Cleaning Like Crazy: How Resistance Processes Lock in Problematic Practices and Damaging Overconsumption

IF 3.7 4区 管理学 Q2 BUSINESS
Lay Tyng Chan, Vicki Janine Little
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引用次数: 0

Abstract

This study focuses on mundane consumption behavior from a practice theoretical perspective, and in particular, on household cleaning. Cleaning is an unquestioned part of everyday domestic life, usually carried out unreflexively. Over time, cleaning practices have become increasingly resource-intensive, contributing to overconsumption of water, and pollution through damaging chemicals. A critical ethnography of 10 Malaysian Chinese families unpacks the pre-formation, formation and lock-in of damaging cleaning practices, enriching understanding of how problematic practices are shaped by consumer culture and market forces. Three practice evolution drivers were identified: Diseases and paranoia (meanings), socio-cultural modernization (competencies), and technology modernization (materials). In response to perceptions of existential threat and aspirations to modernity, consumers both resisted and submitted to market forces; becoming locked in to repeating cycles of recontamination, resetting, and reinforcement. Reflecting wider social tensions, cleaning practices both co-constituted and challenged a toxic system, as the households continuously negotiated imagined boundaries of ‘safe’ and ‘dangerous’ inside and outside the home. Based on these insights, the study challenges accepted logics of policy intervention, calling for more ethical and situated responses to wicked problems.
疯狂清洁:抵制过程如何锁定有问题的做法和破坏性的过度消费
本研究从实践理论的角度出发,重点关注日常消费行为,尤其是家庭清洁。清洁是日常家庭生活中毋庸置疑的一部分,通常是在不经意间进行的。随着时间的推移,清洁做法变得越来越资源密集型,造成水的过度消耗和有害化学物质的污染。对 10 个马来西亚华人家庭进行的批判性人种学研究,揭示了破坏性清洁做法的形成、发展和锁定过程,丰富了人们对消费文化和市场力量如何塑造问题做法的理解。研究确定了三种做法演变的驱动因素:疾病和偏执(意义)、社会文化现代化(能力)和技术现代化(材料)。为了应对生存威胁和对现代化的渴望,消费者既抵制市场力量,又顺从市场力量;陷入了再污染、重置和强化的重复循环。清洁实践反映了更广泛的社会紧张关系,既共同构成了有毒系统,又对其提出了挑战,因为家庭不断地在家庭内外协商想象中的 "安全 "和 "危险 "的界限。基于这些见解,本研究对公认的政策干预逻辑提出了挑战,呼吁对恶性问题采取更具伦理性和情景性的应对措施。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
5.00
自引率
25.80%
发文量
46
期刊介绍: The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.
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