Journal of Consumer Behaviour最新文献_第7页

Users, AI, or professional designers? The impacts of inspiration stimuli on customers' willingness to participate in user design 用户、人工智能还是专业设计师？灵感刺激对客户参与用户设计意愿的影响

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-04-17 DOI: 10.1002/cb.2338

Chenyue Qi, Xiaojing Wang, Hao Zhang

{"title":"Users, AI, or professional designers? The impacts of inspiration stimuli on customers' willingness to participate in user design","authors":"Chenyue Qi, Xiaojing Wang, Hao Zhang","doi":"10.1002/cb.2338","DOIUrl":"10.1002/cb.2338","url":null,"abstract":"This study aims to explore how different sources of inspiration (namely, users, artificial intelligence (AI), and professional designers) as external stimuli influence customers' willingness to participate in user design. Results from four experiments show that inspiration from users, AI, and professional designers all positively influence customers' willingness to participate in user design. Self-competence is found to mediate such effects. Moreover, we further identify that the effects of inspiration stimuli on customers' willingness to participate in user design is moderated by customer knowledge and product type (hedonic vs. utilitarian). Customers with low level of knowledge are more likely to be inspired by user designs and AI-generated designs than professional designer counterparts. For utilitarian products, customers are more likely to be inspired by user designs and AI-generated designs. In contrast, for hedonic products, customers are more likely to draw inspiration from professional designers. Our finding suggests that open innovation communities should offer a variety of designs from users and AI to inspire their users, thus encouraging their participation in user design.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"23 5","pages":"2291-2302"},"PeriodicalIF":4.4,"publicationDate":"2024-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140623274","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Framing brand concept of vertical line extensions: The moderating role of believability 塑造垂直产品线延伸的品牌概念：可信度的调节作用

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-04-15 DOI: 10.1002/cb.2337

Nicolas Pontes, Fernanda Polli Leite, David Goyeneche

{"title":"Framing brand concept of vertical line extensions: The moderating role of believability","authors":"Nicolas Pontes, Fernanda Polli Leite, David Goyeneche","doi":"10.1002/cb.2337","DOIUrl":"10.1002/cb.2337","url":null,"abstract":"This article examines the influence of framing a brand's concept as functional versus symbolic in the advertising of a new vertical line extension. In this research, we carried out two online experiments and collected data from 415 participants recruited from MTurk to investigate the moderating role of believability on the effect of brand concept framing on consumers' purchase intentions of vertical line extensions. The results indicate that (i) consumers evaluate a vertical extension advertising message more positively when it is framed in a consistent manner with the targeted price/quality segment and not with its parent brand or existing product line and that (ii) this effect is moderated by consumer believability such that an advertising framing effect is found for high, but not low, in believability. Perceptions of category fit mediate the relationship between framing brand concept and the evaluation of the extension. This study contributes to the advertising and marketing literature by exploring how consumers can interpret brand concept framing in advertising messages of vertical line extensions differently depending on their level of believability and, in turn, influence their purchase intentions.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"23 5","pages":"2279-2290"},"PeriodicalIF":4.4,"publicationDate":"2024-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2337","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140571586","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How does green consumers' self-concept promote willingness to pay more? A sequential mediation effect of green product virtue and green perceived value 绿色消费者的自我概念如何促进支付更多费用的意愿？绿色产品美德与绿色感知价值的顺序中介效应

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-04-15 DOI: 10.1002/cb.2328

Swapnil Ganesh Tawde, ShabbirHusain RV

引用次数: 0

Multifactor synergistic influence of data intelligence on consumer mobile shopping 数据智能对消费者移动购物的多因素协同影响

