Journal of Consumer Behaviour最新文献_第7页

Sonic Frequencies and Food Perception: How High- and Low-Frequency Sonic Logos Shape Expectations of Satiability and Goal Alignment 声音频率和食物感知：高频和低频声音标志如何塑造满足感和目标一致性的期望

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2025-03-11 DOI: 10.1002/cb.2477

Monin Techawachirakul, Abhishek Pathak, Kosuke Motoki, Gemma Anne Calvert

{"title":"Sonic Frequencies and Food Perception: How High- and Low-Frequency Sonic Logos Shape Expectations of Satiability and Goal Alignment","authors":"Monin Techawachirakul, Abhishek Pathak, Kosuke Motoki, Gemma Anne Calvert","doi":"10.1002/cb.2477","DOIUrl":"https://doi.org/10.1002/cb.2477","url":null,"abstract":"<div>\u0000 \u0000 <p>Overconsumption is a leading factor behind the rising incidence of obesity worldwide. As consumers struggle to understand the true caloric and nutritional value of the foods they consume in an increasingly cluttered marketplace, food manufacturers are being tasked with finding more effective ways of communicating nutritional facts. We thus examined the impact of sonic logos (sogos) on the perception of food satiability and purchase intention. Study 1 demonstrates that consumers perceive foods that are presented with high-frequency (vs. low-frequency) sogos as lighter (vs. heavier) and subsequently less (vs. more) filling (while ruling out the role of hunger and time since the last food intake). Study 2 reveals that when consumers regard health (vs. satiety) as important, high (vs. low) frequency sogos induce higher purchase intention due to the perceived congruency between the sogo frequency and consumption goal. Our findings add to the literature on food and multisensory marketing by demonstrating that low-frequency sogos can connote food satiability through the underlying mechanism of the shared semantic meaning of heaviness between a low-frequency sound and satiable foods. These insights can assist brands in strategically designing their sound signatures to promote food satiability.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1511-1521"},"PeriodicalIF":4.4,"publicationDate":"2025-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074606","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Systematic Literature Reviews: Reflections, Recommendations, and Robustness Check 系统文献综述：反思、建议和稳健性检查

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2025-03-10 DOI: 10.1002/cb.2479

Weng Marc Lim

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Luxury in the Circular Economy: An Engagement Journey Perspective 循环经济中的奢侈品：参与之旅的视角

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2025-03-06 DOI: 10.1002/cb.2460

Jonas Holmqvist, Charlène Berger, Arne De Keyser, Katrien Verleye

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Social Commerce Purchase Intention: The Salience of Consumer-To-Consumer Interactions 社交商务购买意愿：消费者对消费者互动的显著性

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2025-02-27 DOI: 10.1002/cb.2478

Johakim Katekele John, Xiaodong Qiu, Jerum William Kilumile, George Mofulu

{"title":"Social Commerce Purchase Intention: The Salience of Consumer-To-Consumer Interactions","authors":"Johakim Katekele John, Xiaodong Qiu, Jerum William Kilumile, George Mofulu","doi":"10.1002/cb.2478","DOIUrl":"https://doi.org/10.1002/cb.2478","url":null,"abstract":"<div>\u0000 \u0000 <p>The influence of consumers on social commerce purchase intention is currently a subject of academic research. Consumers play a critical role in influencing the purchase intention of fellow consumers through interactions. However, the influence of organic consumer-to-consumer (C2C) interactions is under-researched. Therefore, this study investigates the influence of C2C interactions on social commerce purchase intentions while considering the mediating effect of C2C trust and consumers' intimacy. It focuses on organic C2C interactions, independent of sellers' intervention and control. The study employed a dual-method approach, that is, survey and experimental designs in Study 1 and Study 2, respectively. From the survey method, we identified possible correlations in the context and established causal effects from experimental design, resulting in robust findings and contributions. Findings from both designs reveal that C2C interactions significantly influence purchase intention. Moreover, C2C trust partially mediates this relationship, underscoring its essential role in enhancing consumer confidence in purchase intention. Conversely, consumers' intimacy does not mediate the relationship. The findings portray the importance of utilizing organic C2C interactions to boost business transactions in Social Commerce.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1473-1485"},"PeriodicalIF":4.4,"publicationDate":"2025-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Numbers Speak Louder When They Are Larger: The Impact of Font Size on the Persuasiveness of Numerical Stimuli in Advertising 数字越大，声音越大：字体大小对广告中数字刺激说服力的影响

