智能旅游技术对参与、体验和地方依恋的影响：以游戏化为调节因素的重点研究

IF 8.9 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Destination Marketing & Management Pub Date : 2025-02-28 DOI:10.1016/j.jdmm.2025.100997

Smita Singh , SoJung Lee , Ken Tsai

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引用次数: 0

摘要

随着旅游业的发展，企业正在探索吸引游客的创新策略。将游戏化融入智能旅游技术（STT）对于提高参与度和丰富目的地体验至关重要。在参与理论的基础上，本研究探讨了STT属性、技术参与和游戏化如何共同增强目的地体验，培养更强的地方依恋感。结构方程建模结果表明，技术交流属性显著促进技术投入，正向影响目的地体验和地方依恋。多群体分析进一步表明，游戏化发挥了关键的调节作用，放大了技术参与对目的地体验的影响。这些发现通过提供专注于特定游戏元素执行的经验证据，独特地填补了游戏化研究的空白。此外，它还为从业者提供了宝贵的实践见解，以设计引人入胜和游戏化的内容，最终提升旅游体验。

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The impact of smart tourism technologies on engagement, experiences, and place attachment: A focused study with gamification as the moderator

Amid the evolving landscape of tourism, businesses are exploring innovative strategies to attract visitors. Integrating gamification into smart tourism technologies (STT) is vital for enhancing engagement and enriching destination experiences. Grounded in the engagement theory, this study investigates how STT attributes, technology engagement, and gamification collectively enhance destination experiences, fostering a stronger sense of place attachment. Structural equation modeling results indicate that STT attributes significantly boost technology engagement, positively influencing destination experiences and place attachment. Multi-group analysis further reveals that gamification plays a crucial moderating role, amplifying the impact of technology engagement on destination experiences. These findings uniquely fill a void in gamification research by providing empirical evidence solely focused on the implementation of specific game elements. Additionally, it offers valuable practical insights for practitioners to design engaging and gamified content, ultimately elevating the tourism experiences.

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来源期刊

Journal of Destination Marketing & Management Multiple-

CiteScore

18.60

自引率

3.60%

发文量

审稿时长

43 days

期刊介绍： The Journal of Destination Marketing & Management (JDMM) is an international journal that focuses on the study of tourist destinations, specifically their marketing and management. It aims to provide a critical understanding of all aspects of destination marketing and management, considering their unique contexts in terms of policy, planning, economics, geography, and history. The journal seeks to develop a strong theoretical foundation in this field by incorporating knowledge from various disciplinary approaches. Additionally, JDMM aims to promote critical thinking and innovation in destination marketing and management, expand the boundaries of knowledge, and serve as a platform for international idea exchange.