社会责任营销:一个需要规范伦理原则的移动目标

IF 3.7 4区管理学 Q2 BUSINESS

Journal of Macromarketing Pub Date : 2022-05-22 DOI:10.1177/02761467221099815

A. Nill

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引用次数: 3

摘要

Laczniak和Shultz(2021)最近发表在《宏观营销杂志》上的一篇文章从概念上探讨了社会责任营销(SRM)理论的可能框架。本文使用规范与积极、宏观与微观的方法，为SRM的有意义的定义和路线图奠定了知识基础。这个定义既广泛到足以承受一个社会不断变化的经济、政治和意识形态条件，又具体到足以有意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Socially Responsible Marketing: A Moving Target in Need of a Normative-Ethical Doctrine

A recent article by Laczniak and Shultz (2021), which appeared in the Journal of Macromarketing, conceptually explores a possible framework towards a doctrine of Socially Responsible Marketing (SRM). Using a normative versus positive and a macro versus micro approach the article lays the intellectual groundwork for a meaningful definition of and roadmap towards SRM. The definition is broad enough to withstand the ever-changing economic, political and ideological conditions of a society and specific enough to be meaningful.

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来源期刊

Journal of Macromarketing BUSINESS-

CiteScore

5.00

自引率

25.80%

发文量

期刊介绍： The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.