{"title":"Toward a Datafied Mindset: Conceptualizing Digital Dynamics and Analogue Resilience","authors":"Rita Figueiras, Göran Bolin, Veronika Kalmus","doi":"10.1177/20563051241254369","DOIUrl":"https://doi.org/10.1177/20563051241254369","url":null,"abstract":"This article explores the ways in which what we call the analogue and the datafied mindsets perceive the functioning of the datafied world. Based on a qualitative interview study of two generations of media users in Estonia, Portugal, and Sweden, we present and analyze underlying patterns in participants’ media attitudes and related practices. We show that belonging to a media generation does not always produce a homogeneous mindset or a uniform attitude toward media technologies. These mindsets, being ideal-typical constructs, are not bound to individuals: the same person can display features of the analogue and the datafied mindset in relation to different parts of the datafied world. One mindset does not replace the other but rather adds another layer to the social action of the individuals. The mindsets are multi-dimensional and molded by contrasting understandings, indicating that the tenacious structures of the analogue world linger on in the datafied social space.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"20 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2024-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141085210","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Greenfluencing Through the Power of Emotions? Impact of Message Frames and Emotionally Matching Background Music on the Effectiveness of Influencers’ Environmental Communication","authors":"Zoe Olbermann, Fabian Mayer, Holger Schramm","doi":"10.1177/20563051241254381","DOIUrl":"https://doi.org/10.1177/20563051241254381","url":null,"abstract":"Social media influencers have become increasingly important in persuading people to become environmentally sensitive. As “greenfluencers” have been studied primarily in the context of advertising, it is crucial to investigate the mechanisms and effects of their non-product–related environmental messages. In two studies, we tested different message frames, a well-known persuasion strategy, in the context of Instagram reels (short audiovisual videos), where user-added background music is a prominent feature. In a 2 × 2 between-subjects online experiment ( N = 240), we manipulated the message frame (gain vs. loss) and the background music (positive vs. negative emotional valence) and found that loss frames reduced behavioral intention via negative emotions. A second 2 × 2 between-subjects online experiment ( N = 207) replicated these findings with an older sample and provided additional evidence that gain frames should be used in environmental communication. Contrary to our assumptions, we found no effect of the emotional valence of music in either study.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"6 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2024-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141074200","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"“There’s Always a Way to Get Around the Guidelines”: Nonsuicidal Self-Injury and Content Moderation on TikTok","authors":"Valerie Lookingbill, Kimanh Le","doi":"10.1177/20563051241254371","DOIUrl":"https://doi.org/10.1177/20563051241254371","url":null,"abstract":"The stigmatized nature of nonsuicidal self-injury may render TikTok, a short-form, video-sharing social media platform, appealing to individuals who engage in this behavior. Since this community faces biased scrutiny based on stigmatization surrounding mental health, nonsuicidal self-injury users may turn to TikTok, which offers a space for users to engage in discussions of nonsuicidal self-injury, exchange social support, experience validation with little fear of stigmatization, and facilitate harm reduction strategies. While TikTok’s Community Guidelines permit users to share personal experiences with mental health topics, TikTok explicitly bans content that shows, promotes, or shares plans for self-harm. As such, TikTok may moderate user-generated content, leading to exclusion and marginalization in this digital space. Through semi-structured interviews with 8 TikTok users and a content analysis of 150 TikTok videos, we explore how users with a history of nonsuicidal self-injury experience TikTok’s algorithm to engage with content on nonsuicidal self-injury. Findings demonstrate that users understand how to circumnavigate TikTok’s algorithm through hashtags, signaling, and algospeak to maintain visibility while also circumnavigating algorithmic detection on the platform. Furthermore, findings emphasize that users actively engage in self-surveillance, self-censorship, and self-policing to create a safe online community of care. Content moderation, however, can ultimately hinder progress toward the destigmatization of nonsuicidal self-injury.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"73 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2024-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140961514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Governing the Resilient Self: Influencers’ Digital Affective Labor in Quarantine Vlogs","authors":"Alkım Yalın","doi":"10.1177/20563051241247749","DOIUrl":"https://doi.org/10.1177/20563051241247749","url":null,"abstract":"This article explores quarantine vlogs on YouTube to examine the cultural production of influencers during the early days of the COVID-19 pandemic. By using a grounded theory approach to analyze 9 quarantine vlogs filmed by woman creators along with 480 user comments, this article argues that quarantine vlogs are shaped by influencers’ competing desires of (1) offering care and soothing content to the viewers and (2) instrumentalizing the discontents of the pandemic moment as a neoliberal device to preserve their aspirational self. In quarantine vlogs, influencers interact with their audiences by recognizing the emotional and mental strains of navigating the pandemic or their relative privilege, while they reframe the pandemic experience as an opportunity for productivity and self-growth. Consequently, influencers engage in significant affective labor and self-governance during a global health crisis to establish a resilient persona and maintain their online visibility.