Journal of Macromarketing最新文献_第2页

A Consumer Vulnerability Perspective on State-Sponsored Propaganda 从消费者脆弱性的角度看国家支持的宣传

IF 3.1 4区管理学

Journal of Macromarketing Pub Date : 2024-06-13 DOI: 10.1177/02761467241256578

Shawn Enriques, Mark Peterson

引用次数: 0

AI is Changing the World: For Better or for Worse? 人工智能正在改变世界：是好是坏？

IF 3.1 4区管理学

Journal of Macromarketing Pub Date : 2024-05-22 DOI: 10.1177/02761467241254450

Dhruv Grewal, Abhijit Guha, Marc Becker

{"title":"AI is Changing the World: For Better or for Worse?","authors":"Dhruv Grewal, Abhijit Guha, Marc Becker","doi":"10.1177/02761467241254450","DOIUrl":"https://doi.org/10.1177/02761467241254450","url":null,"abstract":"The profound impacts of artificial intelligence (AI) will continue to evolve over the next several decades, and many of these impacts will emerge through marketing-related AI applications. Therefore, marketers, public policymakers, firms, researchers, and individual consumers must recognize and understand the benefits that AI offers, as well as the perils that it presents, both now and in the future. A literature review surfaced three themes – that AI will augment and (potentially) replace human intelligence, that AI will evolve into an empathetic and trusted companion, and that AI will create novel tensions. Next, this article outlines three stages of AI development, from an early stage with much promise, to a stage with many benefits, to a stage wherein AI-related tensions emerge. Finally, this article outlines three grand challenges: (1) preserving and growing human capability, (2) protecting societal belonging and human connection, and (3) ensuring equitable sharing of AI benefits. Addressing such challenges, along with related concerns (e.g., privacy, ethics), can enable society to reap the benefits of AI fruitfully and in an equitable manner that truly improves the quality of life.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2024-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141112009","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Participatory Food Provisioning via Emerging Technologies: Revisiting Prosumption and Value Creation Beyond the Anthropocene 通过新兴技术参与粮食供应：重新审视 "人类世 "之外的消费和价值创造

IF 3.1 4区管理学

Journal of Macromarketing Pub Date : 2024-05-21 DOI: 10.1177/02761467241253992

Emre Ulusoy, Handan Vicdan, A. Ekici, Jack S. Tillotson, Soonkwan Hong, Laetitia Mimoun

引用次数: 0

The Nexus of Knowledge, Action, and Values, and the Philosophical, Social, and Normative Foundations of Marketing 知识、行动和价值观的联系，以及营销的哲学、社会和规范基础

IF 3.1 4区管理学

Journal of Macromarketing Pub Date : 2024-05-16 DOI: 10.1177/02761467241256027

Michaela Haase

引用次数: 0

Aging in the Digital Age: Public Beliefs About the Potential of Virtual Reality (VR) for the Aging Population 数字时代的老龄化：公众对虚拟现实（VR）在老龄人口中的潜力的看法

IF 3.1 4区管理学

Journal of Macromarketing Pub Date : 2024-05-15 DOI: 10.1177/02761467241253286

Ali B. Mahmoud

{"title":"Aging in the Digital Age: Public Beliefs About the Potential of Virtual Reality (VR) for the Aging Population","authors":"Ali B. Mahmoud","doi":"10.1177/02761467241253286","DOIUrl":"https://doi.org/10.1177/02761467241253286","url":null,"abstract":"This paper responds to the scholarly call for investigating the role of technology consumption in promoting healthy aging—it aims to identify the public's beliefs about the potential of virtual reality technology (VR) for the well-being of older adults. The study utilized a big-data methodology and employed machine learning to scrape comments made by social media users on the most popular YouTube videos that discuss older people's use of VR technology. After the data cleaning process, the study was left with 1,917 comments out of 3,952 that were then subject to analysis through thematic, emotion, and sentiment analyses. The findings revealed three themes of the public beliefs: 1) empowerment through technology, generational adaptability, and learning; 2) social and ethical implications of VR for healthy aging; and 3) cognitive and physical engagement. The emotion and sentiment analyses indicated that the general public has a predominantly positive perception of the application of virtual reality technology for older people. In summary, the synthesis of the results from the three analyses suggested that VR has the potential to empower seniors and promote mental and physical activity while also highlighting the importance of maintaining genuine connections and ethical standards.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140973970","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

The Role of Social Capital in Climate Change Adaptation: Small Farmers’ Perspective 社会资本在适应气候变化中的作用：小农视角