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2025-02-26 DOI: 10.1002/cb.2465

Yunzhi Huang

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When Shelf Assortment Reduction of Products Influences Consumers' Perception of Price: The Mediating Role of Social Inference 货架分类减少对消费者价格感知的影响：社会推理的中介作用

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2025-02-23 DOI: 10.1002/cb.2476

Evandro Luiz Lopes, Valter Afonso Vieira, Eliane Herrero

{"title":"When Shelf Assortment Reduction of Products Influences Consumers' Perception of Price: The Mediating Role of Social Inference","authors":"Evandro Luiz Lopes, Valter Afonso Vieira, Eliane Herrero","doi":"10.1002/cb.2476","DOIUrl":"https://doi.org/10.1002/cb.2476","url":null,"abstract":"<div>\u0000 \u0000 <p>Shelf assortment refers to the short-term unavailability of any item of a retailer's goods. Retailers make major efforts to minimize the number of products that are reduced in the shelf and/or are not available to buy. Drawing on Social Identity Theory and Self-Determination Theory, the authors conducted three experiments manipulating a full assortment (0% of items missing) with an assortment where 40% of the facings is empty—dual condition. We hypothesize a mediated-moderated framework that out-of-stock boosts social inference (mediator, in Study 2), which in turn affects consumers' perception of quality, price, and purchase intention, depending on the levels of locus of causality, ranging from external versus internal (moderator, in Study 3). Experiment 1 uses 98 individuals and food and beverage products (the stimulus with 0% out of stock, vs. stimulus with 40% out of stock.). Experiment 2 has 108 consumers deciding about the quantity using candy (with vs. without stock). Experiment 3 uses 181 consumers in a field store study deciding about cold showers (Saturdays with the presentation of products with 0% missing vs. with 40% missing). All these products are not consumer's primary target at that time, reflecting a non-target product. First, the findings suggest that high levels of shelf assortment of non-target products have effects on consumers' perception of low price and service quality. Second, locus of causality moderates the main effect of shelf assortment. When there is an internal (vs. external) locus of causality, the purchase intention is higher. Third, social inference fully mediates the relationship between it and purchase intention.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1441-1461"},"PeriodicalIF":4.4,"publicationDate":"2025-02-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074772","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Package Says More Than a Thousand Words: The Effect of Eco-Labelling and Package Material on Consumer's Purchase Intentions 包装胜于千言万语：生态标签与包装材料对消费者购买意愿的影响

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2025-02-20 DOI: 10.1002/cb.2473

Virpi Ollitervo, Jenni Sipilä, Harri Terho

{"title":"The Package Says More Than a Thousand Words: The Effect of Eco-Labelling and Package Material on Consumer's Purchase Intentions","authors":"Virpi Ollitervo, Jenni Sipilä, Harri Terho","doi":"10.1002/cb.2473","DOIUrl":"https://doi.org/10.1002/cb.2473","url":null,"abstract":"<div>\u0000 \u0000 <p>This study investigates the influence of two prominent visual packaging cues, eco-labels, and packaging material, on consumers' green purchase intentions in the context of gift-giving, which represents a more complex decision compared to routine consumption. We derive a novel theoretical framework based on signaling theory and cue utilization theory and test our hypotheses with three experiments. The findings reveal that eco-labels and packaging material do not have an interactive effect on purchase intentions. However, an eco-label can indirectly drive purchase intentions through the perceived environmental friendliness of the product (Studies 1, 2, 3). Furthermore, an environmentally friendly packaging material can indirectly affect purchase intentions through both perceived attractiveness of packaging (Studies 1, 2, 3) and perceived environmental friendliness of the product (Studies 1 and 3). The research extends the existing literature at the intersection of green consumption and packaging design by providing novel evidence of the theoretical mechanisms, through which visual packaging cues influence purchase intentions. Furthermore, the study makes a contribution by studying the effects in the previously overlooked context of gift-giving. The implications of the findings are discussed in relation to green marketing and the prevention of greenwashing. Thus, this study provides valuable insights for academics, companies, and regulators interested in fostering green consumption.</p>\u0000 </div>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1421-1440"},"PeriodicalIF":4.4,"publicationDate":"2025-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074528","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Fostering Love for Innovative Sustainable Brands: A Multi-Study, Multi-Method Approach 培养对创新可持续品牌的热爱：一个多研究、多方法的方法

