The Marketing Systems Approach for Designing Effective Marketing Interfaces and a Circular Economy

IF 3.7 4区管理学 Q2 BUSINESS

Journal of Macromarketing Pub Date : 2024-02-20 DOI:10.1177/02761467241233496

Mark A. A. M. Leenders, Bart J. A. van Bueren, Ninh Nguyen

引用次数: 0

Abstract

In this article, we argue that Layton's Marketing Systems approach is important to tackle the triple-bottom-line (TBL) of economic, social, and environmental challenges holistically. We discuss how this system approach can contribute to designing effective marketing interfaces for a more sustainable circular economy (CE). Marketing has a legacy of understanding and increasing consumption, but it is also an essential element to drive toward a more sustainable society, as demonstrated by cases on eco-communities and sustainable food marketing systems. The article concludes by encouraging (Marketing) scholars to utilize Layton's work on multi-level systems to its fullest potential to address the pressing TBL challenge and contribute to the Sustainable Development Goal (SDG) missions in a holistic way.

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设计有效营销界面和循环经济的营销系统方法

在本文中，我们认为雷顿的营销系统方法对于全面应对经济、社会和环境的三重底线（TBL）挑战非常重要。我们将讨论这种系统方法如何有助于设计有效的营销界面，以实现更可持续的循环经济（CE）。正如生态社区和可持续食品营销系统的案例所证明的那样，营销是理解和增加消费的传统，同时也是推动实现更可持续社会的重要因素。文章最后鼓励（市场营销）学者充分利用雷顿关于多层次系统的研究成果，以全面的方式应对紧迫的 TBL 挑战并为可持续发展目标（SDG）任务做出贡献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Macromarketing BUSINESS-

CiteScore

5.00

自引率

25.80%

发文量

期刊介绍： The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.