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"42 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2024-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140895784","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"When Monument Battles Go Digital: Russian–Ukrainian Conflicts over Material Heritage on Telegram","authors":"Anastasiya Pshenychnykh, Alena Pfoser, Sabina Mihelj","doi":"10.1177/20563051241242788","DOIUrl":"https://doi.org/10.1177/20563051241242788","url":null,"abstract":"In the context of increasing conflicts over material heritage around the world, this article examines the role digital media play in battles over monuments. The rise of digital media brought significant changes to the cultural dynamics of heritage conflicts, which have not been adequately addressed in existing literature. Bringing together work on monuments, (digital) memory conflicts, and digital activism, we identify three key dimensions of monument battles in which the impact of digital media is most clearly visible: (a) participation, democratization, and deterritorialization; (b) reframing and contestation; and (c) mobilization and the online-offline movement of heritage battles. We illustrate these arguments drawing on a critical discourse analysis of monument battles on the messaging application Telegram in the context of Russia’s full-scale invasion of Ukraine, using a sample of 940 posts from both pro-Ukrainian and pro-Russian channels. We demonstrate that despite potentially providing space for alternative memory interpretations, online memory contestations over heritage contributed to the construction of polarized and mutually exclusive worlds.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"52 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2024-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140818100","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Creating “Safe Places” in Social Media: Japanese Youth’s Tactics of Self-Presentation During the COVID-19 Pandemic","authors":"Kyounghwa Yonnie Kim, Kana Ohashi, Larissa Hjorth","doi":"10.1177/20563051241247924","DOIUrl":"https://doi.org/10.1177/20563051241247924","url":null,"abstract":"This article explores the self-presentation strategies of young Japanese people (aged 19–21) on social media during the COVID-19 pandemic, with a specific focus on their creative resistance to social constraints. Drawing from ethnographic investigations conducted with Japanese college students, we delve into the creative practices undertaken by these individuals to carve out “safe places” within the digital sphere amid the prevailing peer pressure in Japanese culture to rigidly adhere to quarantine rules. Our findings illuminate the diverse strategies employed by Japanese youth to not only project a “socially responsible” self-presentation during the pandemic but also strategically navigate the boundaries between public and private spheres while challenging dominant structures on media platforms and societal norms to assert their agency and autonomy through creativity. These tactics ranged from the management of self-expression on social media to overt acts of defiance against societal expectations. By examining individual cases of Japanese youth, we shed light on the nuanced ways in which individuals leverage hyperconnectivity across various social media platforms to manage their identities and challenge societal norms, thus shaping their experiences of the pandemic. This article also contributes to understanding the dynamic interplay between culture, virtual social networks, and individual agency in times of crisis.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"107 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2024-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140818110","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Amber van der Wal, Patti M. Valkenburg, Irene I. van Driel
{"title":"In Their Own Words: How Adolescents Use Social Media and How It Affects Them","authors":"Amber van der Wal, Patti M. Valkenburg, Irene I. van Driel","doi":"10.1177/20563051241248591","DOIUrl":"https://doi.org/10.1177/20563051241248591","url":null,"abstract":"The aim of this qualitative study was to uncover homogeneity (commonalities between adolescents), heterogeneity (differences between adolescents), and duality (differences within adolescents) in the relationship between adolescents’ social media use and well-being. To do so, 8 focus groups with 55 adolescents aged 14–17 were conducted. Anchored in the differential susceptibility to media effects model, we examined adolescents’ (1) individual motives and (2) moods leading to social media use, (3) the nature of this use, (4) their affective responses, and (5) perceived longer-term effects. Through deductive thematic analysis, we noted large homogeneity in motives for social media use but heterogeneity in moods leading to social media use. In addition, our findings revealed heterogeneity and duality in the affective responses and the perceived long-term effects of social media use. This duality, where the same individual is affected in both positive and negative ways by social media use, appeared in various forms: concurrently, when adolescents experience conflicting feelings simultaneously, such as feeling both envy and inspiration; alternately, when adolescents shift between experiences, such as feelings of connection and isolation; and sequentially, for example, where initial enjoyment gradually turns into boredom. Furthermore, duality appeared across different cognitive and affective aspects of well-being. Directions for future research are provided on how to examine the role and meaning of various forms of homogeneity, heterogeneity, and duality in the relationship between adolescents’ social media use and well-being.