智能旅游技术对参与、体验和地方依恋的影响：以游戏化为调节因素的重点研究

IF 8.9 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Destination Marketing & Management Pub Date : 2025-02-28 DOI:10.1016/j.jdmm.2025.100997

Smita Singh , SoJung Lee , Ken Tsai

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The impact of smart tourism technologies on engagement, experiences, and place attachment: A focused study with gamification as the moderator

Amid the evolving landscape of tourism, businesses are exploring innovative strategies to attract visitors. Integrating gamification into smart tourism technologies (STT) is vital for enhancing engagement and enriching destination experiences. Grounded in the engagement theory, this study investigates how STT attributes, technology engagement, and gamification collectively enhance destination experiences, fostering a stronger sense of place attachment. Structural equation modeling results indicate that STT attributes significantly boost technology engagement, positively influencing destination experiences and place attachment. Multi-group analysis further reveals that gamification plays a crucial moderating role, amplifying the impact of technology engagement on destination experiences. These findings uniquely fill a void in gamification research by providing empirical evidence solely focused on the implementation of specific game elements. Additionally, it offers valuable practical insights for practitioners to design engaging and gamified content, ultimately elevating the tourism experiences.

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来源期刊

Journal of Destination Marketing & Management Multiple-

CiteScore

18.60

自引率

3.60%

发文量

审稿时长

43 days

期刊介绍： The Journal of Destination Marketing & Management (JDMM) is an international journal that focuses on the study of tourist destinations, specifically their marketing and management. It aims to provide a critical understanding of all aspects of destination marketing and management, considering their unique contexts in terms of policy, planning, economics, geography, and history. The journal seeks to develop a strong theoretical foundation in this field by incorporating knowledge from various disciplinary approaches. Additionally, JDMM aims to promote critical thinking and innovation in destination marketing and management, expand the boundaries of knowledge, and serve as a platform for international idea exchange.