Journal of Consumer Behaviour最新文献_第6页

Mixing customer ingratiation into evaluation: How service providers judge and evaluate rideshare experiences 在评估中融入客户亲和力：服务提供商如何判断和评估共享出行体验

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-05-01 DOI: 10.1002/cb.2340

Yazhen Xiao, Jonathan Hasford

引用次数: 0

More space needed: Social disconnectedness predicts the aversion to crowdedness 需要更多空间社会脱节预示着对拥挤的厌恶

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-05-01 DOI: 10.1002/cb.2341

Hou Ian Chui, Robin Chark

{"title":"More space needed: Social disconnectedness predicts the aversion to crowdedness","authors":"Hou Ian Chui, Robin Chark","doi":"10.1002/cb.2341","DOIUrl":"10.1002/cb.2341","url":null,"abstract":"Feelings of belongingness threat are common nowadays. The lack of social support received from friends and family leads to social disconnection. Our objective is to investigate the effect of unmet need to belong on preference for crowdedness. Expecting the prospects to interact and reconnect with others, socially disconnected consumers may be more receptive to crowdedness. By contrast, social disconnection may sensitize consumers to potential social threat and thus drive them away from the crowds. To find out how socially disconnected consumers react to crowdedness, three quasi-experiments with more than 1500 participants (Mage = 35.9, 64% female) from an online panel were conducted. Our findings support the latter hypothesis. We manipulate the crowdedness of the service setting, while the natural variation of social disconnectedness was captured by measuring participants' unmet need to belong. Socially disconnected consumers are averse to social crowding (Studies 1 and 2). Specifically, regression analyses reveal that crowdedness has a negative impact on attitude and word-of-mouth recommendation. Importantly, the effect of crowdedness is found exaggerated by unmet need to belong. Disconnected consumers avoid social crowding since they may consider getting too close an invasion of personal space. The findings on preference for space are extended to time in Study 3. In particular, busyness interacts with unmet need to belong such that disconnected consumers avoid busy schedules in package tours. Findings from the three studies together suggest a general preference for more psychological space when need to belong is not met.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2341","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140832285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Flip that coin: Barriers, barrier-breakers, and full-adoption of digital payment methods 抛硬币：数字支付方式的障碍、破除障碍和全面采用

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-05-01 DOI: 10.1002/cb.2343

Irina Dimitrova, Peter Öhman

引用次数: 0

Using neural data to forecast aggregate consumer behavior in neuromarketing: Theory, metrics, progress, and outlook 利用神经数据预测神经营销中的总体消费者行为：理论、衡量标准、进展与展望

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-04-29 DOI: 10.1002/cb.2324

Xiaoqiang Yao, Yiwen Wang

{"title":"Using neural data to forecast aggregate consumer behavior in neuromarketing: Theory, metrics, progress, and outlook","authors":"Xiaoqiang Yao, Yiwen Wang","doi":"10.1002/cb.2324","DOIUrl":"10.1002/cb.2324","url":null,"abstract":"The field of using neural data to forecast aggregate consumer choice has garnered attention in the past decade, holding substantial promise for both researchers and practitioners. However, a comprehensive understanding of this emerging field is lacking. This paper aims to bridge that gap by summarizing existing research, encompassing relevant theories, metrics, progress, and future directions. We begin by introducing the concept of neuroforecasting within the field of neuromarketing. We then delve into theories that leverage neural data for forecasting aggregate choice, including affect-integration-motivation framework, frontal asymmetry, and inter-subject correlation. Subsequently, we review various metrics, including self-reported, behavioral, and neural metrics employed to forecast market-level behavior, presenting key findings from relevant studies. Furthermore, we examine the strengths and weaknesses of this field. Advantages of this approach include its ability to offer effective predictions of consumer behavior and provide enhanced insights into consumer preferences and choices, while its weaknesses encompass relatively high cost, sample size constraints, issues of ecological validity, and challenges related to reverse inference. In conclusion, future research should prioritize integrating diverse data types with machine learning techniques to forecast the outcomes of marketing campaigns in advance. Additionally, a deeper exploration of the psychological and cognitive processes underlying successful predictions can augment predictive accuracy and effectiveness. This review provides a systematic overview for researchers and practitioners in this field, offering valuable insights and guidance for future research endeavors and industry applications.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140832216","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Going green to repair damaged self-concept: The interplay of self-deficit and benefit appeals on green consumer behavior 通过绿色消费修复受损的自我概念：自我缺失与利益诉求对绿色消费行为的相互作用

