{"title":"The TikTok Caliphate: How Jihadist Supporters Exploit Algorithmic Recommendations and Evade Content Moderation","authors":"Gilad Karo, Tom Divon, Blake Hallinan","doi":"10.1177/20563051251412167","DOIUrl":"https://doi.org/10.1177/20563051251412167","url":null,"abstract":"Jihadist organizations and their supporters have long used social media to spread propaganda, creating enduring content moderation challenges. Despite TikTok’s purported zero-tolerance approach to violent extremism, terrorist propaganda persists on the platform. This study investigates how supporters of ISIS and Al-Qaeda employ TikTok’s features to exploit algorithmic recommendations and evade content moderation, increasing their visibility within a hostile platform environment. We strategically enrolled the platform’s recommendation system to surface terrorist propaganda and inductively developed a typology of five communicative techniques: <jats:italic toggle=\"yes\">audio camouflage</jats:italic> (manipulating recorded audio and metadata), <jats:italic toggle=\"yes\">meme infiltration</jats:italic> (embedding extremist content within pop culture references), <jats:italic toggle=\"yes\">blurred intent</jats:italic> (distorting sensitive visuals), <jats:italic toggle=\"yes\">emoji codes</jats:italic> (using coded language and symbols), and <jats:italic toggle=\"yes\">bait-and-switch</jats:italic> (deferring the reveal of extremist messaging). Together, these tactics constitute a form of everyday extremism embedded within TikTok’s vernacular practices, aesthetics, and pop culture references, exposing the limitations of TikTok’s moderation and state regulations. Our study underscores the need for improved governance, culturally informed moderation, and greater collaboration between platforms and governments to combat online radicalization and extremism.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"78 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2026-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147287351","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Informational Over Aspirational: Delineating “Influencers With Expertise” and “Experts With Influence” in the Wellness Industry","authors":"Mariah L. Wellman","doi":"10.1177/20563051261427977","DOIUrl":"https://doi.org/10.1177/20563051261427977","url":null,"abstract":"The line between “influencers with expertise” and “experts with influence” in the health and wellness industry has blurred and has confused the public on whom they can rely for their health information. Influencers with expertise in the wellness industry are those who have amassed authority through their online content and their ability to reflect an authentic self, often questioning and even outright denying the role of institutional experts and science. Experts with influence, on the contrary, are institutionally credentialed leaders with professional acumen in health and medicine who share credible information while attempting to debunk rampant misinformation. First, I describe the relationship between knowledge, expertise, and credibility, the last of which is considered a central norm of the influencer industry. Then, I offer differentiation between influencers with expertise and experts with influence. Then, through semi-structured interviews, I ask how influencers understand their perceived expertise and how they navigate and communicate their role to their audiences. The findings explicate the utilization of embodied knowledge in the wellness influencer industry, the use of disclaimers and claims to knowledgeability as protection from critique, and how many wellness influencers ultimately see themselves as a “different kind” of expert.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"24 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2026-02-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146778306","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"‘Rape Isn’t Real, and If It Is, Foids Deserve It’: The Complex and Contradictory Articulations of Rape and Gender-Based Hate Among Incels","authors":"Mathilda Åkerlund","doi":"10.1177/20563051261419384","DOIUrl":"https://doi.org/10.1177/20563051261419384","url":null,"abstract":"Sexual hate and violence are core tenets of incel ideology, yet few studies have examined in detail how rape is understood and articulated within these digital communities. This article addresses this gap through a critical discourse analysis of 3,353 posts published in one of the largest international incel forums. It investigates (1) how women are portrayed in the context of rape; (2) how rape is understood among incels and how these understandings are substantiated; (3) how incels situate themselves in these discussions; and (4) how claims about women and rape are mitigated or reinforced through user interactions. The analysis highlights the contradictions and inconsistencies embedded in incel discourse about sex, rape and women, as well as incels’ strategic use of victimhood. The article further demonstrates the extremism of gender-based hate and the abhorrent language used to construct meaning around women and rape. Importantly though, the article shows how incel articulations of rape do not fundamentally diverge from mainstream misogyny. Instead, they are intensifications of ideas about rape and women which persist through the rape culture and rape myths in mainstream society, but are exacerbated by collective culture, lack of moderation and the separatist nature of the incel communities.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"9 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2026-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146260926","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Presumed Prevalence/Persuasiveness of Online Misinformation and Americans’ Dissatisfaction With Democracy","authors":"Chloe Mortenson, Erik C. Nisbet, R. Kelly Garrett","doi":"10.1177/20563051261420610","DOIUrl":"https://doi.org/10.1177/20563051261420610","url":null,"abstract":"American public discourse about online misinformation often exaggerates its prevalence and persuasiveness, potentially harming Americans’ evaluations of democratic governance. This project uses two studies conducted during the 2020 and 2022 elections to test whether the presumed prevalence/persuasiveness of online misinformation (P3OM)—the perception that online misinformation is both widespread and persuasive—undermines Americans’ satisfaction with democracy. Fixed-effects regression analysis of an eight-wave online panel survey reveals that both dimensions of P3OM are correlated with reduced democratic satisfaction. A follow-up online survey experiment provides evidence that exposure to messages about online misinformation reduces democratic satisfaction. Theoretical implications and strategies for reducing the presumed influence of online misinformation on democratic satisfaction are discussed.