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"191 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2024-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140808574","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"“You Could Hear a Hair Pin Drop”: Queer Utopianism and Informal Knowledge Production in the Gaylor Closeting Conspiracy Theory","authors":"Yvonne M. Eadon","doi":"10.1177/20563051241242797","DOIUrl":"https://doi.org/10.1177/20563051241242797","url":null,"abstract":"Rumors about Taylor Swift’s sexuality have persisted since the early days of her career. They have coalesced into an online subculture known as “Gaylor.” Gaylor is a novel kind of conspiracy theory known as a “Closeting Conspiracy Theory” (CCT). CCTs involve speculating about a public figure’s sexuality, gathering pertinent evidence, and producing fan knowledges, often informally, on social media. Like shipping and slash fiction (which they often involve) CCTs are largely feminized. Through a qualitative content analysis of 200 TikTok videos, this article situates Gaylor as a CCT that has developed into a kind of knowledge culture. Analyzing this knowledge culture using Emily Coccia’s notion of too-close reading and José Muñoz’s queer utopianism reveals specialized practices of knowledge production, including informal boundary work. As Gaylors get “too close” to Swift’s star text, triangulating lyrics and music videos with images and videos from Swift’s life, they produce folk literary criticism. Muñoz’s queer utopianism saturates Gaylor discourses, with many Gaylors engaging in a specific type of conspiracy-inflected queer utopianism: the doomsday coming-out. The doomsday coming-out pushes the date of the Swift’s purported coming out back further and further after each anticipated album or music video release, not unlike the date of the apocalypse in a doomsday cult. Ultimately, the function of producing CCT knowledge in the Gaylor community is propelled forward by imagining queer futures, reflecting on personal identity, building community, and pushing back against heterosexist consensus.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"1 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2024-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140636633","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Anna-Theresa Mayer, Jakob Ohme, Ewa Maslowska, Claire M. Segijn
{"title":"Headlines, Pictures, Likes: Attention to Social Media Newsfeed Post Elements on Smartphones and in Public","authors":"Anna-Theresa Mayer, Jakob Ohme, Ewa Maslowska, Claire M. Segijn","doi":"10.1177/20563051241245666","DOIUrl":"https://doi.org/10.1177/20563051241245666","url":null,"abstract":"Scrolling through a social media newsfeed has become almost ubiquitous. Yet, it remains unknown what specific post elements people pay attention to and whether this varies depending on how they access social media newsfeeds. In an eye-tracking experiment among university students ( N = 201), we compare user attention to specific post elements like source, title, or picture, in a dynamic Facebook newsfeed by device (desktop vs. mobile) and smartphone usage environment (private vs. public). Significant attentional differences occur at the level of the newsfeed post elements. Users pay less attention to visual information on the mobile newsfeed and more attention to textual post elements in a public setting.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"48 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2024-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140636187","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Bridging Activism and Party Politics: Mapping Frame Alignment Processes in Politicians’ Use of Hashtags","authors":"Emma Östin, Simon Lindgren","doi":"10.1177/20563051241245668","DOIUrl":"https://doi.org/10.1177/20563051241245668","url":null,"abstract":"The use of hashtags has become an effective tool for activists to mobilize public support. This study explores whether, and in what ways, such hashtags have been adopted by politicians in power. Conducting a systematic, cross-national analysis, we examine how politicians use, what we call, activism-related hashtags. Using data from the Twitter Parliamentarian Database, we analyze the hashtagging practices of politicians in 10 countries: Australia, Denmark, France, Germany, Italy, Norway, Spain, Sweden, the United Kingdom, and the United States. The analysis explores what types of hashtags politicians use, and to what extent these tags are activism-related. We also analyze what activist causes hashtags used by politicians are related to, to better understand what causes are the most palatable to politicians. We further analyze qualitatively how the activism-related hashtags are used by the politicians. Through a combination of thematic analysis and frame analysis, we find that, in relation to the wide range of hashtags that politicians use, activism-related hashtags constitute a limited share. Our analysis also indicates that although politicians do indeed use activism-related hashtags, this can be for many different reasons and purposes, beyond merely supporting the cause or position of the original activist initiative. We find that politicians may join in with the key contention behind the hashtag, renegotiate the meaning of the hashtag to be able to align party-political ideologies with it, or engage with it by questioning or subverting it.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"17 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2024-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140636312","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}