Journal of Macromarketing最新文献

{"title":"Really That Sustainable? Exploring Costa Ricans’ Green Product Involvement","authors":"Francisco J. Conejo, Wilson Rojas, A. L. Zamora, C. Young","doi":"10.1177/02761467231153573","DOIUrl":"https://doi.org/10.1177/02761467231153573","url":null,"abstract":"Before governments formulate sustainable consumption policies, people's environmental attitudes must be ascertained. This study explores Costa Ricans’ interest in green products, those with a reduced ecological impact. A large sample is used, N = 1,036, representative of the country's adult population. Analyses indicate that consumers that are female, Generation Z, university-educated, and mid-high socio-economically have significantly higher Green Product Involvement/GPI levels. Surprisingly, Millennial and high-class GPI levels were but average. Overall GPI was also low, just 44%. Despite Costa Rica's stellar sustainability reputation, green products are hardly relevant to its people. This hinders the country from being truly sustainable. Counter to some views, bi/multivariate results indicate that demographic variables still play a key role in establishing (un)sustainable consumer profiles. Demographic indicators are simple, convenient, and effective segmentation criteria. They should not be discounted, especially by resource-strapped developing countries. Some preliminary suggestions indicate how Costa Rican consumption might be made more sustainable.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"43 1","pages":"215 - 232"},"PeriodicalIF":3.1,"publicationDate":"2023-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49132755","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Ad Hoc Reviewers Journal of Macromarketing Volume 43, Number 1, March 2023","authors":"","doi":"10.1177/02761467221149904","DOIUrl":"https://doi.org/10.1177/02761467221149904","url":null,"abstract":"","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"43 1","pages":"4 - 4"},"PeriodicalIF":3.1,"publicationDate":"2023-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46293250","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Recent Extensions of Robert F. Lusch's “Big Picture” Thinking","authors":"Charles Arthur Ingene, Virginia Newell Lusch","doi":"10.1177/02761467221150167","DOIUrl":"https://doi.org/10.1177/02761467221150167","url":null,"abstract":"This abstract highlights Bob Lusch's stature in the profession, followed by a summery of four papers that extend Service-Dominant Logic originally developed by Lusch and Vargo. Three of Bob Lusch's ca-authors highlight their very positive interactions with Lusch. The abstract concludes with a brief synopsis of the Eulogy delivered at Bob's Funeral.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"43 1","pages":"32 - 35"},"PeriodicalIF":3.1,"publicationDate":"2023-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48288158","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Role of Luxury in Rituals and Its Transformative Potential for Consumer Well-Being","authors":"Courtney Nations Azzari, Charlene A. Dadzie, S. Baker","doi":"10.1177/02761467221136264","DOIUrl":"https://doi.org/10.1177/02761467221136264","url":null,"abstract":"Driven by social media to capture each moment in life and to “keep up with the Joneses,” nearly every ritual is now cause for luxury consumption, fostering a culture in which bigger and grander is better. However, this commentary raises questions about these practices. How much is too much? What is truly better? Macromarketers must continue to weigh in on these issues. This commentary melds literature on consumer rituals, transformative luxury, and consumer well-being to explore what happens when consumers begin incorporating elements of luxury into more mundane and personal, but highly visible, ritual consumption practices, such as gender-reveal celebrations, divorce parties, and preschool graduations. We elucidate the field of transformative luxury research, examining the ways new and adapted rituals (infused with luxury) transform individual lives and culture, the impact of ritual disruptions, the roles of external influencers (e.g., social media, marketing), and the positive and negative impacts of these practices on consumer well-being.