把事情做好；社区供应系统演进中的诊断与设计

IF 3.7 4区管理学 Q2 BUSINESS

Journal of Macromarketing Pub Date : 2022-07-11 DOI:10.1177/02761467221109136

R. Layton, C. Domegan, Sarah Duffy

{"title":"把事情做好；社区供应系统演进中的诊断与设计","authors":"R. Layton, C. Domegan, Sarah Duffy","doi":"10.1177/02761467221109136","DOIUrl":null,"url":null,"abstract":"Climate change and a pandemic demonstrate that for most individuals, organisations and governments, it is the tensions that emerge between authoritarian regulatory control and small group independent self-organization, and between simple and complex choices in collective decision making, that present the most difficulties for a shared future. The hoped for outcomes do not always follow the choices made, highlighting the unpredictability of such complex crises. Consequently, drawing on macromarketing, marketing systems and human social evolution, we consider how to avoid failure or collapse, enhance quality of life for all, foster insights into community flexibility and resilience, whilst continually shaping over time and space our social, economic, political and environmental systems.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"1 1","pages":""},"PeriodicalIF":3.7000,"publicationDate":"2022-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"Getting Things Right; Diagnose and Design in The Evolution of Community Provisioning Systems\",\"authors\":\"R. Layton, C. Domegan, Sarah Duffy\",\"doi\":\"10.1177/02761467221109136\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Climate change and a pandemic demonstrate that for most individuals, organisations and governments, it is the tensions that emerge between authoritarian regulatory control and small group independent self-organization, and between simple and complex choices in collective decision making, that present the most difficulties for a shared future. The hoped for outcomes do not always follow the choices made, highlighting the unpredictability of such complex crises. Consequently, drawing on macromarketing, marketing systems and human social evolution, we consider how to avoid failure or collapse, enhance quality of life for all, foster insights into community flexibility and resilience, whilst continually shaping over time and space our social, economic, political and environmental systems.\",\"PeriodicalId\":47896,\"journal\":{\"name\":\"Journal of Macromarketing\",\"volume\":\"1 1\",\"pages\":\"\"},\"PeriodicalIF\":3.7000,\"publicationDate\":\"2022-07-11\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Macromarketing\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1177/02761467221109136\",\"RegionNum\":4,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Macromarketing","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/02761467221109136","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}

引用次数: 3

摘要

气候变化和大流行病表明，对大多数个人、组织和政府来说，威权监管控制与小团体独立自我组织之间、集体决策中简单选择与复杂选择之间出现的紧张关系，才是共同未来面临的最大困难。所希望的结果并不总是遵循所做出的选择，这突显出此类复杂危机的不可预测性。因此，借鉴宏观营销、营销系统和人类社会进化，我们考虑如何避免失败或崩溃，提高所有人的生活质量，培养对社区灵活性和弹性的洞察力，同时不断塑造我们的社会、经济、政治和环境系统。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Getting Things Right; Diagnose and Design in The Evolution of Community Provisioning Systems

Climate change and a pandemic demonstrate that for most individuals, organisations and governments, it is the tensions that emerge between authoritarian regulatory control and small group independent self-organization, and between simple and complex choices in collective decision making, that present the most difficulties for a shared future. The hoped for outcomes do not always follow the choices made, highlighting the unpredictability of such complex crises. Consequently, drawing on macromarketing, marketing systems and human social evolution, we consider how to avoid failure or collapse, enhance quality of life for all, foster insights into community flexibility and resilience, whilst continually shaping over time and space our social, economic, political and environmental systems.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Journal of Macromarketing BUSINESS-

CiteScore

5.00

自引率

25.80%

发文量

期刊介绍： The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.