Socially Responsible Marketing (SRM): Broader, Deeper, and Ever Greater

IF 3.7 4区管理学 Q2 BUSINESS

Journal of Macromarketing Pub Date : 2022-10-31 DOI:10.1177/02761467221134685

Gene R. Laczniak, Clifford J. Shultz

引用次数: 1

Abstract

In 2021, the authors offered a macro-level and normative based definition of Socially Responsible Marketing (SRM) that could serve as the basis for a doctrine of ethical, conscientious marketing. This essay offers a synthesis of ideas and further expands thinking on Socially Responsible Marketing, in reply to thoughtful comments shared by nine leading scholars invited by the Journal's editor to discuss “Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective”. We are hopeful the ideas shared in this special section generate further discussions on broader, deeper and greater social responsibility in marketing, and reveal fresh opportunities for macromarketing research, teaching, policy, constructive engagement and professional practice.

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社会责任营销（SRM）：更广泛、更深入、更伟大

2021年，作者对社会责任营销（SRM）提出了一个宏观层面和基于规范的定义，可以作为道德、良心营销理论的基础。这篇文章综合了社会责任营销的思想，并进一步扩展了对社会责任营销问题的思考，以回应《华尔街日报》编辑邀请的九位知名学者发表的关于“走向社会责任营销原则：宏观和规范的伦理观”的深思熟虑的评论。我们希望本专题部分分享的想法能进一步讨论营销中更广泛、更深入、更大的社会责任，并为宏观营销研究、教学、政策、建设性参与和专业实践提供新的机会。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Macromarketing BUSINESS-

CiteScore

5.00

自引率

25.80%

发文量

期刊介绍： The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.