IF 3.1 4区管理学

Journal of Macromarketing Pub Date : 2024-05-10 DOI: 10.1177/02761467241249149

Renata Peregrino de Brito, Marcelo Martins de Sá, Nathalia Machado di Araújo

引用次数: 0

Ad Hoc Reviewers Journal of Macromarketing Volume 44, Number 2, June 2024 特设评审员《宏观营销期刊》第 44 卷第 2 期，2024 年 6 月

IF 3.1 4区管理学

Journal of Macromarketing Pub Date : 2024-05-07 DOI: 10.1177/02761467241245064

引用次数: 0

Book Review: Who Owns This Sentence? A History of Copyrights and Wrongs by David Bellos and Alexandre Montagu 书评：谁拥有这个句子？大卫-贝洛斯和亚历山大-蒙塔古著的《版权与侵权史

IF 3.1 4区管理学

Journal of Macromarketing Pub Date : 2024-04-24 DOI: 10.1177/02761467241251422

Terrence H. Witkowski

引用次数: 0

Revolutionizing Business and Marketing Education: The MECCDAL Model and a Case Study from the American Institute of Business Experience Design 革新商业和营销教育：美国商业体验设计学院的 MECCDAL 模型和案例研究

IF 3.1 4区管理学

Journal of Macromarketing Pub Date : 2024-04-04 DOI: 10.1177/02761467241244472

Wided Batat

{"title":"Revolutionizing Business and Marketing Education: The MECCDAL Model and a Case Study from the American Institute of Business Experience Design","authors":"Wided Batat","doi":"10.1177/02761467241244472","DOIUrl":"https://doi.org/10.1177/02761467241244472","url":null,"abstract":"This article provides an in-depth analysis of the evolving landscape of business and marketing education, accentuated by technological advancements, globalization, and the emergence of digital competitors. I underscore the challenges confronting traditional educational institutions arising from tech giants like Google and innovative e-learning platforms such as Udemy. The exacerbation of these issues in the post-pandemic environment is marked by escalating mental health concerns, a deficiency in practical skills acquisition, shifting student preferences, and debates surrounding the value proposition of college tuitions and business qualifications. Despite efforts to integrate immersive technologies and experiential learning strategies, a noticeable absence of pragmatic skills and learner-centric pedagogies persists within higher education paradigms. I introduce MECCDAL—a holistic, execution-oriented seven-pillar framework tailored to navigate contemporary challenges within an AI-infused, mental wellness-aware post-pandemic context. MECCDAL is an acronym derived from Latin terminologies: M ens (mind), E xecutio (execution), C or (heart), C orpus (body), D igitus (digital), A nima (soul), and L ingua (language). Through a detailed case study conducted at the American Institute of Business Experience Design, I illustrate MECCDAL's efficacy in augmenting business and marketing educational delivery mechanisms while fostering both collective and individual well-being alongside enhanced innovation and implementation competencies among students.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2024-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140597117","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Marketing Efficiency of Autarkic Systems: The Case of North Korea Autarkic 系统的营销效率：北朝鲜案例

IF 3.1 4区管理学

Journal of Macromarketing Pub Date : 2024-04-02 DOI: 10.1177/02761467241238747

Dobromir Kirilov Stoyanov, Rumyana Dobreva Stoyanova, Kiril Stoyanov Stoyanov

{"title":"Marketing Efficiency of Autarkic Systems: The Case of North Korea","authors":"Dobromir Kirilov Stoyanov, Rumyana Dobreva Stoyanova, Kiril Stoyanov Stoyanov","doi":"10.1177/02761467241238747","DOIUrl":"https://doi.org/10.1177/02761467241238747","url":null,"abstract":"The issue of marketing efficiency, or how to better transform inputs into outputs within a marketing system, has always occupied a special place in the macromarketing literature. The concept of marketing efficiency has not been studied in closed and isolated systems that exhibit distinctive behavioral patterns compared to conventional open systems and can explain important and understudied marketing phenomena, including autarky. This study challenges some of the conventional premises of marketing systems by defining autarky as a closed marketing system that 1) operates with the specific purpose of propaganda in a relatively predictable and efficient manner; 2) has minimal, though not entirely absent, interaction with the international environment; and 3) involves participants (actors) who do not engage in voluntary exchanges with one another but rather collectively, as well as individually, adhere consistently to the self-reliance ideology. We demonstrate how a classical thermodynamic model (i.e., the Carnot cycle for maximum energy efficiency) can be metaphorically associated with the behavior of the North Korean autarkic system to better understand the long-term efficiency of its propaganda machine. To the best of our knowledge, this is the first attempt to develop a holistic metaphorical framework for exploring the efficiency of an autarkic system and to establish common criteria for measuring relationships between autarkic properties and autarkic processes.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2024-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140596997","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0