Journal of Macromarketing最新文献_第10页

Factors Affecting the Adoption of Slow Fashion – An Exploratory Study of Multiple Stakeholders 影响慢时尚采用的因素——多利益相关者的探索性研究

IF 3.1 4区管理学

Journal of Macromarketing Pub Date : 2022-08-01 DOI: 10.1177/02761467221116294

Sakhhi Chhabra, Sumita Sindhi, M. Nandy

{"title":"Factors Affecting the Adoption of Slow Fashion – An Exploratory Study of Multiple Stakeholders","authors":"Sakhhi Chhabra, Sumita Sindhi, M. Nandy","doi":"10.1177/02761467221116294","DOIUrl":"https://doi.org/10.1177/02761467221116294","url":null,"abstract":"The growing consumer consciousness is accelerating the interest in sustainable products that offer better value and longevity. Slow fashion is one such philosophy that aims to provide meaningful and sustainable products advocating the needs of stakeholders. In this exploratory study, we find the barriers and support mechanisms affecting the adoption of slow fashion, specifically Indian handloom. The handloom industry is gradually depleting, posing challenges for stakeholders in the value chain. Though the extant literature delineates several factors, it does not explain the inter-factor interactions nor integrates these factors into themes. We conducted 36 in-depth multi-stakeholder interviews and found eight barriers preventing handloom adoption as a slow fashion alternative and five support mechanisms that counter these barriers. An extensive thematic analysis, led to seventeen sub-themes as barriers and eleven sub-themes as support mechanisms. We established a framework through matrix analysis to map support mechanisms addressing the corresponding barriers. The study's practical implications can be related to UN SDGs.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"42 1","pages":"492 - 509"},"PeriodicalIF":3.1,"publicationDate":"2022-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43435471","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Critical Review of Children Consumer Protection National Policies 儿童消费者保护国家政策的批判性审查

IF 3.1 4区管理学

Journal of Macromarketing Pub Date : 2022-07-27 DOI: 10.1177/02761467221111159

A. Lučić, Marija Uzelac, Nikolina Vidovic

{"title":"Critical Review of Children Consumer Protection National Policies","authors":"A. Lučić, Marija Uzelac, Nikolina Vidovic","doi":"10.1177/02761467221111159","DOIUrl":"https://doi.org/10.1177/02761467221111159","url":null,"abstract":"The paper aims to investigate in detail the strategies and efforts of children consumer protection national policies in order to conduct a comprehensive review of ongoing practices. Through content analysis, the paper investigates four dimensions of national policies: general elements of children consumer protection policies, marketing communication restrictions, harmful product-specific restrictions, and empowerment and education in five different countries of diverse cultural dimensions: Germany, the USA, the UK, Spain, and Croatia. The paper fills an existing research gap by emphasizing practices of children consumer protection strategies that should be encouraged and those that should be avoided, thereby formulating the recommendations needed to prevent the negative consequences of marketing communication. The findings confirm that successful strategies have strong national legislations, market self-regulation, and education on media literacy. Advertisement for all potentially harmful product categories should be strictly regulated in order for children to be fully protected. According to the results, Germany and the UK are the most efficient in children consumer protection policies, followed by Spain, Croatia, and the USA.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"42 1","pages":"510 - 532"},"PeriodicalIF":3.1,"publicationDate":"2022-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48456016","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Ad Hoc Reviewers Journal of Macromarketing Volume 42, Number 3, September 2022 特设审稿人宏观营销杂志42卷，第3号，2022年9月

IF 3.1 4区管理学

Journal of Macromarketing Pub Date : 2022-07-25 DOI: 10.1177/02761467221111846

引用次数: 0

Consumers’ Cooperation with Sustainability Programs: The Role of Luxury Branding and Profit Motive Attribution 消费者对可持续发展项目的合作:奢侈品品牌的作用与利润动机归因

IF 3.1 4区管理学

Journal of Macromarketing Pub Date : 2022-07-18 DOI: 10.1177/02761467221111987

N. Chen, F. E. Petersen

引用次数: 5

Corrigendum to Common Cause, coopetition or competition? Resource contestation in food waste recovery networks 共同事业、合作竞争还是竞争的勘误表？食物垃圾回收网络中的资源争夺

