书评:营销哲学:新现实主义方法，作者:Matteo Giannasi和Francesco Casarin

IF 3.7 4区管理学 Q2 BUSINESS

Journal of Macromarketing Pub Date : 2022-10-30 DOI:10.1177/02761467221136484

Nicholas J. C. Santos

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引用次数: 0

摘要

需要最后，文本并非没有限制。虽然他的研究试图为企业可持续经营提供实用指南，但该研究缺乏在线商业运营的方向，这不仅为企业提供了技术竞争优势，而且是一种环保的选择。此外，2021年版内容的相似性确实能够让读者期待彼得森在所有作品中展现出独特的智慧。把它全部包起来。马克·彼得森的短信呼吁企业、企业和营销界，总的来说，在为时已晚之前认识到这场灾难的必要性。采取他在文本中建议的切实可行的措施，使世界成为一个无污染、无碳、环保和更清洁的地方，是有利的；以及创建在可预见的未来不会面临灭绝危险的更可持续的企业。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Book Review: Philosophy of Marketing: The New Realist Approach by Matteo Giannasi and Francesco Casarin

demand. At the end, the texts are not without limitation. While his study has attempted to provide practical guide for firms to operate sustainably, the study lacks the orientation of online business operation which not only provides firms with tech competitive advantage but is also an eco-friendly option. Furthermore, the sameness of the content in 2021 edition is really able to put the readers who expect Peterson’s distinctive intellect in all of his works. To wrap it all up. Mark Peterson’s texts call out to businesses, enterprises, and the marketing world, in general to identify the need to recognize the calamity before it is too late. It is expedient to take up the practical measures that he has suggested in his texts for making world a pollution-free, carbon-free, eco-friendly and cleaner place to be; as well as to creating more sustainable businesses that are not in danger of becoming extinct in the foreseeable future.

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来源期刊

Journal of Macromarketing BUSINESS-

CiteScore

5.00

自引率

25.80%

发文量

期刊介绍： The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.