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"18 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2026-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146215769","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"“You Are Not Fat”: The Postfeminist Contradiction in #RejectBodyAnxiety—A Computationally Assisted Critical Thematic Analysis","authors":"Lei Chen, Kun Zhou, Sang Jung Kim","doi":"10.1177/20563051261419392","DOIUrl":"https://doi.org/10.1177/20563051261419392","url":null,"abstract":"Digital platforms have facilitated body-positive discourses that challenge appearance norms, yet these often intertwine with postfeminist elements, creating paradoxes that both resist and reinforce hegemonic ideals. By deploying computationally assisted critical thematic analysis across 1915 #RejectBodyAnxiety posts on RedNote, this study reveals both the <jats:italic toggle=\"yes\">breadth</jats:italic> —the full variety of user-generated discursive elements and their articulation patterns—and the <jats:italic toggle=\"yes\">depth</jats:italic> —the discursive meanings configured through these articulations, of this feminist digital activism site. The findings show that body-positivity discourses under #RejectBodyAnxiety are profoundly reconfigured through their articulation with localized postfeminist formations and platform-mediated empowering mechanisms, reframing body positivity as <jats:italic toggle=\"yes\">ideal positivity</jats:italic> —a postfeminist discourse that refines hegemonic beauty ideals by shedding their extreme traits ( <jats:italic toggle=\"yes\">Selective Subversion</jats:italic> ) and making them appear attainable ( <jats:italic toggle=\"yes\">Tactical Conformity</jats:italic> ), thereby transforming them into seemingly positive forms. While fostering empowerment, this discourse risks new exclusions, marginalizing some women and intensifying postfeminist contradictions. Tracing these sensibilities through social media, the study highlights their new forms in non-Western contexts and underscores the need to address emerging discourses in body image promotion.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"47 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2026-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146169684","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
M. Luke Smith, Guangqing Chi, Junjun Yin, Yosef Bodovski, S. Shyam Sundar
{"title":"County Partisanship Affects Social Media Posting Behavior During a Pandemic","authors":"M. Luke Smith, Guangqing Chi, Junjun Yin, Yosef Bodovski, S. Shyam Sundar","doi":"10.1177/20563051261419387","DOIUrl":"https://doi.org/10.1177/20563051261419387","url":null,"abstract":"The COVID-19 pandemic in the United States has been characterized by political partisan differences and opinions that influenced individual behavior and political policies, correlating with varying outcomes. Measuring these differences in opinion using traditional methods, such as opinion polls, can be costly and provides only a snapshot of sentiment at a given time. Social media platforms like X (formerly Twitter) may offer a real-time tool for assessing opinions to explore the relationship between differing viewpoints about the pandemic and how these differences impact the occurrence and severity of disease burden. Utilizing an open-source data set of 1.75 million keyword-selected X (Twitter) posts, updated weekly from January 1, 2020, through December 31, 2021, along with publicly available COVID-19 case and death counts and county-level data on election outcomes from the 2020 election, we analyzed how the volume of tweets on the X (Twitter) platform related to COVID-19 has changed over time and how patterns of use vary across the partisan divide. We discovered that Democratic-leaning counties exhibited higher X (Twitter) volume associated with COVID-19 topics compared to Republican-leaning counties in response to changes in case or death rates. In addition, we found a higher proportion of tweets in urban counties compared to rural ones.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"299 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2026-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146169685","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Institutionalized Sharenting: Industry Dynamics Shaping Children’s Visibility in Influencer Content","authors":"Beuckels Emma","doi":"10.1177/20563051261419394","DOIUrl":"https://doi.org/10.1177/20563051261419394","url":null,"abstract":"This article critically investigates the institutional dynamics that shape influencer sharenting, employing a constructivist framework and the concept of institutional work. Based on in-depth interviews with key industry stakeholders, the study demonstrates how children’s visibility within influencer marketing is strategically cultivated through the interdependent operation of economic, professional, and normative structures. The article introduces the concept of <jats:italic toggle=\"yes\">institutionalized sharenting</jats:italic> to describe the processes through which sharenting becomes routinized and legitimized, enabling industry actors to capitalize on children’s presence while displacing full responsibility onto parents. This deflection is enacted through a variety of practices, such as the inclusion of children via strategic collaborations with their parents, and is framed through discourses of authenticity, intensive parenting, and personal choice. Ultimately, the paper argues that the marginalization of children, despite their centrality to the industry’s profitability, is sustained by adultist and neoliberal logics that frame children’s labour as play and familial monetization as empowerment.