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-04-25 DOI: 10.1002/cb.2335

Sujin Kim

{"title":"Going green to repair damaged self-concept: The interplay of self-deficit and benefit appeals on green consumer behavior","authors":"Sujin Kim","doi":"10.1002/cb.2335","DOIUrl":"10.1002/cb.2335","url":null,"abstract":"This research is an empirical investigation of the interaction effect between self-deficit and benefit-appeal message framing upon subsequent environmental sustainability decision-making. Based on the self-discrepancy theory, the current research demonstrates that behavioral intentions that encourage environmental sustainability could serve as a means of compensating for the self-deficit appraisal. Two online experiments empirically test that self-deficit moderated the effect of benefit-appeal (self vs. other) on ad evaluation and purchasing intention toward an environmentally sustainable brand. In particular, Study 1 demonstrated that when in a self-deficit state, self-benefit appeals are more effective than altruistic other-benefit appeals in enhancing positive advertising evaluation and purchase intention toward a brand that advocates environmental sustainability. On the other hand, the opposite pattern was captured when self-deficit was minimized. Study 2 replicated these findings using a different brand, confirming the interaction effect between self-deficit and benefit appeal, and further investigated whether consumers' positive ad evaluation mediates the interaction effect of benefit appeals and self-deficit on purchase intention. The findings also offer managerial implications recommending that advertisers and marketers tailor their ad messaging to match consumers' desires and wants.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140657418","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Product type and anticipated regret: The key to unlocking consumer upgrade intention 产品类型和预期遗憾：开启消费者升级意向的钥匙

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-04-18 DOI: 10.1002/cb.2326

Xuan Zhang, Hanyu Chen, Yuki, Jianuo Ma, Nora

{"title":"Product type and anticipated regret: The key to unlocking consumer upgrade intention","authors":"Xuan Zhang, Hanyu Chen, Yuki, Jianuo Ma, Nora","doi":"10.1002/cb.2326","DOIUrl":"10.1002/cb.2326","url":null,"abstract":"As products are constantly updated, brands launch increasingly different versions thereof, and consumers frequently face upgrade choices. However, when and why consumers choose to upgrade has received limited attention. This article thus sheds new light on consumer upgrade intention by distinguishing a novel antecedent, product type (material vs. experiential). Three online studies with 642 participants from the US were conducted; we used t-tests and bootstrapped mediation analysis via PROCESS Model 4 to analyze the data. The results of these studies reveal that consumers are more likely to upgrade experiential products than material products. Moreover, this effect is mediated by a heightened sense of anticipated regret rather than upgrade degree or perceived product closeness. Specifically, consumers feel greater anticipated regret if they do not upgrade experiential products (vs. material products), which leads to their higher upgrade intentions toward experiential products. This research therefore significantly extends regret regulation theory, provides important insights into the relationship between product type and upgrade intention, and offers valuable knowledge for brands seeking to optimize their marketing strategies.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140630207","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Compulsive shopping behavior and disvalues 强迫性购物行为和不价值观

