Social Media + Society最新文献_第4页

The Ideal Influencer: How Influencer Coaches and Platforms Construct Creators as Monetizing for the Right Reasons 理想的影响者：影响者教练和平台如何以正确的理由构建创作者

IF 5.2 1区文学

Social Media + Society Pub Date : 2025-03-12 DOI: 10.1177/20563051251323951

Taylor Annabell

{"title":"The Ideal Influencer: How Influencer Coaches and Platforms Construct Creators as Monetizing for the Right Reasons","authors":"Taylor Annabell","doi":"10.1177/20563051251323951","DOIUrl":"https://doi.org/10.1177/20563051251323951","url":null,"abstract":"This article examines the construction of the ideal influencer across two sites of articulation within the influencer ecology: influencer coaches and platforms. It seeks to make visible the normative model that underpins and regulates influencer identities, practices and monetization, which is tied to the interests and values of different actors. Drawing on a sample of 70 TikTok videos and Instagram posts from influencer coaches, a dataset of 69 TikTok and Instagram policies, and a walkthrough of TikTok and Instagram creator accounts, I analyze what constitutes the ideal influencer through a critical feminist approach to influencer labor. In content shared by influencer coaches, the influencer is framed as a strategic actor who offers value to their community and embraces their identity as a professional entrepreneur. Through platform policies and interface design, the influencer is constructed as a skilful creator who engages their audiences in the “right” ways and assumes responsibility for complying with regulations. I argue that these constructions converge on the assertion that influencers should monetize for the “right” reasons. This steers influencers toward a worker subjectivity that is ideal for the platform, linking the construction of influencers as users—rather than workers who should be rewarded but not compensated for their labor—to the professionalization of the industry.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"16 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2025-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143607835","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Social Media Imaginaries and the City: How the Attention Economy Is Reshaping Urban Built Environments 社交媒体想象与城市：注意力经济如何重塑城市建筑环境

IF 5.2 1区文学

Social Media + Society Pub Date : 2025-03-12 DOI: 10.1177/20563051251323389

Petter Törnberg

{"title":"Social Media Imaginaries and the City: How the Attention Economy Is Reshaping Urban Built Environments","authors":"Petter Törnberg","doi":"10.1177/20563051251323389","DOIUrl":"https://doi.org/10.1177/20563051251323389","url":null,"abstract":"Social media are becoming a growing presence in our cities, filtering our experience of urban place and enabling locations to “go viral.” This article examines the downstream consequences of this new reality, examining how the urban actors who shape the city consider social media in their work. Drawing on ethnographic research and interviews with elite investors in São Paulo’s gentrifying Centro neighborhood, this article finds that social media are ever-present force in the production of the city. The capacity of social media to shape imaginaries and steer flows of people—and therefore flows of capital—have emerged as a powerful economic logic, integral to the city’s economic machinery. In pursuit of online attention, investors are adapting the city to fit their understanding of what “works” on social media—changing not only superficial designs and aesthetics, but even in which buildings they invest. Restaurants and bars come to function as intermediaries for the exchange of attention capital : they purchase attention from influencers, in turn marketing it to their customers and exchanging accumulated digital clout for free beer and new kitchens from their suppliers. Attention is transforming the very built environment of the city, which in turn provides essential physical infrastructure for the attention economy. While social media platforms may be diverse in their biases and characteristics, this article argues that the imperative of data accumulation has produced an era in which everything—even our cities—is shaped by the pursuit of attention.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"21 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2025-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143599964","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Auditing the Compliance and Enforcement of Twitter’s Advertising Policy 审核Twitter广告政策的合规性和执行情况

IF 5.2 1区文学

Social Media + Society Pub Date : 2025-03-04 DOI: 10.1177/20563051251319675

Yash Vekaria, Zubair Shafiq, Savvas Zannettou

{"title":"Auditing the Compliance and Enforcement of Twitter’s Advertising Policy","authors":"Yash Vekaria, Zubair Shafiq, Savvas Zannettou","doi":"10.1177/20563051251319675","DOIUrl":"https://doi.org/10.1177/20563051251319675","url":null,"abstract":"Online platforms have enacted various policies to maintain a safe and trustworthy advertising environment. However, the extent to which these policies are adhered to and enforced remains a subject of interest and concern. In this work, we present a large-scale audit of adult advertising on Twitter (now X), specifically focusing on compliance with its adult (sexual) content advertising policy. Twitter is an interesting case study in that it—uniquely from other social media platforms—allows posting of adult content but prohibits adult content in advertising. We analyze approximately 35,000 ads on Twitter with respect to their compliance with the adult content ad policy through Perspective API and manual annotations. Among other things, we find that nearly 38% of ads violate Twitter’s adult content advertising policy—of which, the platform eventually removed only about 63% of these non-compliant adult ads. We also find inconsistencies in the moderation of such ads across languages, highlighting the need for more reliable and consistent moderation practices across different languages. Overall, our findings highlight blindspots in Twitter’s adult ad policy enforcement for certain languages and countries. Our work underscores the importance of external audits to monitor compliance and improve transparency in online advertising.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"194 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2025-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143546134","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Who Is Spreading AI-Generated Health Rumors? A Study on the Association Between AIGC Interaction Types and the Willingness to Share Health Rumors 谁在传播人工智能生成的健康谣言？AIGC 互动类型与分享健康谣言意愿之间的关联研究

