Journal of Destination Marketing & Management最新文献

{"title":"Rural tourism initiatives and their relationship to collaborative governance and perceived value: A review of recent research and trends","authors":"Liliana Reina-Usuga ,&nbsp;Francisco Camino ,&nbsp;Gema Gomez-Casero ,&nbsp;Carol Angélica Jara Alba","doi":"10.1016/j.jdmm.2024.100926","DOIUrl":"10.1016/j.jdmm.2024.100926","url":null,"abstract":"<div><div>Rural tourism is a form of landscape conservation and sustainable development that can help respond to the challenges of rural areas. Although growing rural tourism has emerged with a collective approach, managed mainly by local communities, more attention needs to be paid to how the beneficiaries, i.e., tourists, are involved in such initiatives. This study explores the participation of tourists in governance processes in the framework of collaborative governance and perceived value. The study employs a systematic literature review using the PRISMA protocol and VOSviewer software. The results indicate a growing interest in collaborative governance-based rural tourism research, with Spain and China as significant contributors. The importance of stakeholder participation is highlighted, although mechanisms for creating deliberative spaces or decision-making processes remain to be indicated. The difficulty of actively involving tourists in these processes is acknowledged, attributing this to the transitory nature of tourism. Finally, the study argues for more inclusive and participatory approaches to achieve sustainable outcomes in rural tourism initiatives.</div></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"34 ","pages":"Article 100926"},"PeriodicalIF":8.9,"publicationDate":"2024-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142323257","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Physical evidence, branding, and behavior intention: Differential policy in integrated resorts marketing","authors":"Jinquan Zhou ,&nbsp;Hong-Wai Ho ,&nbsp;Wenjin He","doi":"10.1016/j.jdmm.2024.100930","DOIUrl":"10.1016/j.jdmm.2024.100930","url":null,"abstract":"<div><div>This study explores and evaluates the physical evidence construct in integrated resort marketing. It contributes to the stimulus-organism-response (SOR) theory by introducing the concept of physical evidence and developing a novel framework in the context of integrated resorts. This conceptual framework enhances academic understanding of the relationship between physical evidence, branding, and the behavioral intention of tourists. The results indicate that physical evidence positively impacts brand image, brand experience, and impulsive gambling; moreover, the study reveals that both brand image and brand experience partially mediate the relationship between physical evidence and gambling behavior. In terms of practical implications for service organizations, this study suggests integrated resorts should prioritize the development of physical evidence as a distinctive marketing policy. By incorporating physical evidence into the customer brand strategy, integrated resorts can create long-term impacts on brand image and brand experience, ultimately influencing gambling behavior among tourists and visitors.</div></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"34 ","pages":"Article 100930"},"PeriodicalIF":8.9,"publicationDate":"2024-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142318854","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"What drives tourists’ sustainable mobility at city destinations? Insights from ten European capital cities","authors":"Piotr Zientara ,&nbsp;Magdalena Jażdżewska-Gutta ,&nbsp;Monika Bąk ,&nbsp;Anna Zamojska","doi":"10.1016/j.jdmm.2024.100931","DOIUrl":"10.1016/j.jdmm.2024.100931","url":null,"abstract":"<div><p>The growth in tourism has brought benefits but also pressured urban transportation systems, particularly in capitals where it intersects with business and local life. While urban sustainable mobility development typically centers on the transportation needs of the residents, it frequently neglects the unsustainable travel habits of tourists. This study focuses on the key elements influencing sustainable tourist transportation, stressing the imperative for city administrations to tackle this concern. Based on a study of ten European capital cities and 5220 individual tourists, unique perspectives on urban tourist transportation are provided. Initially, a DCSM index (Destination City’ Sustainable Mobility Index) was crafted to mirror the sustainability of urban transportation systems, integrating data on cities’ transportation modes and factors promoting sustainable transportation while deterring unsustainable options. This index was then embedded in an ordered logit model, with the sustainable transportation choices of tourists as the dependent variable. The findings show that the traits of the destination city and the transportation preferences from the tourist’s home location, combined with accommodation and trip details, considerably influence their transportation decisions at the destination. These insights underline the potential to mold sustainable tourist behaviors by advancing environmentally friendly transportation systems, enhancing urban planning, and optimally positioning hotels. However, it is vital to acknowledge that without influencing tourists’ routine behaviors at home through education, their travel choices might persist. This research underscores the need for holistic strategies that integrate both destination-specific actions and pre-trip educational initiatives to truly promote tourists’ sustainable transportation behavior.