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How to Spark Joy: Strategies of Depoliticization in Platform’s Corporate Social Initiatives 如何激发快乐:平台企业社会倡议中的去政治化战略
IF 5.2 1区 文学
Social Media + Society Pub Date : 2024-09-10 DOI: 10.1177/20563051241277601
Rebecca Scharlach
{"title":"How to Spark Joy: Strategies of Depoliticization in Platform’s Corporate Social Initiatives","authors":"Rebecca Scharlach","doi":"10.1177/20563051241277601","DOIUrl":"https://doi.org/10.1177/20563051241277601","url":null,"abstract":"Despite social media companies’ public commitments to do good, they regularly face international criticism. This article explores how platforms engage in corporate public relations campaigns to negotiate social and political responsibilities. Through a qualitative analysis of the values promoted in the social initiative TikTok for Good, I show how TikTok promotes messages that amplify positivity, minimize negativity, and focus on individual well-being, while consistently assigning responsibility to other actors. Together, these strategies allow TikTok to symbolically empower users while maintaining control. I conceptualize these strategies that downplay and distance a company from conflicts associated with struggles over power as depoliticization by platforms. This study highlights platform companies’ soft forms of governance and demonstrates how the analysis of platform values allows researchers to cut through the strategic vagueness of claims to do good.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":null,"pages":null},"PeriodicalIF":5.2,"publicationDate":"2024-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142166537","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Process of Personal Social Media for Work: Unveiling the “Work” Behind Social Media 个人社交媒体的工作流程:揭开社交媒体背后的 "工作 "面纱
IF 5.2 1区 文学
Social Media + Society Pub Date : 2024-09-09 DOI: 10.1177/20563051241277313
Stephanie L. Dailey, Madeline Martinson
{"title":"The Process of Personal Social Media for Work: Unveiling the “Work” Behind Social Media","authors":"Stephanie L. Dailey, Madeline Martinson","doi":"10.1177/20563051241277313","DOIUrl":"https://doi.org/10.1177/20563051241277313","url":null,"abstract":"Many employees are engaging in personal social media for work (PSMW), which involves posting work-related content from a user’s individual social-media account. Despite quantitative studies demonstrating the presence and outcomes of talking about work on social media, scholars know little about the process of using PSMW. To fill this gap, the current study uses social identity theory and boundary theory as conceptual frames to learn why and how people engage in PSMW. Through analyzing interview and observational data from employees’ social media across a variety of industries and work arrangements, we present a model of PSMW. Our findings contribute to scholarship in at least three ways. First, this study exposes the “work” behind PSMW through a pattern of Labored Worklife: a paradox of communicating both authentically and strategically. Second, our findings show PSMW as a distinctive, flexible way through which workers can traverse complicated work and non-work borders and communicate multiple (even conflicting) identities on social media. Third, this project suggests connections between PSMW and scholarship surrounding emotion at work.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":null,"pages":null},"PeriodicalIF":5.2,"publicationDate":"2024-09-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142160439","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Managing the Pandemic in Digitized Spaces: Assessing the Social Media Approaches of Scandinavian Public Health Authorities 在数字化空间管理大流行病:评估斯堪的纳维亚公共卫生机构的社交媒体方法
IF 5.2 1区 文学
Social Media + Society Pub Date : 2024-09-07 DOI: 10.1177/20563051241269283
Anna Elisabeth Hasselström, Anders Olof Larsson
{"title":"Managing the Pandemic in Digitized Spaces: Assessing the Social Media Approaches of Scandinavian Public Health Authorities","authors":"Anna Elisabeth Hasselström, Anders Olof Larsson","doi":"10.1177/20563051241269283","DOIUrl":"https://doi.org/10.1177/20563051241269283","url":null,"abstract":"In response to the COVID-19 pandemic, health- and civil-contingency agencies—referred to here as public health authorities (PHAs)—in Sweden, Norway, and Denmark turned to social media to disseminate pandemic recommendations and information. This study explores the social media crisis management strategies employed by Scandinavian PHAs. Specifically, we apply a multiplatform research approach to assess communication objectives (Instruct, Support, Manage Reputation, and Solicit Interaction) across three social media platforms—Facebook, Instagram, and Twitter (currently known as X). Introducing a series of hypotheses based on previous scholarship, we detail the prevalence of different objectives across platforms and countries. The results indicate prominent use of reputational management, particularly on Twitter, while instructive information emerged as a highly used communication objective in Sweden and Denmark. Overall, the communicative trends remained parallel across nations, despite Sweden implementing a more relaxed crisis management strategy. The main distinction in Sweden’s approach manifested in a relatively lower emphasis on the pandemic by its PHAs compared to Denmark and Norway. National differences in crisis communication objectives indicate that Norwegian PHAs stand out in terms of using reputational management, while Sweden stands out in employing more supportive information on Instagram.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":null,"pages":null},"PeriodicalIF":5.2,"publicationDate":"2024-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142152388","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
