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Refocusing and Futuring Perspectives on AI in Marketing 重新聚焦和展望人工智能在营销中的应用
IF 3.1 4区 管理学
Journal of Macromarketing Pub Date : 2024-09-17 DOI: 10.1177/02761467241280364
Michael R. Hyman, Vaidas Lukosius
{"title":"Refocusing and Futuring Perspectives on AI in Marketing","authors":"Michael R. Hyman, Vaidas Lukosius","doi":"10.1177/02761467241280364","DOIUrl":"https://doi.org/10.1177/02761467241280364","url":null,"abstract":"In their article entitled “AI is Changing the World: For Better or for Worse?” Grewal, Guha, and Becker imply two symptom-avoidance rather than goal-approach questions: (1) What fundamental societal problems, previously identified in the marketing literature, will AI exacerbate? and (2) How can society remedy these problems? By only considering articles published in prestigious marketing-related journals, their restrictive bottom-up thought-leader-grounded process for deriving answers to these questions is blinkered and somewhat backward-looking. Instead, a top-down approach, driven by preferred-outcome questions like ‘How can marketing best help optimize societal flourishing in a post-scarcity, AI-rich environment?’, may foster comprehensive, extra-disciplinary, future-oriented, and proactive analyses that yield more effective answers. We close by speculating that marketing can survive in a transhuman and AI-rich environment.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"15 1","pages":""},"PeriodicalIF":3.1,"publicationDate":"2024-09-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142249669","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Transformative Orientation Model for Encouraging Responsible Marketing Actions 鼓励负责任营销行动的改革导向模式
IF 3.1 4区 管理学
Journal of Macromarketing Pub Date : 2024-09-14 DOI: 10.1177/02761467241269832
Angeline Close Scheinbaum, Laurel Steinfield, Mike Giebelhausen, Susan Dobscha
{"title":"A Transformative Orientation Model for Encouraging Responsible Marketing Actions","authors":"Angeline Close Scheinbaum, Laurel Steinfield, Mike Giebelhausen, Susan Dobscha","doi":"10.1177/02761467241269832","DOIUrl":"https://doi.org/10.1177/02761467241269832","url":null,"abstract":"This set of studies tackles a timely, important, yet often overlooked component of marketing—encouraging marketing actors to engage in a socially just and responsible orientation to improve decision-making. We build on ethical, sustainable, social justice, and social marketing pedagogy by combining transformative learning theories with stakeholder recognition to provide a model that explains how marketers can develop a transformative orientation. With five studies, including three semester-long field experiments, one natural experiment/event study on Black Lives Matter Google searches, and a lab experiment, we present captivating empirical evidence that market actors can change their orientation to be more responsible and just. The model recognizes the importance of using a balanced frame of reference for marketing, and how this is mediated by metacognition activation and perspective gathering. This paper provides initial empirical evidence demonstrating how the way marketing materials are presented can improve the degree of transformation.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"191 1","pages":""},"PeriodicalIF":3.1,"publicationDate":"2024-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142249717","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Partnerships as Strategy in Macro-Social Marketing 作为宏观社会营销战略的伙伴关系
IF 3.1 4区 管理学
Journal of Macromarketing Pub Date : 2024-09-14 DOI: 10.1177/02761467241267380
David Shaw, Fiona Harris, Haider Ali
{"title":"Partnerships as Strategy in Macro-Social Marketing","authors":"David Shaw, Fiona Harris, Haider Ali","doi":"10.1177/02761467241267380","DOIUrl":"https://doi.org/10.1177/02761467241267380","url":null,"abstract":"National government programmes tackling complex social problems have adopted a macro-social marketing approach, with resultant campaigns increasingly containing a partnerships element. However, a lack of academic literature regarding partnerships in macro-social marketing exists, particularly the ‘why’ of partnerships in national behaviour change interventions. Using a case study methodology, data were collected through three methods (participant observation, document analysis and semi-structured interviews) and analysed using thematic analysis. This paper offers a greater theoretical understanding of why partnerships are used in national social marketing programmes. The findings uncover a new way of conceptualising partnerships in macro-social marketing: holistically as a strategic concept that supports system-wide behaviour change. The findings further reveal that, as a concept, partnerships can play a strategic role in the long-term development and delivery of solutions to tackle complex social problems. Two types of partnerships—strategic partnerships and signposting (tactical) partnerships—are identified and defined.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"14 1","pages":""},"PeriodicalIF":3.1,"publicationDate":"2024-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142249715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Visualizing Macomarketing: StoryMaps for the Technology-Infused Classroom Macomarketing 可视化：科技课堂的故事地图
IF 3.1 4区 管理学
Journal of Macromarketing Pub Date : 2024-08-22 DOI: 10.1177/02761467241269939
Forrest Watson, Jacqueline M. Campbell
