational and market-related factors. Understanding this gap is crucial for predicting purchasing decisions more accurately. The study provides detailed insights into when consumers follow their pro-organic attitudes and when external factors, such as price or availability, prevent them from doing so. This knowledge helps companies and policymakers design strategies that better align consumer behaviour with sustainability goals.</p>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"25 2","pages":"785-799"},"PeriodicalIF":5.2,"publicationDate":"2026-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.70095","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147569865","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effect of E-Commerce Live Streamer Partner Type on Consumers' Approach Intention: An Empirical Study Based on Live Streaming Studios 电子商务直播合作伙伴类型对消费者接近意向的影响——基于直播工作室的实证研究

IF 5.2 3区管理学

Journal of Consumer Behaviour Pub Date : 2026-03-19 Epub Date: 2025-12-04 DOI: 10.1002/cb.70084

Sha Xiong, Ruijuan Wu, Yan Li

{"title":"The Effect of E-Commerce Live Streamer Partner Type on Consumers' Approach Intention: An Empirical Study Based on Live Streaming Studios","authors":"Sha Xiong, Ruijuan Wu, Yan Li","doi":"10.1002/cb.70084","DOIUrl":"https://doi.org/10.1002/cb.70084","url":null,"abstract":"<div>\u0000 \u0000 <p>Employing virtual streamers in e-commerce live streaming has become a popular marketing strategy. However, the effect of different streamer partner types (human–human vs. human–virtual vs. virtual–virtual) on consumers' approach intention remains unclear. Based on the Howard–Sheth model, this research conducts four scenario-based experiments with 515, 508, 581, and 501 participants, respectively. Results show that compared with both human–human and virtual–virtual streamer partners, human–virtual streamer partners lead to the highest approach intention. Studies 1, 2a, and 2b, conducted across diverse contexts, consistently demonstrate that human–virtual streamer type significantly influences consumers' approach intention and reveal the underlying mechanisms of perceived interactivity and perceived manipulative intent. Study 3 introduces consumers' familiarity with live-stream shopping as a moderating factor, demonstrating that human–virtual streamer type is more effective for consumers with lower familiarity, thereby enhancing their approach intention. These findings provide valuable insights for e-retailers in selecting appropriate streamer partners to enhance the effectiveness of live streaming marketing.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"25 2","pages":"579-602"},"PeriodicalIF":5.2,"publicationDate":"2026-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147562823","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Visibility of Black-Owned Businesses: The Impact of Minority Cues and Support Appeals in Online Consumer Behavior 黑人企业的可见性：少数族裔提示和支持诉求对在线消费者行为的影响

IF 5.2 3区管理学

Journal of Consumer Behaviour Pub Date : 2026-03-19 Epub Date: 2025-12-08 DOI: 10.1002/cb.70081

Min Chung Han

引用次数: 0