{"title":"为依赖自然生存的社区制定气候解决方案:以尊严为中心的观点","authors":"Srinivas Venugopal, Sarthak Mohapatra, Anaka Aiyar","doi":"10.1177/02761467241238177","DOIUrl":null,"url":null,"abstract":"Globally, more than 1.2 billion people depend directly on nature for their basic needs. These nature-dependent subsistence communities (NDSCs) bear the brunt of environmental disruptions caused by climate change. Prevailing climate solutions crafted by external “experts” often pursue narrow technocratic objectives that erode the dignity of NDSCs. In this paper, we conduct ethnographic research in a subsistence fishing community to develop a dignity-centric framework for crafting climate solutions for subsistence communities. We center the voices of community members in deriving our framework, which is a departure from prior approaches rooted in normative ethical frameworks. A unique feature of our framework is the dual focus on deontological (process-based) and teleological (outcome-based) dignity considerations. Furthermore, taking a dialectical approach to dignity outcomes, our framework reveals that climate solutions must account for three important dialectical tensions playing out within communities: cultural continuity versus cultural adaptation, place rootedness versus spatial mobility, and consumption adequacy versus aspirational consumption.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":null,"pages":null},"PeriodicalIF":3.7000,"publicationDate":"2024-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Crafting Climate Solutions for Nature-Dependent Subsistence Communities: A Dignity-Centric View\",\"authors\":\"Srinivas Venugopal, Sarthak Mohapatra, Anaka Aiyar\",\"doi\":\"10.1177/02761467241238177\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Globally, more than 1.2 billion people depend directly on nature for their basic needs. These nature-dependent subsistence communities (NDSCs) bear the brunt of environmental disruptions caused by climate change. Prevailing climate solutions crafted by external “experts” often pursue narrow technocratic objectives that erode the dignity of NDSCs. In this paper, we conduct ethnographic research in a subsistence fishing community to develop a dignity-centric framework for crafting climate solutions for subsistence communities. We center the voices of community members in deriving our framework, which is a departure from prior approaches rooted in normative ethical frameworks. A unique feature of our framework is the dual focus on deontological (process-based) and teleological (outcome-based) dignity considerations. Furthermore, taking a dialectical approach to dignity outcomes, our framework reveals that climate solutions must account for three important dialectical tensions playing out within communities: cultural continuity versus cultural adaptation, place rootedness versus spatial mobility, and consumption adequacy versus aspirational consumption.\",\"PeriodicalId\":47896,\"journal\":{\"name\":\"Journal of Macromarketing\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":3.7000,\"publicationDate\":\"2024-03-13\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Macromarketing\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1177/02761467241238177\",\"RegionNum\":4,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Macromarketing","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/02761467241238177","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
Crafting Climate Solutions for Nature-Dependent Subsistence Communities: A Dignity-Centric View
Globally, more than 1.2 billion people depend directly on nature for their basic needs. These nature-dependent subsistence communities (NDSCs) bear the brunt of environmental disruptions caused by climate change. Prevailing climate solutions crafted by external “experts” often pursue narrow technocratic objectives that erode the dignity of NDSCs. In this paper, we conduct ethnographic research in a subsistence fishing community to develop a dignity-centric framework for crafting climate solutions for subsistence communities. We center the voices of community members in deriving our framework, which is a departure from prior approaches rooted in normative ethical frameworks. A unique feature of our framework is the dual focus on deontological (process-based) and teleological (outcome-based) dignity considerations. Furthermore, taking a dialectical approach to dignity outcomes, our framework reveals that climate solutions must account for three important dialectical tensions playing out within communities: cultural continuity versus cultural adaptation, place rootedness versus spatial mobility, and consumption adequacy versus aspirational consumption.
期刊介绍:
The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.