{"title":"Visualizing Macomarketing: StoryMaps for the Technology-Infused Classroom","authors":"Forrest Watson, Jacqueline M. Campbell","doi":"10.1177/02761467241269939","DOIUrl":"https://doi.org/10.1177/02761467241269939","url":null,"abstract":"Incorporating technology into the classroom to facilitate learning outcomes is essential to preparing the next generation of macromarketers given the pedagogical importance of multiliteracies and digital storytelling. StoryMaps was the platform for a semester-long project of a global business course in which students created and presented a digital story of how a chosen company should be resilient in the face of changing and interconnected macro factors, as well as the societal and sustainability implications of its decisions. The quantitative and qualitative findings of the student outcomes are reported, including their learning about the complexity of multiple stakeholders and ethics and sustainability in business. The implications for how technology can be used to incorporate macromarketing into the business classroom are discussed.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"154 1","pages":""},"PeriodicalIF":3.1,"publicationDate":"2024-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142206910","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Book Review: Community, Economy and COVID-19: Lessons from Multi-Country Analyses of a Global Pandemic by Clifford J. Shultz, II, Don R. Rahtz, M. Joseph Sirgy 书评：社区、经济与 COVID-19：Clifford J. Shultz, II, Don R. Rahtz, M. Joseph Sirgy 著《全球大流行病的多国分析教训
IF 3.1 4区 管理学
Journal of Macromarketing Pub Date : 2024-08-21 DOI: 10.1177/02761467241275157
Forrest Watson
{"title":"Book Review: Community, Economy and COVID-19: Lessons from Multi-Country Analyses of a Global Pandemic by Clifford J. Shultz, II, Don R. Rahtz, M. Joseph Sirgy","authors":"Forrest Watson","doi":"10.1177/02761467241275157","DOIUrl":"https://doi.org/10.1177/02761467241275157","url":null,"abstract":"","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"63 1","pages":""},"PeriodicalIF":3.1,"publicationDate":"2024-08-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142226360","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Cleaning Like Crazy: How Resistance Processes Lock in Problematic Practices and Damaging Overconsumption 疯狂清洁：抵制过程如何锁定有问题的做法和破坏性的过度消费
IF 3.1 4区 管理学
Journal of Macromarketing Pub Date : 2024-08-16 DOI: 10.1177/02761467241274309
Lay Tyng Chan, Vicki Janine Little
{"title":"Cleaning Like Crazy: How Resistance Processes Lock in Problematic Practices and Damaging Overconsumption","authors":"Lay Tyng Chan, Vicki Janine Little","doi":"10.1177/02761467241274309","DOIUrl":"https://doi.org/10.1177/02761467241274309","url":null,"abstract":"This study focuses on mundane consumption behavior from a practice theoretical perspective, and in particular, on household cleaning. Cleaning is an unquestioned part of everyday domestic life, usually carried out unreflexively. Over time, cleaning practices have become increasingly resource-intensive, contributing to overconsumption of water, and pollution through damaging chemicals. A critical ethnography of 10 Malaysian Chinese families unpacks the pre-formation, formation and lock-in of damaging cleaning practices, enriching understanding of how problematic practices are shaped by consumer culture and market forces. Three practice evolution drivers were identified: Diseases and paranoia (meanings), socio-cultural modernization (competencies), and technology modernization (materials). In response to perceptions of existential threat and aspirations to modernity, consumers both resisted and submitted to market forces; becoming locked in to repeating cycles of recontamination, resetting, and reinforcement. Reflecting wider social tensions, cleaning practices both co-constituted and challenged a toxic system, as the households continuously negotiated imagined boundaries of ‘safe’ and ‘dangerous’ inside and outside the home. Based on these insights, the study challenges accepted logics of policy intervention, calling for more ethical and situated responses to wicked problems.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"3 1","pages":""},"PeriodicalIF":3.1,"publicationDate":"2024-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142206911","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Wear Your Pants out and Be Happy! Clothing Consumption Curtailment and Consumer Subjective Well-Being 穿上你的裤子，做个快乐的人！减少服装消费与消费者的主观幸福感
IF 3.1 4区 管理学
Journal of Macromarketing Pub Date : 2024-08-06 DOI: 10.1177/02761467241269822
Essi Vesterinen, Michael S.W. Lee, Harri T. Luomala
{"title":"Wear Your Pants out and Be Happy! Clothing Consumption Curtailment and Consumer Subjective Well-Being","authors":"Essi Vesterinen, Michael S.W. Lee, Harri T. Luomala","doi":"10.1177/02761467241269822","DOIUrl":"https://doi.org/10.1177/02761467241269822","url":null,"abstract":"This research addresses the role of different phases of consumption—anticipation, acquisition, and usage—in the relationship between clothing consumption curtailment (CCC) and increased consumer subjective well-being (CSWB). Building on past research, we theorize and empirically explore whether increased CSWB is explained by a change in focus from acquisition to usage. Through a content analysis of 140 blog posts from clothes shopping detoxers, we unearth how reduced acquisition and intensive and extended usage manifest in CCC practices. Furthermore, we apply structural equation modeling (SEM) to representative survey data (N = 661) to show that focusing on acquisition reduction is not associated with CSWB, while intensive and extended usage are positively associated with CSWB. In addition, we establish that this relationship is partially mediated by improved body image. Our results open a path for further research, and can be utilized in social marketing to promote the intensive usage rather than acquisition of clothing.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"57 1","pages":""},"PeriodicalIF":3.1,"publicationDate":"2024-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141934992","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Role of Social Capital in Climate Change Adaptation: Small Farmers’ Perspective 社会资本在适应气候变化中的作用：小农视角
