The Impact of Social Norms on Adolescents’ Self-Presentation Practices on Social Media

IF 5.5 1区 文学 Q1 COMMUNICATION
Arne Freya Zillich, Annika Wunderlich
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引用次数: 0

Abstract

Social media platforms such as Instagram and Snapchat offer adolescents many opportunities to control how other users see and perceive them. By observing their peers’ self-presentations and receiving feedback on their own self-presentations from them, adolescents learn what is typical (descriptive norms) and appropriate (injunctive norms) on different social media platforms. Based on computer-assisted face-to-face surveys with German Instagram and/or Snapchat users aged between 14 and 16 years ( N = 1,002), we examined the impact of descriptive and injunctive norms on adolescents’ self-presentation practices on social media. Drawing on the theory of normative social behavior and the affordances approach, we also considered the norm-moderating factors of outcome expectations, group identity, platform differences, and perceived content persistence. We provide evidence that both descriptive and injunctive peer norms influence adolescents’ staged self-presentations, authentic self-presentations, and presentations of everyday life, although none of the moderating factors reached practical significance.
社会规范对青少年社交媒体自我呈现行为的影响
Instagram和Snapchat等社交媒体平台为青少年提供了许多控制其他用户如何看待和感知他们的机会。通过观察同龄人的自我表现,并从他们那里得到关于自己自我表现的反馈,青少年了解到在不同的社交媒体平台上什么是典型的(描述性规范),什么是适当的(禁令性规范)。基于对年龄在14 - 16岁的德国Instagram和/或Snapchat用户(N = 1002)进行的计算机辅助面对面调查,我们研究了描述性规范和禁令性规范对青少年在社交媒体上自我展示行为的影响。借鉴规范社会行为理论和启示方法,我们还考虑了结果预期、群体认同、平台差异和感知内容持久性等规范调节因素。我们提供的证据表明,描述性和禁令性同伴规范都影响青少年的舞台自我呈现、真实自我呈现和日常生活呈现,尽管没有一个调节因素达到实际意义。
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来源期刊
Social Media + Society
Social Media + Society COMMUNICATION-
CiteScore
9.20
自引率
3.80%
发文量
111
审稿时长
12 weeks
期刊介绍: Social Media + Society is an open access, peer-reviewed scholarly journal that focuses on the socio-cultural, political, psychological, historical, economic, legal and policy dimensions of social media in societies past, contemporary and future. We publish interdisciplinary work that draws from the social sciences, humanities and computational social sciences, reaches out to the arts and natural sciences, and we endorse mixed methods and methodologies. The journal is open to a diversity of theoretic paradigms and methodologies. The editorial vision of Social Media + Society draws inspiration from research on social media to outline a field of study poised to reflexively grow as social technologies evolve. We foster the open access of sharing of research on the social properties of media, as they manifest themselves through the uses people make of networked platforms past and present, digital and non. The journal presents a collaborative, open, and shared space, dedicated exclusively to the study of social media and their implications for societies. It facilitates state-of-the-art research on cutting-edge trends and allows scholars to focus and track trends specific to this field of study.
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