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-04-17 DOI: 10.1002/cb.2339

Luigi Piper, Lucrezia Maria de Cosmo, Gianluigi Guido

{"title":"Compulsive shopping behavior and disvalues","authors":"Luigi Piper, Lucrezia Maria de Cosmo, Gianluigi Guido","doi":"10.1002/cb.2339","DOIUrl":"10.1002/cb.2339","url":null,"abstract":"The aim of this study is to analyze whether disvalues—that is, undesirable traits and emotions that have a negative impact on the individual and are reflected in the Seven Deadly Sins (anger, envy, gluttony, greed, lust, pride, and sloth) and the Dark Triad traits (narcissism, machiavellianism, and psychopathy)—have a predictive power for pathological and uncontrollable shopping behavior (compulsive shopping). Two studies were conducted on as many consumer samples to examine the relationship between disvalues and compulsive shopping behavior and the influence of personality traits on this relationship. The results of Study 1 confirmed that anger, envy, gluttony, and pride, as well as psychopathy directly influence compulsive shopping behavior. In addition, two types of consumers were identified: those who are guided by values (Sober and Light consumers) and those who are guided by disvalues (Vicious and Dark consumers). Only the latter exhibit a high levels of compulsive shopping behavior. Study 2 found that personality traits (in terms of the Big Five factors) moderate the relationship between disvalues and compulsive shopping behavior. More specifically, this relationship is negatively moderated by conscientiousness and agreeableness, and positively moderated by neuroticism.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140630629","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Users, AI, or professional designers? The impacts of inspiration stimuli on customers' willingness to participate in user design 用户、人工智能还是专业设计师？灵感刺激对客户参与用户设计意愿的影响

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-04-17 DOI: 10.1002/cb.2338

Chenyue Qi, Xiaojing Wang, Hao Zhang

{"title":"Users, AI, or professional designers? The impacts of inspiration stimuli on customers' willingness to participate in user design","authors":"Chenyue Qi, Xiaojing Wang, Hao Zhang","doi":"10.1002/cb.2338","DOIUrl":"10.1002/cb.2338","url":null,"abstract":"This study aims to explore how different sources of inspiration (namely, users, artificial intelligence (AI), and professional designers) as external stimuli influence customers' willingness to participate in user design. Results from four experiments show that inspiration from users, AI, and professional designers all positively influence customers' willingness to participate in user design. Self-competence is found to mediate such effects. Moreover, we further identify that the effects of inspiration stimuli on customers' willingness to participate in user design is moderated by customer knowledge and product type (hedonic vs. utilitarian). Customers with low level of knowledge are more likely to be inspired by user designs and AI-generated designs than professional designer counterparts. For utilitarian products, customers are more likely to be inspired by user designs and AI-generated designs. In contrast, for hedonic products, customers are more likely to draw inspiration from professional designers. Our finding suggests that open innovation communities should offer a variety of designs from users and AI to inspire their users, thus encouraging their participation in user design.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140623274","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Framing brand concept of vertical line extensions: The moderating role of believability 塑造垂直产品线延伸的品牌概念：可信度的调节作用

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-04-15 DOI: 10.1002/cb.2337

Nicolas Pontes, Fernanda Polli Leite, David Goyeneche

{"title":"Framing brand concept of vertical line extensions: The moderating role of believability","authors":"Nicolas Pontes, Fernanda Polli Leite, David Goyeneche","doi":"10.1002/cb.2337","DOIUrl":"10.1002/cb.2337","url":null,"abstract":"This article examines the influence of framing a brand's concept as functional versus symbolic in the advertising of a new vertical line extension. In this research, we carried out two online experiments and collected data from 415 participants recruited from MTurk to investigate the moderating role of believability on the effect of brand concept framing on consumers' purchase intentions of vertical line extensions. The results indicate that (i) consumers evaluate a vertical extension advertising message more positively when it is framed in a consistent manner with the targeted price/quality segment and not with its parent brand or existing product line and that (ii) this effect is moderated by consumer believability such that an advertising framing effect is found for high, but not low, in believability. Perceptions of category fit mediate the relationship between framing brand concept and the evaluation of the extension. This study contributes to the advertising and marketing literature by exploring how consumers can interpret brand concept framing in advertising messages of vertical line extensions differently depending on their level of believability and, in turn, influence their purchase intentions.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2337","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140571586","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How does green consumers' self-concept promote willingness to pay more? A sequential mediation effect of green product virtue and green perceived value 绿色消费者的自我概念如何促进支付更多费用的意愿？绿色产品美德与绿色感知价值的顺序中介效应

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-04-15 DOI: 10.1002/cb.2328

Swapnil Ganesh Tawde, ShabbirHusain RV

引用次数: 0