IF 3.1 4区管理学

Journal of Macromarketing Pub Date : 2022-07-15 DOI: 10.1177/02761467221113456

Vimala Kunchamboo, V. Little, S. K. A. Cheah

{"title":"Corrigendum to Common Cause, coopetition or competition? Resource contestation in food waste recovery networks","authors":"Vimala Kunchamboo, V. Little, S. K. A. Cheah","doi":"10.1177/02761467221113456","DOIUrl":"https://doi.org/10.1177/02761467221113456","url":null,"abstract":"Food waste is a problem that occurs throughout the supply chain, squandering natural resources, and contributing to greenhouse gas (GHG) emissions. While attention has been directed at systems designed to facilitate movement of food from manufacturer to consumers, little is known on alternative practices to recover food products no longer desired by the consumers. Responding to calls for greater attention to systems elements in macromarketing and for work that challenges the WEIRD hegemony, we investigate the issue of how collaborative networks can support more robust food systems. A qualitative case study draws on prolonged participant observation and depth interviews to address the question, “How do stakeholders in collaborative networks achieve shared system outcomes?” We apply institutional logic and the concept of coopetition to explore the dynamics within a food recovery network. Our findings suggest that notwithstanding shared commitments to sustainability, competition and conflicting interests can compromise systems performance. This study contributes a new perspective of collaborative network behaviour and highlights shortfalls in current theory and practices resulting from reliance on data collected from WEIRD contexts.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"43 1","pages":"283 - 283"},"PeriodicalIF":3.1,"publicationDate":"2022-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42785107","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Getting Things Right; Diagnose and Design in The Evolution of Community Provisioning Systems 把事情做好；社区供应系统演进中的诊断与设计

IF 3.1 4区管理学

Journal of Macromarketing Pub Date : 2022-07-11 DOI: 10.1177/02761467221109136

R. Layton, C. Domegan, Sarah Duffy

引用次数: 3

A Value-Based Well-Being Framework 基于价值的幸福框架

IF 3.1 4区管理学

Journal of Macromarketing Pub Date : 2022-06-21 DOI: 10.1177/02761467221105190

C. Mele, Tiziana Russo-Spena, Marco Tregua, J. Pels

引用次数: 5

‘Give It Up!’: A Macro-Social Marketing Approach to India's Clean Cooking Fuel Access “放弃！”：印度清洁烹饪燃料获取的宏观社会营销方法

IF 3.1 4区管理学

Journal of Macromarketing Pub Date : 2022-06-13 DOI: 10.1177/02761467221107556

S. Jagadale, Joya A. Kemper

引用次数: 1

Socially Responsible Marketing: A Moving Target in Need of a Normative-Ethical Doctrine 社会责任营销:一个需要规范伦理原则的移动目标

IF 3.1 4区管理学

Journal of Macromarketing Pub Date : 2022-05-22 DOI: 10.1177/02761467221099815

A. Nill

引用次数: 3

The 7A Framework: Extending the 4A Framework Based on Exchanges in Subsistence Marketplaces in India and Vietnam 7A框架:扩展基于印度和越南生存市场交换的4A框架

IF 3.1 4区管理学

Journal of Macromarketing Pub Date : 2022-05-22 DOI: 10.1177/02761467221099818

T. Sarker, Subhendu Dey, Moutusy Maity, D. Arli, Giang Nguyen

{"title":"The 7A Framework: Extending the 4A Framework Based on Exchanges in Subsistence Marketplaces in India and Vietnam","authors":"T. Sarker, Subhendu Dey, Moutusy Maity, D. Arli, Giang Nguyen","doi":"10.1177/02761467221099818","DOIUrl":"https://doi.org/10.1177/02761467221099818","url":null,"abstract":"Researchers in the marketing domain have investigated some key drivers of market development in subsistence marketplaces in emerging economies. This article contributes to the literature by proposing a 7A framework that identifies an enhanced set of drivers of market development in subsistence marketplaces in emerging markets (EMs) (by extending the 4A framework). Using qualitative data collected through in-depth interviews with farmers (i.e., micro-entrepreneurs) in subsistence marketplaces from two EMs (countries: India, Vietnam), the study findings provide evidence of the 7A's as facilitators and/or inhibitors of market development in such markets. This article draws attention to the growing importance of the selling processes and strategies used by farmers in such markets for maintaining relationships with customers and investigates the benefits and challenges of selling at farmers’ markets that contribute to developing the 7A framework. The study uniquely contributes to the base of pyramid (BoP) literature in emerging markets, which could be of interest to future researchers examining the effectiveness of the 7A marketing framework on micro-entrepreneurs. The study findings offer important insights into policy and practice by uncovering new dimensions of market development for micro-entrepreneurs in emerging markets.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"42 1","pages":"356 - 380"},"PeriodicalIF":3.1,"publicationDate":"2022-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45812078","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0