卢施“大图景”思想的新拓展

IF 3.7 4区管理学 Q2 BUSINESS

Journal of Macromarketing Pub Date : 2023-01-13 DOI:10.1177/02761467221150167

Charles Arthur Ingene, Virginia Newell Lusch

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引用次数: 0

摘要

这篇摘要突出了Bob Lusch在这个行业中的地位，接着是对四篇论文的总结，这些论文扩展了最初由Lusch和Vargo开发的服务主导逻辑。Bob Lusch的三位ca作者强调了他们与Lusch之间非常积极的互动。摘要最后简要介绍了鲍勃葬礼上的悼词。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Recent Extensions of Robert F. Lusch's “Big Picture” Thinking

This abstract highlights Bob Lusch's stature in the profession, followed by a summery of four papers that extend Service-Dominant Logic originally developed by Lusch and Vargo. Three of Bob Lusch's ca-authors highlight their very positive interactions with Lusch. The abstract concludes with a brief synopsis of the Eulogy delivered at Bob's Funeral.

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来源期刊

Journal of Macromarketing BUSINESS-

CiteScore

5.00

自引率

25.80%

发文量

期刊介绍： The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.