More Than Meets the Reply: Examining Emotional Belonging in Far-Right Social Media Space 不只是回复:考察极右翼社交媒体空间中的情感归属
IF 5.2 1区 文学
Social Media + Society Pub Date : 2024-08-29 DOI: 10.1177/20563051241274665
Jonathan Collins
{"title":"More Than Meets the Reply: Examining Emotional Belonging in Far-Right Social Media Space","authors":"Jonathan Collins","doi":"10.1177/20563051241274665","DOIUrl":"https://doi.org/10.1177/20563051241274665","url":null,"abstract":"This article challenges prevailing assumptions that fringe social media platforms predominantly serve as unmoderated hate-filled spaces for far-right communication by examining the userbase’s emotional connection to these environments. Focusing on Gab Social, a popular alternative technology website with affordances akin to Twitter, Facebook, and Reddit, and its subgroup, “Introduce Yourself,” the research investigates how participants discuss their attachment and sense of membership within a far-right online community. Employing a constructivist grounded theory approach and a thick data mixed-methods technique encompassing netnography and sentiment analysis, I uncover the complex and impassioned narratives underlying users’ sense of emotional belonging on the platform. The resulting findings demonstrate how counter-mainstream media act as a unifying force by catering to the social needs of participants seeking an in-group of like-minded individuals. Moreover, I argue that fringe social media platforms offer participants far more than mainstream platforms, providing a positive interactive environment and a new virtual home for those feeling rejected and antagonized by other communities, institutions, and organizations, both online and offline. Therefore, the work offers valuable empirical insights into the emotional emphasis participants place on fringe social media and its implications for fostering attachment, community formation, and identity construction within far-right online counterpublics.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":null,"pages":null},"PeriodicalIF":5.2,"publicationDate":"2024-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142100694","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
“I Can Choose to be a Good Man Even if I Got a Raw Deal”: Neoliberal Heteromasculinity as Manosphere Counter Narrative in r/Stoicism "我可以选择做一个好男人,即使我得到了一个不公平的待遇":r/Stoicism 中作为人际圈反叙事的新自由主义异性气质
IF 5.2 1区 文学
Social Media + Society Pub Date : 2024-08-27 DOI: 10.1177/20563051241274677
Marcus Maloney, Callum Jones, Steven Roberts
{"title":"“I Can Choose to be a Good Man Even if I Got a Raw Deal”: Neoliberal Heteromasculinity as Manosphere Counter Narrative in r/Stoicism","authors":"Marcus Maloney, Callum Jones, Steven Roberts","doi":"10.1177/20563051241274677","DOIUrl":"https://doi.org/10.1177/20563051241274677","url":null,"abstract":"This article provides findings from our dual-computational/qualitative analysis of r/Stoicism, a large subreddit in which self-presenting boys and men seek Stoic philosophical advice on various life matters. In choosing to investigate this decidedly (hetero)masculinized online space in which users share their anxieties and grievances, we expected to find substantial evidence of “toxic” manosphere-style discourse, while also hoping to uncover counter patterns which, like Maloney et al.’s study of 4chan, complicate assumptions around the discursive practices of boys and men in online spaces such as these. Rather, what we found was a complete absence of toxic discourse, and instead the presence of patterns which complicate the logics underpinning efforts at deradicalization and wider socio-positive masculinity agendas. Thorburn’s work has been important in foregrounding how the “neoliberal emphasis on individualism and a capitalist ‘hustle-culture’” underpin manosphere logics. Here, we see similar, albeit more palatable (to mainstream sensibilities), neoliberal tenets at work across counter logics, and reflect on why economic-structural explanations for boys’ and men’s anxieties are sidelined in such mainstream responses to the manosphere.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":null,"pages":null},"PeriodicalIF":5.2,"publicationDate":"2024-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142084727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Playful Trauma: TikTok Creators and the Use of the Platformed Body in Times of War 游戏创伤:TikTok 创作者与战争时期平台化身体的使用
IF 5.2 1区 文学
Social Media + Society Pub Date : 2024-08-27 DOI: 10.1177/20563051241269281