IF 3.1 4区 管理学
Journal of Macromarketing Pub Date : 2024-05-10 DOI: 10.1177/02761467241249149
Renata Peregrino de Brito, Marcelo Martins de Sá, Nathalia Machado di Araújo
{"title":"The Role of Social Capital in Climate Change Adaptation: Small Farmers’ Perspective","authors":"Renata Peregrino de Brito, Marcelo Martins de Sá, Nathalia Machado di Araújo","doi":"10.1177/02761467241249149","DOIUrl":"https://doi.org/10.1177/02761467241249149","url":null,"abstract":"Climate change represents a major challenge for businesses and society. Small farmers in emerging economies are most vulnerable to extreme weather events and must adapt their strategies and operations. Adaptive decision-making depends on the risk perception and the availability of resources, which can be a major limitation for the context of small farmers. Our study investigates how farmers perceive climate change risks and decide on climate adaptation. We explore the small farmers` vulnerability, risk perception, and decision-making process with in-depth interviews with small farmers in different network contexts. Our data reveal that small farmers, isolated in terms of communication and support regarding climate adaptation, used social exchanges to learn and adapt. However, as the social network was the primary source of information, knowledge, and experience sharing, the quality of network relationships made a difference. Thus, the importance of social capital to enable climate adaptation.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"38 1","pages":""},"PeriodicalIF":3.1,"publicationDate":"2024-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140941144","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Ad Hoc Reviewers Journal of Macromarketing Volume 44, Number 2, June 2024 特设评审员 《宏观营销期刊》第 44 卷第 2 期，2024 年 6 月
IF 3.1 4区 管理学
Journal of Macromarketing Pub Date : 2024-05-07 DOI: 10.1177/02761467241245064
{"title":"Ad Hoc Reviewers Journal of Macromarketing Volume 44, Number 2, June 2024","authors":"","doi":"10.1177/02761467241245064","DOIUrl":"https://doi.org/10.1177/02761467241245064","url":null,"abstract":"","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"154 1","pages":""},"PeriodicalIF":3.1,"publicationDate":"2024-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140941709","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Revolutionizing Business and Marketing Education: The MECCDAL Model and a Case Study from the American Institute of Business Experience Design 革新商业和营销教育：美国商业体验设计学院的 MECCDAL 模型和案例研究
IF 3.1 4区 管理学
Journal of Macromarketing Pub Date : 2024-04-04 DOI: 10.1177/02761467241244472
Wided Batat
{"title":"Revolutionizing Business and Marketing Education: The MECCDAL Model and a Case Study from the American Institute of Business Experience Design","authors":"Wided Batat","doi":"10.1177/02761467241244472","DOIUrl":"https://doi.org/10.1177/02761467241244472","url":null,"abstract":"This article provides an in-depth analysis of the evolving landscape of business and marketing education, accentuated by technological advancements, globalization, and the emergence of digital competitors. I underscore the challenges confronting traditional educational institutions arising from tech giants like Google and innovative e-learning platforms such as Udemy. The exacerbation of these issues in the post-pandemic environment is marked by escalating mental health concerns, a deficiency in practical skills acquisition, shifting student preferences, and debates surrounding the value proposition of college tuitions and business qualifications. Despite efforts to integrate immersive technologies and experiential learning strategies, a noticeable absence of pragmatic skills and learner-centric pedagogies persists within higher education paradigms. I introduce MECCDAL—a holistic, execution-oriented seven-pillar framework tailored to navigate contemporary challenges within an AI-infused, mental wellness-aware post-pandemic context. MECCDAL is an acronym derived from Latin terminologies: M ens (mind), E xecutio (execution), C or (heart), C orpus (body), D igitus (digital), A nima (soul), and L ingua (language). Through a detailed case study conducted at the American Institute of Business Experience Design, I illustrate MECCDAL's efficacy in augmenting business and marketing educational delivery mechanisms while fostering both collective and individual well-being alongside enhanced innovation and implementation competencies among students.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"46 1","pages":""},"PeriodicalIF":3.1,"publicationDate":"2024-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140597117","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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