</p></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"33 ","pages":"Article 100931"},"PeriodicalIF":8.9,"publicationDate":"2024-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2212571X24000799/pdfft?md5=4ac94cda8c9b997bd0765b265d2c01da&pid=1-s2.0-S2212571X24000799-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142098689","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"An analysis of the consumer profile and the willingness to pay in immersive virtual tourism","authors":"Juan F. Prados-Castillo ,&nbsp;Miguel Ángel Solano-Sánchez ,&nbsp;José María Martín Martín ,&nbsp;Francisco Liebana-Cabanillas","doi":"10.1016/j.jdmm.2024.100929","DOIUrl":"10.1016/j.jdmm.2024.100929","url":null,"abstract":"<div><p>This study aims to determine the associations between socio-demographic profiles, respondents’ self-assessed technology proficiency, willingness to carry out different immersive virtual tourism experiences, and willingness to pay for these kinds of activities compared to real-life experiences. The theoretical framework of the Technology Acceptance Model identifies the perceived usefulness and ease of use of a new technology as key acceptance factors. An Artificial Neural Network was applied to the information obtained through the questionnaires. The study discovered that two factors, virtual tourism engagement and perceived usefulness, significantly impact willingness to pay. Previous video game experience enhances ease-of-use perception. While previous experience with video games increases perceived ease of use, it is revealed that a high degree of experience with technology, which is somewhat in line with the profile of digital natives, may reduce willingness to pay, in line with the experience paradox theory. This knowledge can guide the development of new market segments and marketing strategies, including pricing policies and the promotion of tourist destinations. The growth of technology and tourist capabilities has led to virtual tourism, which can act as a complementary, substitute, or marketing tool. This emerging form of tourism experiences an acceptance curve, where willingness to pay has yet to be explored. This study on the experience paradox and digital natives' impact offers originality, shedding light on the factors affecting willingness to pay in virtual tourism.</p></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"33 ","pages":"Article 100929"},"PeriodicalIF":8.9,"publicationDate":"2024-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142098688","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Revisiting medical tourism research: Critical reviews and implications for destination management and marketing","authors":"Antony King Fung Wong ,&nbsp;Thanakarn Bella Vongvisitsin ,&nbsp;Ping Li ,&nbsp;Yingying Pan ,&nbsp;Chris Ryan","doi":"10.1016/j.jdmm.2024.100924","DOIUrl":"10.1016/j.jdmm.2024.100924","url":null,"abstract":"<div><p>In recent decades, hospitality and tourism scholars have shown increasing interest in medical tourism research. However, a comprehensive and systematic review of medical tourism research is lacking. To address this gap, this study undertook a review of 131 medical tourism studies published in the Social Sciences Citation Index-listed journals from 1987 to 2022. Their research designs, geographic foci, types of medical tourism, and applied theories were thoroughly described. Based on thematic analysis, critical reflections were conducted on five existing research streams, including the medical tourism economy, medical tourism destination management and marketing, medical tourism suppliers, medical tourists, and local community involvement. A conceptual framework was developed and visually presented. This study concludes by addressing the existing knowledge gaps and highlights several implications for future medical tourism research, including destination management and marketing, as well as conceptual and methodological aspects. These critical reviews and implications offer medical tourism scholars a wide range of research domains, research questions, theoretical frameworks, and methodological approaches for future inquiries.</p></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"33 ","pages":"Article 100924"},"PeriodicalIF":8.9,"publicationDate":"2024-08-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142020944","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Unveiling the Instagram effect: Decoding factors influencing visiting intentions of superstar Spanish museums","authors":"Nuria Recuero Virto ,&nbsp;Joaquin Aldas Manzano ,&nbsp;Jesús García-Madariaga ,&nbsp;Francis Blasco López","doi":"10.1016/j.jdmm.2024.100881","DOIUrl":"10.1016/j.jdmm.2024.100881","url":null,"abstract":"<div><p>This study employs the Stimulus-Organism-Response (S-O-R) and Technology Acceptance Model (TAM) paradigms to delve into the intricate variables that shape Instagram users' intentions to visit renowned Spanish museums, known as the Golden Triangle of Art. Leveraging a comprehensive analysis using partial least squares, this research scrutinizes the visiting intentions of Instagram users and synthesizes insights from a diverse sample of 956 respondents. The findings of this study yield remarkable contributions: (1) presenting an exceptional framework for advancing research in the realm of visiting intentions within the S-O-R and TAM paradigms; (2) bridging a critical research gap by exploring the influence of social networks on visiting intentions; and (3) illuminating the vital role of cognitive and affective reactions in translating information attributes into tangible behavioural responses. This research offers insights for academia, practitioners, and museum stakeholders alike, shaping the understanding of digital platforms’ impact on cultural tourism.