Tom Divon, Moa Eriksson Krutrök
{"title":"Playful Trauma: TikTok Creators and the Use of the Platformed Body in Times of War","authors":"Tom Divon, Moa Eriksson Krutrök","doi":"10.1177/20563051241269281","DOIUrl":"https://doi.org/10.1177/20563051241269281","url":null,"abstract":"Amid the Russian invasion of Ukraine, TikTok has emerged as a pivotal platform, where creators utilize its compressed video formats to mediate the harsh realities of war zones. In this article, we examine 97 videos produced by 12 Ukrainian and Russian TikTok creators in response to the 2022 war in Ukraine. We focus on the playful embodiment of trauma using digital ethnography, analyzing creators’ practices and their interconnected memetic communication on TikTok. We identified the use of play through three dynamic practices where platforms, bodies, and trauma converge: (1) the utilization of POV (point-of-view) aesthetic in shareable templates to convey the realities of war from engaging first-person perspectives; (2) the incorporation of dance as a means of embodied creative expression and amplification of trauma; and (3) the harnessing of platform features to facilitate whimsical dialogues with followers about life under war. We argue that playfulness is entrenched in and enacted through platform vernacular modes, driving creators to forge communal ties during adversities and shape the ongoing representation of trauma and its accelerated visibility in digital spaces. We present the concept of playful trauma as a framework for understanding the structural dissonance that arises when creators utilize their bodies alongside platform-specific humorous, ironic, or subversive dialects to perform and amplify the gravity of trauma. This tension provides a unique space for creators to convert their shared experiences of grief and resilience into participatory coping mechanisms. In doing so, they subject and harness their playful platformed body as both the medium and the message, documenting injustices, bearing witness, and galvanizing crowds into action during times of war.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":null,"pages":null},"PeriodicalIF":5.2,"publicationDate":"2024-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142085294","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Valuing Trans Lives After Suicide: Rituals of Commemoration in Digital Social Media Culture 珍视自杀后的变性人生命:数字社交媒体文化中的纪念仪式
IF 5.2 1区 文学
Social Media + Society Pub Date : 2024-08-27 DOI: 10.1177/20563051241274680
Joe Edward Hatfield
{"title":"Valuing Trans Lives After Suicide: Rituals of Commemoration in Digital Social Media Culture","authors":"Joe Edward Hatfield","doi":"10.1177/20563051241274680","DOIUrl":"https://doi.org/10.1177/20563051241274680","url":null,"abstract":"In 2014, a trans teenager named Leelah Alcorn posted a suicide letter to her public Tumblr account. Almost a decade later, in 2023, Eden Knight, another young trans woman, posted a suicide letter to her public Twitter account. Both suicide letters went viral and inspired memorial hashtags on the platforms where they initially circulated. In this article, I identify similarities between the cases, conceptualizing both as rituals of commemoration aimed toward restoring value to trans lives lost too soon. My analysis shows how ordinary users leverage the connective affordances embedded within popular social media platforms to sustain structured, value-laden acts of remembrance and mourning. In doing so, I elucidate four stages of the ritual process: (1) sharing suicide letters, (2) enshrining selfies, (3) modulating memories, and (4) casting blame. Ultimately, I argue that trans-led rituals of commemoration can function as justice-oriented tactics of resistance against engrained systems of oppression that perpetuate disproportionally high rates of early death within trans communities.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":null,"pages":null},"PeriodicalIF":5.2,"publicationDate":"2024-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142084668","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Digital Access, Digital Literacy, and Afterlife Preparedness: Societal Contexts of Digital Afterlife Traces 数字访问、数字扫盲和来世准备:数字来世痕迹的社会背景
IF 5.2 1区 文学
Social Media + Society Pub Date : 2024-08-27 DOI: 10.1177/20563051241274676
Lance Yong Jin Park, Yu Won Oh, Yoonmo Sang
{"title":"Digital Access, Digital Literacy, and Afterlife Preparedness: Societal Contexts of Digital Afterlife Traces","authors":"Lance Yong Jin Park, Yu Won Oh, Yoonmo Sang","doi":"10.1177/20563051241274676","DOIUrl":"https://doi.org/10.1177/20563051241274676","url":null,"abstract":"This study aims to evaluate how individuals are prepared to cope with or plan for their afterlife digital footprints, by examining how (1) access, (2) literacy, and (3) preparedness for digital afterlife work in concert to influence one’s wellbeing. We found the indirect relationship between access and wellbeing and the influence of digital literacy on wellbeing was indirect, illustrating that the key to the puzzle is in the sequential step in which digital literacy incubates the readiness to cope with digital remains, which influences one’s subjective wellbeing. One of the most unrecognized challenges facing digital traces is the exploitation of post-life remain of data, as the question of who accesses, owns, or controls personal data after death remains largely unanswered. We argue that the preparedness for digital afterlife represents a new form of social concern with real-life consequences, or even a newer space for inequality debates.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":null,"pages":null},"PeriodicalIF":5.2,"publicationDate":"2024-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142084726","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