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-04-14 DOI: 10.1002/cb.2334

Junhong He, Zengpeng Liu, Fu Li, Huijian Fu, Yang Zhou

{"title":"Multifactor synergistic influence of data intelligence on consumer mobile shopping","authors":"Junhong He, Zengpeng Liu, Fu Li, Huijian Fu, Yang Zhou","doi":"10.1002/cb.2334","DOIUrl":"10.1002/cb.2334","url":null,"abstract":"Data intelligence (DI) is constantly influencing consumers. According to the theory of environmental psychology model, when consumers are stimulated by enterprise DI in mobile shopping, they can easily transform emotional reactions into corresponding behaviors. Based on this theory, this research adopts a hybrid method combining qualitative interview and fuzzy set qualitative comparative analysis (fsQCA) to explore the multifactor synergistic effects of DI factors on consumer emotions and mobile shopping intentions. Study 1 extracts five DI factors through qualitative study using NVivo software. All but one of the five DI factors had strong effects on consumer emotions. Study 2 uses the fsQCA method to analyze large-sample survey data, revealing four configurations of DI factors that trigger positive consumer emotions and three that trigger mobile shopping intentions. The presence of intelligent search, intelligent recommendations, and intelligent logistics are the core conditions that trigger positive consumer emotions and mobile shopping intentions, while the presence or absence of intelligent customer service and intelligent pricing trigger positive consumer emotions and mobile shopping intentions. The research results supplement the existing theories and provide practical guidance for enterprises in DI stimulus design and government in DI environment construction.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"23 5","pages":"2252-2278"},"PeriodicalIF":4.4,"publicationDate":"2024-04-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140571591","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How do you happen to feel? The effect of certainty–uncertainty appraisals of incidental emotions on consumer affective forecasting error 您的感觉如何？偶然情绪的确定性-不确定性评价对消费者情绪预测误差的影响

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-04-13 DOI: 10.1002/cb.2333

Athanasios Polyportis, Flora Kokkinaki

{"title":"How do you happen to feel? The effect of certainty–uncertainty appraisals of incidental emotions on consumer affective forecasting error","authors":"Athanasios Polyportis, Flora Kokkinaki","doi":"10.1002/cb.2333","DOIUrl":"10.1002/cb.2333","url":null,"abstract":"Consumers frequently forecast how their choices will make them feel in future consumption situations. One possible influence during such affective forecasting is their current emotional state. Although the impact of incidental emotions on consumer decision making is well established, limited research has examined the impact of incidental emotions on affective forecasting. The purpose of the present research is to contribute to the understanding of the effects of certainty–uncertainty, as a key appraisal dimension of incidental emotions, on the process and outcome of affective forecasting. The results of four experimental studies demonstrate that experiencing uncertainty associated incidental emotions, such as fear and hope, during affective forecasting, leads to smaller forecasting error compared with experiencing certainty emotions, such as anger and happiness. Furthermore, heuristic processing, as a result of the certainty versus uncertainty appraisals, plays a mediating role in the effect of certainty–uncertainty on forecasting error. The findings of the present research extend the effects of the certainty–uncertainty appraisals in the context of consumer affective forecasting and elucidate the impact of incidental emotions on decision making.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"23 5","pages":"2234-2251"},"PeriodicalIF":4.4,"publicationDate":"2024-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2333","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140571773","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The future of metaverse adoption: A behavioral reasoning perspective with a text-mining approach 采用元数据的未来：采用文本挖掘方法的行为推理视角

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-04-10 DOI: 10.1002/cb.2336

Anuja Shukla, Anubhav Mishra, Nripendra P. Rana, Sohom Banerjee

{"title":"The future of metaverse adoption: A behavioral reasoning perspective with a text-mining approach","authors":"Anuja Shukla, Anubhav Mishra, Nripendra P. Rana, Sohom Banerjee","doi":"10.1002/cb.2336","DOIUrl":"10.1002/cb.2336","url":null,"abstract":"Metaverse is portrayed as the next significant technology innovation with an estimated market opportunity of US $800 billion. Metaverse offers numerous opportunities and an unmatchable user experience, yet its acceptance among the masses is still a long way off. Moreover, within 2 years of its existence and grandiose hype about a huge market potential, the current business sentiments are not so hopeful. Despite the positive and encouraging feedback, the reasons behind the limited success of the metaverse need scientific exploration. This study uses netnography to collect online data from 751 articles (news articles, expert opinions, perspectives, and blogs). Further, we use the text-mining method of structural topic modeling to generate insights from the text data and perform a sentiment analysis. The identified topics are mapped and explained using the behavioral reasoning theory to highlight “reasons for” and “reasons against” metaverse adoption. The study's findings identify flexibility, brand experience, human centricity, and virtual retail experience as enablers of acceptance of the metaverse, while regulatory issues, usage barriers, financial investment, and skepticism act as barriers to adopting the metaverse. Further, social adventure and social influence were identified as enablers categorized under subjective norms. This study contributes to the scarce literature on metaverse adoption and offers actionable insights to marketers to craft marketing strategies to benefit from the metaverse.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"23 5","pages":"2217-2233"},"PeriodicalIF":4.4,"publicationDate":"2024-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140571778","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Commercial value of panic buying and its marketing implications 恐慌性购买的商业价值及其对市场营销的影响