IF 5.2 1区文学

Social Media + Society Pub Date : 2025-02-27 DOI: 10.1177/20563051251323391

Zehang Xie

{"title":"Who Is Spreading AI-Generated Health Rumors? A Study on the Association Between AIGC Interaction Types and the Willingness to Share Health Rumors","authors":"Zehang Xie","doi":"10.1177/20563051251323391","DOIUrl":"https://doi.org/10.1177/20563051251323391","url":null,"abstract":"Generative chatbots based on artificial intelligence technology have become an essential channel for people to obtain health information. They provide not only comprehensive health information but also real-time virtual companionship. However, the health information provided by AI may not be completely accurate. Employing a 3 × 2 × 2 experimental design, the research examines the effects of interaction types with AI-generated content (AIGC), specifically under virtual companionship and knowledge acquisition scenarios, on the willingness to share health-related rumors. In addition, it explores the impact of the nature of the rumors (fear vs hope) and the role of altruistic tendencies in this context. The results show that people are more willing to share rumors in a knowledge acquisition situation. Fear-type rumors can stimulate people’s willingness to share more than hope-type rumors. Altruism plays a moderating role, increasing the willingness to share health rumors in the scenario of virtual companionship, while decreasing the willingness to share health rumors in the scenario of knowledge acquisition. These findings support Kelley’s three-dimensional attribution theory and negativity bias theory, and extend these results to the field of human–computer interaction. The results of this study help to understand the rumor spreading mechanism in the context of human–computer interaction and provide theoretical support for the improvement of health chatbots.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"2 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2025-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143528351","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

“Misogyny Was in the Atmosphere”: Feminist Perspectives on Social Media Use in the 2019 Algerian Pro-Democratic Demonstrations “厌女症在气氛中”：2019年阿尔及利亚亲民主示威活动中社交媒体使用的女权主义视角

IF 5.2 1区文学

Social Media + Society Pub Date : 2025-02-27 DOI: 10.1177/20563051251315251

Rim H. Chaif, Christopher E. Etheridge

引用次数: 0

The Disaggregation of Platform Labor: Theorizing Skin Tone Work in the Black Influencer Beauty Economy 平台劳动的分解：黑人网红美容经济中肤色工作的理论化

IF 5.2 1区文学

Social Media + Society Pub Date : 2025-02-25 DOI: 10.1177/20563051241310943

Ta’Les Love

{"title":"The Disaggregation of Platform Labor: Theorizing Skin Tone Work in the Black Influencer Beauty Economy","authors":"Ta’Les Love","doi":"10.1177/20563051241310943","DOIUrl":"https://doi.org/10.1177/20563051241310943","url":null,"abstract":"Research on the beauty influencer economy highlights the role that racism plays in platform labor, as race is a prominent determinant in the hierarchy of influencers. While the literature on beauty influencers reveals the multi-faceted labor necessary for success in the genre, less attention is given to the ways that skin tone discrimination—or colorism—defines one’s subject position as a beauty influencer. I argue that skin tone is an identity characteristic that ultimately multiplies the labor required of beauty influencers, particularly for Black women with darker complexions. The extra labor required of persons from a marginalized subject position within a marginalized population is called Racial Phenotype Labor (RPL). Due to racist beauty standards and historical disdain for African phenotypes, Black people—and Black women specifically—with phenotypic features perceived as undesirable enter the digital influencing economy at an additional disadvantage. Societal preference for lighter skin impels darker-skinned creators to complete additional physical, emotional, and mental work in the beauty influencing community. This research asserts that the first layer of RPL involves skin tone work, where beauty influencers must combat the negative preconceptions and discourses typically associated with dark skin. I also suggest that they must combat these biases while simultaneously presenting themselves as marketable to cosmetics companies, viewers, and platform algorithms. This research study uses methodological triangulation through critical technocultural discourse analysis, thematic analysis, and autoethnography to analyze the beauty content of two prominent Black influencers—both advocates against colorism. Ultimately, I conclude that colorism remains especially gendered and functions as an agent of racial capitalism within the digital influencing economy.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"86 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2025-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143528397","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How Do Silent Trolls Become Overt Trolls? Fear of Punishment and Online Disinhibition Moderate the Trolling Path 沉默的喷子如何变成公开的喷子？对惩罚的恐惧和网络去抑制调节了网络喷子的路径

