雷顿式写作：与罗杰-雷顿（Roger A. Layton）合作写作的一些过程和经验

IF 3.7 4区管理学 Q2 BUSINESS

Journal of Macromarketing Pub Date : 2024-03-12 DOI:10.1177/02761467241237941

Christine Domegan

引用次数: 0

摘要

这篇短评与大家分享了罗杰-亚历山大-雷顿众多获奖论文背后的阅读、写作和批判性思维策略。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Laytonian Writing: Some Processes and Experiences of Co-authoring with Roger A. Layton

This short commentary shares some insights into the reading, writing and critical thinking strategies behind the many award-winning papers of Roger Alexander Layton.

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来源期刊

Journal of Macromarketing BUSINESS-

CiteScore

5.00

自引率

25.80%

发文量

期刊介绍： The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.