</p></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"33 ","pages":"Article 100881"},"PeriodicalIF":8.9,"publicationDate":"2024-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2212571X24000295/pdfft?md5=a79fb088456acdcb954f1eee719ca9e6&pid=1-s2.0-S2212571X24000295-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141915240","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The impact of resilience on community variations in the relationships between tourism and quality of life","authors":"Eunjung Yang ,&nbsp;Jinwon Kim ,&nbsp;Heather J. Gibson ,&nbsp;Brijesh Thapa","doi":"10.1016/j.jdmm.2024.100928","DOIUrl":"10.1016/j.jdmm.2024.100928","url":null,"abstract":"<div><p>Tourism aims to enhance community quality of life, but its impacts can be positive and/or negative by community. Under increasing uncertainty from multiple crises, this study links tourism sectors with the concepts of community resilience and quality of life to support sustainable development. We examined how community resilience spatially mediates dynamic relationships between tourism and community quality of life. To consider locally varying relationships, we developed an integrated framework and model, employing spatial path analysis to address spatial interactions at the community level between tourism sectors, community resilience, and community quality of life. The proposed model was applied to Florida, a US state heavily reliant on tourism and regularly affected by natural hazards. Findings indicate that community resilience spatially mediates the positive and/or negative effects of two tourism sectors on community quality of life: Accommodation and Amusement/Gambling/Recreation, leading to spatially varying positive/negative relationships between tourism and community quality of life across communities. This study demonstrates that the accuracy of community-level measurements of tourism and qualty of life can be improved by acknowledging spatial interactions and the resilience status of each community. Our findings support localized community policies for achieving sustainable, resilient, and healthy community development based on tourism.</p></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"33 ","pages":"Article 100928"},"PeriodicalIF":8.9,"publicationDate":"2024-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141891764","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Beyond a lasting impression: Exploring the impact of brand image on revisit intention, unveiling place attachment as a mediating mechanism","authors":"Rosa Rodrigues ,&nbsp;Arlindo Madeira ,&nbsp;Teresa Palrão","doi":"10.1016/j.jdmm.2024.100927","DOIUrl":"10.1016/j.jdmm.2024.100927","url":null,"abstract":"<div><p>A robust and positive brand image, intertwined with a strong sense of place attachment, creates a symbiotic cycle that fuels customer loyalty and ignites the desire for a return visit. By leveraging a quantitative research approach and employing rigorous statistical methods, three distinct studies were conducted. The first study, primarily exploratory, was aimed at scrutinizing the psychometric attributes of the data collection instrument (n = 304). The ensuing confirmatory study sought to validate the results extracted from the exploratory factor analysis (n = 305). The third study was designed to examine the mediating influence of place attachment in the relation between the city of Lisbon's brand image and the revisit intention (n = 355). The data analysis revealed that brand image directly propels the revisit intention; however, when place attachment is introduced into the model as a mediator, the impact of brand image on revisit intention diminishes. These findings imply that when revisit intentions are evaluated, the significance ascribed to place attachment supersedes that ascribed to brand image.</p></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"33 ","pages":"Article 100927"},"PeriodicalIF":8.9,"publicationDate":"2024-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141891766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Leveraging emojis as visual semiotics for enhanced engagement in destination marketing","authors":"Joanne Yu ,&nbsp;Astrid Dickinger ,&nbsp;Roman Egger","doi":"10.1016/j.jdmm.2024.100925","DOIUrl":"10.1016/j.jdmm.2024.100925","url":null,"abstract":"<div><p>While emojis serve as a proxy of emotion in digital environments and pave the way for new epistemological viewpoints in destination marketing, certain symbols fail to receive equal attention. This study explores the sentiment of emojis across social media posts featuring different destination characteristics and their impact on engagement. By employing topic modelling and permutation feature importance, the findings revealed 21 topics based on diverse tourism contexts and the relative importance of different emoji types in predicting engagement. Moreover, in addition to bridging semiotics, data science, and tourism, this research also provides a deeper understanding of leveraging visual semiotics through their embedded sentiment.</p></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"33 ","pages":"Article 100925"},"PeriodicalIF":8.9,"publicationDate":"2024-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141732198","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Virtual streamer and destination visitation: An attractiveness transfer perspective","authors":"Zhongyuan Zhou ,&nbsp;Si Wen ,&nbsp;Ting (Tina) Li ,&nbsp;Xianfeng Zhang ,&nbsp;Ming Chi","doi":"10.1016/j.jdmm.2024.100922","DOIUrl":"https://doi.org/10.1016/j.jdmm.2024.100922","url":null,"abstract":"<div><p>Virtual streamer has been utilized in the field of destination marketing where it has gained considerable success. This study develops an emotional richness–streamer attractiveness–parasocial relationship (PSR)–destination attractiveness–visit intention framework to explain the effect of virtual streamers on destination visitation based on image transfer theory. A total of 400 valid responses were collected through a questionnaire and then analysed with partial least squares structural equation modelling. The results indicate that the emotional richness of virtual streamers increases the viewer's perception of the streamer's attractiveness. In turn, such attractiveness could transfer to the destination through the mediation of the PSR, which further arouses visit intention. Moreover, the results reveal the moderating effects of streamer type (AI vs. non-AI) and streamer–viewer gender congruity. This study not only contributes to the live-streaming and destination marketing literature but also offers several useful suggestions for practitioners.</p></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"33 ","pages":"Article 100922"},"PeriodicalIF":8.9,"publicationDate":"2024-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141607526","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}