IF 5.2 1区文学

Social Media + Society Pub Date : 2025-02-24 DOI: 10.1177/20563051251320437

Daniel Montez, Dam Hee Kim

{"title":"How Do Silent Trolls Become Overt Trolls? Fear of Punishment and Online Disinhibition Moderate the Trolling Path","authors":"Daniel Montez, Dam Hee Kim","doi":"10.1177/20563051251320437","DOIUrl":"https://doi.org/10.1177/20563051251320437","url":null,"abstract":"Digital media allow users the ability to engage in and be exposed to trolling. Although many people may enjoy the occasional opportunity to witness others being trolled, a relative minority directly troll others, those whom we can label overt trolls. Nevertheless, features afforded on social media and online communities (e.g., likes, upvotes) make it accessible for people to positively react to and support trolling, becoming supportive trolls, a potential steppingstone into overt trolling. In the theoretical contexts of social cognitive theory and the bystander effect, we advance a model in which enjoyment of observing trolling prompts supportive trolling, which could then lead to overt trolling. Analyses of data from an online survey conducted in the United States ( N = 604) show the positive link between enjoyment of observing trolling and supportive trolling is stronger among individuals with higher fear of punishment, while the subsequent link between supportive and overt trolling is stronger among those with higher online disinhibition. Our findings hold implications in understanding the effects of trolling on social media audiences and how trolling can be performed in nuanced ways.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"5 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2025-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143485813","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Social Data Migration Concept: Analyzing Transborder Data Flows in the Post-Industrial Economy 社会数据迁移概念：分析后工业经济中的跨境数据流动

IF 5.2 1区文学

Social Media + Society Pub Date : 2025-02-24 DOI: 10.1177/20563051251320697

Anu Masso, Andrew Grotto, Tracey P. Lauriault

引用次数: 0

Facts or Feelings? Leveraging Emotionality as a Fact-Checking Strategy on Social Media in the United States 事实还是感觉？在美国社交媒体上利用情感作为一种事实核查策略

IF 5.2 1区文学

Social Media + Society Pub Date : 2025-02-21 DOI: 10.1177/20563051251318172

Haoning Xue, Jingwen Zhang, Xinzhi Zhang

{"title":"Facts or Feelings? Leveraging Emotionality as a Fact-Checking Strategy on Social Media in the United States","authors":"Haoning Xue, Jingwen Zhang, Xinzhi Zhang","doi":"10.1177/20563051251318172","DOIUrl":"https://doi.org/10.1177/20563051251318172","url":null,"abstract":"Emotionality is a well-established strategy for boosting audience engagement on social media. While fact-checking is positioned to provide objective information, fact-checking posts on social media often involve heightened emotionality. How much emotionality is present and how emotionality influences audience engagement and public sentiment toward fact-checked targets remain largely understudied. Informed by social psychological frameworks explicating message-level factors influencing public engagement and sentiment, the present study examines emotionality in 49,270 fact-checking posts created by 10 United States fact-checking organizations on Facebook from 2017 to 2022. Results showed that emotionality in fact-checking posts significantly increased by 13.5% over the years. Editorial fact-checkers (e.g., Washington Post) used higher levels of emotionality than independent fact-checkers (e.g., snopes.com). Emotionality positively indicated public engagement as predicted. However, in both fact-checked true and false information, emotionality was negatively associated with the public’s sentiment toward fact-checked targets, suggesting a potential spillover effect on stories verified to be true. This study reveals that emotionality in fact-checking posts boosts social media engagement yet with the potential of compromising fact-checking effectiveness.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"3 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2025-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143470638","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

#StopAsianHate as Hashtag Activism: Provocateurs, Celebrities, and Fan Practices of Collective Action Against Racism #StopAsianHate作为标签行动主义：挑衅者、名人和粉丝集体行动反对种族主义

IF 5.2 1区文学

Social Media + Society Pub Date : 2025-02-21 DOI: 10.1177/20563051241309701

Saif Shahin, Mingyi Hou

{"title":"#StopAsianHate as Hashtag Activism: Provocateurs, Celebrities, and Fan Practices of Collective Action Against Racism","authors":"Saif Shahin, Mingyi Hou","doi":"10.1177/20563051241309701","DOIUrl":"https://doi.org/10.1177/20563051241309701","url":null,"abstract":"The #StopAsianHate hashtag movement emerged as a challenge to the rising tide of racism in the United States during the coronavirus pandemic and contributed to the legislation of the Covid-19 Hate Crimes Act. Our research brings together concepts from social movement studies as well as network science and celebrity-fandom studies to examine a corpus of tweets about the movement. We employ a mixed-methods design combining structural topic modeling with digital discourse analysis. Even though the movement rose up against White Supremacist structural racism, we find that right-wing provocateurs with large followings often hijacked its hashtags to amplify sporadic Black-on-Asian violence. But the active participation of Asian celebrities such as BTS, with their own huge followings online, bolstered the movement. Their posts and statements about anti-Asian violence were heavily reposted and dominated the digital discourse. Crucially, we show how their fans helped boost the movement’s anti-racist agenda by repeatedly posting similar messages in concert, which we compare with the offline fan practice of “chanting” as a form of collective identity performance. While theories like the logic of connective action view digital activism as individualized and decentralized, our research elucidates its hierarchical structure and the oversized role of provocateurs and celebrities in raising the visibility of competing claims and agendas by re-contextualizing hashtags. At the same time, culture industries and practices can create bottom-up solidarities that can have a political impact by raising particular agendas in the digital attention economy.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"31 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2025-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143470632","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0