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"42 1","pages":"630 - 639"},"PeriodicalIF":3.1,"publicationDate":"2022-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47005459","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Ad Hoc Reviewers Journal of Macromarketing Volume 42, Number 4, December 2022","authors":"","doi":"10.1177/02761467221136785","DOIUrl":"https://doi.org/10.1177/02761467221136785","url":null,"abstract":"","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"42 1","pages":"477 - 477"},"PeriodicalIF":3.1,"publicationDate":"2022-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48927075","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Book Review: Sustainable Marketing: A Holistic Approach by Mark Peterson","authors":"Akshatha Jain","doi":"10.1177/02761467221141015","DOIUrl":"https://doi.org/10.1177/02761467221141015","url":null,"abstract":"In most of the managerial processes, companies and firms often face uncertainty and negligence regarding environmental performance. As a result, unsustainable business practices continue without much care for nature or the environment. This review aims to analyze Mark Peterson’s text, Sustainable Marketing: A Holistic Approach 2021, in comparison with Peterson’s earlier text, Sustainable Enterprise: A Macromarketing Approach 2012 edition. Peterson’s work is the first of its kind to present a holistic approach for businesses to operate ecosustainably while producing material gains at the same time. This review is structured around a brief synopsis of the chapters of the book Sustainable Marketing: A Holistic Approach 2021. This review then compares the 2012 edition with the 2012 edition by first presenting the thematic content similarities, then highlights the differences found between the texts. This review critically analyses Peterson’s more recent text, Sustainable Marketing: A Holistic Approach 2021, and evaluates this text by propounding its most significant and critical points. Afterwards, this review establishes its stance regarding Peterson’s texts. This review should be useful for entrepreneurs, business practitioners, and marketers as well as researchers. Peterson’s Sustainable Marketing text can be an intellect guide for readers regarding successful operation of businesses sustainably and eco-sufficiently. Today’s consumption-driven approach to marketing activities may be said to have led to some unsustainable marketing practices which, in turn, have continued for a long time (Kapeller and Schütz 2015). Further, these unsustainable marketing practices have been growing at an unprecedented rate. Overall, these actions have caused the massive depletion of the Earth’s resources (Hunt 1976). In turn, this has resulted in environmental degradation, pollution, climate change, depletion of resources, and social disparities (Dean and McMullen 2007). Moreover, marketers appear to be only responsive to market demands, regardless of the impact on the environment. Consequently, consumer demands are no longer in line with sustainable marketing. Companies appear to be only pursuing economic goals with less regards for humanity or nature may find their business deteriorating over time (Easterly 2007). In this regard, Mark Peterson, a professor at the University of Wyoming, brings up his magnum opus, Sustainable Marketing: A Holistic Approach 2021, to provide a guide for businesses to learn to operate in a holistic manner— by considering the impact of various marketing activities over the environment and society. This book presents insights into how to identify opportunities during uncertain times with limited resources and to make the best use of them. Moreover, the theme of “macromarketing” introduces ways in which marketing systems impact society and the environment (Hunt 2012). A similar theme is established throughout the book along with answers t","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"43 1","pages":"98 - 102"},"PeriodicalIF":3.1,"publicationDate":"2022-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43785158","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Post-COVID-19 Consumers’ Cautious and Virtuous Mindsets: New Marketing Opportunities for Positive Social Change","authors":"Banwari Mittal, A. Woodside","doi":"10.1177/02761467221131943","DOIUrl":"https://doi.org/10.1177/02761467221131943","url":null,"abstract":"Amidst the 2019/22 COVID-19 miseries, a silver lining appears: the pandemic is causing many of us rethink our lives. Using terror management theory (TMT), this conceptual essay identifies the simultaneous emergence of two mindsets, a cautious mindset, stemming from the preservation motive, and a “virtuous” mindset, stemming from an enrichment motive—an intentionality to live a more fulfilling life. These two mindsets in turn produce five life perspectives—life themes for everyday living and achieving long-term life goals. This study reviews evidence of these five life perspectives in published reports of consumers’ thoughts during the pandemic. In turn, these emergent life perspectives and consumer motives present new opportunities for marketers to advance consumer well-being and positive social change as developed in this paper. Weaving a nexus of consumers’ emergent life perspectives, consumption motives, and marketer opportunities, our conceptual framework suggests seven research questions for marketing scholars.