The impact of anticipated feelings and artist fame on customers' decisions to attend live flamenco shows

IF 8.9 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Destination Marketing & Management Pub Date : 2025-02-08 DOI:10.1016/j.jdmm.2025.100994

Jesús Heredia-Carroza , Jesús Peña-Vinces , Luis Palma , Luis F. Aguado

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引用次数: 0

Abstract

Most current research on consumer behaviour focuses on customer satisfaction, trust, and loyalty. However, few studies evaluate the factors influencing customers' decisions to attend live performances, particularly in the context of flamenco. This study aims to fill this gap by examining how anticipated feelings and artist fame impact customers' decisions to attend live flamenco shows. Using a sample of 584 flamenco consumers and applying Structural Equation Modelling, this research finds that anticipated feelings play a crucial role in driving attendance, while the influence of artist fame is more nuanced. The results reveal that while the artist fame does not directly increase attendance, the emotional connection fostered during performances significantly impacts customers' intentions to attend future shows. These findings underscore the importance of prioritising the emotional experience in marketing strategies for live flamenco shows. Additionally, the study highlights the potential for flamenco festivals to enhance the cultural identity and appeal of tourist destinations, contributing to increased tourism and economic benefits. This research provides valuable insights for music industry managers and marketers, suggesting that fostering emotional engagement and authenticity can drive attendance and loyalty in the traditional music sector.

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来源期刊

Journal of Destination Marketing & Management Multiple-

CiteScore

18.60

自引率

3.60%

发文量

审稿时长

43 days

期刊介绍： The Journal of Destination Marketing & Management (JDMM) is an international journal that focuses on the study of tourist destinations, specifically their marketing and management. It aims to provide a critical understanding of all aspects of destination marketing and management, considering their unique contexts in terms of policy, planning, economics, geography, and history. The journal seeks to develop a strong theoretical foundation in this field by incorporating knowledge from various disciplinary approaches. Additionally, JDMM aims to promote critical thinking and innovation in destination marketing and management, expand the boundaries of knowledge, and serve as a platform for international idea exchange.