“#My Place Isn’t in the Kitchen”: Examining Feminist Facebook Framing of an Algerian Social Movement "#My Place Isn't in the Kitchen":考察阿尔及利亚社会运动的女权主义 Facebook 框架
IF 5.2 1区 文学
Social Media + Society Pub Date : 2024-08-23 DOI: 10.1177/20563051241274657
Rim H. Chaif, Teri Finneman
{"title":"“#My Place Isn’t in the Kitchen”: Examining Feminist Facebook Framing of an Algerian Social Movement","authors":"Rim H. Chaif, Teri Finneman","doi":"10.1177/20563051241274657","DOIUrl":"https://doi.org/10.1177/20563051241274657","url":null,"abstract":"This study examines the dynamics of a social media campaign launched by Algerian feminists in 2018 in response to a video shared on Facebook that narrated a woman’s upsetting encounter with harassment. This movement occurred in a region often known for its autocratic systems of governance and the prevalence of its Islamic movements rather than for its prominence of feminist advocacy. Yet the Global South and particularly North Africa are actually abundant with women’s rights organizations, a fact often overlooked in both Western scholarship and media. Drawing from social movement theory, this research analyzes how feminists in the Global South strategically presented their narratives on Facebook by employing diagnostic, prognostic, and motivational framing approaches. The findings illuminate that Algerian feminists primarily used two collective action frames in their messaging: diagnostic to increase awareness and prognostic to suggest long-term solutions. Yet motivational framing to empower supporters and give them a rationale to get involved was less prioritized, creating a critical gap in sustaining the movement and turning online grievances into action.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":null,"pages":null},"PeriodicalIF":5.2,"publicationDate":"2024-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142045559","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
“I Had My Hair Cut Today to Share #Women_Short Cut_Campaign”: Feminist Selfies Protesting Misogyny "我今天剪了头发,以分享#女性短发运动#":女权主义者自拍抗议厌女症
IF 5.2 1区 文学
Social Media + Society Pub Date : 2024-08-22 DOI: 10.1177/20563051241274667
Sunah Lee
{"title":"“I Had My Hair Cut Today to Share #Women_Short Cut_Campaign”: Feminist Selfies Protesting Misogyny","authors":"Sunah Lee","doi":"10.1177/20563051241274667","DOIUrl":"https://doi.org/10.1177/20563051241274667","url":null,"abstract":"This study examines the #Women_Short Cut_Campaign movement, a feminist hashtag activism that began on Twitter (rebranded as X in 2023) in 2021. The movement was to defend a South Korean female archer and Olympic gold medalist, An San, from misogynistic attacks that accused her of being a man-hating feminist, given her short hairstyle. Informed by theories about social media’s affordances and affective politics, this article unpacks how women harness social media affordances to combat sexist oppression, particularly in the sociocultural context where women’s hair is fraught with gendered stereotypes and women’s bodies are historically deprived of agency under Neo-Confucian influence. The qualitative textual analysis of 1,849 tweets mostly written in Korean, with a focus on 811 selfies and images, suggests that #Women_Short Cut_Campaign functions as networked, affective counterpublics where oppressed women construct counter-narratives against the attempts to control women’s bodies. The hashtag also challenges the binary of online or offline and stretches the traditional notion of participation by urging digitally networked participants to take action offline. Participants practiced media solidarities by encouraging each other to protect themselves from potential sexual violence. In doing so, they realized affordances for practice through optimizing and contextualizing the original use of technologies. This research contributes to discussions on the sustainability of digital activism and the need for the pluralization and diversification of contemporary feminism. It also offers an opportunity to address the call for decolonial approaches in mobilizing Western-originated theories. Finally, it invites scholars to focus more on the visual in interrogating digital feminist activism.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":null,"pages":null},"PeriodicalIF":5.2,"publicationDate":"2024-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142042443","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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