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"51 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2026-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146169686","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Conjuncture of Intentionality, Facticity, and Identity: Exposure to Disinformation and Malinformation on Social Media and Their Association With Ethnic Polarization","authors":"Qurban Hussain Pamirzad, Qiang Chen","doi":"10.1177/20563051261417516","DOIUrl":"https://doi.org/10.1177/20563051261417516","url":null,"abstract":"The dissemination of weaponized information—defined as the intentional use of falsehoods (i.e. disinformation) and the harmful misuse of accurate information (i.e. malinformation) against a target—on social media represents a notable downside of these platforms, often linked to polarization. However, research on the relationship between weaponized information and polarization remains limited due to conceptual ambiguities and geographical context. This study uses cross-sectional survey data ( <jats:italic toggle=\"yes\">N</jats:italic> = 520) collected across eight provinces in Afghanistan to explore the direct and indirect association between exposure to disinformation and malinformation online and ethnic polarization. Findings through mediation analyses reveal that exposure to disinformation was not associated with ethnic polarization, either directly or indirectly. Conversely, exposure to malinformation was directly associated with ethnic polarization and indirectly linked to it through increased ingroup positive perception. These findings highlight the nuanced difference in how intentional falsehoods and the harmful misuse of accurate information shape polarization dynamics in ethnically diverse and polarized societies.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"384 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2026-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146129372","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Matthew J. A. Craig, Mina Choi, Ying Zhu, Toqa Hassan, Samuel Mensah Noi, David E. Silva
{"title":"It Listens to Me So I Feel Well and Connected: Investigating the Influence of TikTok users’ Perceived Algorithm Responsiveness and (In)sensitivity on Well-Being Via Self-Determination","authors":"Matthew J. A. Craig, Mina Choi, Ying Zhu, Toqa Hassan, Samuel Mensah Noi, David E. Silva","doi":"10.1177/20563051261417301","DOIUrl":"https://doi.org/10.1177/20563051261417301","url":null,"abstract":"Social media has grown to be a large part of our virtual connectedness online. However, with this growth in digital connection, we have also become connected with digital entities that run them (social media). Borrowing from the concept of interpersonal responsiveness, researchers have found that users perceive their algorithm to be responsive to their needs and sensitive to their identity have a greater sense of well-being online and media enjoyment. However, the mechanisms for which these connect with one another (responsiveness predicting subjective well-being) remain to be disentangled. Guided by self-determination theory, this study examines whether autonomy, competence, and relatedness satisfaction through TikTok use mediate the associations between perceived algorithm responsiveness and insensitivity and satisfaction with life. With an online survey ( <jats:italic toggle=\"yes\">N</jats:italic> = 385), our study found that greater responsiveness is associated with greater life satisfaction mediated through greater relatedness satisfaction. However, greater competence satisfaction was associated with lower life satisfaction. Future research and current limitations in light of our findings are discussed.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"86 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2026-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146089862","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Oliver Mel Allen, Yi Zu, Milo Z. Trujillo, Brooke Foucault Welles
{"title":"From Flowers to Fascism? The Cottagecore to Tradwife Pipeline on Tumblr","authors":"Oliver Mel Allen, Yi Zu, Milo Z. Trujillo, Brooke Foucault Welles","doi":"10.1177/20563051251413920","DOIUrl":"https://doi.org/10.1177/20563051251413920","url":null,"abstract":"In this work, we collected and analyzed social media posts to investigate an aesthetic-based pipeline where users searching for Cottagecore content may find Tradwife content co-opted by white supremacists. Through quantitative analysis of over 200,000 Tumblr posts and qualitative coding of about 2350 Tumblr posts, we did not find evidence of an explicit radicalization. We found that problematic Tradwife posts found in the literature may be confined to Tradwife-only spaces, while content in the Cottagecore tag generally did not warrant extra moderation. However, we did find evidence of a mainstreaming effect in the overlap between the Tradwife and Cottagecore communities. In our qualitative analysis, there was more interaction between queer and Tradwife identities than expected based on the literature, and some Tradwives even explicitly included queer people and disavowed racism in the Tradwife community on Tumblr. This could be genuine, but we propose that this is an example of mainstreaming, where white supremacists re-brand their content and follow platform norms to spread ideologies that would otherwise be rejected. In addition, through temporal analysis, we observed a change in the central tags used by Tradwives in the Cottagecore tag pre- and post-2021. Initially, these posts focused on aesthetics and hobbies like baking and gardening, but post-2021, the central tags focused more on religion, traditional gender roles, and homemaking—all of which align with white supremacist rhetoric about womanhood.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"71 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2026-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146048650","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}