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"42 1","pages":"533 - 553"},"PeriodicalIF":3.1,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43881666","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Socially Responsible Marketing (SRM): Broader, Deeper, and Ever Greater","authors":"Gene R. Laczniak, Clifford J. Shultz","doi":"10.1177/02761467221134685","DOIUrl":"https://doi.org/10.1177/02761467221134685","url":null,"abstract":"In 2021, the authors offered a macro-level and normative based definition of Socially Responsible Marketing (SRM) that could serve as the basis for a doctrine of ethical, conscientious marketing. This essay offers a synthesis of ideas and further expands thinking on Socially Responsible Marketing, in reply to thoughtful comments shared by nine leading scholars invited by the Journal's editor to discuss “Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective”. We are hopeful the ideas shared in this special section generate further discussions on broader, deeper and greater social responsibility in marketing, and reveal fresh opportunities for macromarketing research, teaching, policy, constructive engagement and professional practice.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"42 1","pages":"554 - 559"},"PeriodicalIF":3.1,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48124745","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Book Review: Philosophy of Marketing: The New Realist Approach by Matteo Giannasi and Francesco Casarin","authors":"Nicholas J. C. Santos","doi":"10.1177/02761467221136484","DOIUrl":"https://doi.org/10.1177/02761467221136484","url":null,"abstract":"demand. At the end, the texts are not without limitation. While his study has attempted to provide practical guide for firms to operate sustainably, the study lacks the orientation of online business operation which not only provides firms with tech competitive advantage but is also an eco-friendly option. Furthermore, the sameness of the content in 2021 edition is really able to put the readers who expect Peterson’s distinctive intellect in all of his works. To wrap it all up. Mark Peterson’s texts call out to businesses, enterprises, and the marketing world, in general to identify the need to recognize the calamity before it is too late. It is expedient to take up the practical measures that he has suggested in his texts for making world a pollution-free, carbon-free, eco-friendly and cleaner place to be; as well as to creating more sustainable businesses that are not in danger of becoming extinct in the foreseeable future.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"43 1","pages":"102 - 103"},"PeriodicalIF":3.1,"publicationDate":"2022-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45591764","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategic Orientation: Market Changer or Market Defender?","authors":"Steven Dahlquist, Kevin Lehnert","doi":"10.1177/02761467221134024","DOIUrl":"https://doi.org/10.1177/02761467221134024","url":null,"abstract":"Within a dominant marketing ideology, a firm's strategic orientation is grounded in the exchange of value with potential and existing customers and collaborators. Beyond an overarching value exchange objective, what compels firms to change or not change their strategic orientation? This work explores what external entities influence a firm's strategic orientation, and how do firms interact with those entities? A dynamic framework is presented to articulate the effects of three broad forces (ideology, legitimacy, and criticism) on a firm's strategic orientation. Specifically, a firm's strategic orientation both influences, and is directly influenced by, marketing ideology (i.e., what marketing is) residing within the collective state of mind of the discipline's members (academics, practitioners, consultants, authors, and associations). Legitimacy expressed by a firm's stakeholders via a number of proxies (e.g., market share, stock value, brand equity) serves as a primary objective for firms and therefore influences strategic orientation. Finally, criticism (i.e., critical dialogue and conflict) originating from society at large, serves as a separate force of influence on a firm's strategic orientation, directly and via legitimacy. In an effort to articulate how firms interact with the market, we assert that strategic orientation may be captured by a 2 × 2 matrix characterizing a firm's orientation as response-based (low and high) and change-based (low and high). The dynamic nature of markets is captured in this matrix wherein firms can shift to/from a market changer from/to a market defender.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"43 1","pages":"5 - 16"},"PeriodicalIF":3.1,"publicationDate":"2022-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46494652","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}