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-04-02 DOI: 10.1002/cb.2331

Weng Marc Lim, Hassan Daronkola Kalantari, Chamila Roshani Perera

{"title":"Commercial value of panic buying and its marketing implications","authors":"Weng Marc Lim, Hassan Daronkola Kalantari, Chamila Roshani Perera","doi":"10.1002/cb.2331","DOIUrl":"10.1002/cb.2331","url":null,"abstract":"In the wake of the significant impact of the COVID-19 pandemic on industries and societies worldwide, the world has transitioned into a new normal marked by increased susceptibility to disruptive, volatile, uncertain, complex, and ambiguous (DVUCA) events. In this new normal, panic buying has proliferated into a pervasive global consumer behavior, rendering far-reaching implications on economies and societies worldwide and thus necessitating thorough investigation. Existing literature on panic buying is constrained by two noteworthy limitations: firstly, the scarcity of studies that delineate the commercial impact of panic buying, and secondly, the dearth of longitudinal data in panic buying research. Addressing these gaps, this study employs longitudinal multi-sourced monthly and seasonally adjusted secondary data comprising retail revenue of supermarkets and grocery stores and related COVID-19 indicators in Australia to establish a case of panic buying and examine its commercial impact. Using 10 generalized least squares and two-stage least squares regressions, we observe a positive, statistically significant relationship between the intensity of external crises and retail revenue, even when accounting for control and instrumental variables. Specifically, the increasing number of COVID-19 new cases was found to produce a positive and significant effect on supermarket and grocery store revenue, with each new case contributing AU $0.02 million. Therefore, the present study contributes alternative evidence from the field that not only reaffirms the effect of externalities such as COVID-19 in stimulating panic buying among consumers, but also highlights, for the first time, the commercial value of panic buying. The marketing implications of these findings in the new normal are also discussed.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"23 5","pages":"2201-2216"},"PeriodicalIF":4.4,"publicationDate":"2024-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2331","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140571783","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Understanding the influence of implicit theories on donor's preference for time or money 了解内隐理论对捐赠者时间或金钱偏好的影响

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-04-02 DOI: 10.1002/cb.2329

Doori Song, Hyejoon Rim

引用次数: 0

Goal maintainers' preferences: The influence of goal type on self-control means choices 目标维持者的偏好：目标类型对自我控制手段选择的影响

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-03-31 DOI: 10.1002/cb.2332

Lan Zhang, Xuemei Bian, Chundong Zheng

引用次数: 0

Understanding the effectiveness of influencer recommendation information on social media platforms 了解社交媒体平台上有影响力者推荐信息的有效性

IF 4.4 3区管理学

Journal of Consumer Behaviour Pub Date : 2024-03-28 DOI: 10.1002/cb.2330

Fei Wang, Chang Zhang, Feiyan Lin, Maomao Chi, Jing Zhao

{"title":"Understanding the effectiveness of influencer recommendation information on social media platforms","authors":"Fei Wang, Chang Zhang, Feiyan Lin, Maomao Chi, Jing Zhao","doi":"10.1002/cb.2330","DOIUrl":"10.1002/cb.2330","url":null,"abstract":"Existing social media influencer marketing research mainly explores how to enhance followers purchase intentions through the mechanisms of improving the follower–influencer relationship, however leaves research gaps regarding how to design effective influencer recommendation information (IRI) to stimulate consumer purchase behaviors. To address the gaps, a research model was established based on the information adoption model. This study collected 2276 influencer recommendation posts from typical Chinese social media influencer marketing platform WeChat Shopping Circle. Text-mining methods were used to develop measurements from influencer posts, and survey data were collected from 20 participants from a large Chinese university to validate measurements. Using negative binomial regression, the empirical study found that the number of consumers who purchase recommended products is determined by the usefulness of IRI, whereby being further affected by content expertise, content novelty, and platform endorsement to influencers. The type of recommended products moderates the relationship between these influencing factors and information usefulness. This study makes contributions by revealing the informational influence mechanism of IRI and identifying what factors can exert effective informational influence for different types of products. It also offers practical implications for the design of influencer recommendation strategies.","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"23 5","pages":"2163-2177"},"PeriodicalIF":4.4,"publicationDate":"2024-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140370589","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0