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2025-02-20 DOI: 10.1002/cb.2472

Syed Muhammad Fazal-e-Hasan, Mohd Adil, Hormoz Ahmadi, Muhammad Abid, Mohd Sadiq, Gary Mortimer, Alireza Amrollahi

{"title":"Fostering Love for Innovative Sustainable Brands: A Multi-Study, Multi-Method Approach","authors":"Syed Muhammad Fazal-e-Hasan, Mohd Adil, Hormoz Ahmadi, Muhammad Abid, Mohd Sadiq, Gary Mortimer, Alireza Amrollahi","doi":"10.1002/cb.2472","DOIUrl":"https://doi.org/10.1002/cb.2472","url":null,"abstract":"<p>While much research has examined cognitive evaluations of sustainable brands in offline contexts, there is limited exploration of consumers' emotional responses to such brands online. This study introduces a model of brand love for innovative, sustainable brands, based on two rigorously designed studies: experiments and a survey with configurational analysis. Our findings reveal significant causal effects of perceived brand innovativeness and brand knowledge on brand love and consumers' repurchase intentions. Additionally, fuzzy set qualitative comparative analysis (fsQCA) identifies two distinct consumer categories—rational and impulsive—based on their repurchase behavior of sustainable brands. For business owners and sustainability advocates, fostering brand love is crucial for engaging consumers online. By integrating emotional appeal with a commitment to sustainability, brands can enhance consumer engagement, encourage repeat purchases, and contribute to a more sustainable online shopping environment.</p>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1405-1420"},"PeriodicalIF":4.4,"publicationDate":"2025-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2472","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074527","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Robot–Human Paradox: A Meta-Analysis of Customer Service by Robots Versus Humans on Customer Experience 机器人-人类悖论：机器人与人类在客户体验上的客户服务的元分析

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2025-02-18 DOI: 10.1002/cb.2470

Fernando de Oliveira Santini, Weng Marc Lim, Claudio Hoffmann Sampaio, Tareq Rasul, Wagner Junior Ladeira, Park Thaichon, Debdutta Choudhury

{"title":"The Robot–Human Paradox: A Meta-Analysis of Customer Service by Robots Versus Humans on Customer Experience","authors":"Fernando de Oliveira Santini, Weng Marc Lim, Claudio Hoffmann Sampaio, Tareq Rasul, Wagner Junior Ladeira, Park Thaichon, Debdutta Choudhury","doi":"10.1002/cb.2470","DOIUrl":"https://doi.org/10.1002/cb.2470","url":null,"abstract":"<p>The integration of robots in customer service has attracted considerable interest from both academia and industry. While some studies highlight positive impacts on customer experience, others report neutral or negative outcomes. This meta-analysis synthesises findings from 25 articles comprising 62 independent studies, 147 effect sizes, and a cumulative sample of 19,668 participants. The results indicate that robot-provided services generally reduce customers' positive emotion and intention compared to human-provided services. However, upon closer scrutiny, we found that robots outperform humans in contexts involving embarrassment (vs. non-embarrassment) and in services with a utilitarian (vs. hedonic) orientation. Fur, robot use is more effective in low (vs. high) complexity service settings. Furthermore, humanoid robots with visual output capabilities are more effective than non-humanoid or text-based robots. Moreover, the negative effects of robots (vs. humans) on customers' satisfaction and intention are less pronounced in product-oriented industries or sectors like electronics and retail than in service-oriented ones like healthcare and hospitality. These findings underscore the conditions under which robots are suitable for customer service, thereby providing valuable insights for strategically optimizing their deployment to improve customer experience.</p>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"24 3","pages":"1392-1404"},"PeriodicalIF":4.4,"publicationDate":"2025-02-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2470","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144074295","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

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From Body Positivity and Beyond: Investigating Affective Aesthetic Atmospheres of Influencers 从身体的积极和超越：调查影响者的情感审美氛围

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2025-02-17 DOI: 10.1002/cb.2474

Kelley Cours Anderson, Karen Anne Wallach, Pia A. Albinsson, Ryann Tracy

引用次数: 0